WATER PURIFIER
AIR PURIFIER
JUICEPRESSO
WE BRING WELLNESS
CONTENTS
ABOUT COWAY
1 Coway Life Story
6 Korea No.1 and History
8 R&D and Design
13 Green and CSR
WATER PURIFIER
16 Why a Water Purifier
18 Korea No.1 and Certification
23 Filter System
30 Hi-tech
7:00 AM
Every morning,
my daughter drinks
a glass of clean water.
1:00 PM
After lunch,
my husband has
a breaktime in fresh air.
7:00 PM ABOUT COWAY
My son drinks clean
COWAY IS A COMPANY DEDICATED TO
water after playing
THE WELL-BEING OF PEOPLE, OUR ENVIRONMENT,
basketball.
AND OUR FUTURE. WE DESIGN LIFESTYLE PRODUCTS
THAT GO BEYOND CUSTOMER TRUST AND
AIM TO MAKE PEOPLE HAPPY.
W E THINK OF
10:00 PM
My family sleeps
in a calm and clean environment
with optimum humidity.
PEOPLE ENVIRONMENT FUTURE
NO. 1 IN MARKET SHARE AND BRAND AWARENESS HISTORY
Coway has been the indisputable market leader in Korea and is aggressively Coway has grown into a leader in the home wellness appliance industry, and has built
expanding its businesses into the worldwide market. a solid foundation as a company specializing in water and air purity since 1989.
Coway
11% S 45% 1989 1990 1992 1994 1995 1998 2000 2002 2007 2008 2012 2013 2014
Water Purifier
Started water Started air purifier Started rental Earned the Established the Received the One
36% Etc. purifier business business business International R&D Center Hundred Million-
Testing Lab Dollar Export
Certification by Designated as an Award
KOLAS official International
8% L 8% L Testing Lab by
WQA
Coway Coway
Incheon
Bidet, Water Softener, Juicer
SALES REVENUE Unit: Billion USD BRAND AWARENESS Unit: %
Source: Ipsos AS
(For water purifier)
2.0 79.6%
Pocheon
Recycle & Refurbish
China USA
1.8 Korea
1.7 Thailand
Malaysia
1.6
Headquarters and
R&D Center in Korea
618
557
2.5
Times higher than
competitors
ORGANIZATION
Research Division
Environment control technology
(Air, water quality basics)
Development Division
New product development
(Water, air, bidet)
Coway established its first R&D center in 1993, one year before starting factory production. In
RESEARCHERS
WITH EXPERTISE
December 2006, Coway established a partnership with Seoul National University in Korea to further
develop technology products utilizing both industrial and academic knowledge. Innovation at 46% 14 1 st
243
Coway is focused primarily on delivering improved consumer convenience rather than improved Researchers with Professionals with council member
profits for the company. Our R&D approach is founded on a consumer-centric system that Master's or title of CWS* of NSF* Joint
PhD degree by WQA Committee
exhaustively identifies and discovers consumer needs to inspire product development.
researchers for
Our R&D center is equipped with 182 advanced devices and high-tech research facilities. We are
water and air
also certified by the WQA (Water Quality Association, USA) as a Recognized Testing Laboratory *CWS: Certified Water Specialist *NSF: National Sanitation Foundation
and are running efficiency and safety tests.
704 We will always provide best-in-class products and services to our customers, and to expand in the
world market by making continuous investments in our research and development capabilities. CERTIFICATION Water quality and electrical safety
intellectual properties
on 528 patents and
176 utility models
Water Quality Korea UL ETL NEMKO IEC TÜV
Association Laboratory Witness Test Water Testing by Water Official RoHS
Recognized Accreditation Data Program Management Manufacturer Management Testing Institue
Testing Scheme Programme Technologies
Laboratory International
Testing
Laboratory
DESIGN
PRODUCTS WITH BEST-IN-CLASS DESIGN QUALITY
ORGANIZATION
The Coway Design Lab is an in-house creative department in Seoul, Korea responsible for the Home Appliance Design Team
design of all products and concepts for Coway and its partners. Our teams’ diverse experiences •S
trategy & Planning Total management & operation /
Design line-up & road map / Trend sector research
allow us to work seamlessly with our global manufacturing partners to satisfy their own
74
DESIGN
LAB
DESIGN Brand Experience Design Team
THE BASIC
products winning • I ncubating Advanced design proposal & new business
global design awards item development / CMF development / Color direction /
Advanced research & development
•U
X design UX design research & development / Design
grade & quality management / UI design / Customer
analysis / Life style research
•B
rand Identity Company-wide brand visual identity
Design Core Value management / BI guide & management / BX media
development / Service design
THOUGHTFUL DETAILS DESIGN FOR USE
Honest design with warm and true heart Functional design for convenience of users
DESIGN Coway aims for design innovation by collaborating with prominent foreign design companies.
