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A Project Report
On
2. Company Profile 8
Petrochemicals
Oil Exploration & Production
Gas
Bio-fuels
Wind Energy Business
Consultancy
Globalization Initiatives
4. Directors review 23
Refineries
Pipelines
Marketing
Research & development
Planning & business development
Finance
Human resources
6. Management 34
7. Major units 40
8. Major projects 42
9. Business 46
Refining
Pipelines
Marketing
R&D
Petrochemicals
Gas
E&P
Integrity pack
Environment
IndianOil Academic Scholarships
IndianOil Sports Scholarship
Corporate Social Responsibility
Global Compact Initiative
11. Recognitions 64
Distinctions
Awards & Accreditations
12. Annexure 74
15. Bibliography 82
INTRODUCTION
IOC (Indian Oil Corporation) was formed in 1964 as the result of merger of Indian Oil Company
Ltd. (Estd. 1959) and Indian Refineries Ltd. (Estd. 1958).
Indian Oil Corporation Ltd. is the highest ranked Indian company in the prestigious Fortune
‘Global 500’. It was ranked at 135th position in 2007. It is also the 20th largest petroleum
company in the world.
Indian Oil Corporation Ltd. is currently India's largest company by sales with a turnover of Rs.
247,479 crore (US $59.22 billion), and profit of Rs. 6963 crore (US $ 1.67 billion) for fiscal
2007.
Indian Oil and its subsidiaries today accounts for 49% petroleum products market share in India.
Indian Oil group has sold 59.29mn tonnes of Petroleum including 1.74mn tonnes of Natural gas
in the domestic market and exported 3.33mn tonnes in the yr 2007-08.
VISION OF IOCL
A major diversified, transnational, integrated energy company, with national leadership and a
strong environment conscience, playing a national role in oil security & public distribution.
MISSION OF IOCL
VALUES OF IOCL
Values exist in all organizations and are an integral part of any it. Indian Oil nurtures a set of
core values:
CARE
INNOVATION
PASSION
TRUST
COMPANY PROFILE
India’s flagship national oil company and downstream petroleum major, Indian Oil Corporation Ltd.
(IndianOil) is celebrating its Golden Jubilee in 2009. It is India's largest commercial enterprise, with a
sales turnover of Rs. 2, 85,337 crore – the highest-ever for an Indian company – and a net profit of Rs. 2,
950 crore for the year 2008-09. IndianOil is also the highest ranked Indian company in the prestigious
Fortune 'Global 500' listing, having moved up 11 places to the 105th
position in 2009. India’s Flagship National Oil Company Incorporated as
Indian Oil Company Ltd. on 30th June, 1959, it was renamed as Indian
Oil Corporation Ltd. on 1st September, 1964 following the merger of
Indian Refineries Ltd. (established 1958) with it. IndianOil and its
subsidiaries account for approximately 48% petroleum products market
share, 34% national refining capacity and 71% downstream sector
pipelines capacity in India.
For the year 2008-09, the IndianOil group sold 62.6 million tonnes of petroleum products, including 1.7
million tonnes of natural gas, and exported 3.64 million tonnes of petroleum products.
The IndianOil Group of companies owns and operates 10 of India's 20 refineries with a combined
refining capacity of 60.2 million metric tonnes per annum (MMTPA, .i.e. 1.2 million barrels per day).
These include two refineries of subsidiary Chennai Petroleum Corporation Ltd.
The Corporation's cross-country network of crude oil and product pipelines, spanning over 10,000 km
and the largest in the country, meets the vital energy needs of the consumers in an efficient, economical
and environment-friendly manner.
IndianOil is investing Rs. 43,400 crore (US $10.8 billion) during the period 2007-12 in augmentation of
refining and pipeline capacities, expansion of marketing infrastructure and product quality upgradation
as well as in integration and diversification projects. Network Beyond
Compare As the flagship national oil company in the downstream
sector, IndianOil reaches precious petroleum products to millions of
people everyday through a countrywide network of about 35,000 sales
points. They are backed for supplies by 167 bulk storage terminals and
depots, 101 aviation fuel stations and 89 Indane (LPGas) bottling plants.
About 7,335 bulk consumer pumps are also in operation for the
convenience of large consumers, ensuring products and inventory at
their doorstep.
IndianOil operates the largest and the widest network of petrol & diesel stations in the country,
numbering over 18,278. It reaches Indane cooking gas to the doorsteps of over 53 million households in
nearly 2,700 markets through a network of about 5,000 Indane distributors.
IndianOil's ISO-9002 certified Aviation Service commands over 63% market share in aviation fuel
business, meeting the fuel needs of domestic and international flag carriers, private airlines and the
Indian Defence Services. The Corporation also enjoys a dominant share of the bulk consumer business,
including that of railways, state transport undertakings, and industrial, agricultural and marine sectors.
Technology Solutions Provider IndianOil's world-class R&D Centre is perhaps Asia's finest. Besides
pioneering work in lubricants formulation, refinery processes, pipeline transportation and alternative
fuels, the Centre is also the nodal agency of the Indian hydrocarbon sector for ushering in Hydrogen fuel
economy in the country. It has set up a commercial Hydrogen-CNG station at an IndianOil retail outlet in
New Delhi this year. The Centre holds 214 active patents, including 113 international patents.
IndianOil has joined the league of global technology providers last year with the selection of its in-house
developed INDMAX technology (for maximising LPGas yield) for the 4 MMTPA Fluidised Catalytic
Cracking (FCC) unit at the Corporation's upcoming 15 MMTPA grass roots refinery at Paradip in Orissa,
as well as for the FCC unit coming up at BRPL.
Exclusive XTRACARE petrol & diesel stations unveiled in select urban and semi-urban markets offer a
range of value-added services to enhance customer delight and loyalty. Large format Swagat brand
outlets cater to highway motorists, with multiple facilities such as food courts, first aid, rest rooms and
dormitories, spare parts shops, etc. Specially formatted Kisan Seva Kendra outlets meet the diverse
needs of the rural populace, offering a variety of products and services such as seeds, fertilisers,
pesticides, farm equipment, medicines, spare parts for trucks and tractors, tractor engine oils and pump
set oils, besides auto fuels and kerosene. SERVOXpress has been launched recently as a one-stop shop
for auto care services.
To safeguard the interest of the valuable customers, interventions like retail automation, vehicle
tracking and marker systems have been introduced to ensure quality
and quantity of petroleum products. Widening Horizons To achieve the
next level of growth, IndianOil is currently forging ahead on a well laid-
out road map through vertical integration— upstream into oil
exploration & production (E&P) and downstream into petrochemicals –
and diversification into natural gas marketing, bio fuels, wind power
Petrochemicals
In petrochemicals, IndianOil is envisaging an investment of Rs. 20,000 crore (US$ 4 billion) by the year
2011-12. Through the world’s largest single-train Linear Alkyl Benzene (LAB) plant with an annual
capacity of 1,20,000 tonnes set up at its Gujarat Refinery, the Corporation has already captured a
significant market share of LAB in India, besides exporting the product to Indonesia, Turkey, Thailand,
Vietnam, Norway and Oman.
A world-scale Paraxylene/Purified Terephthalic Acid plant (annual capacities: PX - 3,63,000 tonnes, PTA –
5,53,000 tonnes) for polyester intermediates is already in operation at Panipat, while a Naphtha Cracker
with a capacity of 800,000 tonnes of ethylene per annum, 6,00,000 TPA of Propylene, besides an annual
production of 3,25,000 TPA of Mono Ethylene Glycol, 1,40,000 TPA of Butadiene, 6,50,000 TPA of
Polyethylene and 6,00,000 TPA of Polypropylene, equipped with downstream polymer units is to be
completed by December 2009 at Panipat.
Overseas ventures of the Corporation includes two blocks (86 and 102/4) in Sirte Basin and Areas 95/96
in Ghadames basin of Libya, Farsi Exploration Block in Iran, onshore farm-in arrangements in one block
in Gabon, one on land block in Nigeria, one deepwater offshore block in Timor-Leste and two onshore
blocks in Yemen. In all, IndianOil has 12 domestic exploration blocks, including 2 blocks where gas
discoveries have been made and 9 overseas exploration blocks, & the Farsi block in Iran where
commerciality of gas discovery has been established. IndianOil has incorporated Ind-OIL Overseas Ltd. –
a special purpose vehicle for acquisition of overseas E&P assets – in Port Louis, Mauritius, in consortium
with Oil India Ltd. (OIL).
Gas
In natural gas business, IndianOil sold 1.849 million tonnes of the product in 2008-09. A technology
innovation has been initiated to reach LNG (Liquefied Natural Gas) directly to the doorstep of bulk
consumers in cryogenic containers for industrial as well as captive power applications.
Bio-fuels
To straddle the complete bio-fuel value chain, IndianOil formed a joint venture with the Chhattisgarh
Renewable Development Authority (CREDA) with an equity holding of 74% and 26% respectively.
IndianOil CREDA Biofuels Ltd. has been formed for carrying out farming, cultivating, manufacturing,
production and sale of biomass, bio-fuels and allied products and services.
A pilot project of jatropha plantation on 600 hectares of revenue wasteland is underway in Jhabua
district in Madhya Pradesh to ascertain the feasibility of revenue land-based commercial biodiesel units
and to develop benchmarks for plantation costs and output.
IndianOil has also signed an MoU with M/s Ruchi Soya Industries Ltd. to take up contract farming on one
lakh hectare of private and panchayat wasteland in the state of Uttar Pradesh.
It has also commissioned two pilot solar lantern charging stations at its Kisan Seva Kendra at Sathla near
Meerut and Chokoni near Bareilly.
Consultancy
For over two decades now, IndianOil has been providing technical and manpower secondment services
to overseas companies. Such services have been extended to Emirates National Oil Company (ENOC),
Kenya Pipeline Company and Aden Refinery, Yemen . For the first time, SAP implementation / IT
consultancy was provided in Sri Lanka. Consultancy on pipelines was provided to Greater Nile Petroleum
Operating Company (GNPOC), Sudan.
Globalization Initiatives
IndianOil has set up subsidiaries in Sri Lanka, Mauritius and the United Arab Emirates (UAE), and is
simultaneously scouting for new business opportunities in the energy markets of Asia and Africa.
Objectives:
To serve the national interests in oil and related sectors in accordance and consistent with
Government policies.
