FARMVEL INTEGRATED FARM

(LIVESTOCK PRODUCTION OF LAYERING CASE STUDY)

A CASE STUDY
PRESENTED TO THE FACULTY OF THE
DEPARTMENT OF BUSINESS AND MANAGEMENT
COLLEGE OF MANAGEMENT AND ECONOMICS
VISAYAS STATE UNIVERSITY
VISCA, BAYBAY CITY, LEYTE

IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS FOR THE DEGREE OF
BACHELOR OF SCIENCE IN AGRIBUSINESS

JERCEL C. TURTUR
AUGUST 2019
 INTRODUCTION

Nature and Background of the Study

Layer is the shortened term for laying hens or for female chicken that

are raised and housed specifically for their egg laying abilities although most

farm fresh eggs come from large-scale poultry farms. Eggs are always in

demand both from direct consumers and businesses that use eggs for their

products. Fresh table eggs of chicken, are one of the most important sources

of protein to the human body, and are considered as a source of cheap

animal protein. Egg framing is the most progressive and profitable enterprise

that plays a major role in our economy today. Eggs are used as foods and

ingredient for other baked goods. The Philippine sector (chicken egg) has

played a minor role in the poultry industry. It is not proverbial like the broiler

sector.

Farmvel Integrated Farm is located in R.M Tan, Ormoc City. The

farm which started with only few calamansi fruit trees is now an integrated and

diversified farm, owned by Ms. Ehla Rele. Ms Rele was awarded by Visayas

State University as the outstanding farmer of the year last April 2019 during

the VSU Anniversary. The farm also offers a wide variety of fruits and

vegetables, to layers and sows.

The Farmvel Integrated Farm is the chosen farm to where the author

can apply the different management practices and managerial skills learned in

school that will be needed in the daily activities of the farm. The author

believes that the actual participation in the farm will help to gain knowledge
and skills on the actual operations in the agribusiness firm and would also

help in learning proper work ethics.

Objective of the Study

Generally, the study will aim to observe and assess the overall

operations and management practices of FARMVEL INTEGRATED FARM.

Specifically, the study aims to:

1. Performed management related activities in an agribusiness

firm;

2. Identify and assess the problem and or opportunities pertaining

to their activities and practice;

3. Generate the best solution to the problem and or strategies to

take advantage of opportunities

Significance of the Study

The case study will be conducted in order to gain more practical

knowledge on how real business work and to integrate the theories and

principles learned through actual participation of the farm’s day to day

operations. The author will be able to identify problems of the farm and

recommend feasible solutions that would help solve the identified problems.

Scope and Limitations of the Study

The case study will focus primarily on the production aspects of the

livestock production layer produced by Framvel Integrated Farm, located at

Barangay R.M Tan Ormoc City, Leyte during the period of August 10,2019 to

March 2019 with a maximum of three hundred hours (300 hrs.).

 METHODOLOGY

Data to be Gathered

The 300 hours’ study will be conducted at the Farmvel Integrated Farm

in Brgy. R.M. Tan Ormoc City, Leyte from August 2019 to September 2019.

This will gather both primary and secondary data needed to analyze the

production practices of the business.

The primary data will be gathered through actual participation of the

farms daily activities and personal interview of the key personnel of the farm.

The secondary data will be obtained from the farms permanent records and

file with the consent of the authorized person. Other related information will be

gathered from the library of the Visayas State University, internet, and other

books related of the study.

Data Presentation Analysis

A case analysis will be used to identify and analyze the existing

problem in the farm. The financial data of the farm will be analyzed through

vertical analysis to assess the farm’s financial performance. The SWOT

analysis will be used to analyze the internal and external environment of the

farm. All the data will be presented through tables, charts, graphs, and

diagrams.
 ON-THE-JOB TRAINING SCHEDULE
Table 1. Schedule of the Activities (300 hours)

Week Areas and Activities

1st and 2nd week Organization and Management

 Orientation
 Participate in the different
farm activities
 Gather data about the
organization structure,
profile of employees,
management policies and
practices.

3rd and 4th week Production

 Observe the farm operation.
 Familiarize the flow/process
of production.
 Actual participation on the
production activities.
 Personal interview with the
key personnel of the farm

5th and 6th week Marketing

 Observation on the farm’s
marketing activities.
 Gather the data of the farm’s
marketing activities.
 Actual participation in
marketing activities

7th and 8th week

Financing
 Observation on farm
financial activities
 Participate and know the
financial status and
performance of the farm.
 Gather the relevant financial
reports of the farm
Data Analysis and Presentation

The marketing, personnel and management, production and financial aspects of

the farm will be presented using tables, figures and descriptive analysis.

The SWOT analysis will be used to assess the firm’s internal strength,

weaknesses, external opportunities, and threats of the farm. Case study approach will

be done to identify problem on case production and to gather the best possible solution

to the farm.

Reference

wikipedia. (2014, December 7). Retrieved August 10, 2019, from www.wikipedia.com:
http.//en.wikipedia.org/wiki/SWOT_Analysis
Gapuz. (1997). Poultry Management in the Philippine. Philippine Education Company,
manila. In G. R.B.