Drive Your Experience - Group2-Feasibility Study (Chapters I-VI) Final

Polytechnic University of the Philippines
Santa Rosa Campus
BACHELOR OF SCIENCE IN ACCOUNTANCY
CHAPTER I
INTRODUCTION
Background of the Study
In a modern world, quest for mobility has always been part of the driving forces of
advancement. This mobility has been achieved by efficient means of transportation. In a
fast paced environment where every second has respective monetary equivalent,
transportation has made the efficient allocation of necessary tangible and intangible
resources to drive this advancement. Thus, controlling this valuable asset can give
significant leverage on the daily processes that is encountered by an individual or
establishments. The modern world has gone a long way of utilizing this asset, from the
horses that have driven the vast expansion of ancient empires, to the galleons that
promoted global trading, to the giant Galaxy Lifter airliners that can transport tones of
payload through air, we truly have conquered not just the land and water but as well the
air. However, getting access to these valuable resources requires capitalization.
Transportation is not only used in logistics of resources but also in private
utilization for leisure and travel. Most people nowadays are trying everyway of acquiring
transportation for travelling and leisure. One option is acquiring ownership of private
transportation, but this option proves to be possible by the few who can afford such
expenditures. Another option for the masses is by the use of public transportation. It is
much affordable by the middle class to the lower class of living than acquiring private
ownership of transport vehicles. However, utilization of public transportation possesses

1
Santa Rosa Campus
lots of cons. One of the prominent cons of public transportations is the vehicle routes.
Although public transportation can take you to most of the locations in an area, routes are
very difficult to memorize and failing to do so can lead to losing your way. Another is the
security, most public transportation relies greatly in the security of the mob, but in some
cases this security is not enough and cause distress on the part of the commuters. Privacy
is also a problem for public transportation which is a service open for everyone; the
experience is less likely to provide privacy that one wants to achieve. The absence of
sufficient luggage space is also a persisting difficulty experienced by the commuters. And
lastly, travelling by groups proved to be a very difficult exercise, determining the
availability of the seats of public transit. These difficulties encouraged the emergence of
a new business, renting.
“The quest for rent has always been part of human behaviour” (Congleton, 2008).
Renting gives the consumer the privileges of owning the resources in a more manageable
and cost efficient manner. With renting, a customer may enjoy the comfort and experience
the privileges of travelling in large groups without the hassles brought by public transit.
Also, one advantage is that renting can give the consumer the power over controlling the
expenses by renting only when needed. Demand for this kind of service is steadily
growing with the emergence of different tourism opportunities and search for
transportation for special occasions, and van renting services is one business that can
effectively exploit these demands.
2
Santa Rosa Campus
Due to the increasing demand, van renting services has proven it to be a worthy
investment and is a highly profitable business. This is due because these type of business
is highly marketable in targeting specific demands that can be exploited. With proper
market positioning and targeting, van renting can access larger market. It can fully utilize
the tourism opportunities residing in the region where the business is residing. Vans have
greater seating capacity giving it leverage for occasional uses involving large groups, and
windows to more opportunity opens itself as the general public slowly recognize the
advantages of these kind of services.
3
Santa Rosa Campus
Statement of the Problem
This study has been undertaken by the researchers to determine the profitability
and feasibility of Wheel Go; a van rental service provider in Sta. Rosa Laguna and
completely define the whole business specifics.
This study also wants to determine the following aspects considering the business:
 The demand and present condition of the market
 The start-up capitalization expense
 Projected profitability of the business
 The business running specifics
 The company goals
 Rate of return of investment
4
Santa Rosa Campus
General Objectives
The main objective of the study is to determine the feasibility of Wheel Go; a van
rental service provider that is proposed to have the base of operations at Sta. Rosa City
and would operate its services on the Southern Tagalog region of Luzon. This research
also determines the following specific objectives to serve as a guideline in defining the
business processes and specifics of the proposed business. This study will also look in
at the following specific objectives:
Marketing Aspects
These are the objectives focused in the marketing specifics of the business.
 Determine the demand and customer preferences for the business
 Evaluation of the markets that can be exploited by the business
 Evaluation of the Porter’s 5 sources of threat
 Constructing marketing strategies to maximize market shares
 Develop proper market positioning and targeting based on the
determined demand and customer preferences
 Determine the most effective medium of advertisement
 Create feasible promos and packages
5
Santa Rosa Campus
Management Aspects
These are the objectives focused in the management specifics of the business.
 Defining management goals
 Construct the corporate mission and vision
 Standardizing management values towards decision making
 Determine the most appropriate organizational structure that will be
utilized by the proposed business
 Defining the most efficient organizational chart
 State the different job positions
 State the job qualifications
 State each job’s duties and responsibilities
 Determine the job appraisal and sanctions guidelines
 Employee Training and Development
 Estimating employee compensation, salaries, wages and other
employee benefits
 Establishing mode of conduct and policies
 Logistical guidelines
 Van tracking and burglar protection
 Van Insurance
 Security
6
Santa Rosa Campus
 Creation of Renting Contracts
 Identifying the legal requirements to be complied upon
Technical Aspects
These are the objectives focused in the technical specifics of the business.
 Determining the ideal locations for the offices, garage and showroom
and its respective layout and physical arrangements
 Identifying the tools, equipment, and other supplies necessary for the
business processes
 Determine the most sustainable number of vans and its
specifications
 Project costing for variable and fixed cost
 Determine guidelines for the following:
o Reservations and issuance of rented vans
o Tracking and monitoring of vans
o Delivery, Drop-off and retrieval of issued vans
o Scheduling
o Repairs and maintenance
o Rental rates
 Creation of the basic work flow charts
7
Santa Rosa Campus
 Determining labor requirements
 Determining the utility requirements
 Determining the project cost requirements
Financial Aspects
These are the objectives focused in the financial specifics of the business.
