SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

AP04-EV04- “Taller de comprensión de lectura”.

HAROLD FERNANDO NEIRA

Desarrollo de un taller de comprensión lectora sobre los términos técnicos referentes a oferta y
demanda

SERVICIO NACIONAL DE APRENDIZAJE “SENA”

FICHA CARACTERIZACIÓN No. 1881624.
TECNOLOGO EN GESTION DE MERCADOS
BOGOTA - CUNDINAMARCA
2019
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TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

Contenido
“Taller de comprensión de lectura”. .......................... Error! Bookmark not defined.
DESCRIPCION DE LA EVIDENCIA SOLICITADA .............................................. 3
ORIENTACIÓN .................................................................................................... 3
1. Match the Word with the corresponding meaning: ..................................... 3
2. According to the text, mention the things people take into account to
determine the demand. ..................................................................................... 3
3. Write F for false or T for true ......................................................................... 5
4. Answer the following questions ..................................................................... 5
5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word. .. 7
6. Write a ten lines text that summarizes the topic of the activity. ..................... 9
Bibliographic ............................................................................................................ 9
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TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés, referente a
oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de aprendizaje de
la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply Expensive

b. Demand Desire to buy any product

c. High price All people

d. Mass market The lifetime of goods and services.

e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand.

1. Tastes or preferences

Consumers may demand for an item one year and ignore it the next.

2. Number of consumers

A large quantity of buyers carries to an increase in demand; a small quantity of buyers carries to a
decrease (Franny Chan website).

3. Income

When income rises, the quantity demanded will rise too. When income falls, the demand of that
product will fall too (Franny Chan website).

4. Consumer expectations

Purchasers are interested in satisfying their consumption regarding quality as the most important
factor. Likewise, the lead price has an effect on the potential increase of the consumer´s final
decision.

5. Price of related goods

There are two kinds of related goods that can affect the demand: substitutes (for example, butter
and margarine) and complementary (toys and batteries).
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 SERVICIO NACIONAL DE APRENDIZAJE SENA
TECNOLOGO EN GESTION DE MERCADOS VIRTUAL

3. Write F for false or T for true

a. Production cost depends on Technology x

F ( ) V ( x)

b. As greater the expectations are, the lower will be the offer from the companies.

F ( ) V (x )

c. One of the four Ps of marketing mix is Packaging

F ( ) V (x )

d. Price is the amount a customer pays for the product

F ( ) V ( x)

e. Planning is to transform and develop marketing objectives to marketing

strategies

F ( ) V (x )

4. Answer the following questions

a. What is Benchmarking?

Benchmarking is the procedure o f determining who the best one is. It is an amount o f the quality
o f company’s products, policies, programs, tactics, etc., and their contrast with standard
measurements, or similar amounts of others.

It is, also, the continuous systematic process for evaluating the companies that are recognized as
best-in-class, for the following purposes:

• Establishing priorities, target, goals

• Developing product and process objectives

• Meeting or surprising industry best practices

b. What is the process of Benchmarking?

Process of benchmarking Competition and its main aspects In benchmarking, it is necessary to take
into account the next aspects:

1. Planning

It is the plan for running the benchmarking investigation.

2. Analysis
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After analyzing the information, it obtains a basis for comparison.

3. Integration

Develop aims and incorporate them into the benchmarked process.

4. Action

It refers to the action plans necessary to achieve the objectives decided in step 3.

c. Number the aspects to be taken into account in Benchmarking:

In benchmarking, it is necessary to take into account the next aspects:

Product

It is the thing produced by labor or effort.

Price

It refers to the quantity of payment or compensation given by one party to another in return for
goods or services.

Sales systems

It is a set of principles, processes, strategies and tools that are put into place to bring the company
results day-in and day-out.

Payment systems

It is used for transferring money include debit cards, credit cards, and e-commerce payment
systems.

Advertising

It is a form of communication used to encourage or persuade an audience to continue or take

some new action.

Promotion

It refers to the communications with the public in an attempt to influence them toward buying
your products and/ or services.

Location

It is a place where something is or could be located.

