WORLD WIDE FUND FOR

NATURE
GROUP MEMBERS
1) KHADIJA KHAN (GROUP LEADER)
2) MARYAM
3) MAHAM
4) ASIHA IMRAN
5) MUIN KHAN
6) IRTIZA
WORK DISTRIBUTION
NAME WORK

KHADIJA KHAN Introduction, Objective and Mission, Role of WWF, Success

and Failure, Future importance, WWF Pakistan

MARYAM History

MAHAM Social, Political And Economic Role Of WWF

IRTIZA Controversies

AISHA IMRAN International System Influence

MOIN KHAN Political Economic Benefit

Contents
Introduction ................................................................................................................................3
1: History ....................................................................................................................................3
2: WWF's panda logo ..................................................................................................................4
3: Earth Hour: .............................................................................................................................4
4: Objectives and Mission: ..........................................................................................................4
What WWF Does ....................................................................................................................4
I. Biodiversity ..................................................................................................................4
II. Footprint....................................................................................................................4
5: Role of WFF ..........................................................................................................................4
A. Success .........................................................................................................................5
i. Research station established in the Galápagos Islands ...................................................5
ii. Premier school for park management opens ...............................................................5
iii. Southern white rhino range extended .........................................................................5
iv. Land bought in Spain‟s Guadalquivir Delta marshes ..................................................5
v. Large-scale tiger conservation ...................................................................................5
vi. Rainforest conservation starts ....................................................................................6
vii. National giant panda conservation plan ......................................................................6
viii. Global efforts to curb carbon emissions begin............................................................6
ix. Large-scale initiative to save the Amazon ..................................................................6
B. Failure .................................................................................................................................7
a) Orang-utan .......................................................................................................................7
b) Worldwide amphibian declines .....................................................................................7
c) Northern white rhino ........................................................................................................7
d) Saiga antelope ...............................................................................................................7
6: Future Importance ...................................................................................................................7
7: WWF Pakistan ........................................................................................................................8
8: Social Political and Economic Role of WWF ..........................................................................8
1: Social Role ..........................................................................................................................8
i) Indigenous people .........................................................................................................8
ii) Human rights and conservation ..................................................................................9
iii) Poverty and conservation ...........................................................................................9
iv) WWF complaints resolution process ..........................................................................9
2: Political Role .......................................................................................................................9
 (i)Tackling the illegal wildlife trade in UK ..........................................................................9
(ii)Worldwide climatic measures ....................................................................................... 10
3: Economic Role .................................................................................................................. 10
(i) Freeze the Footprint of Food.................................................................................... 10
(ii) Water securing program .......................................................................................... 10
(iii) THE UN SDG ......................................................................................................... 11
9: Political Economic Benefits .................................................................................................. 11
10: ORGANIZATIONAL ANALYSIS ..................................................................................... 12
WORLD WIDE FUND FOR NATURE (WWF) CONTROVERSIES ................................... 12
i) ARD Documentary ......................................................................................................... 12
ii) Corporate Partnerships ............................................................................................ 12
iii) Human Rights Abuses ............................................................................................. 12
iv) Hunting ................................................................................................................... 13

Introduction
WWF is one of the world‟s largest and most respected independent conservation
organizations, with over 5 million supporters and a global network active in over 100 countries.
WWF's mission is to stop the degradation of the Earth's natural environment and to build a future
in which humans live in harmony with nature, by conserving the world's biological diversity,
ensuring that the use of renewable natural resources is sustainable, and promoting the reduction
of pollution and wasteful consumption.

1: History
The World Wildlife Fund (WWF) is the U.S. affiliate of the World Wide Fund for
Nature (WWF Global), the international umbrella organization founded in 1961 and
headquartered in Gland, Switzerland. WWF Global was founded to raise funds for environmental
projects other NGOs were working on. As its resources increased, the organization began to
implement its own conservation projects and grew in scope to address a bigger variety of
conservation issues. Although the mother organization was initially called the World Wildlife
Fund as well, it was renamed in 1986 to reflect the greater diversity of projects it works on, while
U.S. and Canada decided to keep the original name. There are a total of 30 international offices,
with the U.S. office being one of the oldest, and their fundraising activities and projects are
independent of the Swiss mother organization. In addition, there are two offices in Brussels and
Washington, DC that are involved in lobbying activities with the European Union and the U.S.
government respectively1. Currently, WWF runs about 1,300 projects at one time in more than
100 different countries with the help of 5 million supporters and over 5,000 staff members
worldwide2. As the numbers illustrate, the World Wildlife Fund is one of the oldest and biggest
organizations working in conservation and environmental sustainability.