To ensure maintenance of continuous and smooth supplies of petroleum products by way
of crude oil refining, transportation and marketing activities and to provide appropriate
assistance to consumers to conserve and use petroleum products efficiently.
To enhance the country's self-sufficiency in crude oil refining and build expertise in
laying of crude oil and petroleum product pipelines.
To further enhance marketing infrastructure and reseller network for providing assured
service to customers throughout the country.
To create a strong research&development base in refinery processes, product
formulations, pipeline transportation and alternative fuels with a view to
minimizing/eliminating imports and to have next generation products.
To optimise utilisation of refining capacity and maximize distillate yield and gross
refining margin.
To maximise utilisation of the existing facilities for improving efficiency and increasing
productivity.
To minimise fuel consumption and hydrocarbon loss in refineries and stock loss in
marketing operations to effect energy conservation.
To earn a reasonable rate of return on investment.
Financial Objectives
To ensure adequate return on the capital employed and maintain a reasonable annual
dividend on equity capital.
To ensure maximum economy in expenditure.
To manage and operate all facilities in an efficient manner so as to generate adequate
internal resources to meet revenue cost and requirements for project investment, without
budgetary support.
To develop long-term corporate plans to provide for adequate growth of the
Corporation’s business.
To reduce the cost of production of petroleum products by means of systematic cost
control measures and thereby sustain market leadership through cost competitiveness.
To complete all planned projects within the scheduled time and approved cost.
Obligations
Towards customers and dealers:- To provide prompt, courteous and efficient service
and quality products at competitive prices.
Towards suppliers:- To ensure prompt dealings with integrity, impartiality and courtesy
and help promote ancillary industries.
Towards Defence Services:- To maintain adequate supplies to Defence and other para-
military services during normal as well as emergency situations.
With a vision to evolve into a major technology provider through excellence in management of
knowledge and innovation, IndianOil has launched IndianOil Technology Ltd. to market the
intellectual properties developed by IndianOil's R&D Centre.
Established as an oil marketing entity on 30th June 1959, Indian Oil Company Ltd. was renamed Indian
Oil Corporation Ltd. on 1st September 1964 following the merger of Indian Refineries Ltd. (established in
August 1958) with it. The integrated refining & marketing entity has since grown into the country’s
largest commercial enterprise and India’s No.1 Company in the prestigious Fortune ‘Global 500’ listing of
the world’s largest corporates, currently at the 116th position. It is also the 18th largest petroleum
company in the world.
IndianOil Today
From a fledgling company with a net worth of just Rs. 45.18 crore and sales of 1.38 million tonnes
valued at Rs. 78 crore in the year 1965, IndianOil has since grown over 3000 times with a sales turnover
of Rs. 285,337 crore, the highest ever for an Indian company, and a net profit of Rs. 2,950 crore for
2008-09.
Set up with the mandate of achieving self-sufficiency in refining and marketing operations for a nascent
nation set on the path of economic growth and prosperity, IndianOil today accounts for nearly half of
Indias petroleum consumption, reaching precious petroleum products to millions of people everyday
through a countrywide network of around 35,000 sales points. They are backed for supplies by 167 bulk
storage terminals and depots, 101 aviation fuel stations and 89 Indane LPG bottling plants. For the year
2008-09, IndianOil sold 62.6 million tonnes of petroleum products, including 1.7 million tonnes of
natural gas.
The IndianOil Group of companies owns and operates 10 of India’s 20 refineries with a combined
capacity of over 60 MMTPA, accounting for 34% of national refining capacity, after excluding EOU
refineries. Projects under execution will take the capacity further to 80 MMTPA by the year 2011-12.
Besides setting up state-of-the-art facilities to raise product quality to global standards, IndianOil has
undertaken chartering of ships for crude oil imports on its own and is expanding its basket of crudes and
upgrading its refineries to handle a wider array of crudes, including high-sulphur types.
Set up in 1972, IndianOil's R&D Centre has blossomed into a world-class institution and Asia's finest.
Besides its pioneering work in lubricants formulation, refinery processes, pipeline transportation and
alternative fuels such as ethanol-blended petrol and bio-diesel, the Centre is also the nodal agency of
the Indian hydrocarbon sector for ushering in Hydrogen fuel into the country. It has over 214 active
patents to its credit, including 113 international patents. Its current R&D focus is on the future business
needs of IndianOil in the areas of petrochemicals, including polymers, and alternative energy sources.
Strategic Origins
IndianOil was born of the vision of Pandit Jawaharlal Nehru, the first Prime Minister of India, to pursue a
policy of self-sufficiency in the petroleum sector as a strategic requirement of a free nation.
As part of Panditjis thrust on oil exploration, refining and marketing operations, Indian Refineries Ltd.
was established in August 1958 under 100% Government ownership to erect refineries and lay
petroleum pipelines. To take care of marketing of petroleum products across the country, Indian Oil
Company Ltd., another 100% Government-owned Company, was formed on 30th June 1959. It was
entrusted with the task of reaching petroleum products to every nook and corner of the nation,
overcoming severe constraints in terms of logistics, terrain and wide seasonal and regional fluctuations
in demand.
The marketing activities of Indian Oil Company began on 17th August 1960 with the receipt of the first
parcel of 11,390 tonnes of imported diesel of Russian origin from MV Uzhgorod docked at Pir Pau Jetty
in Mumbai. The Indian petroleum market at that time was ruled by goliaths like Burmah Shell, Esso
Eastern Inc., Caltex (India) Ltd., Indo-Burmah Petroleum Co. Ltd and Assam Oil Company Ltd. Indian Oil
Companys first and foremost challenge was to assert itself in the face of stiff competition from these
well-entrenched transnational oil companies operating in India. In its first year of marketing (1960-61),
the Company’s volume sales was a meager 0.038 million tonnes (approximately 5% of industry sale)
worth Rs. 0.8 crore.
The first activity that Indian Refineries Ltd. undertook was the construction of a refinery at Noonmati
near Guwahati in Assam with Rumanian help. The refinery was inaugurated by Pandit Jawaharlal Nehru
himself in 1962, and processed Upper Assam crude oil received through an Oil India Ltd. (OIL) pipeline
from Nahorkatiya. For product evacuation, the 435-km Guwahati-Siliguri pipeline and the Siliguri
terminal were built and commissioned in 1964. Soon after, It was decided to set up two more refineries,
one each at Barauni and Koyali for processing newly-discovered crude oil at Assam and Gujarat
Meanwhile, on 1st September 1964, Indian Refineries Ltd. was merged in Indian Oil Company to form a
vertically integrated entity straddling both refining and marketing functions, and Indian Oil Company
was renamed as Indian Oil Corporation Ltd. (IndianOil). While announcing the historic merger, Prof.
Humayun Kabir, the then Union Minister of Petroleum & Chemicals, hoped that IndianOil would soon
handle at least half of the trade in petroleum products. He was proved right within five years. By 1969,
the Corporation was handling more than 50% of the total petroleum consumption of the nation and
reached 64.2% market participation by the year 1974.
Battle Spurs
As a veteran IOCian put it once, IndianOil has been genetically coded to serve the Defence services. This
was proved beyond doubt during the 1965 war, when IndianOilPeople maintained the vital supply of
petroleum products to the armed forces with grit and determination. In fact, the Srinagar depot was one
of the first bulk storage facilities set up by the Corporation, in 1963. IndianOil’s entry into the aviation
fuelling business too began with the Defence Services in October 1964 and then to civil aviation a year
later, in November 1965.
Another opportunity to show its mettle in times of national emergencies came IndianOil’s way during
the 1971 war. In fact, in March 1972, during the war for liberation of Bangladesh, IndianOil even
arranged for crude oil supplies to the Chittagong Refinery. After the war, the Corporation for the first
time extended reservation in award of retail outlet dealerships to war widows, disabled Defence
personnel, freedom fighters, etc., and continues to honour this tradition even now. At the time of
Operation Vijay at Kargil in 1999, despite shelling of its depots at Leh and Kargil, IndianOil maintained
petroleum supplies in the war zone and stood by the families of the war heroes later.
Having proved its mettle in the 1965 war, IndianOil plunged into frenetic activity with new-found
confidence setting up refineries, laying pipelines, building storage terminals and aviation fuel stations,
entering new businesses like bitumen, marine bunkering, and appointing dealers and distributors across
the country. The Haldia Refinery was set up in 1975, Mathura Refinery in 1982 and Panipat Refinery in
1998. The Corporation is setting up another grassroots refinery at Paradip in Orissa, for commissioning
by the year 2012.
Marketing Innovations
Having set up Its first petrol & diesel station (retail outlet) at Kochi in October 1962, IndianOil currently
As part of customer segmentation, exclusive XTRACARE outlets unveiled in select urban and semi-urban
markets offer a range of value-added services to enhance customer delight and loyalty. Large format
outlets on highways cater to the needs of motorists, with multiple facilities such as food courts, first aid,
rest rooms and dormitories, spare parts shops, etc. SERVOXpress has been launched recently as a one-
stop shop for autocare services. To safeguard the interest of the valuable customers, interventions like
retail automation, vehicle tracking and marker systems have been introduced to ensure quality and
quantity of petroleum products.
Over the years, IndianOil has also launched several branded products, customer-focussed speciality
products and customer rewards programmes. New generation branded transportation fuels with
multifunctional additives are now available in major markets. Initiatives for cashless transactions for
customer convenience through co-brand credit cards and fleet cards have met with great success.
IndianOil also enjoys a dominant share of the bulk consumer business, including that of railways, state
transport undertakings, and industrial, agricultural and marine sectors. Its ISO-9002 certified Aviation
Service commands over 63% market share in aviation fuel business, meeting the fuel needs of domestic
and international flag carriers, private airlines and the Indian Defence Services.
Kitchen Revolution
Indane was the first branded product from IndianOil to hit the market, at Kolkata in October 1965, with
product sourced from its Barauni Refinery. Introduction of the clean and efficient LPG as cooking gas
ushered in a revolution in millions of households. Encouraged by customer response and to ensure
dedicated service, IndianOil undertook massive augmentation of LPG storage and distribution facilities
across the country in 1983. The process continues even today with the setting up of 89 Indane bottling
plants, mostly in upcountry locations for quicker turnaround of cylinders. Several innovations were
introduced in LPG marketing from time to time, like mounded storage and 19-kg cylinders for bulk
customers, reticulated supplies for housing complexes and 5-kg cylinders for customers in inaccessible
New Businesses
In pursuit of its Corporate Vision and to achieve the next level of growth,, IndianOil is currently forging
ahead on a well laid-out road map through vertical integration - upstream into oil exploration &
production (E&P) and downstream into petrochemicals - and diversification into natural gas marketing,
besides globalisation of its downstream operations.
