Fig 1 – All the data fields, except ‘Frequency’ has 2missing data rows – Response 288 & 303
Fig 2 – Frequency Statistics after ignoring the Response 288 & 303
Out of the total 384 valid responses, 2 rows were missing data for all the fields except frequency.
These were system missing values marked by “.” signifying that the data is completely absent.
Response 288 and 303 were totally blank except the frequency data. Hence, we can ignore these 2
rows from our analysis.
Also, from the descriptive statistics we find out that there were 1 or 2 system missing values for
some of the fields. Since the number of listwise valid responses is 374 out of 382 (97.9%), we can
ignore the remaining 8 records with missing data fields and opt for listwise extraction of cases in the
subsequent tests that we will be executing.
Factor Analysis
Correlation Matrix
Determinant = 2.251E-15
KMO & Bartlett’s Test
The null hypothesis for Bartlett’s test is that the correlation matrix is an identity matrix. Since, we
have achieved a significance of less than 0.001, we can confirm that the correlation matrix is not an
identity matrix and factor analysis will be useful for the data. Hence the null hypothesis is rejected.
The KMO test statistic is .932 which is very close to 1 and indicates that Factor Analysis will be very
useful for this data set.
As seen from the above figure, 7 factors have been identified with an eigen value greater than 1.
These 10 factors can explain 69.973% in the extracted and rotated extracted solution.
Scree Plot
Rotated Component Matrix