Beautorium and Organica Deluxe Merge to Extend Premier Eco-Chic Site

Charlotte, NC, November 16, 2010 --(PR.com)-- Beautorium, an online marketplace for the planet's
premier collection of natural and organic beauty care, and Organica Deluxe, an online eco-friendly luxury
gift boutique, have merged and introduced their combined offering. To celebrate the merger, Beautorium
is offering 15% off all Organica Deluxe items with the code, Organica15.

The two cyber retailers have structured the creative merger to reduce their overhead costs by sharing
resources. They also benefit by introducing their eco-minded customers to a wider range of eco-friendly
products.

Both Beautorium and Organica Deluxe will be involved with the strategy and day-to-day operations of
the company and customers will continue to experience the same service, products and consistency.

Beautorium takes the guesswork out going green by offering a careful edit of the world's most effective
and ethical natural beauty brands. Beautorium has hand-picked and carefully screened over 650 products
from 22 brands according to five selective criteria to ensure consumers get an authentic, effective and
elegant experience.

Organica Deluxe continues to be committed to delivering the finest treats and gifts in the most
responsible and attractive manner. Organica Deluxe's category of products on the Beautorium site
includes an edited selection of foods, lifestyle and stylish gifts.

“We are excited to be partnering with Organica Deluxe and believe that this is the perfect time to bring
our common goals and aspirations together in offering carefully curated products,” says Barry King,
Beautorium founder.

Jane Hunter, co-founder of Organica Deluxe, says of the merger, “Working with Beautorium enables us
to minimize costs and maximize resources. Plus our creative teams are benefitting from and enjoying
comparing notes. We have presented our all-time favorites initially and will be adding to these ranges as
we go forward.”

Fans who want news and discount offers should sign up to be a fan of Beautorium on facebook and on
twitter @beautorium or sign up for their e-mail on their homepage.

About Beautorium
An online marketplace for the planet's premier collection of natural and organic beauty care, we take the
guesswork out going green by offering a careful edit of the world's most effective and ethical natural
beauty brands. The beauty world is saturated with “natural” and “organic” products and it's hard to know
what's real and if it works. Beautorium has hand-picked and carefully screened over 650 products from 22
brands according to five selective criteria to ensure consumers get an authentic, effective and elegant
experience. The Organica Deluxe eco-friendly luxury boutique portion of Beautorium is committed to
delivering the finest gifts in the most responsible and attractive manner. For more information go to

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www.beautorium.com.

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Contact Information:
Beautorium
Gwen Poth
704 231 9121
gwen@beautorium.com
www.beautorium.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/277865

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