In petrochemicals, IndianOil is envisaging Rs. 30,000 crore (US$ 7.4 billion) investment by the year 2011-
12. Through the world’s largest single-train Linear Alkyl Benzene (LAB) plant with an annual capacity of
1,20,000 tonnes set up at its Gujarat Refinery, the Corporation has already captured a significant market
share of LAB in India, besides exports. A world-scale Paraxylene/Purified Terephthalic Acid plant (annual
capacities: PX - 3,63,000 tonnes, PTA 5,53,000 tonnes) for polyester intermediates is already in
operation at Panipat, while a Naphtha Cracker with a capacity of 800,000 tonnes of ethylene per annum,
equipped with downstream polymer units is also coming up at Panipat.
In E&P, IndianOil has bagged eight oil & gas blocks and two Coal Bed Methane blocks under NELP (New
Exploration Licencing Policy) rounds in India, in consortium with other companies. It has also acquired
participating interest in two onshore blocks in Assam and Arunachal Pradesh. Overseas ventures of the
Corporation include two blocks in Sirte Basin and Areas 95/96 in Ghadames basin of Libya, Farsi
Exploration Block in Iran, onshore farm-in arrangements in Gabon, an onland block in Nigeria and two
onshore blocks in Yemen. IndianOil has incorporated Ind-OIL Overseas Ltd. a special purpose vehicle for
acquisition of overseas E&P assets in Port Louis, Mauritius, in consortium with OIL.
In natural gas business, IndianOil is targeting sale of 2 million tonnes in 2008-09. A technology
innovation has been initiated to reach LNG (Liquefied Natural Gas) directly to the doorstep of bulk
consumers in cryogenic containers for industrial as well as captive power applications. An LNG import
terminal is proposed to be set up at Ennore near Chennai. City gas distribution projects are in the
pipeline in partnership with other companies.
Group Synergy
As part of inorganic growth through mergers and acquisitions, the refinery operations and marketing
activities of Assam Oil Company were vested in IndianOil in October 1981, and it became the Assam Oil
Division of IndianOil. The old units of the vintage Digboi Refinery (the first refinery in Asia) were
revamped and by 1996 it was transformed into a modern refinery of IndianOil.
In the year 2001, IndianOil acquired the Government stake and management control of stand-alone
refiners Chennai Petroleum Corporation Ltd. (CPCL) and Bongaigaon Refinery & Petrochemicals Ltd.
(BRPL), substantially enhancing group refining capacity. Subsequently, capacity expansion of CPCL and
laying of the 526-km Chennai-Trichy-Madurai product pipeline helped further strengthen IndianOil’s
marketing in South India. Similarly, strategic turnaround initiatives taken by the IndianOil helped BRPL
come out of the red and post profits and merger with the parent company is due soon.
IndianOil acquired IBP in the year 2002 and seamlessly merged it with the parent company in 2007,
leading to the formation of a larger and more formidable marketing network. IndianOil Technologies
Ltd. was launched as a fully-owned R&D subsidiary in the year 2003 to market the Corporation’s
intellectual property.
IndianOil has set up three overseas subsidiaries in Sri Lanka (2003), Mauritius (2004) and the United
Arab Emirates (2006). Lanka IOC Ltd. operates about 150 petrol & diesel stations in the island nation,
besides an oil terminal and a lube blending plant at Trincomalee. IndianOil (Mauritius) Ltd. operates a
modern petroleum bulk storage terminal at Mer Rouge port, has an overall market share of nearly 20%,
and commands a 32% market share in aviation fuelling business in Mauritius. IOC Middle East FZE
oversees blending of SERVO lubricants and marketing of petroleum products and lubricants in the
Middle East, Africa and CIS countries.
In addition, IndianOil has eight active joint ventures in operation with reputed Indian and overseas
partners in the areas of aviation refuelling, city gas marketing, LPG and LNG imports and storage,
speciality lubricants and additives, terminalling services, etc.
Future Plans
In spite of deregulation of the oil sector and stiff competition from private players, IndianOil has
maintained its position as India's flagship national oil company. IndianOilPeople have been in the
forefront in adapting to the changing environment and enhancing the organisation’s capabilities in
providing innovative and value-added offerings to the customers.
Against the backdrop of a rapidly changing business environment, IndianOil is focussing on certain key
issues for sustained growth in the deregulated market. These are: prudent finance and projects
management, optimum capacity utilisation of refineries and pipelines network, competitive business
strategies, customer-focussed innovations in product and service offerings, streamlining of business
processes, and achieving greater synergy with group companies for enhanced efficiency and
effectiveness in the market place.
The rising customer aspirations for quality products and services, at par with international standards,
India Inspired
As a leading public sector enterprise of India, IndianOil has successfully combined its corporate social
responsibility agenda with its business offerings, meeting the energy needs of millions of people
everyday across the length and breadth of the country, traversing a diversity of cultures, difficult
terrains and harsh climatic conditions. The Corporation takes pride in its continuous investments in
innovative technologies and solutions for sustainable energy flow and economic growth and in
developing techno-economically viable and environment-friendly products & services for the benefit of
its consumers.
Directors’ review
Refineries
The year 2008-09 witnessed hectic project activity. Projects wor th Rs. 30,000 crore – entailing
diversification, quality improvement, value addition and capacity enhancement - are fast
progressing. Construction of the Rs.14,439 crore Naphtha Cracker is in full swing at Panipat, and
its completion in the current year would be a new dawn of oppor tunities for IndianOil in the
field of Petrochemicals. Other ongoing projects include Residue Upgradation & MS/HSD
Quality Improvement Project at Gujarat Refinery, Improvement in Diesel Quality & Distillates
Yield (Hydrocracker) at Haldia Refinery, DHDT at Bongaigaon Refinery and MS Quality
Upgradation projects at all our refineries. The 15 MMTPA state-of-the-art grassroots refinery at
Paradip has been approved at an estimated cost of Rs. 29,777 crore. This is the biggest-ever
investment at a single location by IndianOil and perhaps by any corporate in the country.
Conceived to process 100% heavy, high-sulphur cheaper crude for better profitability, the most
modern Paradip Refinery would have a complex configuration and play a key role in meeting the
growing energy needs of the country. As per the Auto Fuel Policy of the Government of India,
petrol and diesel quality for 13 major cities will upgrade from the present BS-III quality to BS-
IV norms from 1st April 2010. The rest of the country will switch over to BS-III quality fuels
from the present BS-II compliant fuels. In order to meet the requirement, fuel quality
pipelines
pipeline section were also carried out based on this outcome.Our initiatives for asset protection
by re-organising & re-inventing patrolling of pipelines and maintaining sustained coordination
with the law & order authorities resulted in substantial reduction in pilferage attempts on our
pipeline network. As a part of our continuous endeavour to serve the consumers better by
optimising logistics, we have constructed a 36 km long ATF pipeline to connect IndianOil's
Marketing
Behind a billion satiated Indian customers is the relentless efforts of over 34,000
IndianOilPeople. Driving the nation's economic growth engine forward is the uninterrupted
supply chain managed by IndianOil.
IndianOil, a fine-tuned marketing machine, working to precision round-the-clock, round-the-
year, is
powered by a passion to serve, even against odds.Whether it is the sub-zero temperatures of Leh-
Ladakh region or the scorching deserts in Jaisalmer or the marooned areas of Andaman and
Nicobar
Islands, IndianOil continues to deliver, to make a difference to the community we serve.The
modern business landscape is far more multi-dimensional today, with customers coming of age.
Emotional connect with brands no longer comes from 'firepower' traits like Leadership, Value or
Quality or even Technology Superiority, but from its 'soft power' of being a social contributor
making a lasting difference to the lives of the community they serve. IndianOil has played this
role admirably combining its leadership role in the business with a social conscience by rising to
the occasion in times of natural calamities like famine, floods, earthquakes and cyclones.'How
has this Brand made a difference to me and the Society?' is a question that is not too far away
from customers' minds. It’s here that IndianOil enjoys a decided advantage. IndianOil not only
straddles the 'mind to heart' space but also reaches out to the collective consciousness of the
country,as an entity that has always had the interest of the nation at the very core of its visionary
objective.Reaching products to once-inaccessible areas and improving the quality of life of a
billion Indians through our products and services is a responsibility that IndianOil has fulfilled
time and again.What helps us to be leaders is not just our market share but also our ability to
understand the complex psyche of the Indian market. The swathe of marketing initiatives
launched by IndianOil over the
years, truly showcases our ability to be nimble footed in customising solutions across different
demand requirements.A case in point, is our Kisan Seva Kendra model which has been
universally acknowledged as one making a huge difference to the country's rural belt.It has been
recognised by several forums and has gone on to win awards from the Rural Marketing
Association of India and the Asia Retail Congress during the year.Over the last decade, IndianOil
has transformed the Indian petroleum retail market by enormously widening the retail basket of
products and services.From a simple model retailing Petrol and Diesel, our outlets have
metamorphosed into multi-brand, multiproduct
In the past few years, IndianOil’s business strategy has been to straddle the entire hydrocarbon
value chain through integration and diversification initiatives. Despite the turmoil in the global
economy in the past fiscal, IndianOil strode ahead as it consolidated its established businesses
and entered into new ones. In Exploration & Production (E&P), it was an activity-packed year.
