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RESEARCH REPORT

ON

A Study of Promotional Strategies in retail sector with spectial reference to


(Big Bazaar)

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE


REQUIREMENT OF THE DEGREE

OF

Integrated Masters of Business Administration (IMBA)


2017-18
ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those

who, directly or indirectly made this project possible.I have got considerable

help and support in making this project report a reality from many people.

I would like to thank Mr. ........................................... whose endeavor

for perfection, under fatigable zeal, innovation and dynamism contributed in a

big way in completing this project. This work is the reflection of his thought,

ideas, concept and above all his modest effort.

At last, I would like to thank my parents, friends and colleagues, who have

been a constant source of help and encouragement.

Name
Roll No.
DECLARATION

I hereby certify that the work which is being presented in the project

entitled, “................................................................” in fulfillment of

the requirements for the award degree of MASTER OF BUSINESS

ADMINISTRATION at GCRG, during IIIrd semester of MBA and

has not been submitted to any other university or institute for the award

of any degree.

Roll No.
PREFACE

The project reports on the topic “A Study fo Promotional Strategies in retail sector with
spectial reference to (Big Bazaar)”
This project report has prepared for the organization Big Bazaar. In which the problem in
Training and Development of employees has found, and some recommendation has given on
the basis of data analysis, program going on some of the executive participants & its
effectiveness on non-participant executives.
The purpose behind this research is to get an exposure of corporate world as well
as working culture by getting associated with research .If this report proves to be fruitful to
anybody/any organization by any means, I will consider my work worthwhile.
This research helps in understanding practical applicability, which is a part from
theoretical concept. Finally the findings, records & suggest
TABLE OF CONTENT

Cover Page
Certificate
Acknowledgement
Declaration
Preface
CHAPTER-1
 Introduction
 Literature Review
CHAPTER-2
 Area of Research
 Scope of Research
CHAPTER-3
 Objective of Research
 Research Methodology
CHAPTER-4
 Analysis and Interpretation
 Findings
CHAPTER-5
 Recommendation
 Conclusion
 Limitation
BIBLIOGRAPHY
QUESTIONNAIRE