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Cane, Anthony James N.

FM2B – BUS101
Floro, Karl Aljon S. Dean Kenji M. Asano Jr.

Schools/ Colleges/ Universities that offer Business Analytics (in National Capital Region)

1. Mapua University: School of IT

- Masters in Business Analytics

Course Descriptions:

MAN201 Statistical Analysis and Fundamentals of Analytics

This course introduces mathematical statistics, summary statistics and statistical inference,
histograms and sample statistics. Probability and probability distributions. Detailed coverage
of Gaussian (normal) distribution and the lognormal distribution. Sampling distributions and
tests of significance. Analysis of variance. Multiple variables with emphasis on the bivariate
Course case. Correlation and regression. Bayes' theorem and introduction to Bayesian statistics.
Description Gy's sampling theory for the sampling of particulate materials.
Course What is Analytics, History of Analytics, Inferential Statistics, Estimation, Hypothesis Testing,
Contents Correlation, Regression Analysis

MAN202 Programming 1: Introduction to Analytical Tools

This course introduces various programming tools used for analytics. It covers the
fundamentals of a Structured Query Language (SQL) and basic programming concepts,
structure, and constructs. This course also introduces Analytical tools using the menu-driven
Course tasks in SAS Enterprise Guide, the point-and-click interface to SAS, to create queries and
Description reports. This course introduces other Analytical software.
Course Statistical Programming using Python, R Language, MATLAB, Analytical Tools using SAS,
Contents and SAP BI

MAN203 Programming II: Application of Analytics

This course starts by giving an overview of the steps involved when working out an analytics
project in a practical business setting. After discussing the key data pre-processing activities,
this course elaborates on how you can efficiently use and deploy both predictive and
descriptive state-of-the-art analytics to optimize and streamline your strategic business
processes such as marketing campaigns and/or risk management. Examples of business
applications that are covered include credit scoring and risk modelling, customer retention
and response modelling, market basket analysis and cross-selling, customer lifetime value
modelling, and Web intelligence and social network analytics. Students receive extensive
practical advice and guidelines on how to put all the analytical tools and concepts to work in
Course a real-life setting. The class focuses on analytical concepts, techniques, and methodologies
Description and their applications.
Data Visualization, Business Objects, Dashboarding, Credit Scoring Risk Modelling,
Course Customer Retention, Response Modelling, Market Basket Analysis, Cross-selling, CLV
Contents Modelling, Web Intelligence, Social Network Analysis
MAN204 Data Analysis and Design

This course introduces the data analytics life cycle. It critically analyses methods of dealing
with both internal and external data available to organisations. This includes data sourced
from cloud and social networks. Effective data usage must take into account efficient data
storage and retrieval methodologies to realise potential organisational benefits. Students will
Course apply data modelling techniques and data design strategies to complex problems to illustrate
Description how to maximise the efficient storage and retrieval of organisational data.
Course Levels of Analytics, Analytics Lifecycle, Data Visualization, Statistical Analysis, Forecasting,
Contents Predictive Modelling, Optimization

MAN205 Data Integration and Warehousing

This course gives an introduction to methods and theory for development of data
Course warehouses and data integration. Data quality and methods and techniques for pre-
Description processing of data. Modelling and design of data warehouses.
Course Big Data Querying and Reporting, Data Access and Management, Data Cleaning,
Contents Geospatial Data, Relational Databases and Warehouses

MAN206 Predictive Modelling and Machine Learning

This course introduces concepts in predictive analytics, also called predictive modelling, the
Course most prevalent form of data mining. This course covers the two core paradigms that account
Description for most business applications of predictive modelling: classification and prediction.
Data Mining (Supervised and Unsupervised Learning) such as Decision Trees, Clustering,
Course Time Series and Forecasting, Survival Analysis, Risk Analytics, Financial Analytics, Text
Contents Mining, Advanced Exploratory Analysis and Outliers

MAN207 Prescriptive Analytics

This course will focus on how optimization modelling techniques can be used to make the
best decisions in a variety of business analytics applications. The emphasis will be on the
Course formulation of different optimization problems and the use of the correct quantitative
Description techniques to solve these problems.
Course Linear Programming, Multi-objective programming, Multi-criteria decision making (MCDM),
Contents Large Scale Linear Programming

MAN210 Special Topics in Business Analytics

This course provides venue for students to be coached by industry experts on the application
of analytics using emerging technologies in each phase of data analytics life cycle. Also, this
Course course provides the students to learn best practices of industry practitioners to real-life
Description application of analytics in a particular area or organization.
Contents Coaching from industry experts, plenary sessions from invited industry experts.
2. Centro Escolar University

- Graduate Diploma in Business Analytics

3. University of Asia and the Pacific
- Masters in Applied
Business Analytics (MABA),

Photo Credits:


 Mathematics for Analytics (2 units) -The course will focus on math topics that are
necessary in understanding concepts in analytics. It includes topics in linear algebra,
specifically matrices and their application. This course will also cover basic concepts in
differential and integral calculus and their applications.
 Statistics for Analytics (2 units) -Statistics is the study of data for decision making. This
course is designed to provide students with the fundamental statistical concepts and skills
for data analysis which begins in describing data and ends in drawing conclusions from
them. In addition, they will learn how to collect data in a way which allows this analysis.
Most often, these statistical concepts will be illustrated through examples and
calculations done manually and using R. No prior knowledge of Statistics is required.
However, students are expected to understand basic mathematical notation and be
familiar with college algebra concepts. Knowledge of elementary calculus and basic R
will be advantageous.

 Computing for Analytics 1 (2 units) - This course aims to instill appreciation of

computer programming through introduction of its fundamental concepts, terminologies,
and practical applications. It will develop skills in conceptualizing and implementing
computer programs to perform essential data analyses. While the course focuses on the
use of Microsoft (MS) Excel and R, the computing and programming techniques learned
will serve as a gateway to more advanced computer programming languages. This course
requires no programming background.

 Computing for Analytics 2 (2 units) -This course aims to further enhance the
knowledge and skills of MABA students to conduct computing for analytics. The course
will introduce and discuss the use of Python, a high level programming language that is
among the most popular languages for performing analytics at present. The course will
use Anaconda, a popular package for doing projects in analytics. Anaconda includes
Jupyter Notebooks, a tool that runs on a web browser and can execute codes in Python
and R. Jupyter combines both code and text formatting, thus facilitating not only the
meaningful presentation of an analytics project but also its reproducibility. The first part
of the course will cover fundamental Python programming concepts, data structures,
object oriented programming, and the use of Python modules. The second part will focus
on specific Python modules that are useful for performing analytics: numpy for scientific
computing, pandas for data manipulation, and matplotlib for plotting. This course
requires some programming background.

 Business Strategy and Analytics (2 units) - The course will focus on the use of data as a
strategic tool for decision making. It will instill a general analytical intuition needed to
develop strategies for organizations to compete and operate more effectively and
efficiently. Students will understand the organizational environment in which Analytics
exists. They will learn the interaction of many competencies, people, and processes
involved in any Analytics project to properly manage the information flow between the
business-driven and technically-oriented environments.

 Descriptive Analytics, Visualization & Storytelling (Storifying Analytics) (2 units) -

The course renders itself to be called “Storifying Analytics”, which aims to teach the
business executive (or student) to make sense of big data, describe and visualize it, and
communicate it effectively in story form. This course preaches “Story first” and it
contextualizes data and analytics as the driving force in making an organizational story
more organic and strategic. The course has three major parts: 1) Fundamentals of
Storytelling, 2) Data Visualization, and 3) Delivery.

 Predictive Analytics (2 units) - This course will cover popular data mining frameworks
to model patterns and trends in the data to understand the future or fill in missing
information. It will introduce computational methods in statistics, natural language
processing and machine learning, and how these techniques are integrated and deployed
to effectively harness the power of predictive analytics in an organization. Model
implications, impact, and assumptions will be discussed as they pertain to a variety of
business problems. Students will learn common supervised and unsupervised methods,
algorithms and techniques for answering predictive questions from data.

 Prescriptive Analytics (2 units) - The course will cover theories and practices aimed at
identifying the optimal solution given the constraints and the objective. It will introduce
computational methods in operations research e.g. optimization and simulation models.
Students will be able to transform a given optimization problem into analytical models to
provide decision-makers with advice on what best action to take.

 Data Management (2 units) - The course will enable students to develop and implement
data management strategies, incorporating privacy and data security, policies and
regulations, and ethical considerations.

 Data Engineering (2 units) - The course will cover the whole data management process
from acquisition or creation, storage, retrieval and maintenance of data that will be
analyzed. Without being software engineers, students will learn to handle data
programmatically–gather, store cleanse and manipulate data for analytics modeling.

 Management of Analytics Projects (2 units) -The course will cover the typical phases
in an analytics project. However, projects are often characterized by uncertain or
changing requirements and high implementation risk. These projects could either be to
deploy new analytics solutions or maintaining or enhancing existing solutions. The
students will learn how to plan, manage, evaluate and direct analytics projects from
beginning to end.

 The Human Perspective of Analytics (2 units) -The course will aim to identify, define
and prioritize ethical concerns specific to data analytics as they pertain to persons,
organizations, and society. Data analytics is a fast-evolving phenomenon with poorly
understood consequences. Students will identify and explore the ethical implications of
data analytics for both users and consumers of data.

