MARKET SHARE PROJECTION TIPS FOR SMALL BUSINESS

ROBINSON ALEXIS MANCO CANO

SENA

VIRTUAL

TECHNOLOGY IN INTERNATIONAL NEGOTIATION

MEDELLÍN

2019
 1.
MARKET SHARE PROJECTION TIPS FOR
SMALL BUSINESS
1.

Every small business wants to increase sales.

To succeed it requires. The projection of market To run this you must.

share.

Projecting your future

Evaluate the company’s Determines the size of market share.
current business. the market.

Through a series of
questions.
To quantify the Determines current business
business. relative to potential.
Does the company have a
cost advantage with which it
Take strategic Determines current could steal more business?
planning initiatives. market share.

Are there current supply

agreements with customers
seeking to increase
consumption?

All of the above focuses not only on

Can the mistakes made by
using the price to steal business,
the competition be
but also on using market
exploited?
information and marketing to obtain
other business and thus have the
projection of market share.
Have market approaches been
improved and have they seen
improvement? Were potential
customers classified?
2. Make a summary in English containing at least two paragraphs from the reading
of the second supplementary material mentioned above.
 Eight steps to the success of a market plan:
All sellers or companies want to succeed in marketing, to achieve this, you have to
form a plan and the goal is achieved by collecting and using information, which are
divided into eight parts, the combination of this can ensure success in marketing.
Some of these steps are:
 Analyze customers and explore as many marketing plans as the customers
themselves as these are their best consultants. There is a need to plan as
customers' needs and technological advances are analysed to meet their
needs.

 After having clear needs to explore the environment in which a marketing

plan will be developed, it is necessary to have a follow-up, see the reaction
and welcome of customers; follow-up should not be too strict if you have the
right reception, when you have customer feedback, look to explore other
opportunities to innovate since the customer does not always expect the
same, on the contrary the more variety you have, better is the customer’s
response and more today where the market is so competitive.

In itself it is eight steps but considering the above is covering much of the
marketing aspects. The most important thing is to have clear information
and plan to successfully implement marketing in the company.