Dr. L.D. Pankey lived in a different time. When L.D. graduated from dental school and
started his dental practice, there were no computers, no cell phones, and no Internet.
To continue his education, he read journals, went to professional meetings, and
studied how people behaved both in and out of the dental practice environment. He
soon learned being a dentist can be an all-consuming profession. Many dentists have
found the profession difficult because of the technical complexities of the work and
the psychological pressures from family, staff, third party payers, fellow dentists, and
patients. Because of a series of personal experiences, and the fact he wanted to help
his profession, L.D. developed a way of thinking and looking at life. He called his
program, “A Philosophy of the Practice of Dentistry.”
As practicing dentists, we rarely consider ourselves philosophers. Yet in an important
way, we are philosophers. Day-to-day decisions about our work and lives are based on
what we believe, in other words, our own personal philosophy. Philosophy has to do
with the relationship between our personal beliefs and the actions we take. In the end,
it’s our philosophy that gives meaning and purpose to our lives. For dentists who know
their beliefs and what has meaning for them, daily work is not merely unrelated
actions and episodes. It is an integral part of their life.
Just as questions and uncertainty can be the catalyst for change and success, so too
can questions cause crisis. In the Chinese language, the written character that
represents “crisis” also means “opportunity.” L.D's first real crisis of his dental career
over 75 years ago was when he found out that his mother had needlessly lost her
teeth. His mother’s distress over having all her teeth extracted made him question his
entire concept of dentistry as a profession. Doubt and confusion followed his mother’s
sad news. He saw clearly the damage that dentistry could do, and at the same time he
realized the extraordinary opportunity for dentists who understood the magic of
“giving nothing less than the best.” Out of this family crisis, the Pankey Philosophy was
born.
The Pankey Philosophy seems simple enough at first glance. To start, each dentist
must decide what success means to them. Napoleon Hill says once you have figured
out your idea of success, you must believe in it and then work hard to achieve it. The
greatest success in dentistry is the gratitude and appreciation from patients, enough
financial reward, and the commitment to five the best you can to your family, your
patients, and your office. This involves really knowing yourself, your patients, and your
work, and then applying your knowledge conscientiously.
This is not easy. Although many of the principles Dr. Pankey used have been around
for years, how many dentists actually apply these principles to achieve excellence?
Based on his work with hundreds of dentists, L.D. estimated that only 2% of the
dentists in this country were truly masters, meaning they could do, teach, and write
about dentistry. Another 8% were adept at two of those skills, and 36% were constant
students of good dentistry, working toward mastery. The remaining 54% were
indifferent and uninterested in their work. That’s the bad news. The good news is for
dentists who make the sincere commitment, the opportunity to do excellent dentistry
and achieve their just rewards is there.
If success does not provide motivation to pay the price for excellence, consider the
personal price involved in doing less than your best. Ask yourself, “Is dentistry killing
me?” There was an article in the North Carolina Dental Journal that suggested that
dentists have a higher suicide rate than other professional groups. This sobering
statistic can be attributed to two factors: dental work is usually confined to a small
office, where dentists go day after day, week after week, to the same place with the
same people. Second, once dentists become really good, their work is very much the
same. The result is feeling not appreciated, trapped, not achieving, and wondering, “Is
this all there is?” This is not to say that dentists have lives of “quiet desperation.” Yet
many have felt in a rut at one time or another, at which point it becomes increasingly
difficult to see the real rewards in dentistry.
Looking back at our dental school education, most of us were taught to be technically
proficient; however, we were not taught how to develop satisfaction with our work or
rapport with our patients. For some, enjoying work and patients is very natural, while
others seem to treat their patients as mechanically as if they were repairing dental
equipment. Dentists go to professional meetings and take countless hours of
continuing education in restorative dentistry and implant placement, yet are unable to
use their new knowledge and skill because they can’t explain the benefits of their work
to their patients. Not only does this lack of communication deprive them of income, it
also deprives their patients of something that could make them happier and more
dentally comfortable.
L.D. started teaching his philosophy to dentists who had been referred to him by the
Florida State Board of Dentistry in Tallahassee. He was the representative from the
Miami-Dade County Dental Society to the State Board. He had been developing his
philosophy more than 15 years. In 1947 the Florida Dental Association asked him to
present a course related to ethics at their annual meeting. He had gained the
reputation as a good adviser to dentists with minor difficulties related to their dental
license.
During his first interview with these dentists, he learned that most of them were
unhappy in dentistry. Although not all of them had the same concerns, he found there
were some common characteristics. He decided the purpose for teaching his
philosophy was to help dentists confront and move past their frustrations or boredom,
to move toward a higher level of excellence in their technical work, to improve their
communication skills with their patients, and to achieve greater satisfaction through
community service and their personal happiness. To develop the basic principles of
the Philosophy, L.D. asked many of the following questions.
As you read the questions look objectively at yourself and your situation. Take some
time and write your answers to discover where you fit or don’t fit into the questions.
Develop some personal goals. Write them down so you can measure them later.
Following his success with those first groups of dentists, L.D.'s office started getting
calls every week from dentists around the country wanting to study with him. So in
1952 he decided to share his knowledge of the Philosophy with the dental profession
in a more formal format in Miami at the Pankey Institute.
This article first appeared in DE's Expert Tips & Tricks. To receive enlightening and
helpful practice management articles in this e-newsletter twice a month, visit
dentistryiq.com/subscribe.
Bill Davis is the Chief of the Dentistry at the University of Toledo Medical Center. He is
practicing dentist and a professor in the hospital-based GPR program. In 1987 he
coauthored a book with Dr. L.D. Pankey, “A Philosophy of the Practice of Dentistry.”
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