PROFESSIONAL ELECTIVE 2:

ENTREPRENEURSHIP

BSEE5A
MW 1:00 – 2:30PM
1st Semester, S/Y 2019-2020
Instructor:
Engr. Cuellar G. Cardenas
 Outline of Topics
I. Project Management
II. Project Testing Design and Documentation
III. Total Quality Management
IV. Sales and Marketing Management
 I. Project Management
What is a Project?
The Project Management Institute (PMI) defines a
project as a temporary endeavour undertaken to create a
unique product, service or result.

The major characteristics of a project are as follows:

1. An established objective.
2. A defined life span with a beginning and an end.
3. Usually, the involvement of several departments and
professionals.
4. Typically, doing something that has never been done before.
5. Specific time, cost, and performance requirements.
Program versus Project
A program is a group of related projects designed
to accomplish a common goal over an extended period of
time. Each project within a program has a project
manager.

Examples:
Taking class notes vs. writing a term paper
Practicing scales on the piano vs. writing a new piano
piece
Designing a new iPod feature vs. routine manufacture of
iPod
 The Project Life Cycle
1. Defining stage: includes goals, specifications, task and
responsibilities
2. Planning stage: includes schedules, budgets,
resources, risks and staffing
3. Executing stage: includes status reports, changes,
quality and forecasts.
4. Closing stage: includes training the customer/client,
transfer of documents, release of resources,
evaluation and lessons learned.
The Project Manager

Project managers perform the same function as

other managers but they manage temporary,
nonrepetitive activities, to complete a fixed life project.
They create a project team and organization where none
existed before.
Project managers generally posses only
rudimentary technical knowledge, thus, they orchestrate
the completion of the project by inducing the right
people, at the right time, to address the right issues and
make the right decisions.
 The Importance of Project Management
• Compression of the Product Life Cycle
 shortening of the product life cycle
• Knowledge Explosion
 increase in product complexity
• Triple Bottom Line (planet, people, profit)
 threat of global warming
• Corporate Downsizing
 project management is replacing middle management
• Increased Customer Focus
 increased competition places premium on customer satisfaction
• Small Projects Represent Big Problems
 small projects can represent hidden cost not measure in the
accounting system because they soon add up to large sums of money