1
“How is WWF Run?” WWF Global. http://wwf.panda.org/wwf_quick_facts.cfm#initials
2
WWF Annual Review 2010. WWF Global. http://awsassets.panda.org/downloads/int_ar_2010.pdf
2: WWF's panda logo
The inspiration for logo came from Chi-Chi: a giant panda that arrived at London Zoo
in 1961 - the same year that WWF was created.
Aware of the need for a recognizable symbol that would overcome all language
barriers, WWF's founders agreed that the big, furry bear with her distinctive black and white coat
would make a great logo. The first sketches were done by the British environmentalist and artist,
Gerald Watterson. Based on these, Sir Peter Scott, one of WWF founders, drew the first logo. He
said at the time that "we wanted an animal that is beautiful, endangered, and loved by many
people in the world for its appealing qualities. We also wanted an animal that had an impact in
black and white to save money on printing costs."
The panda has since become a symbol not just for WWF but also for the conservation
movement as a whole.
3: Earth Hour:
Earth Hour is a global WWF climate change initiative. It is an event that aims to create
awareness of people taking responsibility towards a sustainable future by turning the lights off.
Earth Hour started in Sydney, Australia, in 2007. This event saw 2.2 million homes and
businesses turn their lights off for one hour to make their stand against climate change that year.
Earth Hour had become a global sustainability movement with more than 50 mililon people
across 35 countries participating in 2008. Global landmarks such as the, Sydney Harbour Bridge,
the CN Tower in Toronto, the Golden Gate Bridge in San Francisco, and Rome‟s Colosseum, all
stood in darkness for Earth Hour. In March 2009, hundreds of millions of people took part in the
third Earth Hour.
4: Objectives and Mission:
WWF mission is to stop the degradation of the planet‟s natural environment and to
build a future in which humans live in harmony with nature3, by:
 Conserving the world‟s biological diversity;
 Ensuring that the use of renewable natural resources is sustainable;
 Promoting the reduction of pollution and wasteful consumption
What WWF Does
In order to achieve its mission, WWF focuses its efforts on two broad areas 4:
I. Biodiversity
Biodiversity is to ensure that the earth's web of life - biodiversity - stays healthy and
vibrant for generations to come. WWF strategically focuses on conserving critical places and
critical species that are particularly important for the conservation of the earth's rich biodiversity.
II. Footprint
Footprint is to reduce the negative impacts of human activity - humanity's ecological
footprint. WWF is working to ensure that the natural resources required for life -land, water, air -
are managed sustainably and equitably.
5: Role of WFF
The main role of WFF is to conserve the natural environment to build future in which
humans live in harmony with nature. WWF focuses their efforts at multiple levels, starting with

