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Critical Success Factors for Stakeholder Management:

Construction Practitioners’ Perspectives


Jing Yang1; Geoffrey Qiping Shen2; Derek S. Drew3; and Manfong Ho4
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Abstract: Although various factors have been identified as important for accomplishing successful stakeholder management, few studies
appear to have undertaken a comparative analysis of practitioners’ views on the relative importance of critical success factors 共CSFs兲 for
stakeholder management in construction projects. In an attempt to fill this research gap, a questionnaire survey was conducted in Hong
Kong to collect the opinions of construction practitioners regarding the relative importance of CSFs for stakeholder management. Findings
from this study show that all 15 selected CSFs are regarded as critical by most respondents for the success of stakeholder management in
construction projects. The factor regarding social responsibilities is considered most important for managing stakeholders. Although
correlations between CSFs and types of projects and organizations were statistically significant, these were not particularly strong. Also,
even though there is a general consensus on the rankings of the CSFs among different respondents, the detailed pairwise comparisons
actually show the existence of a few differences in perceptions on the relative importance of the CSFs. Therefore, the working priorities
of project managers for managing stakeholders are context specific, depending on the nature, client sector, and cost of the project, and also
on their organizations and management levels in the organization. These findings should help project managers become more aware of
their responsibilities and the relative importance of issues for management stakeholders.
DOI: 10.1061/共ASCE兲CO.1943-7862.0000180
CE Database subject headings: Construction industry; Owners; Comparative studies; Hong Kong.
Author keywords: Critical success factors 共CSFs兲; Stakeholder management; Comparative analysis; Construction; Hong Kong.

Introduction on CSFs preference of construction practitioners have been un-


dertaken. Jergeas et al. 共2000兲 point out that matching project type
The study of critical success factors 共CSFs兲 is regarded as an to stakeholder management will help to move away from “a one-
effective way to identify the essentials for “management success” size-fits-all approach” to managing project stakeholders. Ridley
共Boynton and Zmud 1984兲. In the field of stakeholder manage- and Jones 共2002兲, El-Gohary et al. 共2006兲, and Ward and Chap-
ment, Cleland and Ireland 共2002兲 consider it important that the man 共2008兲 also assert that there is dissimilar focus between dif-
project team should know whether or not it is successfully “man- ferent project types. For example, the private sector projects focus
aging” the project stakeholders. Factors underpinning the success on being competitive in the market, whereas the public sector
of stakeholder management in construction projects, such as com- projects value the process of participation for the ethical issues of
municating with stakeholders, and analyzing stakeholders’ needs, equity and empowerment of citizens 共INVOLVE 2005兲. Accord-
can be identified from previous studies 共e.g., Landin 2000; Winch ingly, it is crucial to examine the similarities and differences in
the relative importance of CSFs based on different types of
2002; Bakens et al. 2005; Young 2006; Aaltonen et al. 2008兲.
projects and organizations.
Although researchers have used different terminologies to indi-
This paper concentrates on a comparative analysis of views of
cate the CSFs, various factors have been identified as important
construction practitioners regarding the relative importance of
for accomplishing successful stakeholder management.
CSFs for stakeholder management through a questionnaire sur-
However, it seems that, from a consideration of the literature
vey. The questionnaire survey was carried out in Hong Kong in
regarding CSFs for stakeholder management, few investigations
August 2008 to collect the opinions of construction practitioners
on CSFs for stakeholder management, which were synthesized
1
Research Student, Dept. of Building and Real Estate, Hong Kong and developed by a literature review and six interviews with con-
Polytechnic Univ., Hong Kong. E-mail: 06902079r@polyu.edu.hk struction professionals. The similarity and differences on the
2
Chair Professor, Dept. of Building and Real Estate, Hong Kong Poly-
scores of the CSFs by different construction practitioners are
technic Univ., Hong Kong 共corresponding author兲. E-mail: bsqpshen@
polyu.edu.hk
compared with the aid of the Statistical Package for Social Sci-
3
Associate Professor, Dept. of Building and Real Estate, The Hong ences 共SPSS 11.5兲.
Kong Polytechnic Univ., Hong Kong. E-mail: dereksdrew@hotmail.com
4
Assistant Professor, Dept. of Building and Real Estate, The Hong
Kong Polytechnic Univ., Hong Kong. E-mail: bscrysta@polyu.edu.hk Identification of CSFs
Note. This manuscript was submitted on April 17, 2009; approved on
December 14, 2009; published online on December 16, 2009. Discussion
period open until December 1, 2010; separate discussions must be sub- Many scholars have proposed a number of success factors for
mitted for individual papers. This paper is part of the Journal of Con- stakeholder management. Landin 共2000兲 considers that “the long-
struction Engineering and Management, Vol. 136, No. 7, July 1, 2010. term performance of any construction and its ability to satisfy
©ASCE, ISSN 0733-9364/2010/7-778–786/$25.00. stakeholders” depends on decisions made and the care taken by

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Table 1. Literature Identifying CSFs for Stakeholder Management
Critical success factors 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Savage et al. 共1991兲 冑 冑 冑
Mitchell et al. 共1997兲 冑 冑 冑 冑
Rowley 共1997兲 冑 冑
Svendsen 共1998兲 冑 冑 冑
Cleland 共1999兲 冑 冑 冑 冑 冑 冑 冑 冑 冑 冑 冑
Frooman 共1999兲 冑 冑 冑 冑 冑
Landin 共2000兲 冑
Jergeas et al. 共2000兲 冑 冑
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Elias et al. 共2002兲 冑 冑 冑 冑


