A - CRM HAVE BEEN SUCCESFULL FOR MANY ORGANIZATIONS BUT MOSTLY THEY KNOW THEIR CUSTOMERS AND HAVE A GOOD
RELATIONSHIP WITH THEM AND THE COMPANIES WHO ARE FAILING AT CRM IS DUE TO THIS REASON ..BECAUSE THEY ARE NOT ABLE
TO RETAIN AND KEEP THE CUSTOMER HAPPY ,IT DOESNT NECESSARILY THAT BECAUSE YOU WANT CHANGE AND YOURE
IMPLEMENTING IT, YOUR CUSTOMERS WOULD ALSO FEEL THE SAME WAY AND REACT THE SAME WAY THAT YOU WANTED
CRM SHOULD BE MORE INVOLVING OF THE CUSTOMER AND THIER REACTIONS REGARDING THE CHANGES RATHER THAN THE
COMPANIES
INCREASE IN SALES
INCREASE IN MARKET SHARE
MORE CUSTOMERS
INCREASE IN RETAINING OLD CUSTOMERS
A GOOD AND ESTABLISHED COMMUNICATION WOULD RESULT IN A BETTER PERFORMANCE OF CRM AND OVERALL GOOD
RESULTS
MAKING SURE YOU FULFILL THE CUSTOMERS EXPECTATIONS
HOW THEY MIGHT REACT TO CHANGE IN THE COMPANY ITS IMPORTANT TO ASSUME THIS STEP
MAKE SURE NOT TO HARM BELEIFS OF A CUSTOMERS
Q Scenario #9: Two employees sued an employer, who had placed a surveillance video camera in an office that employees shared, for invasion of
privacy, intentional infliction of emotional distress, and negligent infliction of emotional distress. The employer, a facility for abused children, defended
on the grounds that (1) the plaintiffs were not recorded or viewed by the surveillance equipment defendants placed in their office; and (2) all employees
of the facility had a diminished expectation of privacy that was overcome by defendants’ need to protect the children residing at their facility. Does the
fact that the employees were never actually recorded let the employer off the liability hook? Did the nature of the employer’s business diminish the
employees’ expectation of privacy to the point where their privacy interest could not support an invasion of privacy lawsuit? [See Hernandez v. Hillsides,
Inc., 48 Cal.Rptr.3d 780 (Cal. App. 2006)
A- FROM READING THE FOLLOWING CASE WE GET TO KNOW THAT HITCHCOCK INSTALLED THE MOTION CAMERA IN THE OFFICE DUE
TO A INDECENT MOVIE THREAT(SOMEONE WAS WATCHING IT) SO HE INSTALLED A MOTION DETECTOR FOR THAT , NOT FOR THE
CUASE OF VIEWING PLAINTIFFS PLUS THE CAMERA DIDNT EVEN RECORD ANYONE DOING ANTHING INDECENT SO I BELEIVE IT WAS A
SIMPLE CASE OF MISUNDERSTANDING , SINCE HITCHCOCK COULDNT TRUST ANYONE FROM THE OFFICE I BELIEVE HE WAS NOT
WRONG
THE SECOND STATEMENT IS SOMEWHAT TRUE SINCE THE PLAINTIFFS COULD NOT PRODUCE ENOUGH EVIDENCE THAT HITCHCOCK
WAS ACTULLY RECORDING THEM AND PLACED THE CAMERA BECAUSE OF THEM , THEY WERE NOT ABLE TO HOLD THE CASE ,
HITCHCOCK HAD A DIFFERENT MOTIVE AND SO DID THE PLAINTIFFS BUT YES PRIVACY CONCERN WAS NOT SUPPORTED IN AN
INVASION OF PRIVACY LAWSUIT
Q-In your own words in 8 to 12 sentences can you provide sensory details about the features presented in this photo.(TIGER AND
FLOWERS)
A-THE MAJECTIC BEAST AT PEACE
THE SIGHT OF INNUMERABLE COLORS
SOFT TUFT OF FUR
SWEET AROMA OF FLOWERS
WARMTH OF THE COLORS
FLUFFY TIGER
FRAGRNAT FLOWERS
VIBRANT COLORS EMITTING THROUGH THE IMAGE
1. Discuss the problems that can arise if you are the owner of a business and family members work for you or if you work for a family member.
Discuss how family events, tragedies, or celebrations affect a family-owned business.
Identify a family-owned business and discuss why it is or is not successful.
FAMILY EVENTS , TRAGEDIES AND CELEBRATIONS CAN AFFECT FAMILY OWNED BUSINESS THE FOLLOWING WAY
WE DO HAVE A FAMILY OWNED BUSINESS IN MY FAMILY SO THE REACTION COULD BE MIXED (IT IS PARTICULAR TO MY COUUNTRY SO
RESULTS MAY VARY)
Q Collaborative approaches to cost management allow the buyer and seller to use their resources to achieve cost goals. Two methods were
discussed: Target pricing and cost-sharing. Research both topics and provide examples of products/companies who have successfully used these
methods. Include factors that made each method appropriate for the example you provide.
TOYOTA
HP
CENTRAL BANK OF MORROCO
NISSAN
MOST OF THE TIME BY JAPANESE COMPANIES
Q Should churches and other religious institutions take positions on political issues and candidates?
A- No I believe THAT CHURCHES AND OTHER RELIGIOUS INSTITUTIONS SHOULD NOT TAKE POSITIONS ON POLITICAL ISSUES AND
CANDIDATES HERES WHY
Q Discuss why an entrepreneur would write a business plan and elaborate if business plans are necessary for all businesses.
BUSINESS PLANS ARE SOMETHING WHICH SHOULD BE CONSIDERED AND MADE BY ALL THE BUSINESS AS IT ACTS AS A GUIDING
AGENT FOR THE BUSINESS, it's NOT A NECESSARY, YOU CAN JUST WING IT BUT IT IS RECOMMENDED
Ultimately WHY WOULD YOU WANT TO PURPOSELY FALL IN A DITCH WHEN YOU CAN AVOID IT
Discuss how a solid marketing effort helps small businesses to become quickly profitable.
Explain market segmentation and provide an example.
Discuss the ramifications of ill-defining the legal organization of a start-up business.
Q1-
MARKET SEGMENTATION REFERS TO THE DIVIDING UP OF THE TOTAL TARGET MARKET INTO SMALL PORTIONS OR SEGMENTS WITH
COMMON CHARACTERISTICS
EXAMPLE FAST FOOD PROVIDERS Often DIVIDE THE TOTAL MARKET IN TERMS OF CHILDREN TEENS AND ADULTS, IT CAN BE FURTHER
DIVIDED INTO GENDER AND DIET PREFERENCE
Q3- HERE ARE SOME OF THE RAMIFICATIONS OF ILL DEFINING THE LEGAL ORGANIZATION OF A STARTUP
FACE TROUBLE FROMM AUTHORITIES
PATENT PROBLEMS
FUNDS AND PROCUREMENT OF FUNDS
LIABILITIES
Q According to the text, computer memory had become something of a commodity when Intel moved to exit this sector of the industry. The formal
decision to discontinue the manufacture of these products would be considered what type of planning?
operational
regulatory
tactical
rational
strategic
ANSWER- SINCE THE INITIAL CONTEXT IS MISSING IM ASSUMING THE ANSWER IS STRATEGIC PLANNING BECAUSE THE COMPANY HAS
TAKEN A HUGE STEP AND DISCONTINUED THE MANUFACTURING OF A PRODUCT SO THIS IS THE CLOSEST I CAN RELATE TO
ANSWER- FOR ME I THINK IF I WAS AN ENTREPRENEUR THE MOST IMPORTANT MOTIVATOR WOULD BE
Failure/ Risk: FAILURE LEADS A PERSON TO EITHER DO SOMETHING OR NOT DO SOMETHING IT GIVES YOU KICK WHEN YOU PLAN TO
DO SOMETHING AND IT EITHER MAKES OR BREAKS A DECISION
GREATER THE RISK MORE RETURN, LESS RISK LESS RETURNS IT WOULD MEAN THAT THEY WOULD WANT TO TAKE THAT CHANCE OF
TAKING SUCH A RISK WITH A HIGH CHANCE OF FAILURE
Q. Do professionals such as accountants and lawyers have duties and obligations that other people do not? From where would such duties come?
