Chapter 4

Presentation of Result, Analysis and Interpretation

This chapter presents the analysis and interpretation of the data gathered by the

researchers. The analysis and interpretation was presented by the use of tables and

were arranged accordingly same with the arrangement of statement of the problem and

the researcher made instrument.

Table 1

Frequency and Percentage Distribution of Respondents

According to Age

Age level Frequency Percentage Rank

18 to 25 years old 65 65% 1

2
26 to 35 years old 20 20%

36 to 45 years old 7 7% 4

46 years old and

above 8 8% 3

Total 100 100%

 Table 1 shows that the respondents belong to the age 18 to 25 years old got the

highest rank with a frequency of 65 or 65%. While those respondents belong to the age

of 26 to 35 years old got a frequency of 20 or 20%, then those who belong to 36 to 45

years old got the lowest rank with a frequency of 7 or 7%. And lastly, those respondents

who belong to the age ranging from 46 years old and above got a frequency of 8 or 8%.

Table 2

Frequency and Percentage Distribution of Respondents

According to Gender

Gender Frequency Percentage Rank

Female 70 70% 1

Male 30 30% 2

Total 100 100%

Table 2 shows that majority of the respondents belong to the female group got

the highest rank with a frequency of 70 or 70% while those respondents belong to the

male group got a lowest rank with a frequency of 30 or 30%.

 Table 3

Frequency and Percentage Distribution of Respondents

As to the Factors that Cause an Impulse Buying of Consumers

Factors that cause

an impulse buying Frequency Percentage Rank

Demographic and
Socio-economic 14 14% 4
Factors

Cultural Factors 16 16% 3

Psychological
Factors 38 38% 1

Social Factors 32 32% 2

Others 0 0% 5

Total 100 100%

Table 3 shows that

 Table 4

Frequency and Percentage Distribution of Respondents

As to the Part of Consumer Segment in Consumer Value Framework shows

Highest Impulse Buying Behavior

Consumer Value Frequency Percentage Rank

Framework

Internal Influences 61 61% 2

External Influences 39 39% 1

Total 100 100%

 Table 5

Frequency and Percentage Distribution of Respondents

As to the Positive Effects of Impulse Buying to Consumers

Positive Effects Frequency Percentage Rank

Feel fulfilled after

obtaining a 33 33% 2
satisfying product

It makes you feel

happy and excited 27 27% 3
upon doing
impulsive buying

It makes you
explore and 40 40% 1
discover new things
or products

Others 0 0% 4

Total 100 100%

 Table 6

Frequency and Percentage Distribution of Respondents

As to the Negative effects of Impulse Buying to Consumers

Negative Effects Frequency Percentage Rank

You might suffer

from unplanned 27 27% 3
spending

You feel regret

because the things 38 38% 1
that you bought are
not that useful

You might suffer in 35 35% 2

budget misuse

Others 0 0% 4

Total 100 100%

 Figure 1

Graphical Presentation of Respondents

According to Age

a. 18 to 25 years old b. 26 to 35 years old c. 36 to 45 years later old d. 46 and above

8%

7%

20%

65%

It can be attributed that majority of the respondents belong to the age ranging

from 18 to 25 years old.

 Figure 2

Graphical Presentation of Respondents

According to Gender

a. Female b. Male

30%

70%

Data is both collected on Males and Females. Males have contributed 30% while

females have contributed 70% in this study.

 Figure 3

Graphical Presentation of Respondents

As to the Factors that Cause an Impulse Buying of Consumers

40

38
35

32
30

25

20

15 16
14

10

0
a. Demographic and socio- b. Cultural factors c. Psychological factors d. Social factors
economic factors
 Figure 4

Graphical Presentation of Respondents

As to the Part of Consumer Segment in Consumer Value Framework shows

Highest Impulse Buying Behavior

70

60
61

50

40
39

30

20

10

0
a. Internal factors b. External factors
 Figure 5

Graphical Presentation of Respondents

As to the Positive Effects of Impulse Buying to Consumers

45

40
40

35

33
30

27
25

20

15

10

0
0
a. Feel fulfilled after obtaining a b. It makes you feel happy and c. It makes you explore and d. Others
satisfying product excited when you do impulse discover new things
buying
 Figure 6

Graphical Presentation of Respondents

As to the Negative Effects of Impulse Buying to Consumers

40

35

30

25

20
38
35
15
27

10

0 0
a. You might suffer from b. You might feel regret c. You might suffer in budget d. Others
unplanned spending 'cause the products that you misuse
bought are not that useful