People with collectivist values pay much more attention to the social aspects of
problems (Triandis, 1994) and search especially context information in uncertain and
complex situations (Strohschneider & G チ ss, 1999). They are sensitive to social
consequences of their actions and follow a more defensive-incremental strategy
(G チ ss, Strohschneider, & Halcour, 2000). They value security, are more risk-
avoiding and follow passive, collaborative and avoiding strategies (Ohbuchi et al.,
1999).
FINDINGS
Ohbuchi and Takahashi (1994), who define avoiding as “refusing both overt
recognition of a conflict and engagement in any active action toward its resolution”
(p.1347), found in their study of
American and Japanese students that Japanese use an avoiding strategy 48% of the
time, while Americans use this strategy 22% of the time.
Morris et al (1998) find that Chinese are more likely to avoid than Americans, while
Americans are more likely to use a competitive or dominating strategy than Chinese,
which reproduces a similar finding by Trubinsky, Ting-Toomey, and Lin (1991).
The overall pattern seems to be clear. The question is: Why does this difference
occur?
The answer provided by Ohbuchi and Takahashi (1994) is that Japanese are more
concerned than Americans to maintain a positive relationship with others. Despite
the fact that Japanese in their study thought that engaging with others about
problems would be more
productive than avoiding, doing so was also seen as very risky–relationships may be
damaged, and social harmony disrupted.
For a collectivist culture (Triandis, 1995), they argue, maintaining social harmony and
relationships is paramount.
A similar point is made by Bong and Hwang (1986), who argue that, for Chinese, the
most important factor is social order and interpersonal harmony.
Underlying both the Japanese and Chinese cultures is a Confucian sense of the
value of social order and collective (rather than individual) well-being.