IndianOil crossed a major milestone when it was awarded for the first time, two on-land blocks
in the Cambay Basin with 100% participating interest and operatorship in the face of stiff
competition in the seventh round of the New Exploration Licensing Policy (NELP) of the
Government of India. In addition, we also bagged a deepwater block in consortium with ONGC
and GSPC under NELP-VII. IndianOil’s upstream footprint expanded overseas when it farmed-in
into a deepwater block in offshore Timor-Leste with a 12.5% participating interest. Gas
discovered in the Assam-Arunachal Pradesh block during the year 2007-08 was successfully
tested, and the commerciality of gas production from the Farsi offshore block (where IndianOil
holds a participatory interest of 40%) in Iran was accepted.The petrochemicals business grew
from strength to strength. On the domestic front, IndianOil continued to cater to a major chunk
of Linear Alkyl Benzene (LAB, used for manufacture of detergents) requirements of the
country’s biggest buyers (Unilever and Proctor & Gamble), while the export market widened to
twelve countries from nine last year. The petrochemicals business received a boost when
IOCLAB qualified Procter & Gamble’s worldwide quality standards. Indeed, this speaks of the
world-class quality of our product. The sale of Purified Terephthalic Acid (PTA) grew
significantly, exhibiting a year-on-year growth of 8.6%. With the Naphtha Cracker project at
Panipat set to be commissioned by the end of the year 2009, preparations for putting in place
the necessary structure for polymer marketing reached the final stage during the year. IndianOil
Finance
When crude oil price touched an all-time high of $ 147 per barrel in July '08, one prominent
Human resources
The year 2008-09 witnessed significant human resource interventions, whether it was revisiting
the corporate vision, integration of operations,recruitment of manpower at different levels or a
revision in employee compensation structure.A fifty-year young corporate, IndianOil has lived
up to its entrusted mandate of providing energy security to the country. In the last five decades,
while IndianOil evolved from a fledgling company to a confident conglomerate straddling the
entire spectrum of the hydrocarbon value chain, the oil & gas industry in India and abroad
matured and metamorphosed. We perceived a need to revisit and redefine our corporate vision to
uphold and protect IndianOil’s leadership position. The exercise of recreating the Vision was
completed during the year with the new vision having been approved by the IndianOil Board.
With business interests traversing the core areas of refining & marketing and extending to newer
ver ticals such as exploration & production,petrochemicals, natural gas, bio-fuels, etc., there
is a mounting need for manpower in IndianOil,especially in the new and emerging areas. During
2008-09, we recruited over 900 engineering & management graduates and CAs, the highest ever
in a year, through open and campus recruitment.To immediately bridge the gap between skill
requirement and availability in areas such as petrochemicals and bio-fuels, 23 executives were
also recruited at the mid-level during the year.This was a year of integration for IndianOil. The
marketing operations of Assam Oil Division (AOD) and IndianOil’s Marketing Division were
amalgamated. A series of confidence-building measures ensured that the sensitive people-related
issues were ironed out to ensure a smooth,organisation-benefitting fusion. The process of
integration of IBP, which star ted in the year 2007-08, was also completed during the year.
Consequent upon the merger of BRPL with IndianOil effective 25th March 2009, activities are
currently underway to ensure its seamless integration as our eighth refinery.As part of
IndianOil’s petrochemicals master plan,a Naphtha Cracker complex equipped with downstream
polymer units is coming up at Panipat Refinery. In a relatively short span of time since its
entry into the new business segment, IndianOil has stabilised the petrochemical production
facilities,added new product lines and continues to acquire new customers. Such a scale of
investment warranted redefining business strategies and realigning the organisational structure of
the petrochemicals group. A reputed management consultant was engaged for this purpose.
IndianOil’s commitment to good corporate citizenship got a boost during the year with
enhancement of the ceiling on annual expenditure for corporate social responsibility activities
from 0.75% of the net profit of the previous year to 2% of the retained profit of the previous
year. With more funds at its disposal now, IndianOil will identify and undertake more
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community welfare projects. In pursuance of the best Corporate Governance practices and to
ensure greater transparency in the Corporation’s functioning, a ‘Whistle Blower Policy’
was framed and a procedure formulated to safeguard IndianOilPeople from the fear of
victimisation in reporting incidents of malpractices.The Government of India had set up the
second Pay Revision Committee for Public Sector Enterprises on 30th November 2006 under the
chairmanship of Justice MJ Rao to give recommendations in respect of pay revision for
Board & below Board level executives and nonunionised supervisors. Based on the
recommendations of the Committee, the Department of Public Enterprises has advised the
revision of pay scales w.e.f 1st January 2007 in Central Public Sector Enterprises. The revised
scales are currently under implementation at IndianOil.2008-09 marked a steady flow of
accolades to IndianOil. The Corporation emerged as the only PSU in the list of the top ’25 Best
Employers’ in a nationwide survey conducted by Outlook and Hewitt Associates. IndianOil won
the Petroleum Federation of India (Petrofed) Oil & Gas Industry Award for the best Human
Resources Management Company of the year 2008.The prestigious ‘BML Munjal Award for
Excellence in Learning and Development’ for the year 2008-09 too came our way. This award
validates the innovative learning & development measures undertaken by IndianOil and
reinforces its reputation of being an ‘academy company.’
1.l IndianOil yet again clinched the top slot among the seven Indian companies
featured in the Fortune 'Global 500' listing of the world's largest companies
for 2008, improving its ranking to 105.
2.l IndianOil was the only petroleum company among 100 other industrial
giants to emerge as 'The Most Trusted Fuel Pump Brand' in ET's Brand
Equity annual survey for the year 2008. Among the 'Top 50 Service Brands'
of the country, it bagged the 7th position.
3.l IndianOil received the coveted World Petroleum Congress Excellence Award
2008 at Madrid, Spain, in the technical development category for its pathbreaking
R&D work in hydro-processing technology for Green Fuels.
4.l IndianOil won the SCOPE Gold Trophy for Environmental Excellence &
Sustainable Development and Commendation Certificate for Good
Corporate Governance for the year 2007-08.
5.l IndianOil continued to top the annual corporate listings of leading business
publications such as the Economic Times, Business India and
BusinessWorld in addition to topping the Oil & Gas category in the Financial
Management
BOARD OF DIRECTORS
B M Bansal
Director
(Planning&Business Development)
S V Narasimhan
Director (Finance)
V C Agrawal
Director (Human Resources) &
Director-in-charge (IBP Division)
G C Daga
Director (Marketing)
B N Bankapur
Director (Refineries)
Anand Kumar
Director (Research & Development)
K K Jha
Director (Pipelines)
S Sundareshan
Additional Secretary
Ministry Of Petroleum & Natural Gas
P K Sinha
Additional Secretary & Financial Advisor
Ministry Of Petroleum & Natural Gas
Anees Noorani
Managing Director,
Zodiac Clothing Company Ltd
Michael Bastian
Former Chairman & Managing Director, Syndicate Bank
N.K. Poddar
Senior Advocate, Kolkata
Raju Ranganathan
Company Secretary
Principal Executives
D K Samantaray Chief Vigilance Officer
Vipin Kumar Advisor (Security)
Corporate office
Refineries Division
Marketing Division
Pipelines Division
Business Group(Cryogenics),
A-4, MIDC, Ambad,
Nasik - 422 010
Group Companies:
Maruritius IOC Middle East FZE: LOB 14209, Jebel Ali Free Zone,
P.O.Box: 261338
IndianOil continues to lay emphasis on infrastructure development. Towards this end, a number
of schemes have been initiated with increasing emphasis on project execution in compressed
schedules as per world benchmarking standards. Schemes for improvement and increased
profitability through debottlenecking / modifications / introduction of value added products are
IMPROVEMENT IN DIESEL QUALITY AND CAPACITY EXPANSION AT HALDIA REFINERY (WEST BENGAL)
BUSINESS
Refining
Pipelines
Indian Oil Corporation Ltd. operates a network of 10329 km long crude oil and petroleum
product pipelines with a capacity of 71.60 million metric tonnes per annum. Cross-country
pipelines are globally recognised as the safest, cost-effective, energy-efficient and environment-
friendly mode for transportation of crude oil and petroleum products.
During the year 2008-09 IndianOil’s crude oil pipelines registered the throughput of 38.46
million metric tonnes. Corporation’s largest crude oil handling facility at Vadinar marked the
berthing of 4000th tanker since inception. The terminal operates two offshore Single Point
Mooring (SPM) systems, to feed Koyali, Mathura and Panipat refineries.
Raising efficiency and emerging as the least-cost supplier, IndianOil has added the 330-km
Paradip-Haldia crude oil pipeline (PHCPL) to its bustling pipeline network during the year. The
PHCPL system has a Single Point Mooring installed 20-km off the Paradip coast. With this, it is
now able to pump crude oil from Very Large Crude Carriers to the tank-farm set up onshore and
onward to Haldia through the pipeline. The Pipeline has replaced the earlier system of receipt of
crude oil at Haldia port through smaller tankers.
On the west coast, the Mundra-Panipat pipeline is being further augmented to transport an
additional 3 Million Metric Tonne Per Annum (MMTPA) of crude oil to Panipat Refinery, under
expansion from 12 to 15 MMTPA. Additional requirement of crude oil for Koyali, Mathura and
Panipat refineries is planned to be met by de-bottlenecking and augmenting Salaya-Mathura
Pipeline system.
Two pipelines linking the major airports of India have been commissioned during the year to
transport Aviation Turbine Fuel to these airports. The 36 km long pipeline from existing
Devangonthi terminal to New Bengaluru International Airport, Devanhalli, Bengaluru was
commissioned in October 2008. The 95 km long ATF pipeline from CPCL to Chennai AFS was
commissioned in December 2008.
In its continuous efforts of expanding the network IndianOil is implementing 290 km long
product pipeline from Chennai to Bangalore to facilitate cost effective positioning of products at
consumption centre located in and around Bangalore and to strengthen product positioning
capabilities of CPCL Refinery. IndianOil is also implementing a 217 km long branch pipeline
from Koyali-Sanganer Pipeline at Viramgam to existing scrapper station at Churwa along with
use of a 14 km long existing pipeline from Churwa to Kandla.
Marketing
IndianOil has one of the largest petroleum marketing and distribution networks in Asia, with
over 35,000 marketing touch points. Its ubiquitous petrol/diesel stations are located across
different terrains and regions of the Indian sub-continent. From the icy heights of the Himalayas
to the sun-soaked shores of Kerala, from Kutch on India's western tip to Kohima in the verdant
North East, IndianOil is truly 'in every heart, in every part'. IndianOil's vast marketing
infrastructure of petrol/diesel stations, Indane (LPG) distributorships, SERVO lubricants &
greases outlets and large volume consumer pumps are backed by bulk storage terminals and
installations, inland depots, aviation fuel stations, LPG bottling plants and lube blending plants
amongst others. The countrywide marketing operations are coordinated by 16 State Offices and
over 100 decentralised administrative offices
Several landmark surveys continue to rate IndianOil as the dominant energy brand in the country
and an enduring symbol for high quality petroleum products and services. The heritage and
iconic association that the brand invokes has been built over four decades of commitment to
uninterrupted supply line of petroleum products to every part of the country, and unique products
that cater not only to the functional requirements but also the aspirational needs of millions of
customers.
