Course Guide

PGPDFD, YEAR 2, 2019-20

Name of Module Module 1- Fashion Industry Interface
Credit Value 40
Module Leader and Tutors
MODULE LEADER: Puja Arya TUTORS: Puja Arya
Patni, Rishab Manocha
Introduction to the Fashion Industry interface through a dedicated client-brief based project.
module (Key Words) Aesthetic and commercially viable collection, Market understanding (Indian and International , advanced
(a) Knowledge & Understanding
• To demonstrate a perspective to lifestyle aspirations, values and a mature understanding of design expre
process through innovative design solutions. © Ideation
• To demonstrate market research analysis and interpret relevant information to initiate, apply and evaluat
consolidation of findings, to develop a personal design philosophy through creative design solution as fash
business plan for commercially viable fashion product. © Research

(b) Skills, Qualities and Attributes

• Manage, source, select and use data and appropriate technology relevant to demonstrate professional co
design briefs, whilst demonstrating awareness of latest forecast trends and market demands. © Execution
• Communicate information with clarity of purpose, demonstration of skills in the selected media; awarene
conventions; sensitivity to the needs of the audience demonstrating proficiency in professional presentatio
skills & presentation technology. © Presentation
Learning Outcomes of the • To demonstrate independent study, self-and peer evaluation, and provide appropriate response to any pr
Module planning, organizing, presentation and communication skills. © Engagement
Content/Key words of cont The following is indicative of content of the module:
• Branding from the Fashion perspective within Indian fashion & textile industry
• Consideration of specific Indian brands/labels/market segments to approach for Project brief developme
• Collaborative Design brief development with a chosen business entity
• Final range realization in consultation with Industry partner
Fashion Technology 3 (PM, GC, Draping)
• Indian garments- technical analysis of stitching and pattern variations of Salwar, Churidar, Pajamas, Choli,
• Art of Corsetry and Contouring at the levels applicable to Indian and Indian fusion clothing
• In-depth market awareness of commercial garment finishing materials, techniques, costing implications &
• Rouching, Flouting, Contouring methods in Draping
Portfolio Development:
• Collating and composing the Final Proposal Portfolio and orientation to the necessary presentation tools
• To explore individual techniques of fashion illustration & representation which are suitable to visually and
fashion range within a competitive market and cost-sensitive market
• To present a detailed tech-pack & design sheet of the chosen final range, readied for factory adaptation
• Preparation of portfolio for Final Jury with an Industry expert panel .
Creative Electives
Optional elective choices for students in the areas of:
Advanced Illustration - • Technical Drawing in Fashion (using Adobe Illustrator CC),Visual presentation inv
Illustration and Styling.
• Graphic & illustration skill development and independent expressions
Creative Textiles- • Textiles demand an inventive approach to design and realisation, and this workshop fo
development and realization of contemporary fashion textiles.
• To understand the different attributes of an inspiration that could be translated into a body of samples
• To explore a range of embellishment processes which will extend your potential for creative design.

F2F- 210 hrs and Online - 30

Contact Hours

Session/week
Plannar Topic F2F
(Hours)
WEEK 1 Design III:
Introduction to Design and Brands - Different designers and
S 1 /Wk how they brand themselves.
1 2
 S 3/Wk 1 Design Studio III:
Pattern development of Indian wear –Kurta & its variations
• Fitted kurta and sleeve
• Dartless Kurta and sleeve
• Kalidar kurta and sleeve
Assignment to be uploaded on BB 0

S 4-6 /Wk 1 Design Studio III:

Pattern development of Indian wear (On half scale dress
forms)
• Discuss patterns for variations of Kurtas
• Discuss patterns for traditional Kurtas 6
• Contemporizing the Kalidar Kurta

WEEK 2 Design- Market Research Activity- Students to do a market

S 1 /Wk survey with 3 different brands and analyze the brand strategy,
2 product mix and client profile. Document the research marking
the similarities and differences of these brands in form of a 2
report

ONLINE week 2 - Design:

Analysis of Client & Iconic Trends
Activity 1:

Discussion -
View any one of the referenced online video content and 0
participate in the online discussion.

