Assessment Task 1

(Plan Report Submission

details)
BSBWRT401 Write complex documents

BSB42415 Certificate IV in Marketing and

Communication
15055 Pornnipa PORTAMA

operational structure
01 - Administrator:

Admin Department is the head of Moortown Sports & Leisure Centre and responsible for Transport,
.General discipline and finance depart. Of centre.

02 – Management:

Management is responsible to manage and organise all the events which are held in centre, it’s also
manage security of club.

03 – Organiser:

Event Organiser is responsible to held there event under the instructions of management department.

04 – Security:

Security of centre and members is most important so the security department always alert and ready
for any emergency assistance.

05 – Club Owner’s:

There are more than 10 clubs every club have their owner which is responsible for club operational
system.

Communication
Moortown Sports & Leisure Centre has a strong communication system but still some
problems occur in peak times, Central message book is only the source of communication in the
centre which cause of double booking and missed booking. All the clubs should update their data in
online system and connect via the entire centre with online system. It’s better and easy way of
communication.

Marketing & Promotion of a centre

It’s very necessary to promote Moortown centre to give aware all the people of city. This
centre is unique and most favourite place for all ages but unfortunately so many people are unknown
from this club. The management of Moortown Centre always give ads in local newspaper and flyers
to promote this centre. Sometimes there is an advertising segmenton 3MU community radio but
mostly the new clients are attracted by word of mouth, notice board, reception desk and instructors.

Problems which are needed to be solved

Like other centre of city Moortown Centre also have some problems which are really need to be
solved. The most important problem is that all bookings e.g. crèche, rooms for hire and courts are
done by hand in separate records books in various areas, then put together into one book where the
cash is paid weekly its caused a lot of double bookings andmissed bookings. The meeting of
management and staff not done on regular basis this is also caused of miss-management and problems
incentre. There are no booking for BBQ Lawn Area.
 Seven clubs of centre have long standing agreements which use 80% of time and space. 6
rooms for therapy treatments 35% centre hired for this on peak time for that. Five news clubs want
time for training for better performance. The budget of staff is over than 21% which is more than
enough becauseroom are hired on casual basis and centre received only 15% of allmonies.

Recommendations
After getting survey and writing this report I understand the condition of centre and problems
of this centre. I recommend some points which are hopefully in favour of Moortown Centre and help
to make it best of all.

- Moortown sports and leisure centre need to cancel all contracts and leases which are done in
past and make new contracts for all clubs according to the present condition of this centre.
- Moortown centre need to make online computerised data record which really help full to stop
double booking missed booking
- Centre has to set up a communication system better with the wireless network
- No any procedure and booking dome with hand to hand. Must be recorded in online computer
data
- Centre have to start training for all club
- The budget of staff must be limited to 15%

Centre need more advertising to promote its clubs. Have to start some advertising camping for
it This is some points which make Moortown Centre more attractive and best for all. I hope that
management and administrator department appreciate my work and take some serious decision for
make Moortown Centre better.

Proceduce
1. PAMS analysis

Purpose
 The purpose of this plan document to convey the research finding on Moortown Sport and
leisure center and brainstorm all document to do the report on

- operational structure
- marketing and communication
- the recommendation to manage on business for Moortown sport and leisure center

Audience

The target audience is all stakeholder and relevant person who work on Moortown Sport and
Leisure center.

The language will use the formal language which need to clear on every detail this is because
this report will be effect on improvement on the business operation in the future

Message

The message is the information it want to convey to the audience. Information should be
organised and coherent.

The message need to be clear and easy to read and understand because it has been clearly laid
out and the message is delivered, there is more chance that the desired action will be taken. Therefore,
your task in designing and developing a document is to convey the communication to the reader as
effectively as possible so that actions are taken

Style

It need to have form of report with using the complex gramma and it need to easy to
understand. It the report we would use the chart to explain the organize structure. We also use the
report form which using

- Times News Roman type ( 14 for heading, 12 for body)

- Bullet point
- Graph

2. Brainstorm Activities

All of the detail from the survey, it need to brainstorm to put in the topic in the report. All I
have to do is to writing the topic which are use in the report such as company structure. Then finding
the information which get from the survey. Then set all detail in each topic. Next is to evaluate which
survey need to put in each topic , each feedback need to put in graph

3.Mind mapping

from the table below I would set the mind mapping in the group like the following diagram

All Ideas are grouped to be clear what topic will be reported as the table below:
● centre can’t fit any new clubs Recommendation