IndianOil has been adjudged India's No. 1 brand by UK-based Brand Finance, an independent
consultancy that deals with valuation of brands. It was also listed as India's 'Most Trusted Brand'
in the 'Gasoline' category in a Readers' Digest - AC Nielsen survey. In addition, IndianOil topped
In today's dynamic business environment, innovation through a sustained process of Research &
Development (R&D) is the only cutting edge tool for organisations to thrive. With emphasis on
development and speedy commercialisation of globally competitive products, processes and
technologies, the focus has now shifted from R&D to RD&D (Research, Development &
Deployment).
INDMAX, a hallmark technology developed by the Centre for maximisation of LPG and light
distillates from refinery residue, has been selected by IndianOil for setting up a 4 million metric
tonnes per annum (MMTPA) INDMAX unit as a part of the 15 MMTPA integrated refinery-
cum-petrochemicals complex at Paradip, as well as at Bongaigaon Refinery & Petrochemicals
Ltd. (BRPL). The Centre has also licenced its Diesel Hydrotreating technology to these two
refineries. These successes have catapulted IndianOil R&D into the elite league of multinational
technology licensors.
Standing in the company of six worldwide technology holders for Marine Oils, with the second
global OEM (original equipment manufacturer) approval by Wartsila, Switzerland, IndianOil's
SERVO Marine Oils are now technically qualified to cater to the lubrication requirements of
more than 90% of the world's marine engine population. In the power-generation segment, the
newly developed SERVO Marine K-Series was approved by Yanmar Co. Ltd. of Japan for use in
their engines operating on distillate fuels.
The R&D Centre continues to provide significant support to the IndianOil Group refineries in
product quality improvement, evaluation of catalysts and additives, health assessment of
catalysts, material failure analysis, troubleshooting and in improving overall efficiency of
operations. In-house developed FCC models are not only being used in IndianOil refineries for
process optimisation but a similar model has also been sold to a multinational company.
IndianOil has formed a joint venture company, Indo Cat Pvt. Ltd., with Intercat, USA, for
manufacturing 15,000 tonnes per annum of FCC (fluidised catalytic cracking) catalysts &
additives in India, for catering to rising global demand.
As a step towards ensuring energy security for the nation, IndianOil has launched several
initiatives to exploit alternative sources of energy such as Hydrogen and Bio-fuels. Subsequent to
commissioning India's first experimental H-CNG (Hydrogen-Compressed Natural Gas)
dispensing unit at the R&D Centre campus at Faridabad, demonstration projects are underway on
use of H-CNG blends in heavy and light vehicles. IndianOil is also setting up India's first
commercial H-CNG dispensing station at one of its retail outlets in Delhi in the year 2008 for
fuelling experimental vehicles running on H-CNG blends as well as on pure Hydrogen. IndianOil
IndianOil, along with its subsidiary IndianOil Technologies Ltd., has been engaged in successful
marketing of in-house developed technologies, technical services and training not only in India
but abroad too.
IndianOil has, till date, invested close to Rs. 1,000 crore in setting up world-class facilities at its
R&D Centre for building world-class capabilities in analytical services, engines, test rigs and
pilot plants for all major refinery processes, catalyst characterisation & development, etc. It plans
to invest about Rs. 500 crore during the period 2007-12 to maintain its leadership in downstream
R&D activities in the hydrocarbon sector. While continuing with cutting edge R&D in the core
areas of lubricants formulations, refinery process technologies and pipeline transportation, the
thrust would now be on commercialising the developed technologies and initiating research in
new frontier areas such as petrochemicals, residue gassification, coal-to-liquid, gas-to-liquid,
alternative fuels, synthetic lubricants, nano-technology, etc. Through these R&D initiatives,
IndianOil will continuously enhance value for all its stakeholders
Lubricant Research
With over 3500 formulations of lubricating oil and greases, the SERVO product line developed
by the R&D Centre enjoys the largest market share in India. While meeting the diverse needs of
the Indian Industry as well as the Defence services, Railways, public utilities and transportation
sectors, the R&D Centre developed and introduced many multigrade rail road oils and marine
oils, making the Corporation the sixth global player and the sole Indian presence in the select
league of marine oil technology developers the world over. SERVO Marine Oil series for DG
sets has been approved by Wartsila of Finland and Switzerland for their entire series of Wartsila-
Sulzur engines. Another accomplishment is the global approval from MAN B&W of Denmark
for IndianOil's marine oils.
Technology Provider
In today's dynamic business environment, innovation through a sustained process of Research &
Development (R&D) is the only cutting edge tool for organisations to thrive. With emphasis on
development and speedy commercialisation of globally competitive products, processes and
technologies, the focus has now shifted from R&D to RD&D (Research, Development &
Deployment).
Standing in the company of six worldwide technology holders for Marine Oils, with the second
global OEM (original equipment manufacturer) approval by Wartsila, Switzerland, IndianOil's
SERVO Marine Oils are now technically qualified to cater to the lubrication requirements of
more than 90% of the world's marine engine population. In the power-generation segment, the
newly developed SERVO Marine K-Series was approved by Yanmar Co. Ltd. of Japan for use in
their engines operating on distillate fuels.
The R&D Centre continues to provide significant support to the IndianOil Group refineries in
product quality improvement, evaluation of catalysts and additives, health assessment of
catalysts, material failure analysis, troubleshooting and in improving overall efficiency of
operations. In-house developed FCC models are not only being used in IndianOil refineries for
process optimisation but a similar model has also been sold to a multinational company.
IndianOil has formed a joint venture company, Indo Cat Pvt. Ltd., with Intercat, USA, for
manufacturing 15,000 tonnes per annum of FCC (fluidised catalytic cracking) catalysts &
additives in India, for catering to rising global demand.
As a step towards ensuring energy security for the nation, IndianOil has launched several
initiatives to exploit alternative sources of energy such as Hydrogen and Bio-fuels. Subsequent to
commissioning India's first experimental H-CNG (Hydrogen-Compressed Natural Gas)
dispensing unit at the R&D Centre campus at Faridabad, demonstration projects are underway on
use of H-CNG blends in heavy and light vehicles. IndianOil is also setting up India's first
commercial H-CNG dispensing station at one of its retail outlets in Delhi in the year 2008 for
fuelling experimental vehicles running on H-CNG blends as well as on pure Hydrogen. IndianOil
R&D is also working on production, storage, transportation, distribution and commercialisation
of Hydrogen as an alternative fuel.
IndianOil, along with its subsidiary IndianOil Technologies Ltd., has been engaged in successful
marketing of in-house developed technologies, technical services and training not only in India
but abroad too.
Lubricant Research
With over 3500 formulations of lubricating oil and greases, the SERVO product line developed
by the R&D Centre enjoys the largest market share in India. While meeting the diverse needs of
the Indian Industry as well as the Defence services, Railways, public utilities and transportation
sectors, the R&D Centre developed and introduced many multigrade rail road oils and marine
oils, making the Corporation the sixth global player and the sole Indian presence in the select
league of marine oil technology developers the world over. SERVO Marine Oil series for DG
sets has been approved by Wartsila of Finland and Switzerland for their entire series of Wartsila-
Sulzur engines. Another accomplishment is the global approval from MAN B&W of Denmark
for IndianOil's marine oils.
IndianOil offers services in the field of Research and Development. The clientele includes
defence, railways, automotive oil manufactures, textile producers, industries producing steel,
ferroalloys, power plant industries and multinational companies involved in the business of
petroleum products, petrochemicals and bio fuels etc. IndianOil R&D Centre also provides
expertise to universities, IITs and other academic institutions for collaborative programmes and
joint research ventures.
IndianOil has wide-ranging expertise in setting up and operating greenfield refineries and
brownfield expansions. It has pioneered pipeline transportation knowhow in India, and has over
four decades of experience in putting up marketing infrastructure across the sub-continent, to
reach petroleum products to millions of people everyday. Backed by cutting edge R&D that
offers innovative products, technologies and services cover the entire gamut of downstream
operations.
IndianOil has been lending its expertise for nearly two decades to various countries in several
areas of refining, marketing, transportation, training and R&D. These include Sri Lanka, Kuwait,
Bahrain, Iraq, Abu Dhabi, Tanzania, Ethiopia, Algeria, Nigeria, Nepal, Bhutan, Maldives,
Malaysia and Zambia.
IndianOil's capabilities in the downstream sector of operations in the oil sector include; technical
and consultancy services, operation & maintenance, techno-economic feasibility/special studies,
turnaround maintenance – planning, monitoring & execution, inspection, quality control:
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benchmarking, shipping and commercial, logistics, research & development, safety and
industrial hygiene, quality auditing/ management, materials management, training.
These services are rendered through the coordination division of the R&D Centre. Customers
may contact DGM Coordination, to reach the concerned personnel at R&D Centre. To get an
insight into the world of IndianOil's capabilities
Petrochemicals
The LAB unit (Linear Alkyl Benzene, used in the manufacture of detergents) at Gujarat Refinery
achieved over 100% capacity utilisation in the year 2007-2008.
The product has been successfully marketed within India, attaining a significant market share,
and has also been exported.
An integrated PX/PTA plant at Panipat Refinery has commenced commercial production since
June 2006.
Built at a cost of Rs. 1,248 crore and commissioned in a record 24 months’ time, the plant
produces superior quality LAB for manufacturing environment-friendly biodegradable
detergents, using state-of-the-art Detal technology from M/s UOP, USA. The key raw materials
for the plant, catering to domestic as well as export market requirements meeting the latest and
most stringent quality standards, are Kerosene and Benzene produced at Koyali Refinery.
The PTA Plant is the single largest unit in India with a world-scale capacity of 5,53,000 MTPA,
achieving economy of scale. The process package for the PTA plant was prepared by erstwhile
M/s Dupont, UK (now M/s. Invista) and that of the Paraxylene Unit was prepared by M/s UOP,
USA. M/s EIL and M/s Toyo Engineering were the Project Management Consultants (PMC) for
executing the PTA and PX respectively.
The Paraxylene plant is designed to process 5,00,000 MTPA of heart-cut Naphtha to produce
about 3,60,000 MTPA of PX. Naphtha is sourced from IndianOil’s Panipat and Mathura
refineries, for which Naphtha splitter units are set up at the respective refineries. The PTA unit
produces 5,53,000 MTPA of Purified Terephthalic Acid from Paraxylene. Technologically, the
plant is one of the most advanced in the country.
