Literature Review

(Mohd Fasi, 2017)

Consumer behaviour is study of individuals, groups, or organisations and the processes which
they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy their
needs. In the fields of marketing and advertising, consumer behavior is related to as the behavior
that consumer display in searching, purchasing, using, evaluating and disposing of goods and
services. It is the act of consuming or using commodity or service. It is the behavior of
consumers which they display right from the searching of product till the disposing of that
product.

(Anja Buerke, 2016)

Consumers are put in the driver seat on the road to a sustainable development. Following a
consumer-centric approach, this paper explores the dimensionality and the antecedents of
responsible consumption from a psychological perspective. Concerning the dimensionality, the
study proposes that responsible consumption should comprise a societal as well as an individual
dimension. The data (N = 339) supported this two-dimensional approach, differentiating between
societal responsibilities of consumers (doing good) and consumers’ responsibilities for their
personal well-being (doing well).

(Abdul Halim Abdul Majid, 2018)

Consumer Behaviour issues have become more heterogeneous because of cultural differences.
This phenomenon makes it progressively important to understand factors impacting it. As such,
this study examined the determinants of consumer buying Behaviour among Saudis and
expatriates living in Riyadh; this study discovered the role of price, motivation, perceived culture
importance and religious orientation toward consumer buying Behaviour. The study utilises
survey questionnaire for data collection from car agencies in Saudi Arabia. The data is analysed
using Partial Least Squares (PLS-SEM) technique to test the hypotheses of the study.
(Matthew Chylinski and Anna Chu, 2008)
By examining the behaviours of cynical consumers and the factors that give rise to them, the
paper’s aim is to highlight the potential impact of consumer cynicism on firms and to investigate
the possibility of influencing the evolution of those behaviours over time. A multi-method
approach uses five focus groups, a survey, and a longitudinal experiment to explore the
behaviour of cynical consumers experiencing different patterns of goal/value (in) congruence
with the actions of a firm. Progressive development in the frequency and severity of cynical
behaviours results from repeated incongruence between consumers’ goals or values and firm
actions. Value incongruence has a greater effect on the severity of cynical behaviours. Recency
effects remove cynical behaviours when the underlying drivers of cynicism are reversed.

(Lien-Hsiang Tsai, 2003)

The overall purpose of this research was to evaluate the effectiveness of personality attributes as
predictors of consumer behavior in contrast to traditional demographic and geographic variables
the digital environment. New variables were needed to replace the traditional ones. This research
suggested that personality variables were superior at predicting and segmenting online consumer
behaviours.
Bibliography
Abdul Halim Abdul Majid. (2018). Consumer buying behaviour: the roles of price, motivation, perceived
culture importance, and religious orientation. Journal of Business and Retail Management
Research (JBRMR), 177-186.

Anja Buerke. (2016). Consumer awareness and sustainability-focused value. Springer-Verlag Berlin
Heidelberg, 959-991.

Lien-Hsiang Tsai. (2003). Relationships Between Personality Attributes And Internet Marketing. UMI
Microform, 1-178.

Matthew Chylinski and Anna Chu. (2008). Consumer cynicism: antecedents and consequences. European
Journal of Marketing, 796-837.

Mohd Fasi. (2017). A Conceptual Understanding of Consumer Behaviour. SMJV's CKSVIM, 45-53.