MAHALTA COOPERATIVE

Macrino V. Ozar
Chatty M. Ferran
Caithlin Arby G. Ramos
Allen Jordan M. Sanchez
Aldrin S. Montiel
Michelle A. Majaba
Paul Porfirio M. Jardin, Jr.
Jovie M. Magcamit
Angelique O. Ajes
Riza Z. Regencia
Ken Ian Derick Z. Aceveda
Ronald Z. Magdael
Hanna Chelsea M. Padua
John Kurt A. Encisa
Leo Vergel H. De Ocampo
Aiza A. Osinsao
Boy Jorge Sorianao
Jonelyn de Chavez
Sheenalyn Rabino
Ricarte Castillon Jr.

MAHALTA Organic Chips

Oriental Mindoro
MAHALTA Cooperative

MAHALTA Organic Chips

Business Plan

Prepared: November 2, 2017

Contents

Business Plan template .................................... Error! Bookmark not defined.

Using this template .......................................... Error! Bookmark not defined.
Business Plan Summary .......................................................................... 4
The Business ...................................................................................... 4
The Market ......................................................................................... 4
The Future ......................................................................................... 5
The Finances ...................................................................................... 5
The Business ........................................................................................... 5
Business premises ............................................................................... 5
Organisation chart ............................................................................... 6
Management & ownership .................................................................... 6
Key personnel ..................................................................................... 7
The Market .............................................................................................. 8
Your customers ....................................... Error! Bookmark not defined.
Competitors ........................................... Error! Bookmark not defined.
S.W.O.T. analysis .................................... Error! Bookmark not defined.
Advertising and Promotional Strategy .................................................... 9
Projected Supply for Banana Chips ........................................................ 9
Environmental/Industry Analysis ......................................................... 10
Quality Control ................................................................................. 10
The Finances ......................................................................................... 10
Equipment Cost ................................................................................ 10
Financial Statement ........................................................................... 11
Appendix 1 ............................................................................................ 12

Page 3
Business Plan Summary

The name of the project is MAHALTA Organic Chips. The word “MAHALTA”
stands for Mangyan (ethnic group in Mindoro), Halcon (the highest peak in Mindoro)
and Tamaraw (known as “Bubalus Mindorensis”). We also add the word “organic” in
our brand name because our product is made from natural, raw and non-
preservatives. We have our own plantation of banana, and it is all organic. The
name indicates the uniqueness of the project compare to other banana chips
products competitors. MAHALTA Organic chips has a lot of health benefits it is also
affordable and delicious. MAHALTA Organic chips product is organic a healthy
product because of honey content, moringa, garlic and bitter gourds flavored with
quality and love. A MAHALTA Organic chip is made to promote the banana chips
product in the whole Philippines.

The Business

Business name: MAHALTA Cooperative

Business structure: Cooperative
Business location: Oriental Mindoro ( Pinamalayan)
Date established: November 2, 2017

Business owner(s): Macrino V. Ozar, Chatty M. Ferran, Caithlin Arby G. Ramos,

Allen Jordan M. Sanchez , Aldrin S. Montiel, Michelle A. Majaba, Paul Porfirio M.
Jardin, Jr., Jovie M. Magcamit, Angelique O. Ajes, Riza Z. Regencia, Ken Ian Derick
Z. Aceveda, Ronald Z. Magdael, Hanna Chelsea M. Padua, John Kurt A. Encisa, Leo
Vergel H. De Ocampo, Aiza A. Osinsao, Boy Jorge Sorianao, Jonelyn de Chavez,
Sheenalyn Rabino, Ricarte Castillon Jr.

Relevant owner experience: New in the business

Products/services: Endorsing Banana Organic Chips because of the uniqueness of
the product and we anticipated a wide range of market share.

The Market

Target market:
All walks of life is our captured client. The produt is unique because of its content. It
is also delicious and healthy.

Marketing strategy:
Direct selling, distribution to sari-sari stores, school canteen, bazaar and online
selling. According to the study, those strategies are proven effective and tested.

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The Future

Vision statement: We dreamed everyone to taste our product and experience the
wonder of it.

Mission statement: To provide healthy organic snack for every Filipinos and
beyond.

Goals/objectives:
In first month of operation, we conduct direct selling to our neighbors, schools,
barangays and municipalities. Before the end of the fiscal year, we are expecting
that our operation is province wide. If the business succeeds our target is to
introduce the product nationwide and if there is an opportunity we will introduce it
outside the country (Filipino Communities abroad).

The Finances

One hundred fifty thousand (php 150,000)/ ten thousand (php10,000)each

incorporators. Upon success of the business, we are planning to ask money from
government lending institution to finance our expansion.

Business premises

Business location: It is strategically located at Pinamalayan Public Market,

Oriental Mindoro. The allocation is 3x5 sqm show room, factory is separated. Public
market at the heart of the municipality, opposite landbank of the Philippines. We
need the help of other shops to secure the success of the business

Page 5
Organizational Chart

Management & ownership

Names of owners: Macrino V. Ozar, Chatty M. Ferran, Caithlin Arby G. Ramos,

Allen Jordan M. Sanchez , Aldrin S. Montiel, Michelle A. Majaba, Paul Porfirio M.
Jardin, Jr., Jovie M. Magcamit, Angelique O. Ajes, Riza Z. Regencia, Ken Ian Derick
Z. Aceveda, Ronald Z. Magdael, Hanna Chelsea M. Padua, John Kurt A. Encisa, Leo
Vergel H. De Ocampo, Aiza A. Osinsao, Boy Jorge Sorianao, Jonelyn de Chavez,
Sheenalyn Rabino, Ricarte Castillon Jr.