3
wwf.panda.org/mission_principles_goals.cfm
4
http://d2ouvy59p0dg6k.cloudfront.net/downloads/la_sp_external_online_version_eng.pdf
wildlife, habitats and local communities and expanding up through governments and global
networks.
A. Success
i. Research station established in the Galápagos Islands
In addition to becoming a leading scientific institution that has hosted researchers from
around the world, the Charles Darwin Foundation Research Station 5 – which a WWF grant
helped establish – has played a central role in raising awareness amongst local people and the
Ecuadorian government of the importance of preserving the Galápagos‟ unique species.
ii. Premier school for park management opens
A WWF grant helped establish the College of African Wildlife Management in
Tanzania, which has since trained more than 4,000 park rangers and wildlife managers from over
50 countries in Africa and abroad in all aspects of protected areas management, including
ecology, range management, and law enforcement. Recognizing that protected areas will only be
successful if they are managed effectively, WWF has invested heavily in improving management
capacity and skills in many hundreds of protected areas around the world.
iii. Southern white rhino range extended
With support from WWF, the East African Wildlife Society carried out a trial
introduction of southern white rhinos from South Africa to Kenya – leading to the subsequent
successful introduction and reintroduction of the subspecies to several other countries. The
southern white rhino was the earliest to be affected by European game hunters and poachers
supplying markets for rhino horn. Fewer than 20 individuals survived in South Africa in 1895,
but determined anti-poaching and other conservation efforts saw numbers increase to an
estimated 17,480 in 2007. Similar efforts for other rhino species in both Africa and Asia have
seen black rhino numbers increase from around 2,500 in 1993 to over 4,100, greater one-horned
rhino numbers increase from 600 in 1975 to more than 2,500, and Javan rhino numbers in
western Java increase from no more than 25 in 1964 to 60. While these are huge conservation
successes, some rhino species, subspecies and populations are nevertheless almost extinct and
poaching remains an ever-present threat even for relatively secure populations. For this reason,
all rhinos remain priority species for WWF.
iv. Land bought in Spain’s Guadalquivir Delta marshes
Purchased by WWF and the Spanish government, this land became Coto Doñana
National Park – one of the world's first wetland reserves and an important site for migratory
birds.
v. Large-scale tiger conservation
WWF‟s Operation Tiger was the first-ever global campaign to save a species
across its range. One of its first outcomes was the launching of India‟s Project Tiger, where a
six-year national tiger conservation plan and 15 new tiger reserves saw the county‟s tiger
population increase by 30% in just seven years. Since then, Nepal, Bangladesh, Malaysia,
Thailand, Indonesia, Bhutan, Russia and China have also joined in tiger conservation efforts that
continue to this day. However, a large- scale poaching resurgence from the early 1990s to supply
markets for tiger body parts, combined with continued habitat loss outside protected areas, has
left no more than 3,200 tigers alive in the wild. As part of its aim to double the wild tiger
population by 2022, WWF launched the Year of the Tiger campaign in 2010. This culminated
with an historic Tiger Summit in November 2010, where the 13 tiger range states gave crucial

5: http://wwf.panda.org/knowledge_hub/history/50_years_of_achievements/stories/
high-level backing – and various donors and other stakeholders pledged significant funding – to
a Global Tiger Recovery Programme.
vi. Rainforest conservation starts
WWF‟s Tropical Rainforest Campaign was the first-ever conservation campaign
based on an entire biome rather than a single species or individual area of habitat. In addition to
raising money for new rainforest protected areas in Central and West Africa, Southeast Asia and
Latin America, the campaign contributed to widespread recognition of the biodiversity and
ecological values of rainforests and the threats they face. WWF has since played a key role in
efforts to build protected area networks in priority tropical forests and achieve sustainable
management of their resources.
vii. National giant panda conservation plan
As the first conservation organization invited to China, WWF has been involved
in giant panda conservation since 1979 6. At this time, the outlook for the species looked bleak:
just 1,000 individuals survived in isolated populations in a massively reduced and fragmented
range. The conservation management plan developed by WWF and the Chinese Ministry of
Forestry formed the basis of work to establish a connected panda landscape. This is now well
underway, with 62 nature reserves covering 60% of current and potential habitat linked by
ecological corridors that reunite dozens of panda populations. Overall, the Chinese government
has committed to protect 3 million ha of panda forest in total – an area the size of Belgium – by
2015. WWF has also supported a number of community development projects to encourage
sustainable forest use and management amongst the people living in panda habitat. As a result of
these and other efforts the giant panda population has increased to an estimated 1,600. WWF has
been similarly involved in creating connected networks of protected areas in many other
countries.
viii. Global efforts to curb carbon emissions begin
WWF helped design, and played a pivotal role in the ratification and entry into force
of, the Kyoto Protocol, the world‟s first international agreement to limit carbon emissions in
industrialized countries. The organization has also secured significant private sector
commitments to reduce carbon emissions. One of the first was cement-maker Lafarge, which in
2001 pledged to reduce its absolute gross CO2 emissions in industrialized countries to 10%
below 1990 levels by 2010 7, as well as to reduce worldwide net emissions per tonne of cement to
20% below 1990 levels. In addition to promoting energy efficiency and renewable energy
sources, WWF is now working for an effective successor to the Protocol once its first period
ends in 2012. The organization is also heavily involved in efforts to prevent greenhouse gas
emissions from deforestation, which is currently responsible for 15% of all emissions..
ix. Large-scale initiative to save the Amazon
With the world‟s largest tropical forest facing massive deforestation threats, WWF
worked with the government of Brazil and other partners to launch a 10-year initiative to
preserve 12%, or 60 million ha, of the Brazilian Amazon. The world‟s largest in situ
conservation effort, ARPA (Amazon Region Protected Area) has already created more than 30
million ha of protected areas, improved management in 62 existing protected areas, and
established a US$29 million conservation fund. This and similar efforts in other Amazon