Naphtha Cracker:
The Naphtha Cracker and downstream polymer units are being set up at Panipat at a cost of Rs.
14,400 crore. An MoU has been signed in June 2004 with the Government of Haryana, who are
providing fiscal incentives and concessions for the project
Planned to be completed by end 2009, this project envisages setting up of a Naphtha Cracker
based on captive utilisation of Naphtha from Panipat, Mathura and Koyali refineries of
IndianOil. The Naphtha Cracker complex envisages other downstream polymer units utilising
intermediates ethylene and propylene to be generated from the Cracker.
The Naphtha Cracker unit is designed to produce 857,000 tonnes per annum of ethylene and
650,000 tonnes per annum of Propylene, based on which other downstream polymer units are
being commissioned to produce Linear Low Density Polyethylene (LLDPE), High Density
Polyethylene (HDPE), Polypropylene (PP) and the speciality chemical Mono Ethylene Glycol
(MEG). The capacities of the Naphtha Cracker and polymer units are kept at world scale with the
products ranging from commodity to niche grades
Gas
Drawing on its vast experience and carefully nurtured skill sets, IndianOil is focussing on
transforming itself by translating global business opportunities into successful commercial
initiatives. IndianOil has already made successful forays in diverse areas such as petrochemicals,
natural gas, exploration&production, bio-fuels, etc., and with the passage of time, its capability
to successfully establish itself in new areas of business is slowly but surely strengthening.
Gas market in India is slowly opening up and in the next 5- 10 years time, we are going to
witness enhanced availability of Gas not only from imported sources but also from Indigenous
sources.
Natural gas business presents immense opportunities for IndianOil and has already started
As a supplier, IndianOil would be completely responsible for delivery of gas to the customer’s
premises. The transportation services of the company engaged in transportation of gas would be
hired to ensure deliveries. World over this model is in use wherein through one transportation
system, multiple suppliers operate.
IndianOil has inherent strengths and tremendous business capabilities spread over all parts of the
country. Its current business position and relationship with existing customers can be leveraged
significantly to position itself as a gas supplier with a back up comfort of liquid fuels, which no
other company can offer so far. Gas marketing is going to be a focused activity in future.
E&P
In keeping with the dynamic business environment, IndianOil's business development initiatives
continue to be driven by the emerging opportunities and guided by its corporate vision of
becoming a diversified, transnational, integrated energy company. Its business strategy focusses
primarily on expansion across the hydrocarbon value chain, both within and outside the country,
while simultaneously revisiting its strategic plans and undertaking mid-course corrections,
wherever necessary.
To enhance upstream integration, IndianOil has been pursuing exploration & production
activities both within and outside the country in collaboration with consortium partners.
Recently, IndianOil was associated with two successful discoveries in oil exploration blocks, one
each in India and Iran. Commercial appraisal of these blocks is underway. IndianOil also farmed
into an exploration block in Gabon along with Oil India Ltd. (OIL) as the operator. In addition,
the IndianOil-OIL combine acquired participating interest in a block in Nigeria. The
Corporation, in consortium with OIL, Kuwait Energy and Medco Energi of Indonesia also
succeeded in acquiring participating interest in two exploration blocks in Yemen, awarded
through international bidding.
At home, IndianOil and its consortium partners were awarded two exploration blocks in Mumbai
offshore in Round-VI of bidding under the New Exploration Licencing Policy (NELP). With
this, IndianOil now has an upstream portfolio consisting of participatory interest in eight blocks
under NELP and two blocks under CBM, in addition to two farm-in blocks in northeast India and
seven blocks overseas.
Oil & gas will continue to be the principal energy source in the growing economy. The years
ahead, therefore, hold great opportunities and challenges. Guided by its experience and inherent
Initiatives
The MoU was signed by Mr. Sarthak Behuria, Chairman, IndianOil, and Admiral (Retd.) R H
Tahiliani, former Chief of Naval Staff and Chairman of TII. Under the MoU, IndianOil is
committed to implementing the Integrity Pact in all its major procurement and work contract
activities. Four Independent External Monitors nominated by TII in consultation with the Central
Vigilance Commission (CVC) shall monitor the activities. The Integrity Pact would strengthen
established systems and procedures by creating trust and would have the full support of the
Central Vigilance Commission.
Environment
As part of this commitment, all operating units and installations of IndianOil have a
comprehensive safety, health & environment management system in place. The facilities are
periodically reviewed and upgraded from time to time for better performance.
All IndianOil refineries fully comply with the prescribed environmental standards and
incorporate state-of-the-art effluent treatment technologies. Sustained efforts are being
made to further improve the standards by introducing new state-of-the-art technologies
further improve the existing standards and facilities.
Green Initiatives
Low Sulphur (0.5%) Diesel was introduced in metros from April 1996.
Extra-low Sulphur (0.25%) Diesel was introduced in the eco-sensitive Taj Trapezium
area from September 1996, in Delhi from October 1997, and across the country from 1st
January 2000.
Diesel with 0.05% sulphur content was introduced in the metros in 2001.
Unleaded Motor Sprit (petrol or Gasoline) was made available all over the country since
February 1, 2000.
Green fuels (petrol and diesel) conforming to Euro-III emission norms have already been
introduced in 13 cities/states; the rest of the country is getting BS-II fuels.
IndianOil is fully geared to meet the target of reaching EURO-III compliant fuels to all
parts of the country by the year 2010; major cities will upgrade to Euro-IV compliant
fuels by that time.
IndianOil has invested about Rs. 7,000 crore so far in green fuel projects at its refineries;
ongoing projects account for a further Rs. 5,000 crore.
The 450 Scholarships provided by the Indian Oil Corporation Limited are broken under
the following heads:
250 scholarships for 10+/ ITI students on a zonal basis @ Rs. 1000/- per month for two
years.
100 scholarships for Engineering students @ Rs. 2000/- per month for four years.
40 scholarships for MBBS students @ Rs. 2000/- per month for four years.
60 scholarships for MBBS students @ Rs. 2000/- per month for two years.
Students pursuing full time courses in the above mentioned streams and studying in Schools /
Colleges / Institutions / Universities recognized by MCI /AICTE / State Education Boards / State
Govt./ ICSE / CBSE / Central Govt./Association of Indian Universities, are eligible to apply for
the Indian Oil Corporation Limited Scholarships. The minimum eligibility criteria for application
is listed below:
For 10+ / ITI scholarships, students securing a minimum of 65% marks in their 10th
standard examination or equivalent may apply.
For Engineering scholarships, students securing a minimum of 65% marks in their 12th
standard examination or equivalent and having a confirmed admission into a full time
engineering degree course may apply.
For MBBS scholarships, students securing a minimum of 65% marks in their 12th
standard examination or equivalent and having a confirmed admission into an MBBS
degree course may apply.
For MBA scholarships, students securing a minimum of 65% marks in their graduation
examination or equivalent and having a confirmed admission into an MBA degree course
may apply.
In all cases, the gross joint income of the family of the candidate from all sources should not
exceed Rs. 1,00,000/- (Rupees One Lakh only).
Reservation and Age Limit for Indian Oil Corporation Limited Scholarships
For application to the Indian Oil Corporation Limited Scholarships, the minimum and maximum
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age limits are 15 years and 30 years respectively. Relaxation in the upper age limit is 3 years for
OBC candidates, 5 years for SC/ST candidates and 10 years for physically challenged /
physically handicapped candidates. 50% of the scholarships are reserved for SC/ST & OBC
candidates. In each category, 25% of scholarships are reserved for girl students and 10% for
physically challenged / physically handicapped students. Only those listed in the central
government's OBC list will be considered against OBC quota.
Applications for Indian Oil Corporation Limited Scholarships are to be made as per the proforma
given by the IOCL. The Scholarship Scheme is formally announced through newspaper
advertisements inviting applications on September 1, every year, coinciding with the Indian Oil
day. A period of 30 days is given to students for submission of their application forms and
relevant documents.
Indian Oil Corporation Limited - India's largest commercial enterprise and the No.1 Indian
Company in Fortune 'Global 500' listing - awards 450 Scholarships for meritorious students all
over India, under the IndianOil Scholarships Scheme for each academic year.
As part of IndianOil's social responsibility programme, the scheme provides for attractive
scholarships to bright students selected on 'merit-cum-means' basis. For each academic year, 450
scholarships covering the first year students of 10+ / ITI, Engineering, MBBS and MBA, have
been formally announced through newspaper advertisements inviting applications under the
IndianOil Scholarships Scheme
As part of the scheme, special encouragement is being given to girl students, physically
challenged students, and students from J & K as well as the Northeast States.
Athletics Boys&Girls
Badminton Boys&Girls
Carrom Boys&Girls
Chess Boys
Cricket Boys
Golf Boys
Hockey Boys
Table Tennis Boys&Girls
Tennis Boys
Snooker & Billiards Boys
Apart from catching them young, IndianOil pursues a policy of providing employment to
national and international sports persons so that they can be assured of their financial safety and
concentrate fully for earning glories for the country.
We at IndianOil have defined a set of core values for ourselves – Care, Innovation, Passion and
Trust – to guide us in all we do. We take pride in being able to claim all our countrymen as our
customers. That’s why, we coined the phrase, “IndianOil – India Inspired", in our corporate
campaigns. Public corporations like IndianOil are essentially organs of society deploying
significant public resources. We, therefore, are aware of the need to work beyond financial
considerations and put in that little extra to ensure that we are perceived not just as corporate
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behemoths that exist for profits, but as wholesome entities created for the good of the society and
for improving the quality of life of the communities we serve.
As a constructive partner in the communities in which it operates, IndianOil has been taking
concrete action to realise its social responsibility objectives, thereby building value for its
shareholders and customers. The Corporation respects human rights, values its employees, and
invests in innovative technologies and solutions for sustainable energy flow and economic
growth. In the past four decades, IndianOil has supported innumerable social and community
initiatives in India. Touching the lives of millions of people positively by supporting
environmental and health-care projects and social, cultural and educational programmes.
Besides focussing primarily on the welfare of economically and socially deprived sections of
society, IndianOil also aims at developing techno-economically viable and environment-friendly
products&services for the benefit of millions of its consumers, while at the same time ensuring
the highest standards of safety and environment protection in its operations.
