Nailah Sutherlin

nailahsutherlin@gmail.com ▪ (314)-704-9907
LinkedIn: Nailah Sutherlin

Experience
Multi-Media Marketing Specialist, Hampton University, University Relations​ (May 2018 - Present)
Hampton, VA
● Write, pitch news releases, and copy for publicity campaigns, radio and TV announcements
● Edit video assignments, news releases, and feature stories on multiple social and media platforms
● Track media coverage for clients; provide end-of-the-month media reports for all consumers
● Monitor the news for relevant stories to tie clients around; prepare and distribute media releases
● Advertise publications for Hampton University throughout the Hampton Roads Community
● Cover events through photography and video to be distributed through social media marketing
● Develop, implement and manage social media strategy for effective campaigns
Marketing Developer, College Hive ​ ​(Oct. 2018 - Nov. 2018)
Hampton, VA
● Conducted market research to find answers about consumer requirements
● Assisted and conducted marketing activities to implement to the public
● Developed and improved the content strategies for the newly developed application
● Conducted weekly seminars to discuss the progression
● Networked with the student body to expand our audience
Creative Developer, Brand757 Public Relations Company ​(Sept. 2017 - Present)
Hampton, VA
● Execute projects by translating designs from Creative Directors into code
● Recommend appropriate technologies for the development of new projects
● Work with media team to develop and display content and manage media assets
● Re-developed the new brand and content strategy for the relaunch of the company.
● Created several different proposals for our Executive Board.
● Organized and lead weekly meetings with and for the company’s members.
Sales & Marketing Intern, Los Angeles Magazine ​(May 201-July 2019)
Los Angeles, CA
● Created potential clientele list for upcoming publications
● Re-designed or edited media and brand kits for current events and new advertising for partner companies
● Work with marketing team to mail out individual projects and invites to top clients
● Designed and setup annual company events
● Assisted with the weekly team meetings, contributing ideas and following through with small task

Clubs and Organizations

Student Leadership Program ​ (Aug. 2017 - Present)
● Develop and implement events campus wide for out hampton roads community
● Participate in community service events within the Hampton Roads community

PRSSA ​(Dec. 2018 - Present)

● Create flyers to advertise for new segments and guests appearing on the show
● Suggest and implement direct marketing methods to increase the number of student viewers
Homecoming Committe ​(Dec. 2018 -
Present)
● Coordinate performing events for the week of homecoming
● Create, market and promote new strategies and advertisement for new or repeated events
Education
 Bachelor of Arts in Journalism and Communications - Expected Graduation Date: May 2020
Minor: Music Business – Hampton University, Hampton, VA

Skills
Proficient in Video Editing with Final Cut Pro and Avid | Proficient with Photoshop and InDesign | Microsoft Excel | Creative
Thinking | Social Media Junkie | Monitoring Industry Trends | Public Speaking | Feature Writing | Filming |Teamwork | Leadership |
Multimedia Design | Attention to Detail | Media Research