6
https://c402277.ssl.cf1.rackcdn.com/publications/992/files/original/WWF_Giant_Panda_climate_assessment_web.p
df?1488211328
7
Millennium Challenge Goal 7: Ensure Environmental Sustainability.” United Nations.
http://www.un.org/millenniumgoals/environ.shtml 2
countries, including extensive work prior to 2002, mean that over 80% of the Amazon‟s original
forest is still largely intact. However, continued and increasing threats – particularly
unsustainable cattle ranching and agricultural expansion – led WWF to launch Living Amazon
Initiative in 2007. Carried out in partnership with a wide variety of stakeholders, this 10- year
initiative aims to conserve the entire Amazon Basin through a combination of good governance,
clear land tenure, sustainable commodity production, forest-friendly infrastructure development,
and biodiversity conservation.
NOTE: There are too many success of WWF it is not possible to mention all of them here because of
limitation of report the above are some of their main achievements.
B. Failure8
a) Orang-utan
Orang-utans (Pongo pygmaeus) declined by more than 90% during the 20th century. As
few as 40,000 are thought to remain on the islands of Borneo and Sumatra. About 1000 are
currently killed each year in order to kidnap their young, which poachers sell into the pet trade9.
Loss of habitat is also a big problem. “I expect we may lose them in the wild within the next 10
years,” says Robinson at the WCS.
b) Worldwide amphibian declines
Frogs and their amphibian kin are dying in droves and no one really understands why.
The first global amphibian survey in 2004 revealed that almost one-third of the 5743 known
amphibian species are under threat worldwide, compared with just under one-quarter of
mammals and almost one-eighth of birds.
c) Northern white rhino
The northern white rhino (Ceratotherium simum cottoni) was once common – and as
many as 2250 still remained across five African countries in the 1960s. However the intense
pressure of poaching had reduced the sub-species to just 10 animals by February 2005, making it
the most endangered large mammal on the planet.
d) Saiga antelope
In 1993 more than a million saiga antelope (Saiga tatarica) crowded the steppes of
central Asia. However, by 2004 just 30,000 remained, many of them female. The species had
fallen prey to relentless poaching. This 97% decline is one of the most dramatic population
crashes of a large mammal ever seen.

6: Future Importance
Our planet is currently facing lot of environmental concerns. The environmental
problems like global warming, acid rain, air pollution, urban sprawl, waste disposal, ozone layer
depletion, water pollution, climate change and many more affect every human, animal and nation
on this planet 10. Over the last few decades, the exploitation of our planet and degradation of our
environment have gone up at an alarming rate. As our actions have been not in favor of
protecting this planet, we have seen natural disasters striking us more often in the form of flash
floods, tsunamis and cyclones.
WFF play an important role in educating people and also initiate different project to protect the
degradation of the nature. They have also started around 1300 projects in 100 countries to