Post your analysis of the client on the following aspects-

• Context in which movie is set in,

S 3 /Wk 2 • Costumes,
Online Design Studio III:
• Communication,
Indian wear: Pattern Development of Indian Bifurcates -
•Churidar
Colour &and
Composition,
Salwar 0
• Tactile feel,
• Iconic styles identified as new market trends,
S 4-6 /Wk 2 • Metaphoric
Design Studiovisuals
III: styles,
•• Pop Culture, of Kurta Drafts (given on BB)
Submission
•Pattern
Key iconic figures
development of Indian wear (On half scale dress
forms)
Click onContd.
"Create New Thread" to Post atleast one analysis
•based
Pattern making given
on checklist of Bifurcate
above ofvariations
the chosen movie and reply
•toDiscuss
atleast two comments of yourand
Layout for Churidar Salwar,(wherein,
classmates fabric cutting
post
and stitching 6
your views further endorsing or refuting any 2 classmate's
•idea)
Salwar variations like Patiala salwar, semi-patiala, etc
Activity 2:

Blog -
After analysis and discussion exercise in the week 2, now
WEEK 3: Design- Understanding
reflect on iconic trends,Client
whichand
youclient profile
may use as anforinspiration.
design
S Upload a .pdf file of your reflection. 2
1 /Wk 3
 S 3/Wk 3 Design Studio III:
Indian wear: Pattern Drafting of Pajamas
0

S 4-6/Wk 3 Design Studio III:

Pattern development of Indian wear (On half scale dress forms)
Contd.
• Pattern development for Anarkalis and Lehangas 6

S 1/Wk 3 Advance Draping :

Introduction to shape exploration. 2

S 2/Wk 3 Advance Draping :

Shape exploration continues. 2

WEEK 4 Design: Industry Interface and Interaction. The students would

S 1 be introduced to their industry mentors who would guide them
/Wk 4 for the expectated deliverables of the project and guide them
through their work Design : Students to 4
find inspiration and develop moodboard for the project

S 3 /Wk 4 Design Studio III:

Corsets and the Art of Corsetry 0

S 4-6 /Wk 4 Design Studio III:

Draped trousers and its variations 6

S 1 /Wk 4 Advance Draping :

Introduction to cascade. 2

S 2 /Wk 4 Advance Draping :

Cascade draping continues. 2

WEEK 5 Design: session 1&2 - Competitive brand study and analysis.

S1 Referencing other brands in the same product category and
/Wk 5 critically analyzing their design philosophy. Create a 4
comprehensive client profile based on the information as
collected. Trend Forecast and analysis for the upcoming season
 S 3-5 /Wk 5 Design Studio III:
• Introduction to Corsetry
• Contouring principle
• Discuss Princess torso and Cup Torso 6

S 1 /Wk 5 Advance Draping :

Introduction to Ruching 2

S 2 /Wk 5 Advance Draping :

Ruching continues. 2

WEEK 6
S 1 /Wk6 Design: Industry Mentoring. Industry mentor to come to class
to discuss, review and finalize students work and suggest 4
changes if necessary.
S 1 /Wk6 Design Studio III:
Process Documentation of Indian Wear Exercises
0

S 2 /Wk 6 Design Studio III:

Princess line Corset construction (fully lined)
• Stitch outer shell
• Pressing and Cupping / Shaping technique 6

S 1 /Wk 6 Advance Draping :

Introduction to Fluting
2

S 1 /Wk 6 Advance Draping :

Fluting continues. 2

WEEK 7 Design: session 1& 2 Design Development and initial range

S 1 /Wk7 development and sketches 4

S 2 /Wk 7 Design Studio III:

Specification Sheets 0

S 3-5 /Wk 7 Design Studio III:

Corset construction contd.
• Bonings
6

Sessions
Sessions S 1 /Wk 7 Advance Draping :
Fluting continues.

