Our product Elixir is a Smart connected Water Purifier which is ecofriendly to provide pure,
clean and healthy water.
Elixir is the first of its kind Smart Water Purifier that purifies and enhances water through a two
way process. In first Step: it purifies water through distillation-based method and then, in second
step, it makes it healthy by enhancing it with essential minerals.
The need for installing a water purifier is unquestionable. With numerous kinds of pollutants, a
water purifier has become crucial for every household. Elixir provides pure water, with added
minerals, so that you get pure and healthy drinking water.
Elixir provides world’s most sophisticated water purifier with a futuristic double purification
technology. The water purifiers use double purification to combine reverse osmosis, UV or UF in
multistage filtration process.
Elixir a bran-new in the water purifier industry provides you the innovative water purifier with
IOT enabled, smart indicators and backed by smart technology. Your water and your health, both
are in safe hands with our robust mechanism of filter health information and service support on
your mobile application.
The Business:
Product/Service:
Elixir Water Purifier
The Future
Vision statement
To become the market leader in smart eco-friendly water purifier and expand our business
globally.
Goals/objectives
To design and launch Smart connected Water Purifier which is eco-friendly to provide pure,clean
The Market
Target market
We are targeting household and corporates who want water purifier that works smartly.
Marketing strategy:
We will use effective advertisement in form of social media platforms (Facebook, YouTube) etc.
that will draw the attention of customers to use our product after the launch in the market. To
encourage the potential customers to buy the product we will provide promotional offers such as
Zero interest EMI’s or discount in the initial stage. This will motivate the customers to give a try
Product/services
Product/services table
USP of our product is the technology associated with the water purifier.
The product will be available to the target customers at favorable places at a given time.
Pricing strategy
We are following a premium pricing policy for our product as it is having various smart features.
The pricing is high if compared to other competitors but the value proposition of the product is
very good. EMI option available for the middle income group.
Value to customer
The value which customers expect from Elixir is to have pure, safe, and healthy water with smart
control of the purifier through mobile application and various other smart features with eco-
friendly in nature.
Growth potential
Transparency Market Research’s forecast says that the Indian water purifier market will be worth $4.1
billion by 2024. Demand for affordable and pure water will ensure swift uptake of water purifiers.
According to Transparency Market Research, the market for water purifiers has gained immense
traction in recent years due to an awakening towards healthier living and the dearth of sources of
potable water has made the usage of water purifiers indispensable. Also, contamination of water bodies
and depletion of fresh water resources has made water purification systems a dire need.
The Market
Your customers/clients:
Customer demographics
Key customers
Our key customers will be Young tech oriented people and health conscious people who find
Elixir as Smart connected and Eco-friendly water purifier as per latest technology. Also upper
middle and high income group people will be targeted as they can afford the price of water
purifier.
Customer management
We will use relationship management technique for managing company’s interaction with
customers. It will involve customer feedbacks by the help of questionnaires and qualitative
measures. Customers can write to us if they have any suggestions, business proposals, queries
Marketing strategy:
The main objective of our marketing strategy is to inform, remind, and persuade customers to
use our products and to attract new buyers. Also building the brand value by creating a positive
Marketing activity/milestone:
Branding – Branding Product Name “Elixir” which means “the liquid that cure all ills”
according to Greek mythology and symbolize a clear liquid with essence of purity.
We have used various ways of advertisements for our product water purifier such as Digital
media advertising. Print media advertising that includes newspaper and hoardings, radio etc. has
also been used for the promotional purpose. Other than these promotional events will be
conducted.
Promotional strategy:
We have selected these ways of advertisement as these are cheaper mode of promotion.
Especially, digital media is been focused to draw the attention of youth as they are techno
friendly.
These advertisement techniques can lead to the business success as these modes of advertisement
are effective enough to get a good consumer base. The digital media will attract more number of
young individuals.
Cost:
Radio 35000
Newspaper 125000
Digital Marketing 480000
Mail Out 120000
Events 170000
Sales and distribution channels
Channel type: Hybrid channels are used to fetch different types of customer. Shops front will be