8
Failure of WWF “www.newscientist.com/article/dn9963-top-10-conservation-successes-and-failures/”
9
wwf.panda.org/knowledge_hub/endangered_species/great_apes/orangutans/
10
Global warming problems “www.omicsonline.org/scientific-reports/2157-7617-SR-632.pdf”
conserve the nature and build the future in which human live in harmony with nature. The
following are the important issue which should be addressed on time otherwise it will be very
difficult for human being to live on earth. WFF is the one of the world organization which tries
to solve these problems and try to secure the future of humans being.
Air Pollution, Water Pollution, Soil and Land Pollution, Climate Change, Global Warming
Deforestation, Increased Carbon emission, Effect on Marine Life, Public Health Issues
Overpopulation, Loss of Biodiversity, Household and Industrial Waste, Ozone Layer
Depletion Natural Disasters ,Nuclear Issues, Loss of Endangered Species, Acid Rain,
Agricultural Pollution Light and Noise Pollution, Medical Waste
Pakistan is almost facing these entire problem there is need of proper legislation about
environment to address these problem. Environmental changes face by our country in form of
2010 flood and Karachi heat waves. The water scarcity is also a big problem of our country we
should built dams to overcome water scarcity. WFF Pakistan has played an important role to
resolve the above issues the brief detail of WFF Pakistan is given below.

7: WWF Pakistan
Pakistan contains a diverse topography of geographical features and is home to
incredibly diverse flora and fauna. Over the last century, lack of understanding and awareness
has led to human practices that have exploited the country's natural resources without
replenishing them. A growing population and increasing infrastructure needs have also led to the
decimation of animal habitats and forests, and resulted in loss and endangerment of animal and
plant species only found in Pakistan.
With an urgent need for an organization to meet and counter these growing
conservation and environment issues, WWF-Pakistan was formed in 1970 11.
For its first fifteen years, WWF-Pakistan was a small organization which relied on
individuals for financial support and honorary scientific input. It was in the late 1980s that the
first formal project for environmental education was started. Since then, the programmes of
WWF-Pakistan have expanded rapidly to increase its conservation efforts. WWF-Pakistan works
around 20 offices with a team of close to 250 dedicated staff members. With its head office in
Lahore, it has regional offices in Karachi, Islamabad, Peshawar, Gilgit, Muzaffarabad and
Quetta, and project offices wherever there is need and the potential to make a difference.

WWF-Pakistan is a proud member of the WWF International Network, one of the world's largest
and most experienced independent conservation organizations.

8: Social Political and Economic Role of WWF

1: Social Role
WWF's social policies guide the integration of social dimensions in its conservation work as
well as in the institutional structure of the global network. Here are some of its social
achievements.
i) Indigenous people
WWF's Statement of Principles on Indigenous Peoples and Conservation was drafted
in 1996 and updated in 2008 12. It reflects their dedication to respecting indigenous and

11
“www.wwfpak.org/aboutwwf/”
12
Social polices of WFF “d2ouvy59p0dg6k.cloudfront.net/downloads/wwf_social_principles_and_policies.pdf”
traditional peoples' human and development rights and recognizes the importance of conserving
their cultures. WWF‟s mission is to create a world where people live in harmony with nature. For
many indigenous people and local communities land, sea, forest and river have provided for
them for countless generations – and they‟ve looked after these in return. In 1996, WWF became
the first international conservation organization to adopt a formal policy recognizing the rights of
indigenous peoples.