S 2 /Wk 7 Advance Draping :

Fluting continues. Online - Upload all your explorations done 2
in class as a Pdf on BB
WEEK 8 Design: finalize the initial range development and sketches.
S 1 /Wk 8 Students to now start sourcing materials based on design 4
development
S 1-2/Wk 8 Elective: Advanced Illustration- The students would be exposed
to illustrations by famous illustration artists and designers
followed by a discussion on the type of styles they would like
to take forward. Activity- Students to develop quick sketches
and develop boards of the illustration styles that they would
want to take forward through the elective.
4

Creative Textiles :
Finding an inspiration
Develop a colour palette and understand color proportion

S 2-4 /Wk 8 Design Studio III:

Corset construction contd. And finish
• Facing and Lining attachment 6
• Rivets and Lacing
WEEK 9 Design: Students to develop Final Design Range and specs for
the industry. 4
S Design Studio III:
1-3 /Wk 9 Creative Pattern Making - Various Techniques
• Subtraction pattern Cutting 6

Elective- Creative Textiles - Form explorations

4
S Elective- Advanced Illustration- Afrer studying various other
1-2 /Wk 9 illustrators , you need to attemnpt to stylize your own
drawings. Use your exposure of cultural influence ito help you
Portfolio
to create Development-
your style. Students would be shown exemplar of
portfolio, components of a portfolio, layout, typography, color
scheme etc. The students to discuss assimilate the contents of 4
their projects for portfolio development

WEEK 10 Design: Industry mentoring- The students would present their

Wk 10 work along with all the boards and range development to the
industry mentor for critical reviewing and discussion for 4
finalizing the range and the final garment which would be
realized.
 S 1 /Wk 10 Design Studio III:
Process Documentation of Corset Making

Elective- Advanced Illustration- Students create visuals with

magazine cut, fabrics etc. and then draw contrasting
illustrations through mix media and juxtaposition.
Development of individual illustration style using mix media
techniques. Develop
a range of 8 stylized illustrations

Elective- Creative textiles- Texture Explorations 4

S 1-2 /Wk 10 Portfolio Development-Editing and presentation of Range sheet

and technical sketches. Collation and compilation of design 4
board
S 2 -4 /Wk 10 Design Studio III:
Creative Pattern Making - Continued
• Pattern Manipulation 6

WEEK 11 Design- Analysis and evaluation of toile developed by the

students for changes if required.
4

Design Studio III:

S 1-3 /Wk 11 Creative Pattern Making - Continued
• Origamy 6

Elective- Advanced Illu tration- Development of individual

illustration style using mix media techniques.
Develop a range of 8 stylized
illustrations . Compilation of all work and progress to be put
in the portfolio. 4
Elective- Creative textiles-
Colour and stripes
Developing coordinates

S 1-2 /Wk 11
Portfolio Development-Fashion Photography.Studio
Photography, Strategies & Make-Up 4

WEEK 12 Design- The finalization of the range, spec sheets, tech packs,
costing for the project
4
 S 1-3 /Wk Design Studio III:
12 Creative Pattern Making - Continued
• 3D Box Integration 6

S 1-3 /Wk Portfolio Development- Page layout and composition to be

12 developed in class. Assignment: Develop layouts with
innovative presentation. 4

WEEK 13 Design Studio III:

S Process Documentation of CPM Exercises
1 /Wk 13
0

Portfolio Development- Portfolio compilation based on

individual projects. 4

Design Studio III:

S 2-6 /Wk 13 Discuss Project designs. 10
PROJECT pattern making- Size 12
WEEK 14 Design Studio III:
S 1-5 Project Pattern Making contd.
/Wk 14 Toile stitching and pattern correction 10

WEEK 15 Design Studio III:

S 1 /Wk Industrial Tech-Pack
15 0

S 2-4 /Wk 15 Design Studio III:

Final Patterns to be complete
Project construction on final fabric 10

WEEK 16 Design Studio III:

S 1- Project contd. 10
3 /Wk 16 Finish and submit.