Restructure of space

● peak times are 12–2 pm, 4–8 pm Mon– Utilisation of the centre
Fri; 8 am–2 pm Sat
● 2% of Moortown residents use centre
●

● cafe is staffed by casuals, limited to Retail

opening times and service
● opening hours 6 am–10pm
● outside peak times,centre operates at
22% capacity
● there is a drinks fridge at reception
● sports clothing, health supplements,
massage oils, etc., are also sold at reception
= big demand causing space and crowding
problems
● six rooms for therapy treatments = Therapies
hired 35%, available only at peak times
● rooms are hired on casual basis and
centre receives 15% of all monies
● no contracts, no leases
● cash is paid weekly

● 65% of community are unaware of any Marketing

programs, 30% are aware of two or fewer
programs, 5% are aware of more than two
programs
● ads in local newspaper, flyers, etc.
● sometimes there is an advertising
segment on 3MU community radio
● mostly new clients are attracted by
word-of-mouth, find out about programs
through notice board, reception desk or
from instructors
● seven clubs have long-standing Operational Structure
agreements – verbal and use 80% of time
and space Sport Clubs
● pool and basketball court are most
popular
● 13 clubs use the centre:
○ Moortown Basketball Club
○ Moortown Soccer Club
○ Moortown Athletics
○ Moortown Handball Club
○ Moortown Volleyball (new)
○ Lake Moortown Rowers
○ Moortown Cricket Club
○ Central Cycling
○ The Moortown Climbers
○ Maulers Basketball Club
○ MSLC Squash club
○ Moortown Bowlers
○ MSLC table tennis team.
● five new clubs want training times

● no booking procedure for BBQ/lawn Social groups

area; members protest about private
bookings because of limited space
● can fit 150 for catering
 ● five full-time staff
Communication
● 27 casuals –MoortownUni students
who do lots of different roles, e.g. bar/café, 3.1 Staff management
lifeguard, holiday program leaders, umpire,
reception, etc.
● no handover procedure, no intranet
● communication is via central message
book
● no regular staff meetings
● staffing budget is 21% over

● all bookings – crèche, rooms for hire,

Communication
courts, etc., are done by hand in separate
record books in the various areas, then put Booking procedures
together into one book at main desk
● double bookings and missed bookings
happen a lot.

4.Outline

Refer to the specification, it need to set the report for the following of

- Introduce : review all the detail of business and survey feedback

- Company structure: it need to show the structure of the business

- Marketing and communication

- Recommendation and

- Conclusion

3 Prepare to discuss your planning documents and the planning process on the discuss process it need
to do the meeting discuss with the manager about all the outline of the PAMS analyst above

The meeting will be held on August 2017

Avenue is the meeting room level 3

Moortown Sport and leisure center

Resource use: Power point and hard copy

: Laptop, projector

: Pen, desk, chair

4 Meet with the manager of the Moortown Sports and Leisure Centre to discuss your planning
process. In your meeting, carry out the following.

a. Present the documentation you have produced.

Using power point Microsoft for presenting

b. Describe your planning process by answering the following questions.

i. Look at your PAMS analysis. What is the purpose of the

writing task and how will you achieve this?
The purpose of this plan document to convey the research finding on
Moortown Sport and leisure center and brainstorm all document to do the report on
● operational structure
● marketing and communication
● the recommendation to manage on business for Moortown sport and
leisure center
ii. What is the most appropriate document format for this task
and why is it appropriate to the task?
The appropriate document is the powerpoint Microsoft and the Hard copy
because powerpoint Microsoft can put the important point which may ensure that
the CEO manager will demonstrate on. About the Paper it can put more detail on
each point to explain more plan
iii. What means of communication or communication tools
(pens, paper, PowerPoint, Word) will you use and why?
powerpoint Microsoft can put the important point which may ensure that the CEO
manager will demonstrate on.
Paper it can put more detail on each point to explain more plan
iv. Explain how your plan/outline shows an overview of the
structure and contents of the report.
powerpoint Microsoft I would show all structure in the bullet point, the chart ( For
organization chart) and the table if it has statistic
Report
It start with the content tell only the main point of the presentation
Inside report it need to write down follow the content plus the information on each
topic
Also has the conclusion and recommendation for the plan
v. What are your main points and main arguments? Explain
how your plan/outline captures these.

● Introduce : review all the detail of business and survey feedback

● Company structure: it need to show the structure of the business
● Marketing and communication
● Recommendation and Conclusion