NOTE: Be sure to watch the free video series that walks you through how to set up your funnel:

fletchermethod.com/workshop

THE SWIM LANES SALES FUNNEL

Copyright 2015 The Fletcher Method

This proven funnel schematic leverages the 5 “swim lanes” or communication modes to drive prospects through your
funnel with more efficiency and velocity. This approach ensures that your prospects get exposed to the right message in
the right place at the right time. This system is simple to comprehend and launch quickly.
N IM
LA SW
ES

PARACHUTES
5

ADS AD 1 AD 2 AD 3 AD 4 AD 5 AD 6

EMAIL

PAGES

LEAD
THANK YOU PAGE VIDEO 1 VIDEO 2 VIDEO 3 APPLICATION ORDER FORM
MAGNET

OUTREACH

OFFLINE
NOTE: Be sure to watch the free video series that walks you through how to set up your funnel: fletchermethod.com/workshop

THE SWIM LANES SALES FUNNEL

Copyright 2015 The Fletcher Method

Map out your strategy for your five “swim lanes” for each step in your initial sales funnel. Be sure to indicate what the
main topic of each step will be. Use the Problem/Promise/Proof/Ping/Promotion Framework for each step. Lastly,

THANK YOU
LEAD MAGNET STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
PAGE

PAGE

EMAIL

ADS

OUTREACH

OFFLINE

KNOW YOUR NUMBERS

METRIC

COST

VALUE
NOTE: Be sure to watch the free video series that walks you through how to set up your funnel: fletchermethod.com/workshop

THE “P5” COPY STRATEGY

Copyright 2015 The Fletcher Method

Save yourself countless hours of frustration with this extremely effective and proven copy sequence. Address the
problems and pains your clients are experiencing now, and the promise of a better life or business your solution provides.
Next, you’ll demonstrate specific proof (results), foster interaction and make them an “offer they can’t refuse.”

PROBLEM PROMISE PROOF PING PROMOTION

MAKE THEM THINK

Describe the pains Reveal what life will
and frustrations of be like once they
their current situation utilize your
and the cost of not Transformation
tacking action Framework (Point B):
desires and
aspirations
Real and story of Create an interactive Foster a sense of
yourself or your clients discussion by urgency and fear of loss
with specific and requesting feedback by compelling them to
tangible results. Make or asking a question act now. Make a
it real! personal challenge to
them!
MAKE THEM FEEL

Empathy: “that’s me” Sigh of relief Trust 1:1 personal Fear of loss
Increased need to Clear path to their goals Social proof communication Urgency
change Confidence Authority Opinion matters Risk reversal
Community “Not too difficult” Reciprocity Scarcity

MAKE THEM ACT

What should they click, watch, share, download, call, purchase? And WHY SHOULD
THEY?