Questions

 Are the campaigns usually brand initiated, or do they expect us to initiate? Mga patay na weeks
or months?
 Do you have a regular meeting to align, once a month or every two weeks?
 Will I be trained how to use the “system” na kanina pa minemention nyo?
 PCS – Cyril.
 Promo bulletin – we do it and then the brand approves or is it the other way around?
 Turnaround time needed for hardcoding?
 Who shoulders the rebates of discounts?
 PDP – product detail page
 Do we create the assets for carousel and collection ads?
 What’s the extent of our involvement sa CPAS?
 Who does the forecast?
 What is SMS?

Google AOV, GMV, ASP.

Correct questions:
1. Campaigns. Ano ang ilalaunch?
2. What is the target? How is it computed? Based on the last launch?
3. Ano yung SKUs na kelangan ng marami?
4. Can stocks support? Kelan darating?
5. After PO, ELC can deliver in 48 hours.
6. Forecast for inventory.
7. Marketing Calendar
o Creative brief
 Thumbnails for CPAS.
 Wireframe
 Shop store
 Social media ads that are platform created.
o Barter brief. Campaign Collaterals.
 Social media
 Lazada placements
o Scheme brief
Barter assets – Landing pages. Depends kung ano yung ibibigay ng Lazada.
Visual Media Schedule – does it coincide kung anong lalabas sa Lazada?

October 28, 2019

Needs:
 Barter – Teasing
 Barter – Dday
 Social
 Wireframe/SiS
  Thumbnails

ELC Structure

ELC PH
Gay – Online director for all the brands. Reports to Damien. Sets the targets. Really good.
 Lys – online manager for Mac and EL. Proactive but new, so nangangapa pa rin.
 Isa – Online Manager for OR, CL, BB. Stupid.
o Jill – online operations for Mac and EL. Prepare briefs, POs, have access to seller center.
Have admin access. Upload banners. Maasahan all the time but very proactive.
o Nica – Online operations for OR, CL, BB. New. One month old.

Damien – ELC region counterpart ni Gay. Regional online director. Sets targets for campaigns.
 Ashley – counterpart of Lys. Okay lang. Lester likes her. Mahina sa cascade and timeline.
 Clement – counterpart of Isa. Close with Jiz.

LAZADA
Miguel – FMCG
Tiering – get a free pouch with a minimum spend of XXX.

Campaigns:
 Mid-year
 Bday,
 Super Brand Day
 National Lipstick Day
 Super Brand Launch