Karlsen 共2002兲 冑 冑 冑 冑 冑 冑
Winch 共2002兲 冑 冑
Olander 共2006兲 冑 冑 冑 冑 冑 冑 冑 冑
Phillips 共2003兲 冑
Leung et al. 共2004兲 冑 冑 冑
Bakens et al. 共2005兲 冑
Bourne 共2005兲 冑 冑 冑 冑 冑 冑 冑 冑
Bourne and Walker 共2006兲 冑 冑 冑 冑 冑 冑 冑
Cova and Salle 共2006兲 冑 冑 冑
El-Gohary et al. 共2006兲 冑 冑
Friedman and Miles 共2002兲 冑 冑 冑 冑 冑 冑
Loosemore 共2006兲 冑 冑 冑
Young 共2006兲 冑 冑 冑 冑 冑 冑 冑 冑
Freeman et al. 共2007兲 冑 冑 冑 冑 冑 冑 冑
Aaltonen et al. 共2008兲 冑
Jepsen and Eskerod 共2008兲 冑 冑 冑 冑
Olander and Landin 共2008兲 冑 冑 冑 冑
Walker et al. 共2008兲 冑 冑 冑 冑 冑 冑

decision makers in stakeholder communication. Similarly, Jergeas portance attached to the CSFs exist between the construction
et al. 共2000兲 used interviews to identify two aspects of improve- practitioner groups.
ments for managing stakeholders, namely, 共1兲 communication Based on a comprehensive review of relevant literature on
with stakeholders and setting common goals, and 共2兲 objectives stakeholder management in general and construction projects in
and project priorities. Bakens et al. 共2005兲 and Young 共2006兲 also particular, an initial list of 15 CSFs were compiled and synthe-
point out that the key to good stakeholder management is effec- sized for this study. These 15 CSFs comprise of the following:
tive communication. In addition, Winch 共2002兲 believes an im- 1. Undertaking social responsibilities;
portant part of stakeholder management is to find ways of 2. Defining project missions;
changing opponents to supporters by offering appropriate changes 3. Identifying stakeholders;
to the project mission, and preventing possible supporters defect- 4. Understanding area of stakeholders’ interests;
ing to the opposite camp. Aaltonen et al. 共2008兲 state that the key 5. Exploring stakeholders’ needs and constraints to projects;
issue in project stakeholder management is managing the relation- 6. Assessing stakeholders’ behaviors;
ship between the project and its stakeholders. These proposed 7. Predicting the influence of stakeholders;
factors may be the CSFs for stakeholder management in construc- 8. Assessing attributes of stakeholders;
tion projects, but the relative importance of these factors do not 9. Analyzing conflicts and coalitions among stakeholders;
appear to have been tested and compared according to different 10. Compromising conflicts;
types of projects in any published work. 11. Promoting a good relationship among stakeholders;
It appears that the only comparative study directly related to 12. Formulating appropriate strategies;
CSFs for stakeholder management was conducted by Olander and 13. Predicting stakeholders’ reaction;
Landin 共2008兲. They compared two railway development projects 14. Analyzing the change of stakeholders; and
in Sweden, and identified five different factors that could explain 15. Ensuring effective communication.
the different outcomes of the stakeholder management process. These factors have been referred to by many researchers in the
Olander and Landin’s study is useful in understanding the success field. Table 1 lists the key publications reviewed.
factors of stakeholder management in construction projects. How- The selected CSFs were listed for representativeness and com-
ever, the particularity and the small sample size in Olander and pleteness in the context of the local construction industry by un-
Landin’s study limit the universality of their findings. The short- dertaking six interviews with industrial professionals. Table 2
age of comparative studies on CSF preference causes difficulties shows that the participants were from different client, consultant,
for project managers aiming to identify the working priorities for or contractor organizations with an average experience of about
effectively managing stakeholders. Therefore, it is crucial to dis- 14 years in stakeholder management in construction. They were
cover whether differences in opinions regarding the relative im- asked to express their opinion on the selected factors in the local

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Table 2. Expert Profiles Table 4. Descriptive Statistics for Projects Referred to by Respondents
Role in Experience Percentage
Expert projects Position 共years兲 Project Frequency 共%兲
1 Client Chief project manager 21 By “Project nature” PN1: building work 115 62.8
2 Client Senior project manager 15 PN2: civil work 68 37.2
3 Consultant Site project manager 12 By “Client sector” PS1: public 124 67.8
4 Client Site project manager 15 PS2: quasi-public 23 12.5
5 Contractor Senior project manager 13 or regulated private
6 Contractor Site project manager 11 PS3: private 36 19.7
By “Project cost” PC1: 艌HK$200 million 118 64.5
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PC2: ⬍HK$200 million 26 14.2