ANSWER- YES I BELIEVE THAT PROFESSIONALS SUCH AS ACCOUNTANTS AND LAWYERS HAVE DUTIES AND OBLIGATIONS THAT OTHER
PROFESSIONS AND PEOPLE DO NOT HAVE SUCH AS
CLIENT SECRECY
HOUSE CALLS BY THE CLIENT
HIDING SOMETHING
Such PROFESSIONALS KNOW WHAT THEY'RE CLIENT HAVE DONE
THESE MOSTLY COME FROM THE CLIENTS THEMSELVES AND THEY ARE THE ONES WHO ASK THEM TO MAINTAIN THE SECRECY
FOR THEIR PERSONAL GAINS
IT WOULD OFTEN MEAN THAT THE CLIENT HERE IS SUBJECT TO DOING SOMETHING NOT SO LEGAL
Q 1. Explain Artificial intelligence. How has it/will it impact/ed the world? Research a company using AI now.
2. Explain virtual reality? Have you ever used it? How has it impacted the world? Research a business using VR now.
ANS- 1. ARTIFICIAL INTELLIGENCE AS THE NAME SUGGESTS THAT INTELLIGENCE WHICH IS NOT ACQUIRED OR BORN WITH WITH NON
LIVING THINGS IN THIS CASE MACHINES AND ROBOTS WHEN COMPARED TO HUMANS OR ANIMALS
IT HAS IMPACTED THE WORLD IN A GREAT WAY AS MOST OF THE PEOPLE ARE USING IT AS WE SPEAK ONE EXAMPLE COULD BE Alexa
OR SIRI APPLES PERSONAL ASSISTANT, which HELP OUT THE PEOPLE WHO USE Apple
APPLE HAS BEEN USING SIRI FOR A LONG TIME AND NOW THEY ARE ONE OF THE LEADING COMPANIES WHO USE AI IN THEIR PHONES
AND TECHNOLOGY, THEY WERE THE FIRST ONES TO ACTUALLY USE AI BASED SMARTPHONES, which IS ALSO THE MAIN REASON FOR
THEIR SUCCESS
2. VR IS A COMPUTER GENERATED EXPERIENCE THAT A CUSTOMER CAN HAVE IN AN PARTICULAR ENVIRONMENT OF THEIR CHOICE
AND CREATES THE FEELING OF ACTUALLY EXPERIENCING IT, IT UTILIZES VISUAL AND AUDIO TOOLS TO ENHANCE THE EXPERIENCE
YES I HAVE USED IT AND THE EXPERIENCE WAS GREAT I WAS HIGHLY IMPRESSED WITH THE TECHNOLOGY WHEN IT WAS FIRST
RELEASED
SONY PLAYSTATION IS A GOOD EXAMPLE OF COMPANIES WITH ARE IN VR BUSINESS AS THEY HAVE LAUNCHED VR HEADSET AND
BUNDLE ALONG WITH THEIR PlayStation 4 Combo, THEY HAVE BEEN THE SECOND BEST COMPANY AFTER SAMSUNG AND HTC AND
SONY FOR THE SECOND PLACE
Q- The graph on the left shows that of all the businesses in the United States only 20% are corporations.
The graph on the right shows that corporations generate 81% of the business revenue in the United States.
In ONE WORD, can you tell why 20% of the businesses are able to generate 81% of the business revenue? After your one word answer, please elaborate on what is it
about the corporate form of business organization that causes this to happen?
Answer in the Text Box and submit.
AN- It's NOT AS MUCH AS A WORD ANSWER BUT HERE IT IS - GLOBAL ORGANIZATIONS
HERES WHY
GLOBAL ORGANIZATIONS ARE ABLE TO CONDUCT MORE BUSINESS AND SUCH A BUSINESS TAKES PLACE IN MORE THAN 1
COUNTRY
So THE MARKET AND AND THE PEOPLE ARE INCREASED IN MILLIONS PER COUNTRY
THATS WHY HOME BASED BUSINESS ARE SLOW TO GROW IN TODAYS MARKET
DUE TO INTERNATIONAL DEALINGS, COMPANIES GET THE BENEFIT OF CURRENCY CONVERSION AND LARGE SUMS OF
MONEY ARE DELT WITH every time
ALL THAT MONEY IS USED TO EXPAND THE BUSINESS AND OPEN A NEW BRANCH AND THE PROCESS CONTINUES
CORPORATIONS HAVE A LOT MONEY INVESTED IN THEM BY BIG PLAYERS AND BILLIONAIRES AND THEY WANT TO SEE THE
MONEY GROW ,SO THE CONNECTIONS Help
Damages to be paid in case of a breach that are specified in a contract are known as:
a) nominal damages.
b) consequential damages.
c) liquidated damages.
d) breach payments.
Roger entered into a valid contract with Lisa to have his whole house painted for $4,000. After Lisa painted half of Roger’s house, Roger informed Lisa
that he could not pay her for her services. Lisa told Roger that they had a valid contract and that she was going to hold up her half of the deal and paint
the whole house. Lisa painted the entire house and submitted a bill for $4,000 to Roger. Lisa is entitled to:
a) $4000, the value of the contract, less any expenses that Lisa could have avoided incurring after Roger told her he would not honor their
agreement.
2. THE ANSWER IS A )$4000, the value of the contract, less any expenses that Lisa could have avoided incurring after Roger told her he
would not honor their agreement.
AS BOTH HER AND ROGER GOT INTO A VALID CONTRACT AND A BREACH TOOK PLACE ON BEHALF OF ROGERS PART NOT THE
OTHER PARTY SO LISA COULD TAKE THIS TO COURT IF ROGER DOESNT PAY
Q Discussion 2: “Using Organizational Development to Develop a Sustainable Nonprofit Organization.” Please respond to the following: Discuss the key differences
associated with developing a sustainable nonprofit versus a forprofit organization. Discuss the some of the unique structural issues that nonprofits must address when
defining the role of volunteers.