Sharing Profits
Every year, IndianOil sets aside a fixed portion of its profits for spreading smiles in millions of
lives across the country through a comprehensive community welfare and development
programme. About one-fourth of the community development funds are spent on the welfare of
Scheduled Caste and Scheduled Tribe beneficiaries
IndianOil has a concerted social responsibility programme to partner communities in health, family
welfare, education, environment protection, providing potable water, sanitation, and empowerment of
women and other marginalised groups. IndianOil has always been in the forefront in times of national
emergencies. IndianOilPeople have time and again rallied to help victims of natural calamities,
maintaining uninterrupted supply of petroleum products and contributing to relief and rehabilitation
measures in cash and kind.
As part of its environment-protection initiatives, IndianOil has invested close to Rs. 7,000 crore
in state-of-the-art technologies at its refineries for production of green fuels meeting global
standards. To further reduce dependence on precious petroleum products and secure the nation’s
energy security, the Corporation is now in the process of commercialising various options in
With safety, health and environment protection high on its corporate agenda, IndianOil is
committed to conducting business with a strong environment conscience, so as to ensure
sustainable development, safe work places and enrichment of the quality of life of its employees,
customers and the community. IndianOil is also committed to the Global Compact Programme of
the United Nations and endeavours to abide by the 10 principles of the programme, some of
which are already part of the Corporation’s Vision and Mission statements. It is the firm resolve
of IndianOilpeople to move beyond business, touch every heart and fuel a billion dreams
IndianOil’s present business practices and vision for the future are synergized with sustainability.
We take pride that our corporate strategy is aligned to national priorities and envision a greater
societal role in future to accomplish the cherished goal of a truly developed India, where all
sections of citizens live with dignity.
The past year was definitely another year of sustained growth in the face of stupendous odds for
us at IndianOil. In the backdrop of unprecedented high crude oil prices and liquidity constraints,
we managed our operations and financials efficiently. As India's largest petroleum refining and
marketing company, we bear the brunt of the burden of oil subsidy on sale of petrol, Diesel,
Kerosene for public distribution system and LPG for domestic use, which constitute a major
portion of our product offerings. The Government, in turn, has put in place a mechanism to
compensate the oil marketing companies for the losses suffered by them.
Indian Oil Corporation Limited is committed to the Global Compact Programme of the United
Nations and will endeavour to abide by all the ten principles of the programme, some of which
are also a part of our Vision and Mission Statements. Therefore, the company continues to
pledge support to the programme through its policies, processes, products, services and people.
In order to measure and communicate our progress in our journey towards sustainable
development, we have decided to publish the third edition of our Sustainability Report for 2007-
08 in accordance with the GRI-G3 guidelines for the first time and have aimed at application
level A. We propose to build on this first report in future through a more formal materiality
assessment process where decisions on corporate responsibilities and priorities will include
inputs from other stakeholders, such as shareholders, employees etc.
(V.C. Agrawal)
Director (HR)
Recognitions
Distinctions
Distinctions Date
IndianOil in top five in Business India’s Super 07.12.2009
100 ranking
IndianOil tops ET 500 ranking 25.11.2009
IndianOil in Platts ranking 2009 19.11.2009
IndianOil No.1 in BW 500 Ranking 27.10.2009
IndianOil leads India Inc. in Fortune's 'Global 10.07.2009
500' listing for 2009
IndianOil — the only PSU among India’s 25 16.04.2009
best employers
IndianOil frontrunner in Oil & Gas category 31.03.2009
in FE-500listing of India's top corporates
IndianOil tops Business Standard’s 'BS 1000' 13.03.2009
again
IndianOil among India's 'Top 10' in Business 19.12.2008
India's Super 100 Listing
Lanka IOC ranked No. 1 Company in Sri 12.12.2008
Lanka
IndianOil tops 'ET 500' rankings once again 21.10.2008
IndianOil tops Businessworld's ‘BW Real 500’ 20.10.2008
rankings again
IndianOil third most valuable (company) brand 02.09.2008
in India: ET-brand finance survey
IndianOil leads India Inc. in Fortune's 'Global 11.07.2008
500' listing for 2008
'The Most Trusted Brand' in ET's Brand Equity 12.06.2008
annual survey-2008
IndianOil the 'Top Oil & Gas Company' in 23.05.2008
Financial Express's 'FE 500' listing
Distinctions - Archive
Fortune Ranking
As per Fortune Global 500 listing of the world's largest Corporations for the year 2006
Ranking improved to 153, based on fiscal 2005 performance, from 170 in 2005, 189 in 2004,
191 in 2003, and 226 in 2002.
Forbes Ranking
IndianOil was ranked 311 in The Forbes Global 2000 - a list of world's largest, and most
powerful, public companies, April 2006
Ranked 279th, as per Forbes Global 2000 listing of the world's biggest public companies for
the year 2004.
Among the 30 Indian companies in the Global 2000, IndianOil is the third biggest company.
IndianOil emerged as the top company in oil trading amongst national oil companies in the
Asia Pacific region, as per the annual survey conducted by Applied Trading Systems (ATS),
Singapore for the year 2004.
The survey covered 80 major petroleum trading companies in the Asia Pacific region.
In a recent oil strategy report, the prestigious Deutsche Bank has chosen IndianOil as one of
the top global stock picks in the oil & gas sector.
IndianOil is also the only Asian company to be featured in the list of top global stocks by
Deutsche Bank.
In the report titled 'Global Oil 2005: Unforgettable Fire', IndianOil has also been included as
one of the top five recommendations of Deutsche Bank for the Indian market for the year 2005.
The bank, in a letter addressed to the Chairman, has stated that "The recommendation reflects
our positive view of IndianOil owing to its solid fundamentals and also the proactive strategies
adopted by the Management to deal with the various challenges facing the oil sector".
IndianOil has moved five places up in the Platts 'Top 250 Global Energy Company' rankings
- from 26th in 2004 to 21st this year.
Only Indian company to be featured among the top 25 energy companies worldwide and is
also among the top three energy companies in Asia in the listing.
Amongst the Marketing & Refining companies of the world, IndianOil is placed at the second
position in the sectoral listing.
IndianOil is also the only Public Sector Undertaking among 'India's Top 10 Companies' listed
by theFar Eastern Economic Review in 2003.
IndianOil, India's flagship oil company, has retained its numero uno position by sales in the latest
corporate rankings released by the Economic Times. The ET500 report goes on to add,
"IndianOil has been the largest Indian company by sales for as long as anyone can remember".
Apart from sales, the ET500 ranking lists companies based on market capitalization, net profit,
price-earnings ratio and return on net worth, etc. In the above listings, IndianOil is also ranked
No. 6 by both market capitalization and net profits respectively.
These rankings assume significance considering that India's downstream majors in the petroleum
IndianOil topped the list of The Hindu Business Line's "India's Most Valuable Brands 2004"
list (Catalyst, January 27th '05).
The report featured the top 500 largest listed companies by market value, that were listed on
the Bombay Stock Exchange.
The methodology followed values brands in a way that is similar to how analysts value assets.
These valuations have used 'relief from royalty' methodology - an intuitive approach that
assumes that a company does not own its brand name, and then calculates how much it would
have to pay to license it from a third party. The present value of the streams of royalty
(hypothetical) represents the value of the brand.
IndianOil has emerged as the most trusted petrol pump brand in the country in the prestigious
Economic Times Brand Equity Survey of India's Most Trusted Brands (ET, Dec. 15, '04).
IndianOil leads the four oil-marketing companies in the new category of petrol pumps
introduced in services for the first time this year.
IndianOil is also the only petroleum company among the top 50 in the overall services brand
with a ranking of 11, followed by its subsidiary, IBP Co. Ltd, at 51.
IndianOil not only finds a place among the top 150 brands but as the country's top petro-
retailer, its score on the survey was almost twice that of its nearest competitor.
Survey is the largest of its kind in India, conducted by research agency AC Neilson ORG-
Marg, the, with a sample of over 7,000 distributed across socio-economic class, age, income and
geography.
In a recent TNS India poll on "Corporate Reputation Study" (Business Today, Dec. 19, 2004),
IndianOil has been placed in the 4th position, ahead of several other business conglomerates.
IndianOil is the only petroleum company to be featured in the top 25 listing, and with State
Poll primarily conducted amongst important stakeholders covering financial analysts and
stockbrokers, business managers, and prospective employees, besides members of the general
public.
IndianOil has a score of 80 (out of 100), which indicates a very good corporate equity.
For the second consecutive year, IndianOil retained its ranking as one of the top ten 'Best
Employers in India' according to a recent study by Hewitt Associates.
IndianOil, at the 9th position, was also the only oil company to be featured in the Top 10
listing.
This year, 272 companies with a workforce of 700,000 participated in the Hewitt survey,
which makes it the highest participation in any geographical location. Data was collected from
75,000 employee responses from across 15 industry groups.
IndianOil has been ranked India's No. 1 company by The BW Real 500
survey, Businessworld, announced in March 2006.
IndianOil was ranked as numero uno Indian company in a survey titled The Analyst
500, Chartered Financial Analyst, February 2006
IndianOil has emerged as India's biggest company in the Business Standard-1000 listing
announced in February 2005.
IndianOil Ranked as India's top corporate in sales in Business Today's annual corporate
rankings.
IndianOil also leads corporate India with the highest sales turnover in 2004-05 in Business
India's'Super 100' list of top private and public sector companies in the country.
Auto fuels
AutoGas
AutoGas is a gas at atmospheric pressure and normal temperatures, but it can be liquefied when
moderate pressure is applied or when the temperature is sufficiently reduced. This property
makes the fuel an ideal energy source for a wide range of applications, as it can be easily
condensed, packaged, stored and utilised. When the pressure is released, the liquid makes up
about 250 times its volume as gas, so large amounts of energy can be stored and transported
compactly.
The use of LPG as an automotive fuel has become legal in India with effect from April 24, 2000,
albeit within the prescribed safety terms and conditions. Hitherto, the thousands of LPG vehicles
running in various cities have been doing so illegally by using domestic LPG cylinders, a very
unsafe practice. Using domestic LPG cylinders in automobiles is still illegal.
IndianOil has setup 232 Auto LPG Dispensing Stations (ALDS) covering 124 cities across
India.
AutoGas impacts greenhouse emissions less than any other fossil fuel when measured through
the total fuel cycle. Conversion of petrol to AutoGas helps substantially reduce air pollution
caused by vehicular emissions.
