Restraunt Industry

Industry Groups( rating on a scale of 10)

Competing Factors Street Food Franchisee Stores 5- star/ High-end Restraunts
Taste 8 6 6
Accessibility 8 7 6
Ambience & Waiting Time 5 8 9
Hygiene 4 8 9
Variety 4 6 8
Price 8 7 4

Street Food Franchisee Stores 5- star/ Hi gh-end Restraunts Niche

Restraunts(Japapnes/Sus hi /Khas
ups( rating on a scale of 10)
Niche Restraunts(Japapnes/Sushi/Khasi) Assumptions in Scores
7 Street joints have loyal/faithful customers sworn to their taste while franchisee store
6 Street corners will be located at closest distance, Franchisees at nearby distances too
7 5-star 's competence lies in its service quality as well as luxurious ambience, street fo
8 Street corners with lesser assets and space tend to coproise a lot on quality while Fra
6 5-star with lot of staff and inventory have various offerings while niche has one varie
5 street food is the cheapest while 5-star restraunts are the costliest of lot, franchisee i

Street Food Franchi see Stores 5- star/ Hi gh-end Restraunts Ni che

Restraunts(Japapnes /Sushi /Khas i )
 1
2
3
eir taste while franchisee stores have averag 4
chisees at nearby distances too though in 5
s luxurious ambience, street food lags beh 6
proise a lot on quality while Franchisee stores swear on their transparency in hygiene, 5-stars with huge wealth and resources with high-en
ings while niche has one variety of cuisine, franchise
the costliest of lot, franchisee is economic 1
2
3
4
 Assumptions in choosing Industry Groups
Taste: People base their preference for a restraunt based on their taste preferences if they have already visited the restraunt or
Accessibility: Generally, more accessible the Restraunt to visitors, more wishful they are to visit it often. If a restraunt lies at a c
Ambience & Waiting Time: Present trends like instagram drive customers to restraunt that provide them with good ambience,
Hygiene: Family and health concious people opt for places that are clean and cautious about hygiene
Variety: People opting to go in groups will cater to varied tastes and ones with variety like Barbecque Nations will attract such c
Price: Economies play a huge role in developing countries like India where people opting to eat out is still a luxury hence, their
res swear on their transparency in hygiene, 5-stars with huge wealth and resources with high-end techniques and gadgets can mainitain pr
Assumptions in choosing competing factors
Street Food: Street food would comprise of all such restraunts who do not have a strong brand presence & famous in their par
Franchisee Stores: These food chains cater to specific type of food: junk, shake or south indian, low on variety but standardised
5-star/High-end Restraunts: attracts lavish customers seeking ambience and style of food preparationa and delivery
Niche restraunts: Restraunts mastering a particular taste/style/cultural preparation come under this category
1
2
3
4