 Ethics and Law in Data and Analytics (2 units) - The course will cover the ethical and
legal frameworks of data analytics. Powerful tools in analytics to create real-world
outcomes which are either for good or for ill. Topics include Students will develop and
implement data management governance and strategies that incorporate privacy and data
security, policies and regulations, and ethical considerations.

 Capstone | 6 units - In a culminating project, the student draws on the breadth and depth
of the curriculum to provide an integrative and comprehensive analytics solution for the
client in a capstone project.

4. University of the Philippines: National Engineering Center

- Business Intelligence and Analytics

Curriculum/ Modules:

Module A: Introduction to Business Analytics

Course Description: This course provides an introduction to business analytics
which starts from the identification of business analytics problems to finding and
implementing solutions to these problems. An introduction to the design of dimensional
models and data warehouses is also included. Visualization techniques are also discussed.
This course also gives an overview of the various business analytics models for
classification, regression, time series, association, clustering, text mining and optimization
Module B: Data Warehousing
Course Description: This course teaches students to combine information from
different sources and merge them into a single data warehouse for decision making. This
course provides both introductory concepts and techniques for developing effective
dimensional models to answer business questions. Learn how to design dimensional models
for extensibility, employ a proven dimensional design process, apply the process to
representative situations, and understand a variety of advanced dimensional modeling
techniques. Furthermore, a data warehouse will be developed through workshops.
Module C: Descriptive Analytics
Course Description: This course aims to provide tools for processing raw data
into formats that can facilitate drawing of summarizing statics. The statistics drawn, can
accurately and adequately describe historical information gathered which can be easily
interpreted. Visualization techniques complemented and or generated from spreadsheet data
processing shall be presented to facilitate ease of data interpretation. All tools and techniques
presented in the course shall enable the participants to learn how to properly interpret past
behaviors from recorded data, and understand how to they may influence outcomes in the
Module D: Predictive Analytics
Course Description: This course surveys the different algorithms for data mining
specifically: classification, regression, feature selection, association and clustering algorithms
for business analytics. Learn to utilize a data warehouse and the various data mining
algorithms to aid in business decisions. Learn concepts such as problem types, data structure
requirements, over and under fitting, and how to evaluate a business analytics model.
Advantages and disadvantages of methods are also discussed.
Module E: Prescriptive Analytics
Course Description: This course provides an introduction to designing a business
analytics system with optimization algorithms. Concepts include data gathering and analysis,
model formulation and designing what-if decision support systems that incorporates
optimization and Monte Carlo simulation algorithms.
Module F: Forecasting and Time Series Analysis
Course Description: This course provides a basic overview of time series
analysis and forecasting methodologies. An overview of smoothing and decomposition
models will be discussed. Furthermore, forecasting algorithms will be analyzed using
performance metrics.
Module G: R for Business Analytics
Course Description: R is the top choice tools for Business Analytics Analysts
and Data Scientists. In a survey by KDNuggets in 2015, R is used by 46.9% of the surveyed
business analytics professionals. Both are open source languages, have a wide community
support system and lots of prewritten scripts for any Business Analytics task.

This training gives an overview of how to use R and R Studio to extract, manipulate and
present massive data for management decision making. At the end of the training, the
participant would be confident enough to produce any type of Business Analytics Analysis
with R. Training is composed of lectures, hands-on exercises and real world data case
Module H: Python for Data Science and Analytics
Course Description: This 3-day course will be your guide to learning how to use
the power of the Python programming to analyze data, create beautiful visualizations, and
utilize powerful predictive analytics algorithms.

This training gives an overview of how to use Python and Jupyter notebooks to extract,
manipulate and present massive data for management decision making. At the end of the
training, the participant would be confident enough to produce any type of Business
Analytics Analysis with Python. Training is composed of lectures, hands-on exercises and
real world data case studies.

4. De La Salle University

- Bachelor of Science in Information System

Curriculum (Highlighted from Professional IS Courses):

Course Title
Course Code
ISINFOM Transaction Management & Descriptive 3
ISPRENL Predictive Analytics 3
Elective Offerings:

 Business Analytics
o Data Analytics Programming
o Platform Development of Enterprise Systems
o Data Visualization
o Decision Models and DSS

- Masters in Information Technology

Specialization/Elective Courses (15 units)

Track 1: Enterprise Agility
 Risk Management and Business Continuity Planning
 Information Security and Regulatory Compliance
 Business Intelligence Analytics
 Enterprise Architectures
 Emerging Trends in Computing