ii) Human rights and conservation

WWF is a founding member of the Conservation and Human Rights Initiative and signed
the Conservation and Human Rights Framework in 2009. WWF works to improve conservation
efforts by promoting the integration of human rights in conservation policy and practice. It does
so, in part, by working within the Conservation Initiative on Human Rights (CIHR), a group of
international conservation non-governmental organizations. CIHR members aim to promote
positive links between conservation and rights of people to secure their livelihoods, enjoy
healthy productive environments and live with dignity. WWF believes that by working
collectively and sharing information it can better advance its work in this field. Other partners in
this initiative are Birdlife International, Conservation International, Fauna & Flora International,
IUCN, The Nature Conservancy, Wetlands International and the Wildlife Conservation Society.
iii) Poverty and conservation
WWF‟s committed to embrace a pro-poor approach to conservation to strive to find
equitable solutions for people and the environment. WWF‟s mission is to stop the degradation of
the planet‟s natural environment and build a future in which people live in harmony with nature.
Many people who suffer from poverty are heavily dependent on natural resources and
particularly vulnerable to environmental change. Engaging with resource-dependent
communities in its programme planning, implementation and monitoring with the aim of
identifying common interests, implementing collaboratively agreed activities, and producing
outcomes that benefit both people and the environment.
iv) WWF complaints resolution process
The World Wide Fund for Nature (WWF) has established a mechanism to receive and
respond to concerns raised by stakeholders who may be affected by WWF- supported
conservation activities as a key means to strengthen implementation of WWF‟s Social Policies
and Safeguards. Addressing complaints in a timely and effective way helps resolve conflicts,
improves mutual understanding, strengthens accountability and provides a foundation for
increased collaboration.
2: Political Role
World Wildlife Fund does not endorse or renounce political candidates. It is considered as
a member of Big Green and is also a member of Natural Resources Council of America. It gets
its 55% of funding from individuals and bequests, 19% from government sources i.e. WORLD
BANK, USAID and 8% from corporations. Some of political contribution of WFF as follows
(i)Tackling the illegal wildlife trade in UK
Rampant poaching is causing a crisis for many of the world‟s most endangered species.
On average an African elephant is killed by poachers every 25 minutes. To address this problem
urgently, WWF suggests that the next UK government must:
  Support the planned 2018 London Conference on illegal wildlife trade. The conference
must gain commitments from countries that are the sources and consumers of illegal
wildlife products, as well as transit countries, that they‟ll address the problems.
 Support a ban on the UK‟s domestic ivory trade.
 Confirm funding for the UK‟s National Wildlife Crime Unit to the end of this
Parliament, so it can fight illegal wildlife trade.
(ii)Worldwide climatic measures
Its current efforts are focused on
 The creation of green corridors to connect the isolated fragments of habitat and mitigate
the impact of roads;
 Boosting management capacity in both nature reserves and forest farms;
 Supporting sustainable development opportunities for local communities which balance
socio-economic benefits with conservation;
 The promotion of sustainable tourism to minimize the impact on the panda‟s natural
habitat.
 WWF is also fighting globally for greenhouse gas emissions reductions to stop global
temperatures rising. It is promoting a move to 100 per cent renewables by mid-century in
combination with enhanced energy efficiency and by calling for a full stop to
unsustainable land use and deforestation.

3: Economic Role
(i) Freeze the Footprint of Food
By 2050, the world‟s population will reach 9 billion and the demand for food will
be double. So how do we produce more food for more people without expanding the land and
water already in use? WWF suggests that we must freeze the footprint of food. WWF is working
to secure a living planet that will sustain a more affluent population. From refining production
and distribution to combating waste and environmental impacts, it wants to improve how the
world grows, and consumes food.
For this purpose WWF has identified 5 steps i.e

a) Elimination of waste in food chain

b) Using technology to advance plant breeding
c) Use less to produce more
d) Rehabilitate degraded land
e) Balancing disparity between under and over consumption
(ii) Water securing program
All life needs water. It is the world‟s most precious resource, fuelling everything
from the food we eat to the cotton we wear to the energy we depend upon every day. Yet despite
the massive role water plays for people and nature, it is a surprisingly finite resource. Less than
1% of the world's water is fresh and accessible. WWF works with governments, businesses,
international financial institutions and communities to ensure healthy freshwater systems exist to
conserve wildlife and provide a sustainable future for all.
For instance, in Pakistan PAKISTAN WETLANDS PROJECT (PWP) is developed by
WWF-Pakistan, coordinated by UNDP in 2005. The project promoted the sustainable
conservation of naturally occurring freshwater and marine wetlands. WWF‟s program basin
assessment scenario intervention tool (BASIT)13 in Pakistan can be taken as a good example

(iii)
THE UN SDG
Finance is a critical cog of our economic system. WWF aims to change the way
investments are made, bringing them into line with EU commitments like the UN 2030
Sustainable Development Agenda (The Sustainable Development Goals (or SDG's) are a
collection of 17 global goals such as no poverty, zero hunger, good health and well-being,
quality education etc, set by the United Nations General Assembly in 2015 for the year 2030)
Such a shift includes both mobilising financial support for sustainable economic activities and
discouraging or banning support for harmful ones. As a part of Sustainable Energy Investment
Metrics Project, WWF is raising awareness among investors about climate risks and
opportunities. Good example of this is GREECE 14.