context and to indicate whether they are critical and complete. All and ⬎HK$100 million
interviewees agreed with the 15 CSFs. Although they did not PC3: 艋HK$100 million 39 21.3
propose any other factors, they did provide valuable comments on
the scope and language, for example, the first factor was changed
from “Undertaking social responsibilities” to a more detailed de-
scription “Managing stakeholders with social responsibilities
共economic, legal, environmental, and ethical兲.” These comments volved in. Background information was sought about their
were useful for questionnaire development since they promoted a organizations and the project they chose. The main part of the
description of the factors for better comprehension. Based on the questionnaire rated their degree of agreement against each of the
input from those interviewees, the final list of CSFs selected in identified CSFs according to a five-point Likert scale ranging
this study is shown in Table 3 关for detailed explanations of each from 1 = strongly disagree to 5 = strongly agree.
of the 15 CSFs, please refer to Yang et al. 共2009兲兴. The full-scale survey was conducted in Hong Kong in August
2008, and its respondents were project managers from different
organizations in the construction industry. The personal informa-
Survey Design and Administration tion about project managers, including name, phone, e-mail, and
mail address, was collected randomly from Internet information,
A questionnaire was designed based on the identified CSFs. It was newspapers, magazines, membership lists of two institutes 共i.e.,
piloted with two project managers to check its adequacy and the Association for Project Management Hong Kong, and the
minor modifications, including the format of the questionnaire. Hong Kong Construction Association兲, and registered lists 共in-
Their suggestions were incorporated into the final version of the cluding the Authorized Architects’ register, the Authorized Engi-
questionnaire. Respondents were requested to answer the ques- neers’ register, the Authorized Surveyors’ register, and the
tionnaire with reference to a particular project they had been in- General Building Contractors’ register兲 published by the Build-
ings Department of Hong Kong.
A total of 654 copies of the questionnaire were delivered to
Table 3. CSFs Selected in This Study potential respondents. Most of the copies were sent out by mail,
and for those potential respondents whose mailing address was
Number CSFs
unknown, copies were sent out by e-mail. About 3 weeks were
C1 Managing stakeholders with social responsibilities given for the respondents to complete and return the question-
共economic, legal, environmental, and ethical兲 naire. The ways for returning the questionnaire comprised of
C2 Formulating a clear statement of project missions mail, e-mail, and fax. One hundred eighty-three completed copies
C3 Identifying stakeholders properly of the questionnaire were received. The response rate was 28%,
C4 Understanding area of stakeholders’ interests which was consistent with “the norm of 20–30% with most ques-
C5 Exploring stakeholders’ needs and constraints to tionnaire surveys in construction industry” 共Akintoye 2000兲.
projects
C6 Assessing stakeholders’ behaviors
C7 Predicting the influence of stakeholders accurately Sample Characteristics
C8 Assessing attributes 共power, urgency, and proximity兲
of stakeholders The analysis in this study is based on the 183 respondents. The
C9 Analyzing conflicts and coalitions among respondents were project managers working as consultants with
stakeholders contractors or with client organizations. Projects referred to by
C10 Compromising conflicts among stakeholders respondents were grouped in Table 4 in terms of project nature,
effectively client sector, and project cost. Most of the particular projects were
C11 Keeping and promoting a good relationship building works 共62.8%兲 and public works 共67.8%兲, and 64.5% of
C12 Formulating appropriate strategies to manage the particular projects cost more than HK$200 million.
stakeholders Table 5 shows descriptive statistics for respondent back-
C13 Predicting stakeholders’ reaction for implementing the ground. In terms of organizations, 44.3% respondents were from
strategies client organizations, with the remainder from either consultant
C14 Analyzing the change of stakeholders’ influence and 共31%兲 or contractor 共25%兲 organizations. In terms of respondents’
relationships during the project process position, site project managers accounted for 47.5%, which means
C15 Communicating with and engaging stakeholders that about half of the respondents were at the lower management
properly and frequently
level.