Details of management & ownership: Details of management & ownership:

Mr. Marcrino V. Ozar, the founder of the business, was appointed as the CEO by his
co-investors. Being the representative of each group, he will be hands-on in running
the business. Partnership with DOLE, LGUs and other stakeholders.

Page 6
Key personnel
Current staff

Job Title Name Expected staff Skills or

turnover strengths

Sales and Marketing Chatty M. Ferran [12-18 months] She had been
handling sales
and marketing
for 3 years.

Accounting and Jovie M. Magcamit [12-18 months] Accouting and

Finance finance is her
forte for 2
years.
Human Paul Porfirio M. [12-18 months] Leadership
Resources/Manager Jardin, Jr. awardee, Mr.
Jardin, excels
in his every
work.

Required staff

Job Title Quantity Expected Skills necessary Date

staff required
turnover
Cooking [1] [2-3 years] He/she must have a [December
Staff long experience in 2017]
cooking.
Packaging [1] [2-3 years] He/She must have the [December
Staff skills and art in 2017]
packaging.

Recruitment options

We will recruit the needed staffs through posting an

announcement/advertisement through social media, e.g. facebook and the word of
mouth.

Training programs

Since the product is easy to make, the training program will be available for
the people who applied as cooking and packaging staff.

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Customers
Customer demographics

Our customers are the people living in Oriental Mindoro, and other
excursionist around the world who are traveling in Mindoro. Our product is available
preferably ages 10-50 years old above are considered to be the target customers

Key customers
Target customers are health conscious, love to eat snacks which are crispy, they are
always on the move so like munching on small tit bits between meals. However the
expected customers would be the youth, , office goers, students, travellers and
nuclear family.
The age gender and income, occupation is not an issue for this product in the
market.

Customer management

One of the standards is to have a good customer-relationship. It is very

important to have a harmonious relationship with customers, the sellers must
always wear a warmest smile towards their clients, be courteous and attend their
needs if they have inquiries, explain them if they want to have the information of
our products and be sure to entertain and accommodate them well. Our customers
is the blood of the business, without them the business will come into ruin or
closure.

Competitors

Janeth Banana Chips and Mico’s Banana Chips

SWOT Analysis

STRENGTH WEAKNESS OPPORTUNITY THREAT

*Our product uses *Natural *Expansion in *New entry of

organic and calamities/disast every province business that
vegetable flavors. ers. Erratic (rural/urban) offers banana
Non-preservatives. supply of raw communities. chips and other
materials. banana chips
product.

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Advertising & promotional strategy

Planned promotion Expected business Cost Target date

/advertising type improvement (Php)

Personal Selling Increase the sales ahead

of target date

Advertising Increase the sales ahead

of target date

Direct Marketing Increase the sales ahead

(social media of target date
market, email
marketing and
internet marketing) 10,000 November/ 2017

Sales promotion Increase the sales ahead

(cuopons, product of target date
sampling, freebies,
gift certificates)

Public Relations Increase the sales ahead

of target date

Projected Supply for Banana Chips

YEAR 100G 200G 500G

1 20807 27743 76003

2 21372 28495 79235

3 21936 29248 82467

4 22501 30001 85608

5 23068 30754 88706

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Environmental/industry analysis

Based on the National Statistics Plan Survey, Oriental Mindoro Island

registered a total population of 669, 000, The people mostly are Tagalog stock, It is
composed of 15 municipalities, with calapan city as the capital of the province. The
municipalities are Baco, bansud, Bongabong, Bulalacao, Naujan, Mansalay,
pinamalayan, Pola, Puerto galera, Roxas, San Teodoro and Victoria,
Mindorenos enjoy a simple and pleasant life springing from the pastoral and
idyllic atmosphere of the province. The province is largely rural, 70% of the
population is engaged in agriculture, , Agriculture which has the largest share to the
GRDP shall be pursued by increasing productivity and competitiveness.
The value and supply chain of the agriculture tourism clusters shall be
dynamically linked to take advantage of the emerging economic business.

Quality control

We are ISO CERTIFIED , We ensure TOTAL QUALITY MANAGEMENT, the

processors sees to it that we have quality products.

The Finances

MAHALTA COOPERATIVE
EQUIPMENT COST

Item Estimated Cost Purpose

Equipment
Work or Frying pan PHP 5,000.00 fry chips
Gas burner (2) PHP 5,000.00 stove top cooking
Pots with lids 5-6 PHP 2,000.00 storage
Knives/cutting machine PHP 15,000.00 cutting food
Spoons, wooden ladles PHP 1,000.00 stirring for uniform frying
Cooling trays (2) PHP 5,000.00 cooling hot fried chips prior to packing
Bag sealer PHP 7,500.00 packing fried chips
Total Equipment PHP 40,500.00

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Appendix 1

Page 11
 All Board of Directors agreed that they will not get their dividends on the first
five (5) years of operation, they will also reinvest it if necessary only the regular
members will get their dividends if they demand so.

Page 12