SWADHA PRIYA CHOUDHURY

Mobile: 08658994684 E-Mail: SWADHAPRIYACHOUDHURY1990@gmail.com

Looking for position of Managerial cadre in reputed organisations

PROFESSIONALPROFILE
4 Years 11 Months of experience in the areas of, Corporate Sales, Govt Sales,Operations Management, Risk
Management, Client Relationship Management and Team Management.
Experience in managing general functions in co-ordination with internal / external departments for smooth
business operations.
Developed competency in implementing strategies towards enhancing business volumes and growth.
Possess excellent interpersonal, communication and organisational skills with proven abilities in training &
development, customer relationship management and planning.
EMPLOYMENT CHRONICLE

HDFC BANK LTD. July'18-till date

Joined as sales Manager Super premium Corporate Cards for Cuttack location.

The Key Responsibility Area Includes Initial application & Review ,Cibil Checks, Customer Reference
Checks,Documentation Scrutinizing,Financial Analysis of Customer Credit Worthiness,Monitoring repayment
progress and leading collections initiatives for delinquent accounts ,Final disbursal or denial of credit card
request , Increasing revenue. Looking after normal credit cards and current account savings account
opening,forex,cross selling of loan products like auto loan,two wheeler loan, personal loan,loan against
property,home loan,gold loan .

Identifying the Target Market for this business which is urban mass market space within geo Limit.
Team Management,Employee Productivity,Facilitating Customers,Coordination with Corporate office for
timely execution of credit cards & other deliverables.
Proactive Approach to lead by example &Adhering to codes of conduct & Principles.

ADDITIONAL RESPONCIBILITIES

Taking care of total recruitment process for Branch Development Representative Credit Cards for Cuttack
Location which includes shortlisting, screening, Interview scheduling, Salary Negotiation, offer letter
generation, Employee Id generation ,Induction,Giving training and ensuring employee productivity along with
compliance, key principles of organisation.

Vistaar Financial Services Pvt Ltd.

Joined as Branch Manager; taking care of Operation,business & collection for Bhubaneshwar Cluster Branch
Odisha.
The Key Responsibility was Working along with DSA and Channel partners for business generation .It
includes doing market capitalisation canopy activities and other activities.The regular feedback
operational assistance and goal sheet revenue model was shared on weekly basis.Apart from that hiring
for channel partner was also done by me . Initial application & Review ,Cibil Checks, Customer Reference
Checks,Documentation Scrutinizing,Financial Analysis of Customer Credit Worthiness,Monitoring repayment
progress and leading collections initiatives for delinquent accounts ,Final disbursal or denial of Loan request ,
Increasing revenue &minimizing losses for the company,
Identifying the Target Market for this business which is micro business and small business units in the rural and
urban mass market space within geo Limit.
Team Management,Employee Productivity,Facilitating Legal Reports with Empanelled Lawyers &
Customers,Coordination with Corporate office for timely execution of Mortgage Creation & other deliverables.
Proactive Approach to lead by example &Adhering to codes of conduct & Principles.

ADDITIONAL RESPONCIBILITIES

Taking care of total recruitment process for odisha state which includes shortlisting, screening, Interview
scheduling, Salary Negotiation, offer letter generation, Employee Id generation ,Induction,Giving training and
ensuring employee productivity along with compliance, key principles of organisation.

ICICI BANK Ltd.

Joined as Branch Sales Manager through ICICI Probationary Officer Programme taking care of sales, credit,
Operations & collections for Balasore Cluster Branch.
Was successful in increasing the business volume of the branch in 12 months by 400% (in numbers) & 500%
(in value).
Profit Centre Management Was successful in making the branch operational by recruiting a new team,
comprising of sales officers, operations team & physically branch set-up.
Relationship Management Rose to Branch manager,Mugupal Jajpur Branch responsible for total branch
operation with profit centre approach .
Strategic Management
Core Competencies
Operation Management
Worked with Channel partners which were first source Pvt LTD and Fino
Sales & Marketing payments services for business generation which included personal loans home
loans tractor finance crop loan credit cards current account savings accounts gold
Business Development loan etc.Conducting regular meetings and training them on regular basis for
knowledge updates .
Compliance / MIS Reporting
Formulating corporate goals, short & long term budgets, developing business
plans for accomplishment of target and goal of the organisation.
Statutory Compliance
Taking adequate measures for maintaining balance between the available funds
Team Management
and the requirement, meeting pre-set revenue / profitability norms.
Conceptualising and implementing the competent strategies with a view to
penetrate new accounts and expand existing ones for a wide range of products / services.
Adroit at designing and implementing systems & procedures to ensure timely availability of business information necessary
to facilitate critical decision-making process.
Preparing synopsis and offering opinions & executing various activities to increase business volume.
Managing & supervising various kinds of marketing activities at the Branch level.
Ensuring that the targets of all the products is distributed evenly between all the Relationship officers and
value bankers.
Regular training sessions are conducted for the sales team; check their performance, guide them & motivate
them to achieve higher goals
Maintaining various kinds of MIS to keep a check on the business movement, Sales centre performance, sales
manager’s sales achievement percentage, various activity report, etc
Managing the overall functioning of processes, identifying improvement areas and implementing adequate
measures to maximize customer satisfaction level.
Noteworthy Attainments:

Successfully enhanced the sales volumes to cross 40 Cr mark for Odisha for ICICI Bank Balasore Branch in
Govt business CASA with regular meetings & follow up with Collector, Sub Collector,BDO Balasore.
Successfully enhanced the branch sales volumes in Corporate Credit cards & Personal loans& Home Loans in
a span less than 12 months.
Opened the Corporate Credit Card sales in Emami Paper Mills, Birla Tyres, Tata Motors Balasore.
Effectively delivered the highest business in 2016-2017 for ICICI bank Mugupal Branch Govt Business .
Mugupal branch of ICICI has touched 3cr business mark after Taking over of the branch.
Started rural finance including SHG,JLG,FARM FINANCE,BUSINESS CORROSPONDENT model.
Ensuring Sales officer attrition is kept under control by introducing various employee involvement activities
in their arena of work.
Have successfully built up the sales team by recruiting & training new sales force.
Successfully implemented various sales strategies in a short span of time, enabling the branches to grow
business on a consistent basis.
Maintaining quick resolution of all customer queries with coordination with operations & customer service
team
Executing various training activities; in house & with on job training modules, designed by myself. The results
have been very encouraging.
EDUCATIONAL CREDENTIALS
MBA ( Human Resources & Finance) from Biju Pattnayak University of Technology, Odisha in 2017.
Post Graduate Diploma In Banking from Manipal University Bangalore in 2014.
Bachelor of Science from Fakir Mohan University in 2012.
IT Skills: Well versed with MS – Office and Internet Applications.

ACADEMIC PROJECTS
Project on Recruitment and Employee Satisfaction in ICICI Prudential LTD.

Declaration

I hereby confirm that the information disclosed above is true to my best of my knowledge.

Date 1st March 2019 Swadhapriyachoudhury