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Table 5. Descriptive Statistics on Respondent Background
Percentage
Respondent background Frequency 共%兲
By “Roles played by organizations of respondents” RO1: client 81 44.3
RO2: contractor 45 24.6
RO3: consultant 57 31.1
By “Respondents’ position in the organization” RP1: project director 41 22.4
RP2: chief project manager/architect/engineer 12 6.6
RP3: senior project manager/architect/engineer 43 23.5
RP4: project manager/architect/engineer 87 47.5
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Reliability of the CSFs the CSFs. This means that most project managers consider this
factor as the most important factor for successful stakeholder
Cronbach’s coefficient alpha was used to examine internal consis- management. This finding is in line with several researchers’
tency of the scales under the headings of the CSFs. Alpha values statements. Wood and Gray 共1991兲 believe that stakeholder theory
greater than 0.7 are regarded as sufficient 共Pallant 2001兲. The is the theory most often associated with corporate social respon-
results of Cronbach’s coefficient alpha 共Table 6兲 in this survey sibility, as stakeholders are central to the very concept of corpo-
ranged between 0.8625 and 0.8763. This provides evidence that rate social performance. Similarly, Carroll 共1991兲 suggests that
all the factors have high internal consistency and considered reli- there is a natural fit between the ideas of corporate social respon-
able. sibility and an organization’s stakeholders, as the stakeholder con-
cept personalizes social responsibilities by delineating the specific
groups or persons that business should consider in its corporate
Comparative Analyzes of the CSFs across Group
social responsibility orientations and activities. Hence, social re-
Types
sponsibilities are important when managing stakeholders and suf-
With a view to get an answer to the following questions, different ficient attention should be paid to them.
statistical analysis methods were used. The questions were: It is also notable that respondents of most groups have highly
1. What is the ranking of the CSFs in each project type and ranked C3 “Identifying stakeholders properly,” C4 “Understand-
respondent group? ing area of stakeholders’ interests,” and C5 “Exploring stakehold-
2. Is there a general consensus on the rankings of the CSFs ers’ needs and constraints to projects.” These findings, based on
across groups? this sample of respondents, indicate that project managers in
3. Is there any correlation between the score values of CSFs Hong Kong are aware of the importance of the information input
and group types? for stakeholder management. The information includes not only
4. What are the true differences in perceptions on the relative the list of stakeholders, but also their interests and needs. Another
importance of CSFs across groups? highly ranked factor is C15 “Communicating with and engaging
The answers and findings to the above questions will be dis- stakeholders properly and frequently.” This finding coincides with
cussed in detail in the “Rankings of the CSFs” to “True Differ- the findings of a number of former researchers such as Jergeas et
ences in Perceptions on the Relative Importance of CSFs across al. 共2000兲 and Olander and Landin 共2008兲. They consider that
Groups” sections, respectively. Purposes and outcomes of differ- communication is essential for maintaining the support and com-
ent statistical analysis methods are summarized in Table 7. mitment of all stakeholders.
Among the relatively low ranked factors, C6 “Assessing stake-
Rankings of the CSFs holders’ behaviors” and C13 “Predicting stakeholders’ reaction
for implementing the strategies” are noteworthy. About five or six
This section focuses on the ranking of the CSFs. The ranking of
groups ranked these two factors lowest; most of the groups
CSFs was carried out on the basis of their mean values. The
higher the mean value is, the higher the rank will be and vice ranked them at the bottom few. This reflects the view of most of
versa. Tables 8 and 9 show the rankings of the CSFs of different the respondents that, based on the information about stakeholders’
types of projects and respondents, respectively. As shown, all the interests and needs, stakeholders’ behaviors and their reactions to
mean values are more than 3, which indicate that all these CSFs the strategies can be easily assessed or predicted.
are regarded as critical for the success of stakeholder management The results from the descriptive statistics tests showed the
in construction projects by all the groups. ranking of the CSFs in each project type and respondent group. It
From these two tables, an apparent finding is that no matter is noted that most CSFs have been ranked differently by different
what type of projects and respondents, Factor C1 “Managing types of respondents and in different projects, with a few excep-
stakeholders with social responsibilities 共economic, legal, envi- tion. This suggests that the descriptive statistics tests cannot indi-
ronmental, and ethical兲” was usually ranked the highest among all cate whether there is any general consensus on the rankings of the

Table 6. Results of Cronbach’s Coefficient Alpha


CSFa C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15
Alpha 0.8721 0.8763 0.8673 0.8645 0.8674 0.8684 0.8625 0.8714 0.8662 0.8693 0.8667 0.8651 0.8662 0.8642 0.8741
a
All CSFs are numbered in the sequence as cited in Table 3.

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Table 7. Methods of Statistical Analysis
Method Purpose of the method Outcomes
Descriptive statistics—frequencies Ranking the relative importance of the CSFs The rankings of the CSFs according to different
共means兲 types of projects and respondents
Correlation 共Spearman rank Describing the strength and direction 共a兲 The similarity on the rankings of CSFs across
correlation coefficient兲 of the correlation between two variables the different groups;
共b兲 The correlation between CSFs and group types
Nonparametric test—2-independent Investigating the difference between two The true differences in perceptions on the relative
samples 共Mann-Whitney test兲 independent groups on the scores of the CSFs importance of CSFs across groups
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Table 8. Ranking of the CSFs according to Project Type


Project nature Client sector Project cost
b b b b b b
PN1 PN2 PS1 PS2 PS3 PC1 PC2b PC3b
CSFa Mean Rank Mean Rank Mean Rank Mean Rank Mean Rank Mean Rank Mean Rank Mean Rank
C1 4.40 1 4.49 1 4.44 1 4.65 1 4.25 1 4.40 1 4.25 1 4.57 1
C2 3.79 11 4.00 12 3.83 15 4.09 10 3.86 9 3.83 13 3.88 7 3.98 12
C3 4.11 5 4.38 4= 4.27 4 4.17 7 4.03 4 4.22 4 4.13 5 4.22 7
C4 4.12 4 4.40 3 4.29 3 4.22 4= 4.00 5= 4.21 5 4.19 2= 4.26 6
C5 4.18 3 4.38 4= 4.32 2 4.39 3 3.97 8 4.25 3 4.19 2= 4.30 4
C6 3.74 12 3.91 15 3.86 13= 3.57 15 3.78 10 3.80 14 3.19 15 4.02 10=
C7 3.90 8= 4.21 8 4.07 7 4.13 8= 3.75 11 4.02 7 3.69 9= 4.11 8
C8 3.90 8= 3.93 14 3.92 12 3.70 14 4.00 5= 3.92 10 3.69 9= 3.96 13=
C9 3.96 7 4.19 9 4.04 8 4.13 8= 4.00 5= 3.98 8 3.69 9= 4.33 3
C10 3.79 13 4.03 10= 3.94 10 3.78 13 3.72 12 3.90 11 3.31 14 4.02 10=
C11 4.07 6 4.34 2 4.19 6 4.22 4= 4.08 3 4.15 6 4.00 6 4.28 5
C12 3.81 10 4.25 7 4.01 9 4.22 4= 3.69 13 3.95 9 3.81 8 4.09 9
C13 3.70 15 4.03 10= 3.93 11 3.91 12 3.42 15 3.86 12 3.56 13 3.83 15
C14 3.73 14 3.99 13 3.86 13= 4.04 11 3.56 14 3.79 15 3.69 9= 3.96 13=
C15 4.24 2 4.31 6 4.24 5 4.43 2 4.22 2 4.26 2 4.19 2= 4.30 2
a
All CSFs are numbered in the sequence as cited in Table 3.
b
All project types are numbered in the sequence as cited in Table 4.