The saving on account of conversion to AutoGas in comparison to petrol is about 35-40%. Low
filling times and the 35-40% saving is a reason enough for a consumer to convert his vehicle to
AutoGas.
XTRAPREMIUM
XTRAPREMIUM Petrol is India’s leading branded petrol boosted with new generation
multifunctional additives known as friction busters that prevents combustion chamber deposits.
XTRAPREMIUM is custom designed to deliver higher mileage, more power, better pick up,
faster acceleration, enhanced engine cleanliness and lower emissions.
XTRAPREMIUM is a sought after fuel among discerning customers who own new generation,
high-performance cars who have endorsed its unmatched performance.
In terms of fuel system cleanliness XTRAPREMIUM is hugely superior to any other alternative
fuel in this segment, with the additional benefit of fuel efficiency through the friction modifier.
The additive package contains proprietary components including a detergent dispersant, a
friction modifier and a corrosion inhibitor, as a perfectly optimized formulation in synthetic
carrier oil. The detergent dispersant cleans the fuel system and the friction modifier drastically
reduces friction in the non-lubricated engine area contributing to fuel economy.
XTRAMILE
IndianOil’s XTRAMILE Super Diesel, the leader in the branded diesel segment is blended with
world-class ‘Multi Functional Fuel Additives (MFA). Commercial vehicle owners choose
XTRAMILE because they see a clear value benefit in terms of superior mileage, lower
maintenance costs and improved engine protection. A growing section of customers who own
diesel automobiles, both in the ‘lifestyle’ and ‘passenger’ category, prefer XTRAMILE as a fuel
for its added and enhanced performance. XTRAMILE has brought in a huge savings in the high
mileage commercial vehicle segment. Transport fleets that operate a large number of trucks
crisscrossing the country are using XTRAMILE to not only obtain a higher mileage but also for
low maintenance costs.
Petrol/Diesel Stations
Petrol/Diesel Stations
IndianOil was the pioneer in launching state-of-the-art petrol stations with digital dispensers,
modern canopies, standardized signage and efficient lighting systems way back in the mid-
1990s. The new retail-branding template introduced by IndianOil set in motion a revolution in
the petroleum retail business in the country. IndianOil pioneered differentiated offerings to meet
the diverse needs of its customers, be it through large format Swagat outlets for the highway
traffic, Kisan Seva Kendras for the rural consumer, or even the XTRAcare outlets for the
discerning urban customer.
XTRAcare
IndianOil's XTRAcare E branded full service petrol stations is a result of a series of processes in
retail design, product and service upgradation, capability training, automation, loyalty programs,
retail site management techniques all benchmarked to global standards. Today XTRAcare petrol
stations are synonymous in India with world-class petroleum retailing.
Complete vehicle care begins at an IndianOil XTRAcare petrol pump. From branded auto fuels,
to speedy windshield wipes to quick oil checks and snappy air service, you will experience the
superior services that will leave your vehicle feeling special.
IndianOil's XTRAcare pump is a revolutionary initiative in petroleum retailing that combines the
best bouquet of quality, quantity and warm service, with a guarantee to make your every visit a
truly rejuvenating experience. It is benchmarked to international standards of quality & quantity,
housekeeping, maintenance and customer service certified to globally renowned benchmarks
certified by the globally renowned agency - M/s Bureau Veritas (BV), amongst others.
The maintenance of the equipment at the XTRAcare outlets is undertaken by Original Equipment
Manufacturers under a unique 'Equipment Quality Outsourcing' system.
While the industry standard is to take samples on a quarterly basis, IndianOil has moved several
steps ahead by introducing fortnightly random sampling with specific importance given to RON
(Research Octane Number) sampling which is truly the definitive test for quality and quantity.
The surveillance audits by BV are being done on a more comprehensive basis. The scale and
spread of XTRAcare pumps is also an industry record.
With automated facilities, highly trained attendants and forecourt managers attuned to the needs
of your car an XTRAcare pumps offers the full range of branded fuels-XTRAPREMIUM Petrol
and XTRAMILE Diesel as well as world-class SERVO lubricants and a comprehensive loyalty
programme.
The non-fuel activities get a major fillip at the IndianOil XTRAcare and a wide range of loyalty
programs like XTRAREWARDS, XTRAPOWER and co-branded cards give customers added
benefits (available at present at select petrol pumps). The cutting edge technology introduced at
XTRAcare pumps includes automatic tank level gauges, temperature sensors, density
measurement sensors, back-office server with dispensing unit controls, customer database, etc.
Another vital differentiator in the IndianOil XTRAcare is the importance given to the frontline
customer attendants. They are trained at three levels of competencies--customer service, personal
hygiene/grooming and customer complaint redressals. XTRAcare dealers also undergo extensive
training on 'Retail Site Business Management' a unique training module incorporating best global
practices in retail sales management.
Kisan Seva Kendra is a unique award-winning retail outlet model pioneered by IndianOil to cater
Swagat
The Swagat retail network are large format sites designed exclusively to cater to travelers on the
highways. With spacious parking lots, dhabas, eateries, retail stores and restroom,
theSwagat outlets provide customized services to owners of both light motor vehicles as well as
heavy motor vehicles.
Loyalty Programs
IndianOil's loyalty programs are designed exclusively to benefit customers who have been
patronizing the brand for over four decades.
XTRAPOWER
The XTRAPOWER Fleet Card program is a complete smart card-based fleet management
solution for fleet operators and Corporates for cashless purchase of fuel & lubes from designated
retail outlets of IndianOil through flexible pre-paid and credit facilities. The fleet card program
also offers an exciting rewards program and unique benefits like personal accident insurance
cover and vehicle tracking facilities. In just under two years of its launch, IndianOil's
XTRAPOWER Fleet Card has emerged as the largest fleet card in the country with the widest
retail outlet coverage. Any business entity owning or operating a vehicle fleet can become a
member of the XTRAPOWER fleet card program at a nominal annual charge. Each fleet owner
XTRAREWARDS
IndianOil XTRAREWARDS is India's first on-line rewards program that seeks to inculcate the
habit of redeeming points. The loyalty program rewards customers paying by cash, credit and
debit cards. Each transaction is confirmed on-line through a charge slip and customers can earn
points on fuel/lube purchases at participating IndianOil Retail Outlets. Additional points can also
be earned outside the IndianOil network, covering prominent FMCG, Food, Automobile, Travel,
Entertainment, Apparel and Hospitality sectors. XTRAREWARDS is currently active in
Mumbai, Ahmadabad, Bangalore, Mysore, Coimbatore and Chennai. It will be shortly available
in other markets like Delhi. Apart from redeeming the accumulated points instantly on fuel /
SERVO Lubes at participating Retail Outlets, the card holder can also redeem the points to get
some exciting gift items from a catalogue. The redemption on gifts can be registered either from
the participating Retail Outlets or from the comfortable confines of one's home through the 24x7
IVRS Help Line (022-2880 9030). The program continuously provides the cardholder with
privileges, benefits and offers from alliance partners like Domino's Pizza, Subhiksha, Rediff
Shopping, Kumaran Silks, Dhabba Express, Chennai Corporate Club and Archana Sweets.
Annexures
Questionnaire for Retailers
Personal details
Name……………………………………………
Organization……………………………………
Address…………………………………………
Date of visit…………………………………….
Instructions: Take your time to fill this questionnaire. Please read carefully, before
answering questions.
1. How many liters of fuel do you sell in a week through Xtra Power fleet card?
Minimum
Price
Price
6. What is the average sale of fuel/lubricants through Xtra Power Fleet card from
your outlet?
………………………………………………………………………
7. Do you tell the customer/fleet owner/driver about the Xtra Power fleet card
loyalty program of IOCL?
b) NO.
C) SOMETIMES.
8. Do the staff/attendants know how to operate the machine of Xtra Power fleet
card?
a) YES
b) NO
a) Cash.
b) Credit/Debit Cards.
10. Is the outlet well equipped with machines of Xtra Power fleet card?
a) YES.
b) NO.
Personal details
Name……………………………………………
Address…………………………………………
Date of visit……………………………
a) YES.
b) NO.
c) Sometimes.
a) Cash.
b) Credit/Debit Card.
b) NO.
4. From where did you come to know about the fleet card program?
a) Advertisement.
b) Newspapers.
c) Journal/Magazines.
e) Others……………….
…………………….
a) YES.
b) NO.
c) Partly satisfied.
a) YES.
b) NO.
c) Sometimes.
c) Others……………………………
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9. Do you redeem your Xtra points regularly?
a) YES.
b) NO.
c) Sometimes.
10. Any suggestions about the Xtra Power Fleet Card program?
……………………………………………………………..
Corporate history
Kamakshi Auto Service was established in 1970 with the name Nayak Oil Company. In 1975
it was purchased by M.P.Bhatt, S.S Shanbhag, K.V.Prabhu and Vinayak Shanbhag as the
four partners. Later in september 1980 excluding M.P.Bhat, rest three partners r retired from the
partnership and the kamakshi Auto Service becomes the proprietorship concern under the
proprietorship of M.P.Bhat.
SALES
Milestone
The firm is going to complete successfully thirty five year of its establishment with the
name of KAMAKSHI AUTO SERVICE.
The firm was awarded with BEST DEALER, for achieving MS(Petrol) growth in the
year 2002.
Note: 1KL=1000ltrs
As a business grow larger and as management becomes more remote from the market place,
marketing management has to rely more heavily on marketing research as a managerial tool in
solving any problem in the field of marketing. Beginning and end of marketing is marketing
research.
Marketing research may b defined as the scientific and controlled process of gathering of non-
routine marketing information helping management to solve marketing problems marketing
research concentrates on the study of product, planning and development, pricing policies,
effectiveness of personal selling, advertising and sales promotion, distribution structure, market
competition, buyer behaviour etc
SUGGESTION:
After the evaluation and findings some important suggestion are revealed to the
company.
People are bothering about the day to day increament in petrol prices which should be
control.
IOC must improve its advertisement to the xtrapremium and its features in detail
IOC must advertise by products to the illiterate people by attractive facilities and offers
given to illiterate people
FINDINGS:
After the evaluation, the information is revealed that the most of the users are un aware of the
product and its feature. Mostly un aware people are from uneducated or low educated.
The people who are aware of the product and its feature are mostly students and educated people.
It is to be noted that, the people who are aware of the product and its feature are mostly satisfied
with the performance of the products.
WEBSITE:
WWW.IOCL.COM
WWW.GOOGLE.COM