THE PURPOSE - FOR PROFIT WORKS FOR THE SURVIVAL OF THE ORGANIZATION AND ITS LONGEVITY OF THE COMPANY, ON
THE OTHER HAND, NON PROFIT ORGANIZATION WORKS FOR A SPECIFIC GOAL OR PURPOSE TO FULFILL
Money, NON PROFIT ARE USUALLY POOR, FOR PROFIT ORGANIZATION RECIEVE MORE MONEY
RETURNS NON-PROFIT ORGANISATION GIVES SATISFACTION AND JOB WELL DONE, FOR PROFIT ORGANIZATION GIVES
MONETARY BENEFITS
Staff- NPO WILL USUALLY HAVE PEOPLE VOLUNTEERING, FPO WILL HAVE PEOPLE WHO GET PAID
ITS completely VOLUNTEER BASED SO NOT A LOT OF PEOPLE DO IT UNLESS MEDIA IS INVOLVED
STAFF IS NOT MOTIVATED AS THEY ARE WORKING FOR FREE
SINCE THEY ARE NOT PAID, THEY OFTEN LEAVE VERY QUICKLY
PEOPLE OFTEN DONT EVEN DONATE MONEY FOR THE ORGANIZATION
ANS- THE STATEMENT "charismatic leaders influence process is social identification and motivation." IS COMPLETELY
It's A LEADERS JOB TO KEEP A PERSON MOTIVATED SO THAT THEY CAN ACHIEVE THEIR BEST AND ARE ABLE TO PERFORM MORE
THAN THEY THOUGHT THEY COULD, WITH THE MOTIVATION YOU WOULD BE ABLE TO GET YOUR CONFIDENCE AND WILL
PERFORM BETTER
SOME LEADERS ALSO HELP YOU GET RECOGNIZED IF YOU'RE SHY OR AN INTROVERT SO THAT YOU DONT FEEL UNWELCOMED
OR ALONE
ANSWER-PRODUCT-
TWEETING OUT A DISCOUNT TO PURCHASE APPETIZERS TO ALL THE FOLLOWERS OF THE PIZZERIA
OFFERING FANS WHO LIKE THE RESTAURANT ON FACEBOOK A $2 discount OFF FAMILY MEAL DEAL
Place -
LETTING FANS VOTE FOR THE POSSIBLE LOCATIONS OF THE SECOND RED WOLVES PIZZERIA LOCATION
TWEETING OUT THE ADDRESS OF THE PIZZERIA THE NIGHT BEFORE THE GRAND OPENING
PROMOTION
Illustrate the importance of self-disclosure and emotional intelligence in various relationships. What role does self-disclosure play in the relationships of
your couple or co-workers? How can their relationships be improved by them becoming more emotionally intelligent? What connections can be made
between emotional intelligence and self-disclosure?
SELF DISCLOSURE IS DESCRIBED AS A PROCESS OF Opening UP TO ANOTHER PERSON AND SHARING YOUR THOUGHTS AND
FEELINGS TO THEM, WHAT YOU THINK AND WHATS YOUR OPINION ON IT, YOUR LIKES, DISLIKES, VULNERABILITY, ETC
BY BECOMING MORE EMOTIONALLY INTELLIGENT YOU ARE ABLE TO BECOME MORE KNOWLEDGEABLE ABOUT YOUR SURROUNDING
SINCE YOU ARE ABLE TO SHARE YOUR FEELINGS YOU CAN SAY WHAT IS ON YOUR MIND RATHER THAN HIDE IT ALL AND NOT LET OUT
YOUR TRUE FEELINGS , WITH A PERSON BEING MORE EMOTIONALLY INTELLIGENT THEY ARE EASY TO TALK TO AND PEOPLE ARE
OFTEN VERY COMFORTABLE WITH THEM
INCREASE IN TRUST
BETTER UNDERSTANDING
IMPROVED COMMUNICATION
SELF DISCLOSURE AND EMOTIONAL INTELLIGENCE GO HAND IN HAND AS IF A PERSON IS DOING SELF DISCLOSURE HE NEEDS TO
HAVE THE PROPER EMOTIONAL INTELLIGENCE ABOUT HOW TO MANAGE HIS EMOTIONS AND WHAT THEY ARE AND ADJUST THEM SO
THAT THEY ARE NOT TARGETED OR VULNERABLE TO OTHERS AND USE THE EMOTIONS FOR THIER BENEFIT
ANNE MULCAHY After BECOMING THE CEO OF XEROX FACEeD A LOT OF PROBLEMS AS
Poor written and oral communication of the organization’s objectives is often given as the reason for low organizational performance. Do you think this
is usually a valid explanation? Why do you think this happens? What are the challenges that you think organizations face that contribute to this
problem?
THIS MIGHT NOT BE TRUE IN SOME CASES BUT YES IT PLAYS A MAJOR PART FOR LOW ORGANIZATIONAL PERFORMANCE AS THE PERSON
IS NOT ABLE TO COMMUNICATE WHAT HE WANTS AND HOW HE WANTS IT TO BE DONE SO THIS CREATES A GAP OF COMMUNICATION
BETWEEN THE PARTIES
NO I DONT THINK THIS IS USUALLY A VALID EXPRESSION AS THE PERSON COULD SIMPLY BE LAZY OR NOT MOTIVATED WHICH CAUSED
HIM/HER FOR LOW PERFORMANCE, BUT AS I SAID COMMUNICATION IS ONLY ONE OF THE FACTORS AFFECTING IT
THIS USUALLY HAPPENS WHEN A PERSON IS NOT ABLE TO COMMUNICATE WHAT THEY FEEL AND WHAT SHOULD BE DONE, NO ONE ASKS
THEM FOR THEIR OPINION SO IN ACTION THEY EITHER DONT DO Anything OR DO SOMETHING WHICH IS WRONG Hence BACK TO SQUARE
ONE
A LOT OF CHALLENGES ARE FACED BY THE ORGANIZATION TO CONTRIBUTE TO SUCH A PROBLEM , THEY COULD BE EITHER
PERSONAL PROBLEM
PROBLEM WITH THE ENVIRONMENT OF THE ORGANIZATION
NOT ENOUGH KNOWLEDGE ON THE SUBJECT
Q-Explains what intentionally growing trust means. Give an example explain why that is important in your workplace.
How could you create and sustain trust in your current workplace?
Give two examples of how a lack of trust would affect your current workplace.
A-1. INTENTIONALLY GROWING TRUST MEANS THAT YOU'RE DELIBERATELY OR KNOWINGLY PUTTING YOUR TRUST IN A PERSON
IT WOULD ALSO MEAN THAT THE PEOPLE WOULD FOLLOW COMPLETELY AND WITHOUT DOUBT THE PEOPLE THEY HAVE PUT THEIR
FAITH AND TRUST IN
WHEN YOUR COLLEGUETELLS YOU THAT THEY WOULD BE ABLE TO PRESENT THE NEW DESIGNS BUT YOU BEING NOT ABLE
TO TRUST HIM/HER DONT LET HIM PRESENT BUT NOW YOU HAVE GIVEN THE PRESENTATION AND COSTED THE COMPANY A
HUGE ASSIGNMENT, IT LEADS YOU TO THINK SHOULD I HAVE TRUSTED HIM/HER
ONE EXAMPLE COULD ALSO BE WHEN YOU'RE TRYING TO FINISH YOUR WORK TO GO HOME AND ONE OF THE CO-
WORKERS ASKS IF HE COULD HELP AND YOU SAY NO BECAUSE YOU DONT TRUST HIM SINCE YOU WERE DOING THE SAME
WORK HE ENDS UP GETTING A REWARD FOR EARLY SUBMISSION AND YOU GET NOTHING
True
False
ACCORDING TO THE WORLD BANK, THE SECOND HALF OUTLOOKS IS THAT MORE THAN 60 % OF THE COUNTRIES WIL
EXPERIENCE GDP GROWTH UP FROM 56% IN 2017 IS COMPLETELY FALSE
Question: In this case study you will be assuming the role of an arbitrator, in your opinion, how could an arbitrator decide this disagreement and give
something to both sides such as allow both sides to “win” some issues and “lose” some issues? Propose a solution that both sides might agree to and
also summarize the whole content.