Table 9. Ranking of the CSFs according to Respondent Type


Roles played by organizations of respondents Respondents’ position in the organization
b b b b
RO1 RO2 RO3 RP1 RP2b RP3b RP4b
CSFa Mean Rank Mean Rank Mean Rank Mean Rank Mean Rank Mean Rank Mean Rank
C1 4.60 1 4.18 2 4.39 1 4.34 2 4.75 1 4.42 1 4.44 1
C2 4.00 9= 3.64 14 3.86 11 3.88 13 3.75 14 3.88 12= 3.87 10
C3 4.37 3 3.96 6 4.19 4= 4.15 7 4.25 3= 4.35 3 4.17 3
C4 4.35 4 4.04 3 4.19 4= 4.24 3= 4.58 2 4.28 5 4.14 5
C5 4.40 2 3.89 8 4.35 2 4.22 5= 4.25 3= 4.33 4 4.24 2
C6 3.84 15 3.80 9= 3.75 14= 3.93 11 3.92 13 3.86 14 3.70 15
C7 4.00 9= 3.98 4= 4.07 7 4.22 5= 4.00 10= 3.95 9 3.95 8
C8 3.89 14 3.80 9= 4.02 9 3.95 10 4.00 10= 3.77 15 3.94 9
C9 4.09 8 3.98 4= 4.04 8 4.10 8 4.08 9 4.05 8 4.01 7
C10 3.99 11 3.80 9= 3.79 12 3.90 12 3.92 12 3.88 12= 3.86 12=
C11 4.30 5 3.93 7 4.18 6 4.24 3= 4.25 3= 4.23 6 4.09 6
C12 4.11 7 3.71 12 3.98 10 4.02 9 4.17 7= 4.07 7 3.87 11
C13 3.98 12 3.62 15 3.77 13 3.63 15 4.17 7= 3.91 10= 3.83 14
C14 3.95 13 3.69 13 3.75 14= 3.73 14 3.58 15 3.91 10= 3.86 12=
C15 4.26 6 4.29 1 4.25 3 4.37 1 4.25 3= 4.37 2 4.16 4
a
All CSFs are numbered in the sequence as cited in Table 3.
b
All types of respondents are numbered in the sequence as cited in Table 5.

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Table 10. Spearman Rank Correlation Matrix
Roles played
by organizations Respondents’ position
Project nature Client sector Project cost of respondents in the organization
PN1/ PS1/ PS1/ PS2/ PC1/ PC1/ PC2/ RO1/ RO1/ RO2/ RP1/ RP1/ RP1/ RP2/ RP2/ RP3/
Typea PN2 PS2 PS3 PS3 PC2 PC3 PC3 RO2 RO3 RO3 RP2 RP3 RP4 RP3 RP4 RP4
r 0.842b 0.838b 0.635b 0.596b 0.832b 0.843b 0.685b 0.624b 0.893b 0.803b 0.796b 0.799b 0.851b 0.860b 0.804b 0.858b
r2 0.709 0.702 0.403 0.355 0.692 0.711 0.469 0.389 0.797 0.645 0.634 0.638 0.724 0.740 0.646 0.736
a
All types are numbered in the sequence as cited in Tables 4 and 5.
b
Correlation is significant at 0.05 level 共2-tailed兲.
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CSFs among different respondents. To address this issue, another shows the values used during the analysis process. Basically, in
set of tests 共correlation tests兲 were used. The findings are reported the five classifications, namely, “Project nature,” “Client sector,”
in the next section. “Project cost,” “Roles played by organizations of respondents,”
and “Respondents’ position in the organization,” the sequence of
Similarity on the Rankings of CSFs values follows the characteristics of the different groups. For ex-
ample, regarding “Project cost,” the table shows that the higher
In order to examine the general similarity on the rankings of CSFs the cost, the lower the corresponding value.
among different respondents, the Spearman’s rank correlation test Spearman’s rank correlation is calculated based on the values
was used to show whether or not the similarities are significant. of the groups and the scores of the CSFs aiming to explore the
The results of this test were interpreted by correlation coefficients correlations between CSFs and group types. The value of Spear-
共r兲 and coefficient of determination 共r2兲. The value of correlation man’s rank correlation 共r兲 ranges from ⫺1.00 to 1.00 共Pallant
coefficients 共r兲 indicates the strength of the correlation between 2001兲: if the r value is negative, this means there is a negative
two variables. If r is significant at 5% level, this means the two correlation between the two variables, i.e., high scores on one are
variables have a strong correlation. Table 10 shows the correlation associated with low scores on the other; the absolute value of r
coefficients 共r兲 of different pairs of groups, i.e., r is 0.842 be-
indicates the strength of the correlation between the two vari-
tween building work 共PN1兲 and civil work 共PN2兲. Since many
ables, that is, a correlation of 0 indicates no relationship at all, a
scholars suggest that statistical significance is strongly influenced
correlation of 1.0 indicates a perfect positive correlation, and a
by the size of the sample, the focus should be directed at the
value of ⫺1.0 indicates a perfect negative correlation. Table 12
amount of shared variance 共Pallant 2001兲. Coefficient of determi-
shows the results of Spearman’s rank correlations between the
nation 共r2兲 explains “how far variation in one variable is ac-
CSFs and group types.
counted for by the other” 共Pallant 2001兲. The higher the r2 value
is, the more amount of shared variance will be 共Pallant 2001兲. As shown in Table 12, there are correlations between the CSFs
Coefficient of determination 共r2兲 is also shown in Table 10. The r2 and project classification. In terms of “Project nature,” all the
value of 0.34 is considered by Pallant 共2001兲 as a reasonable correlation values are positive. In particular, C9 “Analyzing con-
amount of variance explained for research conducted in the social flicts and coalitions among stakeholders” and C10 “Compromis-
sciences. In this survey, all correlation coefficients 共r兲 are signifi- ing conflicts among stakeholders effectively” have a relatively
cant at 5% level, and all coefficient of determination 共r2兲 are strong correlation with the value of “Project nature.” Such results
higher than 0.34. These statistical results indicate a general con- indicate that respondents consider more effort should be paid on
sensus on the rankings of the CSFs for different types of projects civil projects than building projects. On the contrary, regarding
and among different groups of respondents; therefore, no matter “Client sector,” most of the correlation values are negative, so
what type of respondents, they rank the 15 CSFs similarly in basically, project managers in public sector projects are more con-
general. cerned about stakeholder management, particularly about C13
Although these results suggest the similarity on the rankings of “Predicting stakeholders’ reaction for implementing the strate-
CSFs, the results cannot indicate the correlation between the gies.” In the case of “Project cost,” most of the correlation values
score of CSFs and group types. This issue will be covered in the are positive, viz. the lower the project cost, the lower score of the
next section. CSFs is assigned to by project managers in Hong Kong. This
indicates that the higher the project cost, the more attention
should be paid by project managers.
Correlations between CSFs and Group Types
Regarding the correlations between the CSFs and respondent
In order to analyze the correlations between CSFs and group type, most of the correlation values in Table 12 are negative. This
types, values were assigned to the different group types. Table 11 seems to suggest that client organizations and project directors