5. University of Santo Tomas

- Bachelor of Science in Information Systems –

Business Analytics Track

First Term
Abbreviation Description Lec. Hrs. Units Pre-Requisites
ICS 124 Software Engineering II 3 3 4 ICS 123
IS 205 Accounting II 2 3 3 IS 204
IS 207 Project Management with MIS 3 0 3 ICS 123
Knowledge Management and Data
IS 208 3 0 3 ICS 121, IS 206
IS-ELEC1A Fundamentals of Business Analytics 3 0 3 ICS 123
MATH 103 Probability and Statistics 3 0 3 MATH 101
PSY 1 General Psychology 3 0 3
THY 1, THY 2,
SCL 3 The Social Teachings of the Church 3 0 3
Second Term
Lec. Lab.
Abbreviation Description Units Pre-Requisites
Hrs. Hrs.
IS 209 Operations Research 3 0 3 IS 204, MATH 103
ICS 113, IS 208,
IS 210 Business Analytics (Data Mining) 2 3 3
MATH 103
Enterprise Architecture and
IS 211 3 0 3 IS 206, IS 207
Information Systems Planning
IS 212 Quality Assurance 2 3 3 ICS 124
Business Data Communications
IS 214 2 0 2 ICS 113
and Networking
Fundamentals of Enterprise Data
Fundamentals of Analytics
THY 1, THY 2,
SCL 9 Marriage and Family 3 0 3
PHL 5, SCL 3

First Term
Abbreviation Description Lab. Hrs. Units Pre-Requisites
IS 213 Business Process Re-Engineering 3 0 3 IS 206, IS 212
IS 215 Quality Management System 2 0 2 IS 212
IS 282 Practicum II 0 250 4 IS 281
IS 291 Capstone Project I 0 6 2 IS 281
IS-ELEC4A Analytics Techniques and Tools 3 0 3 IS-ELEC2A, IS-ELEC3A
PGC Philippine Government and Constitution 3 0 3

Second Term
Abbreviation Description Lec. Hrs. Lab. Hrs. Units Pre-Requisites
F-ELEC1 Free Elective I 3 0 3
F-ELEC2 Free Elective II 3 0 3
GE-ELEC Math Elective 3 0 3
ICS 299 Field Trip / Seminar 0 3 1 IS 292
IS 216 Technopreneurship 3 0 3 IS 213, IS 215
IS 292 Capstone Project II 0 6 2 IS 282, IS 291
IS-ELEC5A Analytics Application 3 0 3
6. University of the East

- Bachelor of Science in Management Accounting



BBC 1102 Fundamentals of Business Analytics 3
BBC 1200 International Business and Trade 3
BBE 4102 Managerial Economics 3
BSA 2201 Intermediate Accounting 3 3
BSA 2202 Strategic Cost Management 3
BSA 2203 IT Application Tools in Business 3
PPE 1104 Physical Education 4 2
ZGE 1109 Life and Works of Rizal 3
ZPD 1101 Personality Development 1

-Bachelor of Science in Accountancy



BBC 1102 Fundamentals of Business Analytics 3
BBC 1200 International Business and Trade 3
BBE 4102 Managerial Economics 3
BSA 2201 Intermediate Accounting 3 3
BSA 2202 Strategic Cost Management 3
BSA 2203 IT Application Tools in Business 3
BSA 2204 Special Commercial Laws 3
BSA 2205 Operations Management and TQM 3
PPE 1104 Physical Education 4 2
ZPD 1101 Personality Development 1

-Bachelor of Business Administration in Business Management



BBC 1102 Fundamentals of Business Analytics 3
BBC 1202 Taxation (Income Taxation) 3
BME 2201 Marketing Management (with Case Analysis) 3
BME 2202 Human Behavior in Organizations 3
BME EL02 Professional Elective 2 3
PPE 1104 Physical Education 4 2
ZGE 1103 Ethics 3
ZPD 1101 Personality Development 1
Total Units 21
BBC 1103 Business Analytics (Data Warehousing) 3
BBC 1104 Busines Law (Obligations & Contracts) 3
BMC 1101 Operations Management (TQM) 3
ZGE 1101 Art Appreciation 3
ZGE EL01 GE Elective 1 3
ZGE EL02 GE Elective 2

- Bachelor of Science in Marketing Management



BBC 1102 Fundamentals of Business Analytics 3
BMC 1101 Operations Management (TQM) 3
BMM 3101 Marketing Communications (Advertising) 3
BMM 3102 Marketing Research (Thesis Writing) 3
BMM EL04 Professional Elective 4 3
ZGE EL01 GE Elective 1 3
Total Units 18
BBC 1103 Business Analytics (Data Warehousing) 3
BBC 1107 Feasibility Study 3
BMC 1102 Strategic Management 3
BMM 3201 Digital Marketing 3
BMM 3202 Retail Management 3
ZGE EL02 GE Elective 2