Advertising is all glitter – far from reality / Advertising is all glitter and no substance/ Celebrity

endorsers – far from reality

Companies invest lot of money in the advertising, they want their products to reach the people and
want them to be remembered by the people.
The main idea behind advertising is to convey the features of the product, and its uses. We cannot deny
the fact that, there are people and there are companies who use advertising as a medium to cheat
people and to sell their products. But how long people will believe the advertisement.

Until people choose the particular product. Advertising helps to make the people purchase the product
for the first time, but not every time.

The second time people think of buying a product, it will only be the quality of the product that will
make them come back to you. So, all companies are not alike and not all people are alike.

So, keeping in mind those few people who cheat and use advertising as a medium, to convey wrong
information to the people about a product.

It is not right to say that all people are so, and all advertisements convey false messages, you may find
one or two that are so, but to say that every advertisement is so, will be wrong.

When companies or people go for advertising a particular product. Their reputation and companies
reputation is at stake.

If after spending so much of money for advertising, no one would want, their company to earn bad
name.

Definitely not a company that is looking for a long term business. So, sometimes may be you can find
those kinds of advertisements that are aimed at generating temporary benefits, but this is not definitely
the route, that will be chosen by people or companies.

Advertisements are all about conveying a message what actually customers like, what actually they
require. As the number of products are increasing, glitter is the way through which brand recall is done.
Advertising and promotional activities are required, to continue the business .For marketing one
requires marketing support, to make each and every business successful.

Companies invest lots of money in advertising their product, they want to take their products at the
zenith and want people to remember their product. The fact cannot be denied that, there are people
and there are companies who use advertising as a medium to cheat people and to sell their products but
there are advertisement which also generate true messages to the customers. The main idea behind
advertising is to make one‘s product look better than its competitors so that you can get money. In
order to attract the customers mind today most of the advertisers are taking film stars in order to
promote their product, so that customers get influenced and buy the products.

Well, it’s the very fact that most of the advertisements convey their message in a diplomatic way or we
can say that it is a diplomatic way of telling lie , but, one must agree with the fact that each and every
product needs advertisement if they want to survive in the market in this competitive environment.