Table 11. Values Assigned to the Groups of Projects and Respondents


Roles played
by organizations Respondents’ position
Project nature Client sector Project cost of respondents in the organization
Typea PN1 PN2 PS1 PS2 PS3 PC1 PC2 PC3 RO1 RO2 RO3 RP1 RP2 RP3 RP4
Value 1 2 1 2 3 1 2 3 1 2 3 1 2 3 4
a
All types are numbered in the sequence as cited in Table 4 and 5.

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Table 12. Spearman’s Rank Correlations between the CSFs and Group Types
Roles played
by organizations Position in
Project nature Client sector Project cost of respondents the organization
CSFa r r2 r r2 r r2 r r2 r r2
C1 0.058 0.003 ⫺0.074 0.005 ⫺0.006 0.000 ⫺0.189b 0.036 0.021 0.000
C2 0.115 0.013 0.045 0.002 ⫺0.125 0.016 ⫺0.093 0.009 0.007 0.000
C3 0.210 0.044 ⫺0.135 0.018 ⫺0.086 0.007 ⫺0.156b 0.024 ⫺0.057 0.003
C4 0.218 0.048 ⫺0.173 0.030 ⫺0.041 0.002 ⫺0.130 0.017 ⫺0.125 0.016
C5 0.120 0.014 ⫺0.162 0.026 0.109 0.012 ⫺0.051 0.003 ⫺0.005 0.000
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C6 0.130 0.017 ⫺0.094 0.009 ⫺0.073 0.005 ⫺0.064 0.004 ⫺0.135 0.018
C7 0.205 0.042 ⫺0.132 0.018 ⫺0.026 0.001 0.033 0.001 ⫺0.136 0.018
C8 0.015 0.000 0.003 0.000 ⫺0.048 0.002 0.073 0.005 0.002 0.000
C9 0.178b 0.032 ⫺0.002 0.000 ⫺0.055 0.003 ⫺0.043 0.002 ⫺0.058 0.003
C10 0.168b 0.028 ⫺0.116 0.013 0.008 0.000 ⫺0.141 0.020 ⫺0.022 0.000
C11 0.219 0.048 ⫺0.055 0.003 ⫺0.215 0.046 ⫺0.122 0.015 ⫺0.114 0.013
C12 0.313 0.098 ⫺0.114 0.013 ⫺0.031 0.001 ⫺0.109 0.012 ⫺0.120 0.014
C13 0.263 0.069 ⫺0.280b 0.078 ⫺0.078 0.006 ⫺0.166b 0.028 0.062 0.004
C14 0.198 0.039 ⫺0.129 0.017 0.052 0.003 ⫺0.143 0.020 0.075 0.006
C15 0.088 0.008 0.027 0.001 0.017 0.000 ⫺0.025 0.001 ⫺0.171b 0.029
a
All CSFs are numbered in the sequence as cited in Table 3.
b
Correlation is significant at 0.05 level 共2-tailed兲.

