Launch Campaign

Press Conference | 16.09.19

Agenda
1. Welcome and overview

2. Launch Campaign

3. Introduction of ETS

4. Surprise!

5. Q&A
1. Overview
2. Launch campaign
Information and sensitisation
As from 20/09 • Safety first
• Good practices for customers and
Overall strategy road users
• An inclusive campaign to inform and
engage with all Mauritians Media
• Give life to the customer centric • TV
vision of Metro Express i.e. « It’s for • Radio
ME »
• Press
• Inform and sensitise in the most
efficient way: simplicity and clarity • Digital

Key messages
Leaflet with key information FR | EN
A new website with everything to know
about ME!
An App to make travel ME easier!
• Mobile app is under development with exciting
features!
• Real time service information
• Timetable and fare information
• Navigation guidance to the nearest station
• Points of interest information around stations
• Passenger feedback and fault reporting
• Transport information, e.g. park and ride, bus
routes
Customer Service
• Hotline 86001 operating hours 6h – 22h

• Staff to help customers at Stations and in LRVs

• Passenger Information Kiosks at all stations

• Equitable accessibility (Disabled Friendly)

3. Introduction of ETS
Ticketing
Ticketing Machine
• Available at each station
• Sells and tops-up MECard

Ticket Reader
• Available at entrances / exits at each station
platform

How to use
• Always tap-on when entering the platform
• Always tap-off when existing the platform
• Fare will be deducted automatically
Introducing the MECard
Introducing the MECard
MECard
• The preferred way to pay for your journey with Metro Express
• Card is reusable, can be topped up at ticketing machines

MECard Adult
• Available at ticketing machines, and selected retail outlets

MECard Child, Senior, Student

• Can be applied from Metro Express, details to be announced
4. Surprise!
Hello!
• Aerodynamic outfit shaped
like the head of the train

• Friendly and modern

personality to reflect Metro
Express values

• Colors reminding the staff

navy blue uniform and the ME
logo
3. Q&A
Thank you.