Organization

It is a social unit of people systematically structured and managed to meet a need or to pursue
collective goals on a continuing basis.
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Planimetry

It is the measurement of plane surfaces; for example, the determination of, angles, horizontal
distances and areas on a map

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words
in alphabetic order and write the meaning of each word.

NO WORDS THE MEANING

1 Advertising the activity or profession of producing advertisements for commercial

products or services.

"her father was in advertising"

2 Benchmarking A measurement of the quality of an organization's policies, products,

programs, strategies, etc., and their comparison with standard
measurements, or similar measurements of its peers.

The objectives of benchmarking are (1) to determine what and where

improvements are called for, (2) to analyze how other organizations
achieve their high-performance levels, and (3) to use this information
to improve performance.

http://www.businessdictionary.com/definition/benchmarking.html

3 Demand Demand in economics is the consumer's desire and ability to purchase

a good or service. It's the underlying force that drives economic growth
and expansion. Without demand, no business would ever bother
producing anything.

4 Featured displayed, advertised, or presented as a special attraction

5 High-priced expensive; costly:

6 Life Cycle the series of stages in form and functional activity through which an
organism passes between successive recurrences of a specified primary
stage

7 Location position or site occupied or available for occupancy or marked by some

distinguishing feature : SITUATION

8 Maketin A marketing strategy is a business's overall game plan for reaching

strategy people and turning them into customers of the product or service that
the business provides. The marketing strategy of a company contains
the company’s value proposition, key marketing messages, information
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on the target customer and other high-level elements. Read more:

Marketing Strategy Definition | Investopedia
https://www.investopedia.com/terms/m/marketing-
strategy.asp#ixzz5SSvckqU0

Follow us: Investopedia on Facebook

9 Mass-market sold through such retail outlets as supermarkets and drugstores as well
as through bookstores

10 Packaging

2. Practice of combining several related goods or services into a single

offer. See also bundling.

http://www.businessdictionary.com/definition/packaging.html

11 Partner The legal relationship between two parties, having specific

rights and responsibilities as a common company.

12 Passion Emotion, feelings. The emotions as distinguished from reason, a strong

taste or devotion for some activity

13 Planimetry

14 Planning To transform and develop marketing objectives to marketing

strategies.

15 Presentation It refers to the performances of presenting any of the 9P’s to your

suppliers, customers, clients, or partners. A descriptive or persuasive
account (Set forth for the attention of mind).

16 Price It´s is the amount a customer pays for the product. it includes Retail
price/wholesale, discounts, quantity discounts, credit terms, sales and
payment periods.

17 Product It´s the tangible object or service that can be offered to a market for
acquisition, use or consumption that might satisfy a want or need.

18 Sales Systems It is a set of principles, processes, strategies and tools that are put into
place to bring the company results day-in and day-out

19 Supply The total amount of a product (good or service) available for purchase
at any specified price.

20 Technology a manner of accomplishing a task especially using technical processes,

methods, or knowledge
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6. Write a ten lines text that summarizes the topic of the activity.

Supply and demand is perhaps one of the most fundamental concepts of economics and it is the
backbone of a market economy. Demand refers to how much (quantity) of a product or service is
desired by buyers. The quantity demanded is the amount of a product people are willing to buy at
a certain price; the relationship between price and quantity demanded is known as the demand
relationship. Supply represents how much the market can offer. The quantity supplied refers to
the amount of a certain good producers are willing to supply when receiving a certain price. The
correlation between price and how much of a good or service is supplied to the market is known
as the supply relationship. Price, therefore, is a reflection of supply and demand.

The relationship between demand and supply underlie the forces behind the allocation of
resources. In market economy theories, demand and supply theory will allocate resources in the
most efficient way possible. How? Let us take a closer look at the law of demand and the law of
supply.

Bibliographic

Read more: Law of Supply and Demand: Basic Economics

https://www.investopedia.com/university/economics/economics3.asp#ixzz5SSynULPh

Follow us: Investopedia on Facebook

https://www.merriam-webster.com/dictionary/high%20price

https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/621113/Contenido/OVA/
guia4/oas/ap4oa3/documento/descargable.pdf

https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/621113/Contenido/OVA/
guia4/oas/ap4oa3/documento/supply-demand.pdf