Case Study: Ramp agents of Southwest Airlines load and unload baggage from aircraft and also collect baggage from customers as they
board the aircraft. The union states that Grievant B, a ramp agent with 13 years of experience, is being discriminated against because
management at its Love Field Operation in Dallas, Texas, requires him to wear his long hair tucked beneath a cap, but female ramp agents
and male maintenance employees are not required to wear caps. At an arbitration hearing, the company testified that its grooming rules
have been enforced on a uniform basis. All male ramp agents have been treated the same, and all female ramp agents have been treated
the same. The company argues that discrimination is permissible as long as it is not unlawful and as long as differences in grooming
standards that do not unreasonably inhibit work opportunities are permissible under Title VII of the 1964 Civil Rights Act. The company also
states that the issue of an alleged discrimination with respect to male maintenance employees is beyond the scope of this grievance
because a separate labor agreement exists between maintenance employees and the company.
ANSWER
THIS PROBLEM COULD BE SOLVED THROUGH SACRIFICE ON BOTH THE PART OF THE GRIEVANT AND THE COMPANY
THE COMPANY WOULD REMOVE THE RULE FOR HATS AND "LONG HAIR" EMPLOYEE DISCRIMINATION AGAINST THE GRIEVANT AND IN
RETURN HE WOULD NOT FILE THE GRIEVANCE AGAINST THE COMPANY
SINCE BOTH PARTIES ARE FOLLOWING THE LAW GRIEVANT (LABOUR/UNION LAWS)
AND THE COMPANY IS FOLLOWING Title VII of the 1964 Civil Rights Act. THEY ARE BOTH RIGHT AT THE SAME TIME AND ALSO WRONG
SUMMARY: RAMP AGENTS OF AN AIRLINE WHO COLLECT BAGGAGE AS CUSTOMER BOARD IT, HAVE AN ISSUE WITH DISCRIMINATION
FROM AN EMPLOYEE WHO KEEPS LONG HAIR AND THEY HAVE MADE A RULE FOR HIM TO WEAR A HAT AT ALL TIME BUT THE OTHER
EMPLOYEES ARE NOT MADE TO WEAR A HAT, THE COMPANY STATES THAT SINCE THE DISCRIMINATION IS NOT BREAKING ANY LAW
UNDER Title VII of the 1964 Civil Rights Act. THEY ARE NOT LIABLE TO, AND THE COMPANY WILL NOT SEE THAT MALE MAINTAINANCE
EMPLOYEES IS BEYOND THEM
QUESTION-
1)Landed cost does not include increased tariffs above WTO agreements
True
False
2)When measuring transportation impact on the economy, it is right to consider only those transportation activities related to business
True
True Fals
False
ANSWER-1. THE ANSWER IS TRUE, AS LANDED COSTS INCLUDE THE "TARIFFS" AGREED BY WTO AGREEMENTS NOT THE INCREASED
TARIFFS ABOVE WTO AGREEMENTS
2. THE ANSWER IS FALSE, YOU SHOULD MEASURE EVERY KIND OF TRANSPORTATION NOT ONLY BUSINESS RELATED AS IT IS UTILIZED
BY EVERYONE, HOUSEHOLD ARMY ETC
3. THE ANSWER IS TRUE AS BOTH GO HAND IN HAND AS MORE TRANSPORTATION MEANS MORE GROWTH AND MORE BUSINESS FOR
THE COUNTRY AND WITH INCREASED BUSINESS IT WOULD MEAN THAT INCREASED GDP AND STRONGER ECONOMY
QUESTION-
ANSWER - EACH OF THE COMPETENCIES HOLD THEIR UNIQUE IMPORTANCE IN THE WORLD OF BUSINESS AND THEY HAVE THEIR OWN
WAY OF WORKING
RELATIVE IMPORTANCE
JOB- IT IS THE MAIN REASON YOURE EMPLOYED IN THE COMPANY, ITS HOW YOU EARN AND FEED YOURSELF
STRATEGY - ITS HOW YOU FACE A PROBLEM OR HOW YOU WOULD REACT TO A PARTICULAR PROBLEM IF IT WERE TO OCCUR
GLOBAL FACTORS - THEY ARE THE REASON WHY WE PREPARE STRATEGY SINCE THEY ARE UNPREDICTABLE AND CAN CHANGE AT
ANY GIVEN TIME, WE NEED TO SEE THE FACTORS AND HOW MUCH THEY CAN AFFECT OUR BUSINESS
I WOULD WEIGH EACH OF THE CATEGORY OF THE COMPETENCIES AS GLOBAL STRATEGY AFFECTS THE STRATEGY CREATED BY THE
COMPANY AND THE STRATEGY AFFECTS THE INDIVIDUALS JOB MAKING IT EITHER HARD OR EASY GOING
I THINK THEY SHOULD BE MEASURED ON THE BASIS OF THE PERFORMANCE AND NOT ON ALL THE SAME AS THEY ALL AFFECT THE
COMPANY IN DIFFERENT WAY AND THEY SHOULD TAKE PRECEDENCE OVER STRATEGICALLY IMPORTANT COMPETENCIES AS THE
FACTORS COULD CHANCE ANYTIME SO WE NEED DYNAMIC PLANS
1. Watch a television show and see how many products you can find placed within the show. Present your findings to the class.
2. Differentiate between advertising and product placement. Which do you think is more effective, and why? and assign the appropriate sales channel
for the four activities listed. As a reminder, the four sales channels are: In the Field, Telemarketing, Inside Sales and OTC (Over the Counter). Second
note: Some may use more than one sales channe
1. (YOU REALLY HAVE TO WATCH THE SHOW TO ANSWER THIS QUESTION) TRY USING SERIES WHICH ARE MORE RELEVANT
AND UPTO DATE WITH
2. PRODUCT PLACEMENT IS A TYPE OF ADVERTISING STRATEGY OR IF YOU SAY PROMOTION TECHNIQUE WHICH IS USED FOR
PROMOTION OF A PARTICULAR OBJECT IN A MOVIE OR TV SERIES
YOU CAN SEE THAT, EXAMPLE KURIEG WAS USED AND ITS "NAME" WAS TAKEN AROUND 5-6 TIMES IN A SCENE AND IT WAS INCLUDED
IN THE SCENE
ADVERTISING IS AN AUDIO OR VIDEO BASED FORM OF COMMUNICATION WHICH INFORMS THE CUSTOMER ABOUT OUR PRODUCT OR
SERVICE OFTEN SPONSORED
I THINK THAT PRODUCT PLACEMENT IS NOT THAT EFFECTIVE AS RELATED TO ADVERTISEMENT AS THE PRODUCT WOULD EITHER BE
PLACED IN THE SCENE OR MENTIOnED ONCE OR TWICE BUT ADVERTISEMENT GETS IT OWN TIME ON THE MEDIA YOUR USING
ADVERTISEMENT IS CHEAPER, ADVERTISEMENT IS DONE ON MANY PLATFORMS, PRODUCT PLACEMENT IS DONE ONLY ON TV
Identify a recent incident (within last six months) and discuss illegal, unethical, and socially responsible business actions in the current news. Include a
link to the news article in your discussion post. Note: If we read the Wall Street Journal or maybe Barrons Business Review we will find daily reports of
corporate activities.
