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Enhance Traceability For

SUSTAINABLE SUGAR
PRODUCTION
Efficiently Monitor Farmer Co-operatives By
Enabling Adoption Of Climate Smart, Pest
& Crop Based Advisories

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THE CLIENT
Rana Group of Companies made a humble beginning in mid 80’s
when Rana Gurjeet Singh, group’s Founder set-up Agro Boards
Limited a Kraft Paper unit in Punjab. Success of this maiden
venture was duly recognized by apex state owned industrial
promotion corporations and this led to Rana Group’s ventures
with different state owned corporations.

After the success of Agro Boards, Rana Group diversified into

sugar manufacturing by setting its first unit at Buttar Sevian,
Punjab in 1993. Over the years the group has proved established
itself as a pioneer in the sugar industry. Today, the group is in
Sugar, Alcohol, Power Generation and Textile Sector.

Sugar is very vital part of the rural economy and Rana Group
supports the cause of the sugar farmers. The group is actively
involved with the farming community in order to improve yields
and quality of sugarcane.

Rana Group, under the guidance of its reputable management

aims to achieve a turnover of over $200 million in FY2010.

THE CHALLENGES

A renowned sugar mills company was facing the following

challenges:

Validation of the data provided by the field executives and

sugarcane farmers with respect to the sowing date, crop variety
and acreage of the crop

Yield estimation of cane cultivation in any

given area

Monitoring crop health

smartfarm
The company needed technological intervention to deal
with these challenges, which is where CropIn stepped in,
with SmartFarm which is equipped with Remote Sensing
capabilities.

www.cropin.com
 OUR SOLUTION

A comprehensive platform Digitizing farm and farmer data

for all the farm and farmer data to prevent unlawful practices

Monitoring crop growth and

Proper record of the planting schedule
health using satellite images that is available on an interactive
dashboard

Yield prediction
Crop maturity alerts

THE IMPACT

Of the 30 plots surveyed, CropIn’s analysis identified

that while the company had correct information about 24 plots,
there were 6 such plots about which the company
had incorrect information.

There were a few plots where the farmer had shared incorrect infor-
These plots contained
mation about the variety of the crop.
ratoon and were harvested earlier to grow some
other crop .

There were also plots where partial harvest was identified.

CropIn’s SmartFarm helped detect the anomalies in
the company data and rectify them.

www.cropin.com
smartfarm smart risk mwarehouse smartsales
FARM AGRI BUSINESS PACKHOUSE INPUT CHANNEL POWER OF TEHCNOLOGY
MANAGEMENT INTELLIGENCE SOLUTION & MANAGEMENT FOR YOUR FARMERS
SOLUTION SOLUTION TRACEABILITY SOLUTION

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