9: Political Economic Benefits

WWF‟s Earth Hour is the biggest movement to protect our planet. Hundreds of
millions of people around the planet take part in WWF‟s Earth Hour every year. Last year
around 9 million took part in the UK alone. WWF works to secure a living planet that will
sustain a more affluent population. From refining production and distribution to combating waste
and environmental impacts, we want to improve how the world grows, transports and consumes
this precious fuel. It works for freshwater, food security, forest and agriculture, blue economy:
all such lead to political-economic benefits.
Undoubtedly, the organization works for three main areas: climate change, protecting the UK
environment, and ending the illegal wildlife trade.
1) Climate change:
The organization takes efforts in addressing the threat of climate change,
protecting nature so we can all enjoy its benefits.
2) Protecting the UK environment:
The organization works for protecting UK environment through maintaining Completing
a network of protected areas by 2020 that will ensure UK seas are healthy, productive and
diverse.
3) Ending illegal wildlife trade:
It also negates illegal wildlife trade. This formulated National Wildlife Crime Unit to
end the illegal wildlife trade. They ban all illegal outlets.
All these factors lead to political-economic benefits in the world

13
www.wwfpak.org/wwf-projects/BASIT.php
14
“awsassets.panda.org/downloads/debt_relief_for_a_living_economy_in_greece_final.pdf”
10: ORGANIZATIONAL ANALYSIS

WORLD WIDE FUND FOR NATURE (WWF) CONTROVERSIES

i) ARD Documentary
The German public television ARD broadcast a documentary „The Silence of
Panda‟ in June 2011 which exposed WWF‟s close ties with corporations, including Monsanto
and the multinational Wilmar Group. Huismann documents that the WWF is clearly helping
dubious companies obtain sustainability certification in exchange for donations. WWF‟s Tiger
Program had been unsuccessful, one million aboriginal inhabitants are to be displaced, allegedly
for the protection of tigers. By encouraging high-impact eco-tourism, the program alleges that
WWF contributes to the destruction of forest and species it claims to protect. WWF is not active
at the tiger reserve given as the example, but it is active elsewhere. WWF certified a palm oil
plantation operated by Wilmar International, a Singaporean company, on the Indonesian island
of Borneo, even though the establishment of the plantation led to the destruction of over 14,000
hectares of rainforest 15. According to Huismann WWF sits down with the major players in the
food industry at a “Round table for Sustainable Palm Oil” (RSPO). Other NGO‟s such as Friends
of the Earth or Greenpeace, are distancing themselves, have left this round, or were never part of
it.
ii) Corporate Partnerships
In 2012, German investigative journalist Wilfried Huissmann published a book
called "The Silence of the Pandas". It became a bestseller in Germany, but was banned from
Britain until 2014, when it was released under the title of "Pandaleaks", after a series of
injunctions and court orders. The book criticizes WWF for its supposed involvement with
corporations that are responsible for large-scale destruction of the environment. WWF has been
accused of „selling its soul‟ to corporations. Global corporations such as Coca-Cola, Shell,
Monsanto, HSBC, Cargill, BP, Alcoa and Marine harvest have all benefited from the group‟s
green image only to carry on their business as usual. WWF received €56 million (US$80 million)
from corporations in 2010 (an 8% increase in support from corporations compared to 2009),
accounting for 11% of total revenue for the year. It also gives details into the existence of secret
elite club 1,001 of the richest people 16 in the world, whose names are not revealed. I hate
conspiracy theories, but I‟m convinced that this club and its members have an unhealthy
influence on WWF's policy making.
iii) Human Rights Abuses
In 2016, a report by Survival International claimed that WWF-funded paramilitaries
are not only committing abuses against the indigenous Baka and Bayaka in the Congo Basin who
"face harassment and beatings, torture and death", but are also corrupt and aid in the destruction
of conserved areas. The report accused the WWF and its guards of partnering with several
logging companies who carried out deforestation, while the rangers ignored wildlife trafficking
networks.