A-ONE OF THE RECENT INCIDENTS THAT TOOK PLACE WAS THE APPLE INCIDENT WHERE APPLE WAS ACCUSED OF SLOWING DOWN
THIER iPhones SO THAT PEOPLE WOULD BUY THE LATEST VERSION OF IPHONE AND SO PEOPLE WOULD NOT COMPLAIN about OLD AND
POOR PERFORMANCE OF BATTERIES
NOW THE COMPANY IS UNDER LAWSUITS DUE TO THIS REASON THEY HAVE GONE PUBLIC AND APOLOGIZED ON RECORD AND NOW
THEY WILL CORRECT THEIR MISTAKES
AND HAVE OFFERED REMEDIES BY LAUNCHING BATTERIES FOR A CHEAPER PRICE THAN THEY USED TO BE
THERE WAS THE PART ON Apple's SIDE TO ILLEGALLY SLOWDOWN THE PHONES WITH THE NEW UPDATES AS THE NEW PHONES WERE
ABOUT TO BE RELEASED AND IT WAS UNETHiCAL OF THEM TO LIE ABOUT IT FOR SUCH A LONG TIME AND MAKING THEIR LOYAL
CUSTOMERS SUFFER THROUGH IT, THOUGH THEY WERE SOCIALLY RESPONSIBLE AND APOLOGIZED FOR IT AND GAVE A REMEDY
FOR IT
*I CAN'T REALLY POST A LINK TO AN EXTERNAL SOURCE OF DOCUMENT AS IT WOULD RESULT IN GETTING PENALIZED*
BUT YOU CAN GOOGLE APPLE SCANDAL AND YOU CAN FIND WHAT YOU'RE LOOKING FOR
What characteristics of emergency management in the United States hinder preparedness efforts?
What characteristics of emergency management in the United States are considered to be strengths?
Q1- IT IS OFTEN SEEN THAT POLITICS AND THE IGNORANCE OF PEOPLE IS THE LEADING EFFECT OF THE UNITED STATES EMERGENCY
HINDERING ITS EFFORTS TO BE PREPARED
IT IS ALSO SEEN THAT PEOPLE WITH LESS OR MEDIOCRE INCOME DO NOT HAVE THE RESOURCES TO COUNTER SUCH DISASTERS
THERE IS ALSO THE VULNERABLE WHO CREATE PROBLEMS SUCH AS ELDERLY OR CHILDREN WHO CANT TAKE OF THEMSELVES
IGNORANCE OF PEOPLE HAVE CAUSED MANY WILDFIRES AND OILSPILLS IN THE COUNTRY WHERE A LOT OF PREVENTIVE STEPS
COULD BE TAKEN TO AVOID IT
2-
QUICK RESPONSES - US EMERGENCY MANAGEMENT IS ONE OF THE QUICKEST IN THE WORLD AND ARE THE FIRST ONES TO
TAKE ACTION WITH THE LEAST TIME
MANAGEMENT- THEY ARE ABLE TO HANDLE SITUATIONS BETTER THAN MOST OF THE COUNTRIES
CONTROL OVER THE SITUATION- THEY ARE ABLE TO MAKE SURE TO CONTROL OF THE SITUATION
Rehabilitation- THEY HAVE PROOVED TO REHABILITATE MOST OF THE AFFECTED VICTIMS
HARDOWRK- IN THE END THEY ARE ONE OF THE MOST HARD WORKING EMPLOYEES
Q-what are three important processses that HR Managers plan for their business organizations ?
A -EMPLOYEE RELATIONS-HR IS RESPONSIBLE FOR THE EMPLOYEE RELATIONS IN THE COMPANY AS THE EMPLOYEES ARE THE MOST
IMPORTANT RESOURCE OF THE THE COMPANY AND THEY ARE RESPONSIBLE FOR THE PROPER WORKING OF THE COMPANY, SO IT IS
NECESSARY FOR ThEM TO BE IN SYNC WITH EACH OTHER AND THAT THERE ARE NO CONFLICTS
REMUNERATION- EMPLOYEES HAVE TO BE PAID FOR THEIR EFFORTS THAT INCLUDES SALARY, BONUS, REWARDS, RECOGNITION ETC
So HR MUST GIVE FOCUS TO THIS ACTIVITY AS EMPLOYEES SHOULD FEEL THAT THEY ARE BEING PAID THE RIGHT AMOUNT OF MONEY
PERFORMANCE MANAGEMENT- IT HELPS IN MOTIVATING THE EMPLOYEES AND MAKING SURE THAT THEY ARE REWARDED PROPERLY
AND THAT THEY CAN PERFORM THEIR BEST AND THAT THE RESULTS ARE SHOWN
MANAGEMENT DECISION CASE: Gaining a Foothold among Giants While Being KIND Think of the snack foods you eat most often. What type of
snacks does that include? For many of us, those we frequently eat are salty snacks, which include chips of various ingredients and flavors, pretzels,
cheese curls, crackers, and nuts (hint: nuts are the most healthy of this bunch). Another option might be sweet snacks such as cookies, candy bars,
other chocolate-based snacks, and cereal bars. Behind these various snack options are some of the largest companies in the food industry including
behemoths such as Frito Lay, Kellogg, Hershey, Mars, General Mills, and Nabisco among others. All of these companies utilize immense resources to
implement their marketing strategies in an effort to not only gain market share from competitors but also prevent others from entering the market. So, if
the competitive environment for the market is as described above, what in the world would make a firm think it could start a totally new snack food
company and be successful? Apparently Daniel Lubetzky, founder of KIND Healthy Snacks, had a different idea of what it took to be competitive in the
snack food market when he decided to enter it way back in 2003. Lubetzky looked at the playing field and decided that the competition was, in fact, not
impenetrable. He found an opportunity to develop a product with all natural, healthy ingredients. In fact, a mantra of his organization is to put “nothing
in the product that the typical consumer cannot pronounce.” As a result, the ingredient list is an exercise in simplicity with easy-to-understand
components that promote healthfulness in everyone who eats them. Lubetzky also found opportunity in the packaging of his products. Instead of the
typical opaque packaging for snack or candy bars that prevents one from viewing the actual physical product, KIND Healthy Snacks uses proprietary
technology to produce clear wrappers for its snack items. Using this type of package distinguishes KIND from its competitors because it allows
consumers to see what they will eat and not just assume the bar inside will look like the picture on the wrapper. Another opportunity area for Lubetzky
was the trend toward consumers supporting products that have the betterment of society as part of their mission. Visit the KIND website and you will
find a quote by Henry James that reads, “Three things in human life are important: the first is to be kind; the second is to be kind; and the third is to be
kind.” Lubetzky’s company operationalizes this quote by allowing users to post on their website their individual acts of kindness and the number of
people impacted by those acts. In addition to giving exposure to individual acts of kindness (get it—KIND-ness), KIND itself supports one project each
month with $10,000. Whether it’s rebuilding a New Jersey firefighter’s house after Hurricane Sandy, supporting Big Brothers and Big Sisters, or working
with a nonprofit agency to fly soldiers home from overseas for the holidays, KIND is working to have a social impact on the communities it serves.