focus more on stakeholder management than the other groups of the groups. Table 13 shows the probability values of Mann-
respondents. Considering the significant level, compared to con- Whitney test on the CSFs. The last row and column in Table 13
tractors and consultants, clients have a preference for C1 “Man- are the number of significant p-values for each factor and each
aging stakeholders with social responsibilities 共economic, legal, pair of groups.
environmental, and ethical兲,” C3 “Identifying stakeholders prop- Among the 15 CSFs, it is notable that all group types have
erly,” and C13 “Predicting stakeholders’ reaction for implement- consensus on the importance of C6 “Assessing stakeholders’ be-
ing the strategies.” Project directors have more responsibilities on haviors” and C8 “Assessing attributes 共power, urgency, and prox-
communication than the others at more junior positions. imity兲 of stakeholders.” This indicates that the respondents in this
Pallant 共2001兲 states that the r2 value more than 0.34 is con- sample consider the relative importance of these two factors do
sidered as a reasonable amount of variance explained for research not vary with the different types of projects, nor with the types of
conducted in the social sciences. However, in Table 12, all values respondents. It seems also interesting to find that, although C1
of coefficients of determination 共r2兲 are much less than 0.34. “Managing stakeholders with social responsibilities 共economic,
Therefore, though there are certain correlations between the CSFs legal, environmental, and ethical兲” was ranked highly by most
and the groups, and six r values are significant at 5% level, the respondents, the scores of this factor are significantly different for
correlations between CSFs and group types are not particularly a number of pairs. For example, the respondents scored higher
strong. importance of this factor for quasi-public or regulated private
projects compared with private projects. One possible reason
True Differences in Perceptions on the Relative could be that quasi-public or regulated private projects normally
Importance of CSFs across Groups draw more attention from the government and the public than that
of private projects, so project managers of this kind of project are
Although there is a general consensus on the rankings of the CSFs
among different respondents 共explained in the “Similarity on the more cautious to ensure decisions are fairly and ethically made.
Rankings of CSFs” section兲, and the correlation between CSFs Similarly, project managers from client organizations, who at-
and group types are not so strong 共explained in the “Correlations tached more important value to this factor, perceive it signifi-
between CSFs and Group Types” section兲, differences on the cantly different to those managers from contractor and consultant
rankings and scores of the CSFs factually exist, which can be organizations, so that this could be attributed to more responsi-
identified from Tables 8 and 9 in the “Rankings of the CSFs” bilities that clients undertake in comparison to the others.
section. The results from the above three sections cannot clearly The results in Table 13 also highlight that the pairs of PS1/PS2
indicate which CSF measures are significantly different from each 共public projects and quasi-public or regulated private projects兲,
other across group types. This section will focus on investigating RP1/RP3 共project directors and senior project managers兲, and
the true differences in perceptions on the relative importance of RP2/RP3 共chief project managers and senior project managers兲
CSFs by pairwise comparisons. have no significant difference on the importance value of the all
The comparisons were performed by using nonparametric 15 CSFs. This indicates that regarding stakeholder management,
共Mann-Whitney兲 tests on the survey data. This test is considered project managers in this survey consider public projects and
useful for comparing differences on the relative importance of quasi-public or regulated private projects have a similar nature,
CSFs between two independent samples 共Pallant 2001兲, and the and the project managers at higher management levels have
results were interpreted by the probability value 共p-value兲. If the agreement on scores of the CSFs.
p-value is less than 0.05, there is a significant difference between The major different views of respondents on the relative im-

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Table 13. Probability Values in Mann-Whitney Test on the CSFs
CSFa
Typeb C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 Number
c c c c c c c c c
PN1/PN2 0.431 0.120 0.005 0.003 0.105 0.080 0.006 0.836 0.016 0.023 0.003 0.000 0.000 0.008 0.233 9
PS1/PS2 0.126 0.219 0.556 0.500 0.737 0.066 0.635 0.247 0.529 0.280 0.944 0.176 0.860 0.304 0.185 0
PS1/PS3 0.062 0.881 0.059 0.016c 0.007c 0.512 0.017c 0.557 0.745 0.182 0.373 0.015c 0.000c 0.012c 0.862 6
PS2/PS3 0.007c 0.336 0.447 0.184 0.025c 0.268 0.092 0.216 0.462 0.993 0.447 0.005c 0.007c 0.009c 0.248 5
PC1/PC2 0.041c 0.100 0.777 0.333 0.098 0.743 0.084 0.564 0.688 0.542 0.249 0.260 0.217 0.800 0.158 1
PC1/PC3 0.428 0.206 0.223 0.820 0.315 0.320 0.249 0.319 0.495 0.894 0.004c 1 0.487 0.357 0.386 1
PC2/PC3 0.021c 0.610 0.485 0.476 0.524 0.611 0.012c 0.184
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0.856 0.533 0.284 0.329 0.570 0.319 0.090 2