COLLABORATION
HARMONY WITH LIFE BETTER EXPERIENCE
Balanced design with our life and Better experience by combination of
environment technology
75% 50%
of plastics has been taken back and recycled of GHG emissions will be reduced by 2020 in
as of 2013 comparison with 2010
0.357
5.817 0.17
5.644
5.455
5.365
CSR
TO BE A GOOD NEIGHBOR
At Coway we are intent on improving more than the quality our products – we also seek to
improve lives so that the next generations can enjoy a healthier future. We encourage a culture of
proactive involvement in social contribution at the corporate level and are extending opportunities
for customer involvement. Coway has been digging 100 pump-type wells every year to solve
the problem of poor water quality in Cambodia since 2006 and also running "Rent For Help,"
a service business to build schools for students in Africa, in cooperation with Good Neighbors.
1,000
wells provided by a project
to solve the water problem
in Cambodia by 2015
11,043
contributors to
"Rent For Help"
as of February, 2014
When
3.7liters 2.7liters
you are Normally, two liters of water per day are lost
11% L
79.6
8% S
Coway Separable ice tank
structure for easy
cleaning
45% x 5.3
Water Purifier
15
Filters 100%
1.3 0.8 0.4 developed and
36% Etc.
produced in Korea
Coway C C-1 K D
with recognized 100%
Unit: % Unit: %
filter certifications Made in Korea
(C, C-1, M, etc.) Source: Gallop Korea 2014 Source: Ipsos AS
No. 1
1) Korea Brand Power Index FR O M R ESEAR C H TO R EALI ABI LI TY TEST
WORL D CL A SS PRODU CT
Chosen “World Class Product” by Korean
Ministry of Knowledge Economy
Global water Filtration system Product and filter Quality testing Product delivery
quality research development manufacture
ALL PRODUCTS WITH WQA GOLD SEAL COWAY'S WATER PURIFIER QUALITY HAS BEEN PROVEN RELIABLE OVER SEVERAL MILLION TESTINGS
What is the WQA (Water Quality Association) Gold Seal?
WQA, an American-based global certification institute for the
water treatment industry, offers the Gold Seal mark to products and 1,000,000 182,500 100,000 100,000 61,320
components which satisfy the highest standards for water purifier times times times times hours
performance and safety.
VS Durability tests of
microswitch
Durability tests for cork
leaking and
Durability tests
of filters
Durability tests for tact
switch repeating
Accelerated-life test of
cooling fan motors
breaking action
What are the requirements to receive the WQA Gold Seal mark?
Coway is the only company in the world to receive the Gold Seal mark on every product
Cork leakage and damage Filter leakage and damage Leakage durability test by Component reliability lab Product reliability lab
after passing WQA's highest testing standards.
durability test durability test tubing / fitting for high-
pressure water supply
Environment lab Electric / electronic lab Vibration / compressor lab Noise lab Crash / impact lab Failure analysis lab
COWAY OTHERS (anechoic chamber)
INTERNATIONALLY CERTIFIED CENTER OF COWAY FOR WATER QUALITY ANALYSIS AND SAFETY
Using unhygienic materials
PP materials used for safety
including silicon and tape that
and easy replacement
cannot be replaced
UL / ETL / cETL
Any electric products or
Water Quality
machinery and electronic
Association
Uniformed radiant heat Ununiformed radiant heat products labeled with UL /
Recognized Testing
VS
coil and radiating fan coil without radiating ETL / CETL mark can be
Laboratory
for increasing cooling fan, decreasing cooling sold on markets in the
performance performance United States and Canada
Radiating fan
Rubber pad
COWAY'S UNCOMPROMISING PRODUCT DEVELOPMENT AND THOROUGH INSPECTION PROCESS HAVE EARNED
TOP INDUSTRY CERTIFICATION
Coway’s water filtration is certified to meet international standards for water quality.
HALAL TUV - SUD RoHs
• NSF / ANSI 42 Aesthetic Effects: Eliminates water contaminants that affect taste, odor, and clarity.
Any object or action An international
• NSF / ANSI 53 Health Effects: Reduce a wide range of drinking water contaminants. which is permissible certification
to use or engage in, institute
• NSF / ANSI 58 Reverse Osmosis Drinking Water Treatment Systems:
according to Islamic law
Reduction of total dissolved solids (TDS) and other contaminants in drinking water.
