PROPOSAL BUSINESS PLAN

Es Krim MOTS Cup

Diusulkan Oleh:

RIZKI SAKINAH
NPM: 1502030183

FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN

UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

MEDAN

2019
 ES KRIM MOTS CUP

DATA PRIBADI

Nama : RIZKI SAKINAH

NPM : 1502030183
Alamat : Jln. Tuamang no. 76
No. Hp : 082166420494
E-mail : Rsakinah22@gmail.com

FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN

UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA
MEDAN
2019
 DAFTAR ISI

Daftar Isi .............................................................................................................. ii

BAB I PENDAHULUAN .................................................................................... 1

A. Latar Belakang ............................................................................................. 1
B. Visi dan Misi Usaha..................................................................................... 2
C. Tujuan yang ingin dicapai ........................................................................... 2
BAB II ASPEK PEMASARAN ......................................................................... 4
A. SegmenPasar ................................................................................................ 4
B. Target Pasar ................................................................................................. 4
C. Positioning ................................................................................................... 5
D. Strategi Pemasaran....................................................................................... 5
E. Rencana Penjualan dan Pangsa Pasar .......................................................... 6

BAB III ASPEK PRODUKSI OPERASIONAL .............................................. 8

A. Proses Produksi............................................................................................ 8
B. Produk dan Kapasitas Produk ...................................................................... 9
C. Sumber Daya Manusia ................................................................................. 10
BAB IV ASPEK KEUANGAN .......................................................................... 11
A. Analisa Kelayakan Usaha ............................................................................ 11
B. Laporan Keuangan ...................................................................................... 11
C. Bussiness Model Canvas ............................................................................. 13
BAB V Penutup ................................................................................................... 15