RO1/RO2 0.000c 0.050c 0.001c 0.014c 0.002c 0.634 0.805 0.657 0.367 0.211 0.002c 0.003c 0.001c 0.028c 0.947 9
RO1/RO3 0.038c 0.303 0.087 0.130 0.824 0.383 0.618 0.257 0.633 0.061 0.207 0.228 0.053 0.089 0.705 1
RO2/RO3 0.055 0.331 0.089 0.261 0.009c 0.793 0.484 0.153 0.653 0.740 0.051 0.029c 0.170 0.616 0.697 2
RP1/RP2 0.027c 0.663 0.852 0.119 0.697 0.991 0.380 0.946 0.918 0.972 0.896 0.551 0.016c 0.871 0.794 2
RP1/RP3 0.475 0.912 0.312 0.872 0.588 0.704 0.071 0.230 0.669 0.898 0.960 0.774 0.070 0.235 0.909 0
RP1/RP4 0.375 0.998 0.734 0.324 0.870 0.121 0.027c 0.785 0.462 0.779 0.187 0.256 0.088 0.286 0.054 1
RP2/RP3 0.095 0.613 0.586 0.115 0.893 0.786 0.861 0.310 0.837 0.972 0.875 0.692 0.209 0.391 0.865 0
RP2/RP4 0.067 0.645 0.630 0.015c 0.694 0.299 0.850 0.787 0.697 0.894 0.369 0.141 0.069 0.452 0.144 1
RP3/RP4 0.982 0.903 0.079 0.202 0.633 0.215 0.983 0.150 0.753 0.876 0.213 0.126 0.565 0.766 0.042c 1
Number 6 1 2 4 4 0 4 0 1 1 3 5 5 4 1
a
All CSFs are numbered in the sequence as cited in Table 3.
b
All types of respondents are numbered in the sequence as cited in Tables 4 and 5.
c
The probability value is significant at 0.05 level 共2-tailed兲.

portance of CSFs are among pairs of PN1/PN2 共building works CSFs for stakeholder management, this paper presents the results
and civil works兲, PS1/PS3 共public projects and private projects兲, of a questionnaire survey to explore the similarities and differ-
PS2/PS3 共private projects and quasi-public or regulated private ences in the relative importance of the CSFs for stakeholder man-
projects兲, and RO1/RO2 共client organizations and contractor or- agement in construction projects of Hong Kong between different
ganizations兲. For the pair “PN1/PN2,” the respondents attached types of projects and respondents.
more importance values to civil works, especially when consider- A total of 15 CSFs were synthesized in the survey, which was
ing the nine factors, viz., C3, C7, C9, C10, C11, C12, C13, and shown to be reliable. Data were collected from project managers
C14 共details shown in Table 3兲. A possible reason for this could of different organizations in the construction industry of Hong
be that normally civil works are more complex than building Kong. Findings from the study show that all the CSFs are re-
works. Pertaining to “Client sector,” namely, PS1, PS2, and PS3, garded as critical for the success of stakeholder management in
it is notable that, while project managers of public projects and construction projects by most respondents. No matter what type
quasi-public or regulated private projects have a great consensus, of projects and respondents, social responsibilities, comprising
they have several significant differences from those project man- economic, legal, environmental, and ethical responsibilities are
agers of private projects on the importance values of CSFs. This considered most important for managing stakeholders. Project
finding is in line with the statements of Ridley and Jones 共2002兲 managers in Hong Kong also have a keen awareness of the im-
and Ward and Chapman 共2008兲. They clarified the dissimilar fo- portance of the information input for stakeholder management.
cuses of these types of projects. This finding also indicates that Respondents in this survey assigned relatively low important to
public projects and quasi-public or regulated private projects have the CSFs pertaining to “Assessing stakeholders’ behaviors” and
the similar characteristics comparing to private projects. Regard- “Predicting stakeholders’ reaction” for several types of projects,
ing RO1/RO3 共client organizations and contractor organizations兲, for example, respondents consider “Assessing stakeholders’ be-
project managers from client organizations assigned more value haviors” as the least importance for civil works, private projects,
to most of the factors than those from contractor organizations. and medium cost projects.
This result shows that client organizations are more concerned The results of the Spearman’s rank correlation test indicate
about stakeholder management compared to contractor organiza- that there is a general consensus on the overall rankings of the
tions. CSFs among different respondents. A notable result is that the
In this section, the true difference in perceptions on the rela- CSFs basically have positive or negative correlations with group
tive importance of CSFs across groups can be seen in Table 13. types, but these correlations are not particularly strong.
Based on these results, project managers could know the working Even though there is a general consensus on the rankings of
preference for stakeholder management in different types of the CSFs among different respondents, the detailed pairwise com-
projects, and also project managers from different organizations parisons actually show the existence of a few differences in per-
and at different management levels could be more aware of their ceptions on the relative importance of the CSFs. The results of the
responsibilities regarding managing stakeholders. nonparametric test indicate that respondents in this survey con-
sider the relative importance of only two factors, namely, “As-
Conclusions sessing stakeholders’ behaviors” and “Assessing attributes
共power, urgency, and proximity兲 of stakeholders,” do not vary
Since few studies appear to have undertaken a comparative analy- with the different types of projects, nor with the types of respon-
sis of construction practitioners’ opinions on the preference of dents. Only three pairs of groups 共public projects and quasi-public

JOURNAL OF CONSTRUCTION ENGINEERING AND MANAGEMENT © ASCE / JULY 2010 / 785

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INVOLVE. 共2005兲. People and participation: How to put citizens at the
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Jepsen, A. L., and Eskerod, P. 共2008兲. “Stakeholder analysis in projects:
certain degree of commonality with respect to the relative impor- Challenges in using current guidelines in the real world.” Int. J. Proj.
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Kong Polytechnic University and the Research Grants Council of complex projects: A relationship approach, S. Pryke and H. Smyth,
the Hong Kong Special Administrative Region, China 共PolyU eds., Blackwell Science, Oxford, U.K.
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