a consumer is capable to buy and is being satisfied with the product. It has
been a remarkable success for the Siomai franchise industry these past few
years proving that it has acquired large number of consumers from time to
growing demand for Siomai products though the highest level of demand still
goes to and shared by well established brands which have large market
new products and brand names. Juan Delisiomai is a sole proprietorship type
of business which offers a variety of unique and health inspired flavors to the
customers. The business does all the process and activities involved such as
Targeted markets
The main target markets of Juan Delisiomai consist of consumers who are
most likely at early to middle age (16-50 years old) whether he/she has or
Table 2
Total
Demand Supply (Total
(# of average number number of
Estimated
Year Customers of purchases
Target Market
Visiting from Siomai Stalls in the
Share
Centris Stalls in Centris
Station) Station) area
Historical Data
Demand =108,958
Supply = 4,571
*The increase in the demand and supply is computed using the Arithmetic Straight Line
method. The value of the supply and demand in the year 2012 and 2008 was subtracted
consumers who buy Siomai(s) from just two stalls. It is also to conclude that
most of the stalls were placed in a location which is most likely to be walked
and seen by potential customers so that they would likely to standby and eat
quickly or with ease. The number said might grow by up to 40% within 3-4
customers have to choose, try and recognize quality Siomai brand before
he/she patronizes it. The largest part of the market share is owned by
Siomai owned by Masterrific foods Inc. and followed lastly by Siomai King
owned by JC franchising Inc. The other familiar competitors share the rest of
the parts.
The following shows specific direct and indirect competitors:
Our competitive edge is that we offer variety of unique flavors apart from
the typical ones which are being offered from the early years of the industry
steamed and they can rest assured on the quality of every product we offer
will be at its most acceptable price. We also train our employees to become
might encounter before and during our launch basically by considering the
smell etc.) before it has to be offered and tasted. The problem will circle
around product formulation and production. Secondly, the price will surely
lowering it than the usual in order to enter the competition. Thirdly, the
the other competitors present in the area especially those which are well
established. Lastly, the promotion will play the most important role of all, for
The following shows the estimated possible market share of Juan Delisiomai
within two years. Sales are also expected to grow by up to 50% within its
next consecutive years. This will definitely takes a lot of time and marketing
Marketing strategy
dominates while others remain inferior and unrecognized. This only explains
that what drives the market leader to lead lies on the efficiency of its
Marketing strategies.
too.
Product/Flavor Price
Veggie pork Php 30
and shrimp
Veggie Php 30
chicken
Veggie Beef Php 30
Fresh Buko Php 15
Positioning
that our brand and products will make a distinguishing position to create its
own space. What sets apart from our brand to any other brands is the unique
quality of every product we offer. It is with pleasure to serve not just for
satisfaction but with such benefits our products have. Our brand can soon be
Distribution Channels
We do the production, food processing and even the selling of product.
Juan
Customer
Delisiomai
opening flyers
vicinity
First set of 50
customers
₱2,500.00
(T-shirt
Opening Day Give-a way’s for P100.00x25pcs) ₱750.00
(Ballpen ₱625.00
P10.00x25pcs)
Advertisement
on Social Media (Button
websites badge/pin button
P25x25pcs)
2nd year
Time Activity and Cost per unit/ Total Cost
Mechanics Total units
2nd week of
January 2015 Advertise the ( 100xPhp5.00) ₱500.00
product by using
of leaflets and
flyers (100pcs)
4ft x 6ft ₱600.00
Tarpaulin
Improvisation of
Advertisement in
Social Media
Websites
BANNER
Flyer
Wrist bands
PINS
Sales tactics
This involves day to day selling from 10am to 10pm. Payment is made only in
form of cash. There are major discounts for senior citizens and PWDs. The
serve.
Once the food is served, the customer’s got the full responsibility of it.
If there will be issues and problems regarding the service or product, we are
ready to face, investigate and compromise with full understanding about the
situation.
Sales force
Our personnel are trained with proper orientation and knowledge about
excellent customer service. They are equipped with full communication ability
and being guided with principles of respect and honesty. They are being given
daily, monthly and quarterly quotas to reach. The compensation package will