Clearly, KIND has embraced the concept of “Marketing” with all of its activities, institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large. Evidence of this buy-in is the result the company has
achieved. From the end of 2008 to the end of 2012, KIND’s sales went from $15 million to $120 million, an 800 percent increase in just four years. This
growth occurred despite losing Starbucks as a distributor of its snack items in all of its U.S.-based cafes. By continuing to connect with its customers
through its high-quality, all-natural-ingredient products; its innovative packaging; and its commitment to the betterment of society, KIND hopes to
continue to dynamically grow its business well into the future. Questions for Consideration
2. Do you think consumers supporting brands and companies that strive to benefit society are a trend that will continue? Why or why not?
3. What other industries might be especially prone to entry by a smaller, more nimble, and more socially conscious competition? What are the
prospects for a competitor being successful in those industries.
ANSWERS-2. YES I THINK THAT THE CONSUMERS SUPPORTING BRANDS AND COMPANIES THAT STRIVE TO BENEFIT SOCIETY
ARE A TREND THAT WILL CONTINUE FOR LONG BECAUSE
3. MANY OTHER INDUSTRIES SUCH AS FOOD TRUCKS INDUSTRY, CARBONATED INDUSTRY MIGHT BE IN DANGER DUE TO NEW
ENTRANTS
A-TITLE IX IS A LAW WHICH WAS CREATED BACK IN 1972 UNDER THE EDUCATIONS AMENDMENT ACT OF 1972, IT WAS CO AUTHOrED BY
THEN SENATOR BIRCH BAYH, LATER ON IT WAS RENAMED AS THE PASTY T.MINK EQUAL OPPORTUNITY IN EDUCATIONS ACT.
IT BASICALLY SAID THAT" NO PERSON PRESENT IN THE UNITED STATES SHOULD BE DISCRIMINATED ON THE BASIS ON SEX, BE
EXCLUDED TO TAKE PART IN OR BE DENIED BENEFITS OF OR BE SUBJECT TO ANY KIND OF DISCRIMINATION UNDER EDUCATION
PROGRAMME OR FROM RECEIVING FINANCIAL ASSISTANCE "-
I HAVE A POSITIVE OPINION REGARDING TITLE IX AS IT ACTS AS WAY TOWARDS DESTROYING RACISM AND CLASSISM AND
IMPROVING OUR CURRENT STATE OF THE COUNTRY WHERE EVERYONE CAN FEEL SAFE AND PROTECTED AND THE BEST PART IS
THAT THE LAW HAS ACTUALLY HELPED A LOT OF PEOPLE WITH POSITIVE RESULTS
Q-1. 1. Pitching the "Wrong" Products: Do marketers persuade customers to buy the "wrong" products? Why or why not? Explain your logic. Write at least 280
words.
2. The Five "Ps" of Marketing- Apply the Five "Ps" (Product, Price, Place, Promotion, Positioning / Points of Difference) to a brand that you like or use. Compare and
contrast the brand you like or use to a different brand in the same product class. Write 280 words.
A-1. THIS COULD BE TRUE IN THE SENSE THAT SOME MARKETERS DO ACTUALLY PROMOTE THE WRONG PRODUCTS AND INTRODUCE
THEM IN THE MARKET EITHER KNOWINGLy OR UNKNOWINGLY THAT MIGHT AFFECT THE CUSTOMER IN MORE THAN ONE WAY AND
COULD COST THE CUSTOMER A LOT OF MONEY OR EVEN AFFECT THEIR LIFE,
PERSONALLY, I DONT THINK MARKETERS DO PERSUADE THE CUSTOMERS TO BUY THE WRONG PRODUCTS AS A MARKETERS JOB IS
TO ACHIEVE PROFIT FOR THE COMPANY THROUGH THE SATISFACTION OF THEIR CUSTOMERS, AND THE MARKETERS KNOW HOW
IMPORTANT CUSTOMER SATISFACTION IS AND HOW ITS THE BREAD AND BUTTER FOR THE COMPANY, SO I DONT THINK THAT
MARKETERS SHOULD DO AND DO THIS KIND OF UNETHICAL BEHAVIOUR, SINCE THE COMPANY NOW BASE THEIR SUCCESS ON THE
NUMBERS OF SUCCESSFUL CUSTOMER RELATIONS AND HOW MUCH THE PRODUCTS ARE LOVED BY THEM
MARKETERS BASIC LAW OR SO TO SAY IDEALS STAND FOR THE SATISFACTION, WHY WOULD HE /SHE WANT TO KILL THAT CHANCE
TOWARDS SUCCESS
PLUS IF THEY UPSET ONE CUSTOMER, THEY WOULD AFFECT A LOT OF THEIR TARGET MARKET AS A RESULT OF WORD OF MOUTH
PROMOTION
2. IM GONNA GO WITH NESTLE'S MAGGI ITS A POPULAR PRODUCT IN INDIA, MORE LIKE THE MOST POPULAR INSTANT NOODLE BRAND
IN THE WHOLE COUNTRY AND IT HAS MAINTAINED THAT SAME POSITION FOR OVER 25 YEARS
PRODUCT- THE PRODUCT IS TASTY AND IS USED BY CUSTOMERS OF ALL AGES FROM CHILDREN TO OLD PEOPLE
PRICE-THE PRICE HAD BEEN CONSTANT FOR OVER 10 YEARS NOW IT HAS INCREASED BUT ITS STILL AFFORDABLE BY EVERYONE
PLACE- MAGGIE HAS PLACED MARKET IN POSSIBLE EVERY MARKET IN INDIA AND SOUTH ASIAN MARKET
PROMOTION-THEY USE CELEBRITIES FOR THE PROMOTION OF THE PRODUCT AND HOW ITS A HOME BRAND
POSITIONING- THEY HAVE CLEVER POSITIONED IT AS A HOME BRAND IN THE HEARTS OF PEOPLE AND HAVE CREATED A STRONG
SENSE OF BRAND LOYALTY
PRODUCT- THE INSTANT NOODLES ARE COMPLETELY UNIQUE AND NEW AS COMPARED TO MAGGIE AND HAVE A BRAND NEW TASTE
WHICH IS LIKED BY MANY
PLACE -TOP RAMEN HAS PLACED THE PRODUCT IN THE COUNTRY BUT NOT AS EXTENSIVELY IN THE COUNTRY BUT MORE
WORLDWIDE
PRICE- THE PRICE IS MUCH MORE AS COMPARED TO THE MAGGIE, THAT MIGHT BE THE REASON PEOPLE OFTEN GO FOR THE FIRST
CHOICE
PROMOTION- TOP RAMEN DO NOT USE MUCH ADVERTISEMENT ACTUALLY, HARDLY ANY ADVERTISEMENTS CAN BE SEEN NOW
POSITIONING- THEY POSITIONED THEMSELVES MUCH AHEAD OF THE COMPETITION DURING THE BAN OF MAGGIE IN 2016 AND TOOK
THE LEAD
IF YOU WANT TO RESEARCH EVEN FURTHER PLEASE GOOGLE ABOUT THE COMPANY
What do you think are the two most important information systems issues that organizations will face over the next decade as the need for globalization increases?
