Name Job Title Years in Job

Selena Gomez Singer, Actress, songwriter 12 years

Photo Key Demographic Personality&

Details Behavioral
Characteristics

Age: 27 Selena is an extrovert

person who loves to make
Gender: Female
new friends. She has a way
Family: Single with words and an uncanny
ability to motivate others.
Education: Bachelor’s in
She is hard working and like
finance
to work in fast paced
Location: Los Angeles environment.
Annual Income: US $50
million
Hobbies: Singing, Basketball
Favorite Food: Quesadilla,
Pizza
Favorite Store: Chanel

Representative Quote Pain Points Drivers & Influencers

Always be yourself, there’s no one better!  Don’t know how to  Can order food for
cook food. dog even while
travelling to
 Need healthy food
another city
for dog
 Different variety of
 Need different
food at one spot
variety of food for
dog everyday  Can be accessed
from both computer
and mobile
application

Purchase Motivations Perceived Obstacles

 User friendly application  Time saver  Food may not be

 Quick service  Easily accessible by
all age groups
 Can be accessed easily
 Many food options
healthy
 Expensive food
 Time consuming
Brand Awareness Technology Expertise Preferred Channels /
Devices / Platforms

No, they are not using any similar services  Online shopping  Smartphone app
 Flight booking  Website