Titan: A Brand Image Study w.r.t.

competitors
Q1. Do you own a wrist watch? Yes No
Q2. Which wrist watch brand do you own and why?
____________________________________________________________________
Q2. Which other wrist watch brands you are aware of?
____________________________________________________________________
Q3. Which is the first brand in your mind when you hear wrist watches?
______________________________________________________________________
Q4. What do you know about Titan?
_____________________________________________________________________
Q5.Do you know about the various ranges of titan watches?
________________________________________________________
Q6. Which is the first thing which come in your mind when you hear Titan?

Q7. On what basis you decide to buy the wrist watch?

o Price Brand Name
o Value for Money Style/Looks
o Longevity/Durability Variety
o Past Experience Accuracy
o Others (Please specify)__________________________________________
Q8. Rate the parameters in order of preference.
o Price
o Brand Name
o Value for Money
o Style/Looks
o Longevity/Durability
o Variety
o Past Experience
o Accuracy
o Others (Please specify)______________________________________________
Q9. Are you satisfied with the current wrist watch brand? Yes No
Reason: ___________________________________________________________________
 Q10. Which are the parameters on which you are satisfied with your brand?
Availability Value for Money Style Durability Variety Others

Reason: _______________________________________________________________________

Q11. What is an ideal wrist watch?

_______________________________________________________________________________

Q12. On a scale of 1-5, how much do you rate your own brand in comparison to ideal wrist watch?

1 2 3 4 5
1
Far away1from ideal Very Much Ideal
1
1
Reasons: _____________________________________________________________

Q13. On a scale of 1-5, how much do you rate your titan in comparison to ideal wrist watch?

1 2 3 4 5
1
Far away1from ideal Very Much Ideal
1
1
Reasons: _______________________________________________________________

Q14. Give your feedback on the following parameters for your brand/Titan w.r.t. others
 Value for Money: _______________________________________________
 Brand Name: ___________________________________________________
 Style/Looks: ____________________________________________________
 Availability: ____________________________________________________
 Accuracy: _______________________________________________________
 Longevity: _______________________________________________________
 Others: _________________________________________________________
Q14. Have you saw any wrist watch ad recently? Yes No
Q15. Which brand’s ad was that?
__________________________________________________________________________,
Q16. Where did you saw that ad?
_________________________________________________________________________,
Q17. Have you ever seen any titan ad? Yes No
Q18. Where did you saw it?
__________________________________________________________________________,
Q19. What do you like or dislike about the ad?
_________________________________________________________________________,

Demographic Profile
Name of Respondent: ____________________ Contact: ________________

Age (In years)

<20 20-25 26-30 31-35 36-40 >40

Monthly Income:
<0.5L 0.5-1L 1 - 1.5L 1.5-2L 2-2.5L >2.5L