Questionnaire

HOW DOES THE CUSTOMER FEEL ABOUT YOUR PRODUCT?

IF A CUSTOMER LEFT A NEGATIVE REVIEW ON YOUR PRODUCT ON A SOCIAL MEDIA SITE, HOW DO YOU
RESPOND TO THAT CUSTOMER?

WHAT ARE THE POSSIBLE WAYS TO PROMOTE IDEAS BY GUL AHMED IN MARKET?

On what basis does your brand segment the market? (psychological/demographical/geographical? Is the
Segmentation mixture of more than one category?

What is your target market? And which market isn't captured entirely and has potential customers for
you?

What's the company's desired positioning? How do you like your company to be referred as in the minds
of customers?

What is the advantage that your firm has and your competitors don't? Something that differentiate your
brand from others?

For growth do you see your firm targeting new markets (market development)? Or bringing new
products to the same markets (diversification)?

What's the main objective or purpose of your extensive marketing plan?

For long term, what do you want to achieve, what is your brand's future vision?

And has there been any critical issues related to such plan? Be it about advertisement, pricing or lack of
resources? Any?

who is your biggest competitor in the market right now? How to do you remain relevant

when other brands offer more or less same product in the market?

What actions do you take if competitor is doing better than you?

SWOT?

What is your objective for distribution? How do you distribute your product through out karachi
snd other cities too?
Channels? One way, two way? How many intermediaries? Indirect/ direct
Do you have a more selective approach of distribution or is there any intensive ones?
Pricing objective? What are the methods of setting a particular price?

Do you consider competitors prices before choosing your own products price?

What emotions and sensations do you want to convey as being associated with your product through
advertisements?

What do you think is your Product's biggest selling Point?

Who do you want to perform marketing and advertising of your Product, Service or Business? ( Celebrity
endorsement/ Marketing firm)