Ecommerce for Top Brands

Asia’s leading Online Fashion Destination

 ZALORA is Asia’s leading online fashion
destination with presence across SEA & Pacific
ZALORA International Reach ZALORA Key Stats
20mm+ Visitors/Month
1.4mm ++ Facebook Likes

Focus on ZALORA Philippines

250+ Employees
30,000+ products offered
550,000+ items on stock
1.  HK
2.  TH
3.  VN
4.  MY
Backed by International Funds
5.  ID
6.  PH
7.  SG (regional
HQ)
8.  (Iconic AU)
 Zalora became the Philippines’ Online
FASHION DESTINATION in 2 just years
Zalora is the most searched fashion brand on Google Philippines
Philippines: Brand popularity
Volume of brand searches, Philippines, 2014

Zalora
1,500,000

Forever 21
1,400,000 Zara
H&M
Topshop

The widest range of fashion in the market with 400,000+ items on stock
International brands Local brands Private Labels
Zalora.com.ph – Asia’s online fashion destination
ZALORA brings premium retail experience
online…

1.  Premium onsite features (www.zalora.com.ph)

2.  e-Production
3.  Marketing
4.  Fulfillment
5.  Customer experience
6.  Customer service
7.  Buying
8.  Analytics
9.  Startegy
Offering brands a store-in-store presence on
Asia’s online fashion destination
Own Brand Presence on Zalora – with online Flagship store offered to
Premium Brands

Z Brand Store – Mick+Marty Z Flagship Store - RayBan

1 Onsite| Offering a best in class onsite
experience
•  Unparalleled selection in
online fashion in the
Philippines(40+ ths SKUs):

-  International + local fashion

-  600+ Brands
-  550,000+ Products

•  High quality photography and

content

•  “Shop-the-look” – possibility to
purchase all items featured
on a model in a bundle

•  Recommendation engine
1 Onsite|Recommendation engine is a data driven
store assistant to assist customers online
2 E-Production |ZALORA is devoted to deliver
premium product presentation online
2
1.  Carefully selected and
styled looks 3 4
2.  High quality images (6
angles + zooming feature)
3.  International models 1
4.  Detailed product
information
5.  Assistance features
!  size guide
!  size visualiser
!  measurements for all items

5
2 E-Production |ZALORA’s inhouse production
studio secures the quality

•  Focus on premium product •  Inhouse production team

presentation online
•  All looks are styled with
attention to detail
•  Top quality high resolution
images
consists of 35 photographers,
retouchers, stylists, make-up
artists, content writers etc.

ZALORA Studio
3 Marketing |Leading presence with visibility
across major online and offline channels

ONLINE Offline OFFLINE

PAID ORGANIC PAID ORGANIC

•  AdNetworks •  Social Media •  TV ads •  PR
•  SEM & GDN •  Youtube •  Event •  Partnerships
•  FB Ads •  EDMs •  Print ads •  Zalora Mag
•  Display Ads •  e-Magazine
•  Affiliates

Convert ONLINE to ZALORA Convert OFFLINE to ZALORA

100% TARGETED & MEASUREABLE MAKE IT MEASURABLE
3 Online marketing |Leading online marketer in
the Philippines

•  Over 1.4 mln fans •  Ranked #1 for •  1.5 mln customer

•  Targeted ads fashion searches database
•  Newsletter

Measurable customer acquisition

3 Offline marketing | Building a fashion brand
across online and offline channels

#OWNNOW
Campaign launch
with extensive TVC
AUG 2014

à „Owning“ your
life through fashion
3 Offline marketing |Strong presence in
traditional offline media and POPUP STORES

ZALORA POP-UP store

Glorietta
4 Fulfillment |Local warehouse build for fast
fulfillment
•  Located at Manila
•  More than 550K items stored
•  Pick&pack in 3 hrs
4 Fulfillment |Best in class delivery performance
drives customer satisfaction

•  Free shipping <1000

•  Next Day Delivery standard
•  Same day Express delivery
(NCR)
•  3-5 day delivery for
provincial hubs
•  Nationwide coverage
•  CASH on Delivery
•  Zalora Express (NCR, South
Luzon, Cebu)
•  3rd party logistics
•  Real time tracking
5 Customer experience |Delivering premium
shopping experience

•  Easy returns and fast

refunds
–  Free returns
–  30 day returns
–  Fast refund process
•  Stylish packaging
•  Happyness check
 6 Customer Service |Focused on giving online
shopping a personal touch

Personalized Customer Service

Inbound Email Outbound Live Chat

calls calls
7 Assortment|1st choice in ecommerce for top
brands

•  International + local PHILLIPINES

designers & labels
•  Focused positioning on
fashion, beauty and sports
•  600+ Brands
•  550,000+ Products

Exclusive Launches South-East Asia

 8 Analytics|Developments in online/digital have led to a fundamental
paradigm shift from traditional to “performance” marketing

Performance channels Main KPI‘s to manage Improving the funnel

•  Search Engine Impressions •  Know everything about

Marketing your potential customer
– the amount of
•  Search Engine Click-through-rate information available
Optimization online is endless!
•  Re-targeting Visits •  Track where customers
are clicking from, what
•  Affiliate advertising
they click on, what they
•  Display advertising Conversion Rate buy
•  Facebook advertising •  A/B testing new features
•  On-site Sales and onsite banners
through a rigorous
•  Newsletter
methodology (scientific
20
method+statistics)
9 Strategy|Full price retailer with wide selection
and best-in-class service

•  30 days free return •  40k unique articles

•  Free and fast delivery •  550k products on
•  Free shipping above stock
P995 •  85%+ products at full
•  Cash on Delivery price
•  Nationwide returns
pickup
9 Next Steps|Providing a world-class ecommerce
experience for local labels and creative designers
Thank you