B. Tech.

Fall Semester 2018-2019

MGT1022 – LEAN START-UP MANAGEMENT

PROJECT ON

LIGHT BOOK STAND

Under Guidance of: Prof. Angeline Gautami Fernando

By: Anurag Jena (17BME1008)

Akshay Jayasoorya (17BME1046)
Devendra Kashyap (17BME1051)
Shivansh Awasthi (17BME1090)
Sachin Buri (17BME1106)
Siddhant Gupta (17BME1126)
 INDEX

S. No. Topic Pg.

No.
1 Elevator Pitch 3
2 Problem, opportunity and 4
need
3 Key features of our LBS 5
4 Solution to the problem 6
5 Company status 7-8
6 Market Analysis 9
7 Market Challenges 10
8 Competition and Advantage 11
9 Swot Analysis 12
10 Profit-Loss statement 13
11 Break-even Analysis 14
12 Timeline of milestones 15
13 Conclusion 16
14 References 17
 ELEVATOR PITCH

▫ Our company manufactures illuminated book stands which are

user-friendly, budget friendly and suitable for all age groups.

▫ We offer an innovative book stand for the people which transmits

light while in use, providing a comfortable reading session and
can be used to decorate homes according to one’s own taste.

▫ The need to search for a lightened corner whenever you want to

read is over. Whenever you want to impress your guests or just
satisfy yourself just remember our multipurpose product.
 PROBLEM, OPPORTUNITY AND NEED

PROBLEM
 No proper medium for a comfortable study session during
scarcity of electricity.
 Study sessions using emergency lights during frequent power
cuts are not feasible.
 Bad study posture.

OPPORTUNITY
 Areas with frequent power cuts or no supply of electricity.
 Rural areas with less exposure to mainstream trend and less
reach to market.
 People searching to immerse themselves in books along with a
comfortable study posture.

NEED
 The search for long lasting and comfortable light when you have
already immersed in your favourite book, whenever the light
goes out.
 Fuss for decoration of homes during festive occasions.
 Bright study environment for students for a bright future.
 FEATURES AND BENEFITS TABLE

FEATURES BENEFITS

Illumination when in need of light Embedded with LED’S

Light weight Easily portable

Made up of biodegradable plastic Environmental friendly

Foldable into a cube/cuboid Used for decoration purposes

User friendly Suitable for all age groups

 THE SOLUTION

▫ Basically our product i.e. the illuminated book stand

contains small LED lights fitted in its perimeter.

▫ Whenever one wishes to have a comfortable reading

session without putting any pressure on eye, he/she
may switch on the lights.

▫ These lights will lighten up the periphery, lessening

the enormous strain on eye due to dim lighting
conditions.

▫ Our product is foldable and light weight, thus it can

be carried around easily making study sessions
entertaining and relaxed
 COMPANY STATUS

 Company name : Light o Book

 ADDRESS
Street : kolavarrur street
Area : Matam
P.O. Box : 710 Town : Conakry Country : India
Telephone: (224) 216 944 / 464 213 / 1335 0777 / (224) 214 748
(mobile) Fax : (224) 13 409 596 E-Mail : light@groupescf.com.gn
 SENIOR COMPANY PERSONNEL
Name Position
1. S.K Sefat President
2. Akshay khanna Manager

 Total Employees : 15
 PAYMENTS
No complaints have been heard regarding payments from local
suppliers or banks. Subject is an newly established company operating
since 2017.
We consider it is acceptable to deal with subject for SMALL amounts,
although it is normal accepted practice for international suppliers to deal
on secured terms with Indian importers.
Trade risk assessment: Normal

 PRINCIPAL BANKERS
NAME : Karur Vyasa Bank
Branch : Treasury branch kovallur : 1514 Town : Conakry
Telephone : (224) 411741 / 456000 Fax : (224) 412558
The Company also has an account with :
Union National Bank of India: Avenue Christ 5e street 324 , Conakry
Tel: (224) 414309
  ACTIVITIES

The Company is involved in the following activities:

- Manufacturers, distributors and wholesalers of our product
- 24x7 customer service.

 FACILITIES

The Company has the following facilities:

Administrative offices, factory and storage facilities located at the
heading address.
 MARKET ANALYSIS

MARKET SIZE -:

-Students of all age groups

-Adults who prefer reading as a hobby

-People who regularly work in dim lighting conditions

-People who are looking to decorate their house in an

innovative way

MARKET GROWTH AND TRENDS -:

-Slow but steady demand of our product due to day to day

use

-Huge opportunity for growth of market due to

inconvenience of costumers caused due to unsatisfactory
products in market
 MARKET CHALLENGES

▫ Generating traffic and leads

▫ Providing the return of investment for marketing activities

▫ Securing enough budget

▫ Managing our website

 COMPETITION AND ADVANTAGE

 Direct Competition : DEFIANZ

BOOK RIOT
EZREAD

 Indirect Competition : KINDLE AND SIMILAR

COMPANIES

 How is our product different from the rest?

- Made for multi-purpose use

- Easy to access and handle

- Less consumption of electricity with more efficiency

- Three years of extended warranty

 SWOT ANALYSIS

 STRENGTHS:
• Product customization

• Environmental record

• Direct selling business model

 WEAKNESSESS:
• Weak patents portfolio

• Brand Awareness

• Too few retail locations

 OPPORTUNITIES:
• Expand services and enterprise solutions businesses

• Obtain patents through acquisitions

• Strengthen their presence in emerging markets

 THREATS:
• Growing demand for smartphones and tablets

• Growing competition for low-cost alternatives

PROFIT-LOSS STATEMENT
BREAK-EVEN ANALYSIS
TIMELINE OF MILESTONES
 CONCLUSION

Our Vision is to provide quality and low-price light book

stand mainly for education sector.
Education sector in India must be served for our nation to
flourish and our product aims to do the same.

We are not only providing an opportunity to the millions of

people who struggle to study but also are paving a road with
light of knowledge at the end.

Our one and only motto is:

“Padhega India Tabhi Toh Badhega India”

“India will read then only India will grow”

 REFERENCES
▫ https://www.99acres.com/O39327561#state=Photon&e
ntity=proimages&index=0
▫ https://www.streetdirectory.com/etoday/phone-bill-
per-month-peppwj.html
▫ https://www.bookmyad.com
▫ https://www.bizenergyadvisor.com/manufacturing-
facilities
▫ https://www.thesimpledollar.com/how-to-start-your-
own-insurance-business
▫ https://www.thehartford.com/business-
playbook/startups-business-insurance
▫ https://www.olx.in/tamilnadu/q-scooty
▫ https://digital.com/blog/small-business-grants
▫ https://economictimes.indiatimes.com/wealth/fuel-
price/petrol
▫ https://www.grants.gov/web/grants/learn-
grants/grant-eligibility.html