THE TWO MOST IMPORTANT SYSTEM ISSUES THAT ORGANIZATIONS WILL FACE OVER THE NEXT DECADES AS THE NEED
FOR GLOBALIZATION INCREASES WOULD BE
COMMUNICATION OVER LONG DISTANCE- IT WOULD EVENTUALLY GET MORE AND MORE DIFFICULT TO MAKE COMMUNICATION OVER
THE DISTANCE AS THE NUMBER OF COMPANIES AND NUMBER OF PEOPLE YOU WORK WITH WILL INCREASE ULTIMATELY WHICH
WOULD CAUSE THEM TO MAINTAIN THEIR COMMUNICATION MORE DIFFICULT AND WHAT THEY WANT TO SAY
LOTS OF DATA (COLLECTION AND PROCESSING AND ANALYSIS)- SINCE NEW AND NEW COMPANIES AND BRANCHES WOULD OPEN UP
IT WOULD MEAN THAT MUCH MORE DATA FOR THE ANAYLYSIS AND A SINGLE NUMBER COULD AFFECT THE WHOLE DATA , SO
IT WOUULD BECOME MORE COMPLEX AND DIFFICULT TO CALCULATE
1. Describe the three Essential Managerial Skills and state why they are important to effective management. Write 150 words
TECHNICAL SKILLS-AS THE NAME SUGGESTS ITS THE TECHNICAL KNOWLEDGE ABOUT THE COMPANY AND HOW THE
COMPANY ACTUALLY DOES WHAT IT DOES, IE USING DIFFERENT TECHNIQUES TO SOLVE VARIOUS PROBLEMS THAT MIGHT
OCCUR
THIS SKILL IS IMPORTANT FOR LOWER LEVEL OF MANAGERS SO THAT THEY CAN GET THE WORK DONE BY THE STAFF
WITH EASE
HUMAN SKILLS- IT IS THE KNOWLEDGE OF A MANAGER WHICH SHOWS HOW WELL HE/SHE CAN ADJUST WITH THE PEOPLE,
HERE LEADERSHIP AND MOTIVATION PLAY A BIG PART AS THEY ARE CONSTANTLY NEEDED
THIS IS MOSTLY USED BY THE MID LEVEL MANAGERS
CONCEPTUAL SKILLS- IT MEANS HAVING THE SKILLS TO ACTUALLY FORSEE AND PLAN IN ADVANCE FOR THE FUTURE, IT IS
THE KNOWLEDGE AND AND ABILITY OF A MANAGER TO THINK BEYOND, SUCH SKILLS ARE REQUIRED TO OVERSEE THE
POLICIES REGARDING SALES, MARKETING AND PROMOTION ETC
THIS IS REQUIRED BY THE TOP LEVEL MANAGERS AND CRITICAL FOR THEM AS THEY NEED IT TO PLAN AHEAD AND USE
THE OPPORTUNITIES BEFORE THE COMPETITION
HOW THEY HANDLE PROBLEMS REGARDING THE WORKERS- UNIONS REACTIONS TO DIFFERENT PROBLeMS DIFFER FROM
COUNTRY TO COUNTRY AS ASIAN COUNTRIES HAVE MORE SILENT PROTEST AND WESTERN COUNTRIES OR LATINO
COUNTRIES HAVE MORE OF A VIOLENT POINT OF VIEW TOWARDS PROBLEMS
IF THE MATTER IS BIG, HOW WOULD THE UNION REACT OR RETALiATE- THIS ALSO VARIES FROM COUNTRY TO COUNTRY,
SOME PEOPLE GO TO STREETS AND TAKE THEIR ANGER OUT ON THE GOVERNMENT OTHERS SIMPLY DO A SILENT
PROTEST
GROWTH IN DIFFERENT PARTS OF THE WORLD- GROWTH OF THE UNION HAS ALSO DIFFERED IN THE COUNTRIES AS
DEVELOPING COUNTRIES ARE IN CONSTANT NEED FOR UNIONS IN ORDER TO PROTECT THE WORKERS FROM BEING
MISTREATED BY THE MANAGEMENT, AS ON THE DEVELOPED COUNTRIES THE GROWTH IS NOW SLOWER
THE PAST- THE WAY UNIONS HANDLED ISSUES IN THE PAST HAVE AFFECTED THE CURRENT PERFORMANCE OF TRADE
UNIONS AS THEY HAVE EITHER IMPROVED THEMSELVES OR STAYED THE SAME
NUMBER OF PEOPLE- SOME UNIONS HAVE A LOT OF MEMBERS, SOME NOT ENOUGH, IT VARIES FROM COUNTRY TO
COUNTRY
What are some of the advantages and disadvantages of residing in a life plan community?
ADVANTAGES:
IT CREATES NEW AND EXCITING OPPORTUNITY TO MAKE FRIENDS CLOSE TO YOUR AGE
A QUIET ENVIRONMENT WITHOUT STRESS
THERE ARE A LOT OF AMENITIES AVAILABLE TO THE PEOPLE LIVING IN THE COMMUNITY SUCH AS SOCIAL EVENTS AND
CLUBS ETC
YOU CAN FINALLY DO THE STUFF YOU WANTED TO DO BUT COULDNT DUE TO KIDS AND GRANDKIDS
YOU GET FREEDOM FROM EVERYTHING AND A SENSE OF RELAXATION
MEDICAL AID IS PROVIDED
SECURITY AND PEACE OF MIND TO THE PEOPLE LIVING IN THE COMMUNITY\
CONS
SOME PLACES DO NOT OFFER ASSISTED LIVING OR MEDICAL PERSONNEL WHICH SHOULD BE AVAILABLE TO THE PEOPLE
IN CASE OF EMERGENCY
A PERSON WOULD EXPERIENCE BEING EXCLUDED FROM SOCIETY AND WOULD SLOWLY MOVE AWAY FROM THE WHOLE
THING
LACK OF FAMILY MEMBERS WHO CAN COME AND VISIT MIGHT MAKE THE WHOLE EXPERIENCE REALLY SAD
THE SAME EXPERIENCE MIGHT GET BORING AND UNINTERESTING
AGE/TARGET AUDIENCE- BRAND TARGETS THE TARGET AUDIENCE IE A PARTICULAR GROUP OF PEOPLE BELONGING TO A
GENDER, COMMUNITY AND YES AGE GROUP EXAMPLE STARBUCKS TARGETS 12-30-YEAR-OLDS
PRICE- THE PRICE AFFECTS EVERYTHING IN THIS WORLD AS THE COMPANY SETS THE PRICE FOR THE PRODUCT AND THE
CONSUMER RESPONDS TO THE PRICE AND DECIDES WHETHER TO BUY IT OR NOT
ATTITUDE- THE ATTITUDE OF BOTH THE BRAND AND CONSUMER BEHAVIOUR AFFECT EACH OTHER SO THEY NEED TO BE IN
SYNC
IMPROVED STANDARDS- IF THE CONSUMER HAS IMPROVED THEIR STANDARD THEN THE BRAND SHOULD ALSO INTRODUCE
A HIGH-QUALITY PRODUCT FOR THE CONSUMER TO BUY
PERCEPTION- THE PERCEPTION OF BOTH BRAND AND CONSUMER AFFECT SALES AS IF THE BRAND IS FOCUSING ON
SOMETHING ELSE COMPLETELY AND GO IN THAT DIRECTION, PEOPLE WOULD NOT BUY IT
The practice of ethical behavior is especially strong in public relations. It's one of the most important things a public relations specialist could practice. why that is.
