Date: 07.06.2010
Version: 1.1
Contents
I. Executive Summary
By reviewing the position of Vietbull Terminal in the market, taking initial analysis of overall
marketing strategy, Van & Ha is trying to propose a series of actions which will carry things
towards a new position where the Terminal will be re-branded and the marketing strrategy and
tactics will be re-juvenating.
The proposal includes a snapshot of product and market, which suggests that the first P
(Product) has been well-shaped while at least the other 03 (Price, Promotion and Place) need to
be re-defined.
No. Descriptions
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
Strategic Marketing
Phase 1
Planning
Marketing Plan
Phase 2
Implementation
Monitoring, Improving &
Phase 3 New Services
Development
1.3. Pricing Policy Review It seems that current price is not a right price. What
is the right price? And with new price, we have to
define our potential subscribers and locate where
they are.
1.5. Sales Tools / Sales Process Sales Tools Concept (to be used for design)
Review + MKT
+ e-MKT
Direct
+ Display at Securities Company, Banners on
TinhVan, Zings or Cafef.
+ Promotion Programs.
+ Vinabull as a training tool for Securities Training
Centers
+ Demo (Product Trial to be extended to 4
weeks?)
+ Conquest/Competition/Tournament (Cuoc thi
Vua Chứng Khoán). Who should be
sponsor/partner media-communication (VNR 500?,
TuoiTreOnline?)
+ Mailing List (forum)
+ Sms (via SMS Services)
1.7. Enrich the Services How to serve the visitors of Vinabull Dot Com
better. And how to win their hearts? Viral
MKT/Word of Mouth.
2 Marketing Plan
Implementation
2.4. Sales Tools Development Designing and producing sales tools to complete
the saleskit:
+ Brochure
+ Flyer
+ Presentations
+ Pricing policy and Quotation
+…
2.5. Sales Process Improvement Reengineering the sales process
2.8. Sales Performance Monitoring Tracking sales performance and tuning the plan
and also the actions
Notes:
2. Terms
1. Van's Profile
Education
1999-2000: Fulbright Economics Teaching Program (Ho Chi Minh City)
1990-1994: Physics Faculty, Hanoi University (Hanoi)
1987-1990: High School for gifted children in Physics, Hanoi University (Hanoi).
Works
2009-2010:
+ Communication Director (VC Invest, IUS, MuiNe Marina);
+ Head of Recruitment and Marketing (Griggs University BBA Program, in association with
Hanoi National University, in South of Vietnam)
2008-2009
+ Marketing Director (Griggs University MBA and BBA Programs, in association with Hanoi
National University, Vietnam)
2003-2008:
+ Founder, Sales Director and Managing Director of Insys Company and Sao Phuong Nam
Telecom JSC.
2001-2003
+ Galaxy Communication: Account Manager (Intel, Microsoft, HP and New York Life).
1995-2001:
+ Xunhasaba Ho Chi Minh City: English Periodicals, Journals and Books Specialist. In
charge of: McGraw-Hill, Simon and Schuster, Prentice Hall, John Wiley and Sons, Time,
Newsweek and Asian Wall Street Journal.
Others
+ Taking major parts in some Vietnamese Divas My Linh's productions: Made In Vietnam
(CD album, concert), Khuc Giao Mua (concert), Chat Voi Mozart (CD album).
+ Writing some articles/stories for Dep Magazine, Tien Phong, The Thao Van Hoa; and
book review for Alpha Books
+ Author of "Thoi Tiet Do Thi" (Non-Fiction).
2. Ha’s Profile
Vu Thai Ha, MBA, 37, is Director of INNMA, Vice Director of an MBA/BBA program from
GRIGGS University (US); at the same time, he is owner and strategic business consultant
of a group of trading companies. He is working as a professional trainer and business
consultant since 2006.
Gaining working experiences from well-known MNC after 08 years of employment, from
early venture of setting up business since 1998, and from his own aggressive business
started from 2006, he is dedicated to supporting customers and partners in improving their
management competency through training and consulting services.
Project Management
Project Management with MS Project
Leadership
Solution Selling
Management Skills for Middle Managers
Supervisory Skills
Communication Skills
Presentation Skills
Delegation Skills
On Job Training Skills
Work Organizing Skills
Customer Services
Services Marketing
Train the Trainers
Assertiveness Skills
Time Management
ISO 9001 Implementation
ISMS and ISO 27001 Implementation
Summary
Education
Rule 1 – Leadership Without leadership, nothing will happen and no value will be created
Rule 2 – People Without a deep understanding of people, don’t dream of any success
Rule 3 – Management A process neglecting people matters is like a body without soul