THE COMPARATIVESTUDY OF PRODUCT AND SERVICES OF PASTIL RESTAURANTS IN

GENERALSANTOS CITY

STATEMENT OF A PROBLEM

The proponents of this research would like to determine the Comparative study of the

comparative study of product and services of Pastil Restaurants in General Santos City

1. Profile of Pastil restaurants in General Santos City such as:

a. Proprietorship

b. Operation Hours

c. Number of employees

d. Years of existence

e. Promotional Activities

f. Facilities

g. Business Permit

2. Demographic Profile of Respondent such as:

a. Age

b. Gender

c. Marital status

d. Occupational Status

e. Reason for Buying

3. Product Attributes of Pastil Restaurants in General Santos City Such as:

a. Flavor

b. Side dish

c. Size

d. Shape

e. Packaging

f. Sauce

g. Add-ons

4. Proposed Marketing Strategies for Pastil Restaurants in General Santos City.

a. Product

b. Price

c. Place

d. Promotion
 Conceptual Framework

The Independent variables refer to profile of a random respondent in General Santos City. The

dependent variable also refers to the demographic profile of Pastil Restaurants in General

Santos City.

PROFILE OF PASTIL RESTAURANT

Demographic Profile of SUCH AS:
Respondent such as: a. Proprietorship
a. Age b. Operation Hours
b. Gender c. Number of employees
c. Marital status d. Years of existence
d. Occupational Status e. Promotional Activities
e. Reason for Buying f. Facilities
g. Business Permit

The Comparative study of Pastil

Restaurant in General Santos City.
 QUESTIONNAIRE FOR THE OWNER OF THE BUSINESS

QUESTIONNAIRE FORM FOR “ THE COMPARATIVE STUDY OF PASTIL

RESTAURANT IN GENERAL SANTOS CITY”

INSTRUCTION: Please choose one and put check () mark for your best answer or

write your answer on

spaced provided.

Name of the owner: _________________________

Age:  25 -30 31-35 36-40 41- 45 46-

50 51 and above

Sex: MALE FEMALE

Occupation: Student Employed Unemployed

Others

INSTRUCTION: Please choose one and put check ( ) mark for your best answer or

write your answer on

1. What form of organization is your business?

Single Proprietorship Corporation

Partnership others, please specify____________

( ) Joint Venture
2. How long the operation hours of your business?

4-8 hours 9- 12 hours

24 hours others, please specify____________

3. How many people are employed in your business?

5-10 11- 15

16- 20  others, please specify_____________

4. How many years does your business existing?

3-5 years 6-10 years

10- 15 years others, please specify ____________

5. What are the promotional activities of your business? Please state your answer.

1.______________ 4.____________

2.______________ 5.____________

3.______________ 6.____________

6. How many customers can occupy in your restaurant?

 10-20 21-30 31-40 41 and up

7. What facilities does your store have?

1.______________ 4._____________

2.______________ 5._____________

3.______________ 6._____________
8. What are the Flavors of your pastil did you offer?

1.) __________________ 4.)________________

2.) __________________ 5.) _________________

3.) ___________________ 6.) _________________

9. What are the side dishes did you offer?

1.) ____________________ 4.) ___________________

2.) ____________________ 5.)____________________

3.) ____________________ 6.) ____________________

10. What are the sizes of your Pastil Product?

Small Medium Large

11. What are the shapes of your Pastil Product?

Round Square Rectangle  Others, please specify, _____________

12. What packaging did you used?

Banana leaves Plastic Cellophane Paper

other, please specify,___

13. What are the sauces did you offer?

1.______________ 4._____________

2.______________ 5._____________

3.______________ 6._____________

14. What are the other products or add-ons did you offer?

1.______________ 4._____________

2.______________ 5._____________

3.______________ 6._____________
 QUESTIONNAIRE FOR THE RESPONDENT

QUESTIONNAIRE FORM FOR “THE COMPARATIVE STUDY OF PASTIL

RESTAURANT IN GENERAL SANTOS CITY”

INSTRUCTION: Please choose one and put check () mark for your best answer or

write your answer on

spaced provided.

Name of Respondent: _________________________

Age:  18 -25 26-30 31-40 41- 45

46-50 51 and above

Sex: MALE FEMALE

Occupation: Student Employed Unemployed

Others

INSTRUCTION: Please choose one and put check ( ) mark for your best answer or

write your answer on

1) What do you consider first in buying pastil?

Toppings Side dish  Size others, please specify __________

2) In what reason why you are buying pastil in a Pastil Restaurant instead in the

street?

( ) Toppings and Side Dish ( ) Clean and safety ( ) Comfortable

( ) other, please specify_______

3) How frequently do you ever consume Pastil at Pastil Restaurant?

Daily Alternative Weekly other , specify___________

4) How many piece of pastil did you consumed in one meal?

 1-2 3-4 5-6

Others, please specify_____________

5) How much is your average monthly income( if working )

Php 5,000 -10,000 Php 11,000 -15,000 16,000-20,000

Php 21,000- 25,000

6) How much is your average monthly allowance ( if student )

Php 500 -1,000 Php 1,500 -2,000

Php 2,100 – 2,500 Php 2,600 – 3,000

7) What packaging do you prefer?

Banana leaves Plastic Cellophane Paper

other, please specify,_____

8) What is the usual time you are buying Pastil?

 Moring Noon Afternoon Evening Midnight

9) Who is your companion when you buy pastil?

 Family Friends Classmates others, please specify_________

10) Would you buy Again?

Yes No