Brand Shares | Local - Historical Owner | Historical | % breakdown

Geography Category Brand Name (GBO) Company Name (NBO) Data Type 2014 2015 2016 2017 2018 2019
Colombia Consumer Electronics Samsung (Samsung Corp) Samsung Electronics Colombia SA Retail Volume 17 19 22 23 23 23
Colombia Consumer Electronics Huawei (Huawei Technologies Co Ltd) Huawei Technologies Colombia SAS Retail Volume 06 09 13 16 18 18
Colombia Consumer Electronics Motorola (Lenovo Group Ltd) Lenovo (Asia Pacific) Ltd Sucursal Colombia Retail Volume 02 06 07 09 11 12
Colombia Consumer Electronics LG (LG Corp) LG Electronics Colombia Ltda Retail Volume 08 07 07 07 07 07
Colombia Consumer Electronics Alcatel (TCL Corp) TCT Mobile International Ltd Retail Volume 09 10 09 08 07 06
Colombia Consumer Electronics HP (HP Inc) Hewlett-Packard Colombia Ltda Retail Volume - 04 04 04 04 04
Colombia Consumer Electronics Lenovo (Lenovo Group Ltd) Lenovo (Asia Pacific) Ltd Sucursal Colombia Retail Volume 02 03 03 03 03 03
Colombia Consumer Electronics Challenger (Challenger SAS) Challenger SAS Retail Volume 01 01 01 01 02 02
Colombia Consumer Electronics Nokia (Nokia Corp) Nokia Colombia SA Retail Volume 07 03 02 02 02 02
Colombia Consumer Electronics Kalley (Colombiana de Comercio SA) Colombiana de Comercio SA Retail Volume 01 01 01 01 01 02
Colombia Consumer Electronics Asus (AsusTek Computer Inc) AsusTek Computer Inc Retail Volume 01 01 01 01 01 01
Colombia Consumer Electronics iPhone (Apple Inc) Apple Inc Retail Volume 02 02 02 02 01 01
Colombia Consumer Electronics Sony (Sony Corp) Sony Interamerican SA Sucursal Colombia Retail Volume 03 02 02 01 01 01
Colombia Consumer Electronics Hyundai (Hyundai Corp) Hyundai Electronics Latinamerica SA Retail Volume 01 00 00 01 01 01
Colombia Consumer Electronics Panasonic (Panasonic Corp) Panasonic de Colombia SA Retail Volume 02 02 01 01 01 01
Colombia Consumer Electronics PC Smart (PC Smart SA) PC Smart SA Retail Volume 01 01 01 01 01 01
Colombia Consumer Electronics Acer (Acer Inc) Acer Computer Colombia SA Retail Volume 01 01 01 01 01 01
Colombia Consumer Electronics Epson (Seiko Epson Corp) Epson Colombia Ltda Retail Volume 01 01 01 01 01 01
Colombia Consumer Electronics Bose (Bose Corp) Bose Corp Retail Volume 00 01 01 01 01 01
Colombia Consumer Electronics iPad (Apple Inc) Apple Inc Retail Volume 01 01 01 01 01 01
Colombia Consumer Electronics MacBook (Apple Inc) Apple Inc Retail Volume 00 00 01 01 01 01
Colombia Consumer Electronics Pioneer (Pioneer Corp) Pioneer Colombia SA Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics JBL (Samsung Corp) JBL Co Retail Volume - - - 00 00 00
Colombia Consumer Electronics Lanix (Corporativo Lanix SA de CV) Lanix Colombia SAS Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Canon (Canon Inc) Datacol SA Retail Volume 01 00 00 00 00 00
Colombia Consumer Electronics Better (Better Corp) Better Colombia SAS Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Dell (Dell Inc) Dell Colombia Inc Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Mac (Apple Inc) Apple Inc Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics iPod (Apple Inc) Apple Inc Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Nikon (Nikon Corp) Telefoto Internacional Zona Libre SA Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Philips (Koninklijke Philips NV) Philips Colombiana de Comercialización SA Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Compumax (Compumax Zona Franca SA) Compumax Zona Franca SA Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Olympus (Olympus Corp) Olympus Imaging America Inc Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Blackberry (Research in Motion Ltd) Research in Motion Ltd Retail Volume - - - - - -
Colombia Consumer Electronics HP (Hewlett-Packard Development Co LP) Hewlett-Packard Colombia Ltda Retail Volume 03 - - - - -
Colombia Consumer Electronics JBL (Harman International Industries Inc) JBL Co Retail Volume 00 00 00 - - -
Colombia Consumer Electronics Kodak (Eastman Kodak Co) Kodak Americas Ltd Retail Volume - - - - - -
Colombia Consumer Electronics Philips (Koninklijke Philips Electronics NV) Philips Colombiana de Comercialización SA Retail Volume - - - - - -
Colombia Consumer Electronics Recco (Falabella SACI) Polux Suministros SA Retail Volume 00 - - - - -
Colombia Consumer Electronics Sony Ericsson (Sony Ericsson Mobile Communications AB) Sony Ericsson de Colombia SA Retail Volume - - - - - -
Colombia Consumer Electronics Toshiba (Toshiba Corp) Toshiba de Colombia SA de CV Retail Volume 00 00 00 - - -
Colombia Consumer Electronics Zipy (Accesorios Informaticos Digital SA) Polux Suministros SA Retail Volume - - - - - -
Colombia Consumer Electronics Private label Private Label Retail Volume 00 00 00 00 00 00
Colombia Consumer Electronics Others Others Retail Volume 30 27 20 16 13 12
Colombia Consumer Electronics Total Total Retail Volume 100 100 100 100 100 100
Research Sources:
Consumer Electronics: Euromonitor from trade sources/national statistics

Date Exported (GMT): 19/09/2019 18:44:34

© Euromonitor International 2019