What is FMCG ? :
What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically, a
consumer buys these goods at least once a month.
FMCG Products :
FMCG Products Detergents Toilet soaps Toothpaste Shampoos Creams Powders Food products Confectioneries
Beverages Cigarettes
Shampoos :
Shampoos Did you know, that the word Shampoo is derived from the Hindi word “Champi”. Remember Johnny
Walker’s famous song - Meri Jaan, Meri Jaan, Sunday Ke Sunday, Teil Maalish - Champi Teil Maalish. The British
loved the massage so much, they started calling Champi as Shampoo
TG for Shampoos :
TG for Shampoos Hair Shampoos and Conditioners are targeted at Upper middle class Now, also middle class and
house wives Upper class rural consumers Teenagers - they are the major segment
Types of Shampoos :
Types of Shampoos Shampoo market is segmented on benefit platforms Cosmetic ( shine, health, strength ) Anti -
Dandruff Herbal
Shampoo Usage :
Shampoo Usage Per Capita consumption of Shampoo in India - 13 ml Per Capita consumption of Shampoo in
Indonesia - 160 ml Per Capita consumption of Shampoo in Thailand - 330 ml
Entry of Competition :
Entry of Competition Why did competition Enter India Teeming millions Burgeoning middle class Westernized youth
low penetration levels Huge untapped market
HLL Dominance :
HLL Dominance Clinic, Sunsilk, Organics and Lux and their various brand extensions dominate the shampoo market
In 1998, the company re-launched Clinic and Sunsilk brands Sunsilk was re-launched with Fruitamins. Today HLL
has a 63 % market share in the shampoo market In South India, Clinic Plus and Clinic All Clear put together have a
market share of about 70 %
Thank You :
Thank You