MARKETING PLAN

We know that marketing is the integral part of any kind of business, so in initial stage we will
focus on first three year after that we will see the result and go further.

Strategy for three year

1st year -in fist year our target would be get aware about the product to the maximum
target customer through print media , distribute free sample ,TV and radio and also go for
social marketing.

Product- customer oriented

Price- affordable price along with 5% profit

Place- nearby market place because we can easily distribute our product in market

Promotion - advertising, social marketing, public relation and sales promotion

2nd year - after awareness, marketing, we will go for branding, for that we give the
information about the benefit of our product and differentiate our product from others
through print media, net, TV and radio.

Product- same

Price- reducing the price to increase the demand.

Place- same

Promotion - differentiate the product from others

3rd year- after two year ,we will get the feedback and then we will make a brand ambassador
according to the scenario after that we will participate in sponsorship in sport events and
other famous competitions.

Product - innovating the product according to the customer demand.

Price - reducing the price

Place - we will open new plant according to the demand

Promotion- through sponsorship and brand ambassador.

FINANCIAL PLAN

OPENING BALANCE SHEET

LIABILITIES AMOUNT TOTAL ASSETS AMOUNT TOTAL

AMOUNT AMOUNT
Capital Bank 6,00,000
- Vineet 2,00,000
- Pradeep 2,00,000
- Priya 2,00,000

6,00,000
6,00,000
TOTAL 6,00,000 TOTAL 6,00,000

PROFIT & LOSS A/C

As on 31st Dec 2010
Particulars Amount Total Particulars Amount Total
Amount Amount
To Purchase 29,32,176 By Sales A/c 15,192 43,75,296
To Salary A/c 4,32,000 (per day)
To Transport A/c 3,00,000
To Interest of capital
- Vineet 20,000
- Pradeep 20,000
- Priya 20,000
60,000
To Rent 1,20,000
To Miscellaneous 4,000
Expanses
To Net profit 5,27,120
transferred to
balance sheet

TOTAL 43,75,296 TOTAL 43,75,296

 Bank A/c
Particulars Amount Total Particulars Amount Total
Amount Amount
To cash A/c 6,00,000 By Salary A/c 4,32,000
To Sales A/c 43,75,296 By Transport A/c 3,00,000
By Miscellaneous 4,000
Expanses

By Rent 1,20,000

By Purchase 29,32,176

By bal c/d 11,87,120

TOTAL TOTAL
49,75,296 49,75,296

BREAK EVEN ANALYSIS

BEP = Fixed cost * Sales
Contribution

Sales
BEP
(6, 00,000)
Cost

Sales & Cost

Units

In this above financial plan we have shown that how business will run in a 1st year therefore
here are the some statements which reflect the performance of the business.

In this business three partners will contribute Rs, 2, 00,000 each on that they are getting 10%
interest on capital; their profit earnings ratio is 1:1:1.

COMPANY PLAN
1. Structure

Board of Directors

Chairman

Managing Director

Administrative Manufacturing Central Input Distribution

Office Units Units

2. Hierarchy

• Chairman : Vineet Tapwal

• Managing Director : Priya

• Marketing Manager : Pradeep

• Finanace Manager : Avnish Yadav

• HR Manager : Sushma Ojha

3. Policies
Our policies are our core values. They are an amalgam of what we are and what we want to
be.

Good Corporate Citizenship

We seek long term success, which is in alignment with our country’s needs. We will do this
without compromising ethical business standards.

Professionalism

We will always seek the best people for the job and given them the freedom and the
opportunity to grow. We will support innovation and well reasoned risk taking, but will
demand performance.

Customer First

We will go to exist and prosper only because of the customer. We will respond to the
changing needs and expectations of our customers speedily, courteously and effectively.

Quality Focus

Quality is the key to delivering value for money to our customers. We will make quality a
driving value in our work, in our products and in our interactions with others.

Dignity of Individual

We will value individual dignity, uphold the right to express disagreement and respect the
time and efforts of others. Through our actions, we will nurture fairness, trust and
transparency.