15
www.gmwatch.org/en/latest-listing/1-news-items/13305-shock-documentary-wwf-and-industry-the-pact-with-the-
panda
16
www.google.com/amp/s/amp.theguardian.com/environment/2014/oct/04/wwf-international-selling-its-soul-
corporations
 In 2019, an investigation by BuzzFeed News alleged that paramilitary groups funded
by the organisation are engaged in serious human rights abuses against villagers, and the
organisation has covered up the incidents and acted to protect the perpetrators from law
enforcement. These armed groups were claimed to torture, sexually assault, and execute villagers
based on false accusations. In one instance found by BuzzFeed News investigators, an 11-year-
old boy was allegedly tortured by WWF-funded rangers in front of his parents; the WWF
ignored all complaints against the rangers. In another incident, a ranger attempted to rape a
Tharu woman and, when she resisted, attacked her with bamboo stick until she lost
consciousness. While the ranger was arrested, the woman was pressured not to press charges,
resulting in the ranger going free In 2010, WWF-sponsored rangers reportedly killed a 12-year-
old girl who was collecting tree bark in Bardiya National Park17. Park and WWF officials
allegedly obstructed investigations in these cases, by "falsifying and destroying evidence, falsely
claiming the victims were poachers, and pressuring the families of the victims to withdraw
criminal complaints".
In the Central African Republic, WWF officials were reportedly involved in an arms
deal, where the organization paid for 15 AK assault rifles and ammunition; but part of the money
went unaccounted and apparently defrauded by the CAR army representatives selling the
weapons.
The Kathmandu Post, which cooperated with BuzzFeed News on the investigations in
Nepal, claimed there was intense lobbying and political pressure to release WWF-funded rangers
arrested for murder. They interviewed activists who claimed they were promised donations for
pressuring victims of abuse to drop charges against the rangers. When the local Tharu
community protested, WWF officials carried out a counter-protest in favour of the accused and
used park elephants to block Prithvi Highway.
Another investigation by Rainforest Foundation UK revealed that they found evidence
of widespread physical and sexual assault by „eco-guards‟ employed by the Salonga National
Park in the Democratic Republic of Congo funded by the WWF. These include two cases of
gang rape, two extra-judicial killings, and multiple accounts of torture and other forms of
mistreatment committed by park guards.
iv) Hunting
The President of Honor of WWF in Spain used to be King Juan Carlos I, who has
been a known hunting enthusiast. In 1962, when he was 24, he was invited by the German Baron
Werner von Alvensleben to a hunt in Mozambique. Since then, the Spanish King has taken part
in hunting forays in Africa and Eastern Europe. In October 2004, he was a member of a hunt in
Romania that killed a wolf and nine brown bears, including one that was pregnant, according to
the Romanian newspaper Romania Libera. He was also accused by a Russian official of killing a
bear called Mitrofan, supposedly after giving vodka to the animal, in an episode that sparked
controversy in Spain, although the claim was never proven. In the same year, according to The
Guardian, the Polish government allowed him to kill a European bison in Białowieża Forest,
even though it was an endangered species.
Further controversy arose in April 2012 when the Spanish King's participation in an
elephant hunt in Botswana was discovered only after he returned to Spain on an emergency flight
after tripping over a step and fracturing his hip. Many Spanish environmental groups and leftist
parties criticized the monarch's hobby, and the WWF stripped him of the honorary position in

17
www.google.com/amp/s/www.buzzfeednews.com/amphtml/tomwarren/wwf-world-wide-fund-nature-parks-
torture-death
July 2012, in an extraordinary assembly by 94% of the votes of the members. Prince Charles, the
UK head of the WWF, has stated that he enjoys hunting. However, WWF has denied the
allegations made against it. World Wide Fund For Nature (WWF), the most powerful nature
conservation organization in the world has one of the most credible images in the world. For
more than 50 years it has stood for climate protection, sustainability, and the maintenance of the
earth‟s biological diversity. But reality, at least in part, looks in fact quite different. According to
research and reports WWF with its annual donations of around 500 million euro, its 4,000
employees, and affiliates in more than 100 countries, has become entwined in industry interest.
Now, the question raises whether the work of the organization can be reconciled with the slogan
“For a living Planet”.