Digital Transformation Technologies

Unit 2
Cognitive Computing
MBA IV Trimester,
Institute of Management, CHRIST

Binto Kurien, PMP, CGEIT, CISA, CRISC, PGDM, B.Tech

Mission Vision Core Values

Christ University is a nurturing ground for an Excellence and Service Faith in God | Moral Uprightness
individual’s holistic development to make effective Love of Fellow Beings | Social
contribution to the society in a dynamic environment Responsibility | Pursuit of Excellence
Review of AI, ML, … Christ (Deeemed to be
University)

Where is AI ?
• (OR Where is it not?)

Why now ?

What is it (and not) ?

• Example of AI

Excellence and Service

Problems to Solve Christ (Deeemed to be
University)
Don’t Need Intelligence to Solve…
Just an algorithm will not win

Need Intelligence

Need Just an Algorithm CHRIST – Staff Attendance

Voice Recognition

Translation
Excellence and Service
Artificial Intelligence Christ (Deeemed to be
University)

What is AI ?
• Artificial Intelligence (AI) is the replication of human
analytical and/or decision-making capabilities.
• Perform as well or better than the average person when
faced with everyday tasks
Narrow AI (ANI)
• very good at behaving intelligently when applied to one
well-defined area of expertise
General AI (AGI)
• can learn and act intelligently across a wide range of
environments and problems in a similar way to a person

Excellence and Service

Machine Learning Christ (Deeemed to be
University)

Machine Learning
• use of mathematical procedures (algorithms) to analyze data. The aim
is to discover useful patterns (relationships or correlations) between
different items of data. Once the relationships have been identified,
these can be used to make inferences about the behaviour of new
cases when they present themselves.
Prediction / Predictive Analysis
• using machine learning to determine something that you don’t currently
know, based on the information that you currently have available
• Could be past, present or future
• Reducing uncertainty
• Score
• Usually in layers

Output of Machine Learning Process is a Predictive Model

Excellence and Service

Components of AI / ML Christ (Deeemed to be
University)

Data Input

Data Pre-Processing

Predictive Models

Decision Rules

Response / Output

Excellence and Service

Pitfalls of AI Christ (Deeemed to be
University)

Relying solely on the ML output Google’s failure

with Youtube’s ad
Forgetting that AI does not have a
placement engine
consciousness or social awareness
Microsoft Tay
Bias can creep into ML
US Parole Decision
Using the same model for different
purposes

Not letting the model become part of

operational decision-making

“All about the model”, instead of “all about

the business”

Excellence and Service

Are you Ready for AI ? Christ (Deeemed to be
University)

Problem Democratized AI

Culture

Implementation

Development Data

Analytical Capability

Excellence and Service

Cognitive Computing Christ (Deeemed to be
University)

A new generation of AI

Self-learning AI CAAS
• Without human supervision • Cognition As a Service
• Deep Learning (DL)
• Artificial Neural Networks (ANN)

Non-linear

Ability to interact “naturally”

• Natural Language Processing (NLP)

Ability to “think” as “humans”

Ability to make decisions as

“humans”

Excellence and Service

Deep Learning Christ (Deeemed to be
University)

Excellence and Service

Affective Computing Christ (Deeemed to be
University)

Affective Computing
• computing that relates to, arises from, or
deliberately influences emotion or other
affective phenomena.
• Ability of machine to understand emotional
state of human and respond accordingly
• Artificial Emotional Intelligence

Sentiment Analysis
Excellence and Service