Earned the R&D Center Earned Korea’s NSF certified CHP-7000H CHP-03A Best-selling
WQA Gold Seal established first CWS1) Best-selling RO floor-standing
Trademarks certification by RO counter-top Supervision of water sommelier
the WQA
ACTIVE CARBON
BLOCK TYPE
compact design Heavy metals to eliminate odors keeps the water tank
for home environment and enhance tastes bacteria-free
Waterborne
microorganisms
Odors Microorganisms
Microorganisms
VOCs
Chlorine
GAC TYPE
PLUS-SEDIMENT PRE-CARBON
FILTER FILTER
for removal of for removal of
gross particulates chlorine and VOCs
Fine dust
particles Chlorine NANOTRAP
FILTER Most reliable system for every filter to be certified by WQA
Deposits VOCs
to reduce
Microorganisms Neo-sense NSF / ANSI Standard 42: Drinking Water Treatment Units - Aesthetic Effects
Sand Chlorine, Taste and odor, Particulates, etc.
Bacteria
RO Membrane NSF / ANSI Standard 58: Reverse Osmosis Drinking Water Treatment
Moss Systems TDS, Cr(III), Cr(VI), Cd, Nitrate, etc.
Rust Virus Nanotrap NSF / ANSI Standard 42: Drinking Water Treatment Units - Aesthetic Effects
Chlorine, Taste and odor, Particulates, etc.
Plus Inno-sense NSF / ANSI Standard 42: Drinking Water Treatment Units - Aesthetic Effects
Chlorine, Taste and odor, Particulates, etc.
NSF / ANSI Standard 53: Drinking Water Treatment Units - Health Effects
Cyst, lead, VOCs, MTBE, etc.
BLOCK TYPE
outside
Fines Fines [OTHERS]
COWAY’S CARBON BLOCK FILTER
Carbon Block
3-layer type carbon block filter is produced exclusively
for RO products through Coway's proprietary
Granular
inside
production technology.
Activated
Carbon
VS Flow Flow
outside
Channeling
BLOCK TYPE 50% 30% 85%
Flow
[COWAY]
Granular type Block type inside
50% increase 30% improvement 85% reduction of
• Due to the channeling phenomenon, activated • As a powder form of activated carbon with in removal in intensity fine dust removal
carbon material is inefficient as it can cause very small particle size, the removal efficiency performance rate
performance degradation in advance. is outstanding compared to granular activated
outside
• The higher rate of fine dust compared to carbon carbon, resulting in more efficient material
block filters assures consistent outflow after the utilization and a constant flow.
first flushing.
Coway developed the world’s smallest water purifier that performs as well as other
ULTRA-COMPACT water purifiers even though the width of the product is only 18cm. Raw water
WATER PURIFIER
Na+ NO2+ OH- H-
Na+ NO2+
H+
OH -
H+
OH-
Na+
OH- H+
Na+ OH-
H-
OH- H+ OH- H+
OH- H+ OH- H+
Clean water
50%
Slim and Small
Smart system
The pure ice hardly melts thanks to Coway's wave-generating technology that
All-in-one with ultra-slim design
PURE ICE-MAKING prevents gas bubbles from forming. Uses well-managed clean water and a separable
As compact and convenient as typical small home
appliances for use on the kitchen counter TECHNOLOGY hygienic ice tank.
VS
Powerful filtration system
More efficient at removing harmful substances than UF and
UV filters in spite of the slim size filtration system
Coway Conventional
Transparent and hard Air bubbles make ice easy to melt
Nano Fiber
Step 1 Step 2
Nanotrap Inno-sense
Raw water
Na +
NO2 + Na+ H-
Na +
NO2+ Heat exchange
H+
Filter saving
OH -
OH- H+ OH- H+
H2 O H 2O
Raw water Cold water
H- OH- H- OH-
OH- H+ OH- H+
Clean water The auto flushing of the RO filter ensures
a consistent removal rate and keeps the
Continuous dispensing Whisper-quiet operation Continuous supply of
of ambient water hot water at a constant inside of the RO filter clean.
temperature
Space saving
With no external water tank, power cord, and
Reverse Osmosis
maintains filter
booster tank, it not only is easy to install and saves
Smart innovation performance space, but also allows you to utilize the area under
the sink in a clean way.
Able to control water temperature, amount of water and to adjust vertical
position of the cork for different heights of containers.
15
24hours
More options for Auto-cleaning with Auto-cleaning of water
water temperature and sterilization after using passage
amount of water 15 liters of water every 24 hours
Meaning of RO system
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