210
 Bubonia, Janace E et al. 2010, Apparel Production Terms And Processes. Fairchild Publications, New York
• Burns, Leslie Davis, and Nancy O Bryant 2002, The Business Of Fashion. Fairchild Publications, New York
• Johnson, M J, Moore E and Johnson M J 2001, Apparel Product Development. Prentice Hall, NJ
• San Martin, Macarena 2010, Future Fashion : Innovative Materials And Technology Promopress
• Sherman, Gerald J, and Sar Perlman 2007, The Real World Guide To Fashion Selling And Management. Fa
• Welters, Linda, and Abby Lillethun 2011, The Fashion Reader. Oxford: Berg
• Kathryn McKelvey, Janine Munslow, 2012. Fashion Design: Process, Innovation and Practice, 2nd Edition,
Susssex
• Udale, J 2014, Textiles and Fashion: Exploring Printed Textiles, Knitwear, Embroidery, 2nd Edition, Bloom
• Armstrong, Helen Joseph. 2012, Patternmaking for fashion design. 5th ed. - Upper Saddle River, Pearson
• Baugh, G 2012, the fashion designer’s textile directory the creative use of fabrics in design. Thames & Hu
Reading/Resource List • Smith, Bryan, Kruschwitz, Nina and Laur, Joe 2008, Necessary revolution: how individuals and organizatio
sustainable world. New York, Doubleday Publishing Group.
• Centner, Marianne, and Vereker F 2011, Fashion Designer's Handbook For Adobe Illustrator. Chichester, W
• Granger, Michele, and Sterling T 2003, Fashion Entrepreneurship. Fairchild Publications, New York
• Ranjan, Aditi, and M. P Ranjan 2009, Handmade In India. Abbeville Press, New York
• Basia, S 2010, Flats. Laurence King, London
• Basia, S 2010, Technical Drawing For Fashion. Laurence King, London
• Websites:
o http://www.vogue.com
o http://www.style.com
o http://www.wgsn-edu.com
o http://www.trendhunter.com
o http://www.stylesite.com
You will be required to work in the lab and further explore pattern making, garment construction and drap
o www.premierevision.fr
exhibitions on, crafts' bazaars etc in the city, visit museums to get inspired from the world around, Visit loc
Guidance to students for o http://www.craftrevival.org
utilizing Non Contact artisans locally.
Hours

Portfolio100%
portfolio , with client profile and all the boards.They will also submit the final range of designs as per the in
their log book and excercises on market survey as a part of submission.
PMGC:Students to submit toile of the final garment along with drafts of patterns. The students are also
Assessment Tool patterns made in PMGC till now.The portfoio should reflect high level of maturity in work exposure ethics
enterprise.

FORMATIVE : (Week-7) Design 9th September

FORMATIVE : (Week- 13) PMGC 24th October
SUMMATIVE : ( Week 17) Jury 29th November
Date of Submission
(Formative,Summative)

FORMATIVE : 16th September

Date of Feedback FORMATIVE : 1st November
(Formative,Summative) SUMMATIVE : 10th December
 erface

TUTORS: Puja Arya, Sadiq Hussain, Santosh Anand, Anjali

national , advanced pattern making techniques

ding of design expressions to display analytical ideation

e, apply and evaluate concept and display through

ign solution as fashion entrepreneurship through the

trate professional competence for the execution of fashion

mands. © Execution
ted media; awareness and adoption of appropriate
essional presentations and the ability to work with creative

e response to any professional situation to display good

 Industry Brief Development

ect brief development

idar, Pajamas, Choli, Kurta, Lehnga

thing
osting implications & fabric consumption calculation

presentation tools & techniques,

table to visually and appealingly represent a market oriented

factory adaptation

ual presentation involving digital technology in Fashion

nd this workshop focuses on creative approaches to the

body of samples
reative design.

Online (Hours)
3

1
1

2
3

1
2
3
4

30
 cations, New York
ications, New York
e Hall, NJ
omopress
nd Management. Fairchild Publications, New York

actice, 2nd Edition, John Wiley & sons publication, West

2nd Edition, Bloomsburry Publications, London

ddle River, Pearson Prentice Hall, NJ
esign. Thames & Hudson Ltd.UK.
uals and organizations are working together to create a

strator. Chichester, Wiley, UK

ns, New York

nstruction and draping .You will be required to visit various

orld around, Visit local fabric , trim vendors. Meet practicing

Design: Students to submit their

designs as per the industry brief. The students to also submit

he students are also required to submit the garments and

ork exposure ethics and appropriate understanding of fashion