SALES COMMUNICATION

Maturity Model
STAGE 4 - Cutting-Edge
STAGE 3 - Comprehensive
STAGE 2 - Standard
STAGE 1 - Basic
Component

Integrated, media-rich presentations; Content management system for

Design & editing tools & templates; Auto-transcode for video; Turns white creating, editing & managing webcasts
Development No tools
Custom branding papers into animated video; Professional and resources; Media-rich presenta-
design & development support tions with high-quality audio & video

Customizable registration;
Customizable registration; Auto-confirm;
Meeting invites; Attendee data capture; Auto-confirm; Lead tracking;
Lead tracking; Campaign Management;
Attraction No tools Custom branding; Manages event
Event promotion tools for LinkedIn,
Campaign management; Search
details and registration requirements engine optimization; Full social
Facebook & Twitter
media marketing support

Private meeting rooms; Custom

Private meetings rooms; Custom branding; Ability to change presenters Ability to add webcasts or update
Presentation Screen sharing branding; Recording, archiving and & controls easily; Recording, archiving content at any time; Live access to
on-demand capabilities and on-demand capabilities; Can social media features & social sharing
pre-record videos; Channel syndication
 SALES COMMUNICATION
Maturity Model
Component STAGE 1 - Basic STAGE 2 - Standard STAGE 3 - Comprehensive STAGE 4 - Cutting-Edge

Cloud-based SaaS enterprise scalability

VoIP audio; Integrated audio & video; and reliability with professional IT
Internet and or private IP networks;
Internet “room” locking; Instant Internet and/or private IP networks; service support; Integration with CRM
Delivery meeting option
Professional IT service support;
Professional IT service support; & MA systems; Automatic recording &
Instant meeting option
Integration with CRM & MA systems archiving for a fully interactive
on-demand experience

3D conference, event & tradeshow

environment; Virtual theater for
HD video; Combined video & screen HD video; Combined video & screen
presenting & organizing webcasts;
Experience Chat; Q&A sharing; Chat; Hand-raise; Q&A; sharing; Chat; Hand-raise; Q&A;
Scrolling marquee for real-time
Online polls Interactive polling; In-webinar surveys
messaging; Customizable audience
console & widgets

Real-time reports capture user

Track attendance & participation; Verify
behavior, content popularity & social
usage; Access registration, attendance,
Tracking Track attendance & participation; Verify networking; Dashboard provides
Call session data chat and other reports immediately;
& Measurement usage; Post-meeting follow-up emails
Post-meeting follow-up emails &
activity snapshot & summary infor-
mation; Custom lead reports provide
surveys
detailed viewer activity

Want to rate your organization’s Sales Enablement maturity with an

interactive tool? Download our Sales Enablement Readiness Assessment VIEW RESOURCE
and get started today!