CHAPTER 3: RESEARCH METHODOLOGY

3.1 INTRODUCTION

This chapter describes and discusses how the researchers will gather the necessary data and
information that will be used in the entire study. It describes who will be the respondents and focus of
the research. This also shows the procedure of data collection and instruments used. This chapter also
discussed the type of research, research method and its setting where the study will be conducted.

According to Babbie (2010), quantitative methods highlights objective measurement and the
mathematical analysis of data that gathered through polls, questionnaires, and surveys. Quantitative
researches focal point was in collecting numerical data and generalizing it in a cluster of people or
explain a certain phenomenon. In addition Matthews & Ross (2010) stated that quantitative research
methods are basically applied to the collection of data that is structured and which could be
represented numerically. Generally quantitative data is collected when researcher has adopted the
positivist epistemological approach and data is collected that can be scientifically analyzed.

The study is obtaining different strategies of Small Private Schools on how they survive in a city
in Region III, the quantitative research approach is the most suitable to use.

3.2 RESEARCH DESIGN

The descriptive method of research will be used in the study in order to assess the business
strategies of small private schools in a particular City in Region III.

According to McCombes (2019), descriptive research focuses to accurately and systematically

describe a population, situation or phenomenon. In addition McCombes (2019) stated that a descriptive
research design can use a wide variety of quantitative and qualitative methods to investigate one or
more variables. Unlike in experimental research, the researcher does not control or manipulate any of
the variables, but only observes and measures them.

Descriptive research is often used as a pre-cursor to quantitative research designs, the general
overview giving some valuable pointers as to what variables are worth testing quantitatively.
Quantitative experiments are often expensive and time-consuming so it is often good sense to get an
idea of what hypotheses are worth testing (Shuttleworth, 2008).

3.3 SUBJECT AND RESPONDENTS OF THE STUDY

The subject of this study composed of Twenty (20) workers within small private schools will be selected
to participate in the process.

Quantitative research requires standardization of procedures and random selection of

participants to remove the potential influence of external variables and ensure generalizability of
results. In contrast, subject selection in qualitative research is purposeful; participants are selected who
can best inform the research questions and enhance understanding of the phenomenon under study.
Hence, one of the most important tasks in the study design phase is to identify appropriate participants.
Decisions regarding selection are based on the research questions, theoretical perspectives, and
evidence informing the study (sergeant, 2012).

3.4 POPULATION AND SAMPLE SIZE

3.5 SAMPLING TECHNIQUE

The purposive sampling technique is a type of non-probability sampling that is most effective
when one needs to study a certain cultural domain with knowledgeable experts within. Purposive
sampling may also be used with both qualitative and quantitative research techniques. The inherent bias
of the method contributes to its efficiency, and the method stays robust even when tested against
random probability sampling. Choosing the purposive sample is fundamental to the quality of data
gathered; thus, reliability and competence of the informant must be ensured.

3.6 DATA GATHERING TECHNIQUES

The survey-questionnaire method was the research instruments used for data-gathering.

DATA GATHERING PROCEDURES

DATA ANALYSIS