Definition and Nature of Planning They are made when something unexpected happens or
when something needs to be changed.
Planning is one of the major functions of management.
It is essential in moments when changes can’t be foreseen.
It is a process that involves the setting of the
organization’s goals, establishing strategies for OPERATIONAL PLANS
accomplishing those goals and developing plans of
actions that managers intend to use to achieve said About how things need to happen.
organizational goals. This type of planning typically describes the day-to-day
It provides direction to all of the organization’s running of the company.
human resource’ managers and employees, reduced
uncertainty and minimizes wastes of time, effort and Operational plans can be either single use, or ongoing.
resources.
1. Single Use
Goals are the targets that management desires to
reach while plans are the means of or actions which These plans are created for events/activities
management intends to use to achieve the said with a single occurrence. This can be a one-time
goals/targets. sales program, a marketing campaign, a recruitment
drive, etc. Single use plans tend to be highly specific.
Nature of Planning
2. Ongoing Plans
PRIMARY FUNCTION
These plans can be used in multiple setting
Functions of management largely depends upon planning. It on an ongoing basis.
provides the basic foundation from which all future
management functions arise. STRATEGIC PLAN
GOAL-ORIENTED “Strategic plans are all about why things need to happen.”
Plans arise from objectives. Objectives provide guidelines for It is a high-level overview of the entire business, its vision,
planning. objectives, and value.
CONTINUOUS PROCESS This plan is the foundational basis of the organization and will
dictate decisions in the long-term.
It is an on-going process of adapting the organization with the
changes in business. The scope of the plan can be two, three, five, or even ten
years.
FLEXIBLE
TACTICAL PLAN
Planning selects the best alternatives based on certain
assumptions. There is a possibility of dead log in the functions “Tactical plans are about what is going to happen”.
of the management. It has one more alternative to suit future
Describes the tactics the organization plans to use to achieve
situation.
the ambitions outlined in the strategic plan. It is a short range
MANAGERIAL FUNCTION (i.e. with a scope of less than one year), low-level document
that breaks down the broader mission statements into
It is found at all levels and all departments of an organization. smaller, actionable chunks.
It involves choosing the future course of action from among
alternatives. The tactical plan is a very flexible document; it can hold
anything and everything required to achieve the
organization’s goals.
LONG-TERM PLANNING
SHORT-TERM PLANNING
STANDING PLANS
One, which is designed to be used over and over again. finance, marketing, human resources or product
Objectives, policies procedures, methods, rules and strategies development.
are included in standing plans. Its nature is mechanical. It
Depending on the business structure this can include
helps executives to reduce their workload. Standing plan is
managers responsible for business within a specific
also called routine plan. Standing or routine plan is generally
geographic region or managers responsible for specific retail
long range.
stores.
SINGLE USE PLANS
Functional managers attempt to answer questions such as:
One, which sets a course of action for a particular set of
– What are activities does my unit need to perform well in
circumstances and is used up once the particular goal is
order to meet customer expectations?
achieved. They may include programmed, budgets, projects
and schedules. It is also called specific planning. Single use
plan is short range.
Corporate Level
Business Level
– What advantages do we have over competitors? Is a process of selecting the best among the different
alternatives.
Functional Level It is the act of making a choice.
At this level managers focus on how they can facilitate the The selection of choice of one best alternative.
achievement of the competitive plan of the business. These Note: Before making decisions all alternatives should
managers are often the heads of departments such as be evaluated from which advantages and
disadvantages are known. It helps to make the best
decisions.
STEPS IN THE DECISION MAKING PROCESS Techniques for Assessing the Environment
Ask yourself what you need to know in • Describe the different types of budgets.
order to make the right decision, then
• Tell what a Gantt chart does.
actively seek out anyone who needs to be
involved. • Explain a load chart.
3. IDENTIFY ALTERNATIVES Techniques for Allocating Resources (cont’d)
Identify the various solutions at your • Describe how a PERT network analysis
disposal. works.
It is important to come up with a range of • Compute breakeven point.
options. This helps you determine which
course of action is the best way to achieve • Describe how managers can use linear
your objective. programming.
In this step, you’ll need to evaluate for • Explain why flexibility is so important to
feasibility, acceptability and desirability to today’s planning techniques.
know which alternative is best.
• Describe project management.
Managers need to be able to weigh pros
• List the steps in the project planning
and cons, then select the option that has
process.
the highest chances of success.
• Discuss why scenario planning has become
Note: It may be helpful to seek out a trusted second opinion
an important planning tool for managers.
to gain a new perspective on the issue at hand.
Assessing the Environment
5. CHOOSE AMONG ALTERNATIVES
Environmental Scanning
Be sure that you understand the risks
involved with your chosen route. The screening of large amounts of information to
anticipate and interpret change in the environment.
You may also choose a combination of
alternatives now that you can fully grasp all Competitor Intelligence
relevant information and potential risks.
The process by which organizations gather
6. TAKE ACTION information about their competitors
Next, you’ll need to create a plan for Who they are? What are they
implementation. This involves identifying doing?
what resources are required and gaining
support from employees and stakeholders. Is not spying but rather careful attention to
readily accessible information from
Note: Getting others onboard with your decision is a key employees, customers, suppliers, the
component of executing your plan effectively, so be prepared Internet, and competitors themselves.
to address any questions or concerns that may arise.
May involved reverse engineering of
7. REVIEW YOUR DECISION competing products to discover technical
innovations.
Evaluate your decision for effectiveness.
Environmental Scanning (cont’d)
Ask yourself what you did well and what
can be improved next time. Global Scanning
PLANNING TECHNIQUES AND TOOLS
LEARNINGOUTLINE
Screening a broad scope of information on 2. Collect internal and external data on work methods.
global forces that might affect the
3. Analyze data to identify performance gaps and the
organization.
cause of differences.
Has value to firms with significant global
4. Prepare and implement and action plan to meet or
interests.
exceed the standards of others.
Draws information from sources that
Allocating Resources
provide global perspectives on world-wide
issues and opportunities. Types of Resources
Forecasting The assets of the organization
The part of organizational planning that involves Financial: debt, equity, and retained
creating predictions of outcomes based on earnings
information gathered by environmental scanning.
Physical: buildings, equipment, and raw
Facilitates managerial decision making materials
Is most accurate in stable environments. Human: experiences, skills, knowledge, and
competencies
Types of Forecasting
Intangible: brand names, patents,
Quantitative forecasting
reputation, trademarks, copyrights, and
Applying a set of mathematical rules to a databases
series of hard data to predict outcomes
Structural/cultural: history, culture, work
(e.g., units to be produced).
systems, working relationships, trust, and
Qualitative forecasting policies
2. Compare each forecast with its corresponding “no - Allocating Resources: Scheduling
change” forecast.
Schedules
3. Don’t rely on a single forecasting method.
Plans that allocate resources by detailing what activities have
4. Don’t assume that the turning points in a trend can to be done, the order in which they are to be completed, who
be accurately identified. is to do each, and when they are to be completed.
5. Shorten the time period covered by a forecast. Represent the coordination of various activities.
Identify what is to be benchmarked, select Allows managers to plan and control capacity
comparison organizations, and to determine data collection utilization.
methods.
- Allocating Resources: Analysis
Program Evaluation and Review Technique (PERT) Developing scenarios that allow managers
determine in advance what their actions should be
A flow chart diagram that depicts the sequence of
should a considered event actually occur?
activities needed to complete a project and the time
or costs associated with each activity.
Breakeven Analysis
Price (P)
Linear Programming
Project
Project Management
Scenario
Scenario Planning
Contingency Planning