ITS ONE OF THE MOST IMPORTANT BEHAVIOUuR BECAUSE PUBIC RELATIONS MEANS HOW YOU BEHAVE WITH THE PUBLIC THAT
MEANS HOW YOU BEHAVE AND ACT ON CERTAIN SITUATIONS WHICH REQUIRE YOUR ATTENTION
PUBLIC WILL JUDGE ON HOW YOU ACT AND BEHAVE WITH OTHERS AS THESE ARE THE MOST NOTICABLE TRAITS ONE CAN HAVE
ETHICAL BEHAVIOUR WOULD MEAN THAT YOU'RE CONSIDERATE OF OTHERS AND CARE FOR PEOPLE OTHER THAN YOUR SELF SO
ONE HAS TO BE ETHICAL IN NATURE IF THEY WANT TO IMPROVE THIER IMAGE IN THE EYES OF THE PUBLIC
CREATING A GOOD AND NOTICABLE IMAGE OF A PERSON IS THE NUMBER ONE JOB FOR A PR SPECIALIST SO BE EHTICAL IN NATURE
Server rooms often have halogen/halon systems for extinguishing fires. An accidental discharge of the halogen/halon could have disastrous results. What are the ...
Should this possibility be included in the DR plan? What recommendations would you make for this scenario?
HALON SYSTEMS HAVE CFC WHICH IS THE REASON IT WAS CEASED UNDER CLEAN AIR ACT IN 1994 TILL THEN IT WAS THE BEST
METHOD OF EXTINGUISHING FIRES
BUT NOW A NEW AND BETTER VERSION HAD BEEN RELEASED WHICH IS MUCH MORE SAFE AND MORE EFFECTIVE AND DOESNT
POSSESS THE SAME THREAT THAT EARLIER MODELS POSED
I THINK IF THE ASSURANCE CAN BE PROVIDED HALON SHOULD BE USED BECAUSE ONLY USA HAS A PROBLEM WITH THE PRODUCT
SO I GUESS YOU CAN USE IT IF OYURE OUTSIDE USA OTHERWISE WATER SPRINKLERS OR SAND EVEN COULD BE USED OR CARBON
BASED AGENTS
o a firm’s ethical responsibilities extend beyond Do a firm’s ethical responsibilities extend beyond
maximization of profits? maximization of profits?
NO YES
Do you agree with the Yes or No position? Why? Why don't you agree with the other one?
THERE HAVE BEEN MANY TRENDS IN THE AREA OF JOB ANALYSIS IN THE RECENT YEARS HERES A FEW OF THEM
USING QUESTIONNAIRE-A LOT OF INFORMATION CAN BE QUESTIONNAIRE AND IT CAN BE UTILISED FOR FURTHER
EVALUATIONS AND TECHNICAL DEVELOPMENTS, IT CAN BE ANY KIND OF DATA STATISTICAL OR PSYCHOLOGICAL, SO
SUCH METHODS SHOULD BE CONDUCTED ON LARGE NUMBER OF PEOPLE EITHER THROUGH APPS OR LINKS BECAUSE
HANDING OUT PAPER WOULD TAKE A LOT OF TIME
LINKAGE- IT IS IMPORTANT TO MEASURE LINKS BETWEEN KNOWLEDGE , SKILL ABILITY AND PERSONAL CHARACTERISTICS
TO MATCH WITH THE TASK PROVIDED TO THE PERSON
NO MORE PYRAMID ORGANISATIONS ARE THERE AS NOWADAYS 3 OR 4 LAYERS ARE USED FOR BETTER WORKING AND
THEY HAVE PROVEN TO BE EFFECTIVE
YOU CAN USE INTERVIEWS WITH THE EMPLOYEES OF THE COMPANY TO KNOW WHAT THEY WANT AND WHAT IS
GOOD FOR THEM IN A ONE ON ONE METHOD
LET THINGS HAPPEN AS THEY HAVE BEEN- THIS ONE WOULD BE CHEAPEST AND THE
LEAST WORK REQUIRED AS WE WOULD LET THINGS JUST BE AND NOTHING WOULD BE
CHANGED , BUT IF THE PUBLIC GETS TO KNOW THAT THE COMPANY HAS BEEN
EMPLOYING UNDERAGE CHILDREN IT WOULD CAUSE HARM TO THE IMAGE OF THE
COMPANY AND IT WOULD DROP THE IMAGE AND GOODWILL OF THE COMPANY AND
HENCE PEOPLE WOULD NOT BUY OUR PRODUCTS ETC
STOP ALL PRODUCTION IMMEDIATELY
STRENGTHS: KNOWN IN THE NEIGHBOURHOOD AND LOVED BY THE PEOPLE, OFTEN GIVES
DISCOUNTS TO CUSTOMERS
OPPORTUNITY: THEY CAN OPEN UP A NEW BRANCH IN THE NEXT COUNTY, THEY CAN LOOK
FOR INVESTORS TO INVEST IN THE BUSINESS SO THAT THEY CAN EXPAND
WEAKNESS: THE PERSON WHO MANAGES THE STORES IS VERY LAZY AND DONT CARE ABOUT
THE CUSTOMER, fewer CHOICES AND WE HAVE TO WAIT FOR THE PRODUCT TO ACTUALLY
COME TO THE STORE
THREATS: THE THREATS ARE LARGE SUPERMARKETS ARE TAKING OVER THE MARKET, THEY
OFFER MORE CHOICES AT THE SAME OR LOWER PRICE
What ethical responsibility do companies have for finding alternative ways to recycle
waste products and scrap?
THE ETHICAL RESPONSIBILITY THAT COMPANIES HAVE FORN FINDING WAYS TO RECYCLE
WASTE IS
In 2009, a Canadian country singer witnessed his guitar being thrown and broken
while looking out his airplane window. After trying and failing to convince United
Airlines to pay for his broken guitar, he created a song about the incident and posted
the video on Youtube. The video quickly went viral with more than 5 million hits,
causing the airline giant to take notice while suffering public relations humiliation.
The company eventually agreed to pay to fix the guitar.
How could United Airlines have used social media to respond to the situation? How
has social media made the voice of the customer louder than ever before? What are
other ways that customers use social media to voice their concerns? How can
companies counteract frustrations, issues, or complaints on social media?
Your initial post should be a minimum of 250-300 words in APA format. Support
your explanations and analysis with the required readings, citing specific examples to
illustrate points.
UNITED AIRLINES COULD HAVE USED SOCIAL MEDIA TO RESPOND TO THAT SITUATION IN A
WAY WHICH SHOUDNT HARM THE COMPANY'S ANYMORE
CUSTOMERS ARE NOW ABLE TO FILE WHAT THEY FEEL IS WRONG ON VARIOUS WEBSITES
INCLUDING SOCIAL MEDIA SUCH AS SNAPCHAT, TWITTER, FACEBOOK ETC , FROM THEIR IT
SPREADS LIKE WILDFIRE