 Determine initial capitalization for the proposed projects
 Provide reasonable and accurate estimates of revenues and
expenditures
 Assess cost and benefits of the investment
 Evaluation of performance indicators
 Determine financial projections for the business
 Evaluate liquidity, profitability and stability using commonly used
measures
8
Santa Rosa Campus
Socio-economic Aspects
These are the objectives focused in the socio-economic specifics of the business.
 Determine the proposed project’s contribution to our country’s
economy as a whole
 Provide reasonable assurance of the business’ significance to
society in terms of lifestyle and social growth
 Identify the business’ social responsibility
 Contribution of the business to the deficiencies of public
transportation and problems encountered herein
 Provide job opportunities that add value to family sustenance
9
Santa Rosa Campus
Significance of the Study
Transportation is a necessity in the fast paced life that we’re living in. Access to
these resources should be made readily available for the consumers. Because the
consumers nowadays want to attain comfort and experience of travelling without the
hassle of public transit and the expenditures of ownership, this type of business is suitable
in catering that demand.
This study can serve as a guideline to help the investors and businessmen who
are willing to venture the market. The information that is given in this study can help to
promote the market of the industry.
The results can also help in promoting tourism for this kind of business which can
attract visitors. This research can provide proof of a relationship between the business
and tourism.
This result can also help the future researchers in supplying relevant information
and reference.
10
Santa Rosa Campus
Scope and Delimitations of the Study
This study is delimited only to the feasibility of Wheel Go; a van rental service
provider in Sta. Rosa Laguna and the specific cited by the researchers. This study is
limited only in the City of Santa Rosa. The proponents of the study have provided
sufficient margin of error to provide robust but accurate results, this is due to the tolerable
inaccuracy of the information gathered and the subjective interpretation of the results.
This study is only limited to estimates and projections of the firm and may or may
not perform in the actual application. This study is also limited only to generalized results.
11
Santa Rosa Campus
Method of Research
In the pursuit of gathering significant data for the study about the feasibility of
Wheel Go; a van rental service provider in Sta. Rosa Laguna the researchers have
chosen descriptive method of research, wherein the researcher’s will describe the present
condition of the population, to assess the information needed by the researchers in able
to give comprehensive conclusion towards answering the problem and the objectives of
the study.
As framework to the descriptive method of research, the researchers will conduct
purposive process of gathering information, analyzing, classifying and tabulating the data
to describe the prevailing conditions that the population possesses, trends, practices and
relationships between variables can also be observed. Under this method, the
researchers can identify the consumer behavior towards the market and the preferences
each consumer wants. This data is significant in analyzing the market trends and
demands in able to scheme sustainable and effective marketing strategies.
The researchers utilized surveys, questionnaires and interviews in able to gather
significant data in determining the demand and market of the industry. The researchers
conducted surveys and subjected to 3 groups of randomly selected sample in the
population, these three groups are the private consumers, corporate consumers and
educational institutions. These groups are selected due to the assumption, that these 3
parameters in the population are the primary proponents of the demand. A stratified
12
Santa Rosa Campus
random sampling technique is utilized to ensure that the population is well represented to
create reliable findings.
The data gathered are then tabulated and the results will then be analyzed and
interpreted to give comprehensive conclusions where the researchers may base their
analysis for the other aspects regarding the research. The researchers have done this to
give the study a solid foundation that will help anchor the feasibility of the project. The
data that will be gathered will help to identify and anticipate market opportunities and to
determine feasibility of Wheel Go; a van rental service provider in Sta. Rosa Laguna.
Methods of Data Gathering
There are two major categories of data that the researchers have gathered in the
search for the comprehensive data that will help the researchers determine the feasibility
of Wheel Go; a van rental service provider in Sta. Rosa Laguna. First are the primary data
which is a collection of firsthand accounts, survey result and interviews that were gathered
by the researchers themselves. These data are necessary in describing the present
condition of the population and assess the situation, exploit the opportunities and
intercept threats that the firm may encounter. Surveys are conducted to identify and
describe the perspective preferences of the respondents. These surveys are utilizing
questionnaires specifically designed to gather the necessary information needed by the
researchers.
13
Santa Rosa Campus
The secondary source includes the writings, studies, dissertation, journals and
publishing alike to support the claims that the researchers are including in this study.
These data are results from previous studies of other researchers that can be used as a
reliable source of information.
Research Instruments
The researchers utilized the following standardized instruments in able to assess
the feasibility of Wheel Go; a van rental service provider in Sta. Rosa Laguna and to
gather significantly accurate data for the completion of the study:
 Questionnaires and survey forms these are questionnaire designed by the
researchers to collect all necessary data that will help in giving significant
conclusions to this study.
 Computer- the researchers utilized this resource to whatever purpose it may
serve. From the paperwork to the internet surfing and computations of
complex statistical analysis
 Worksheets- these are utilized in creating necessary financial statements
necessary for the study
 I.B.M. S.P.S.S. Statistics- the computer program is utilized to give accurate
and reliable interpretation of data by the use of statistics.
14
Santa Rosa Campus
Definition of Terms
The following are the terms used in the context of the study:
Transportation Industry – this sector includes industries providing transportation
of passengers and cargo, warehousing and storage for goods, scenic and
sightseeing transportation, and support activities related to modes of
transportation.
Private Transport – is transportation service which is not available for use by the
general public.
Van - a kind of vehicle typically having a rear door and sliding doors on the side
panels, used for transporting goods or people.
Van for hire – a business that renders services regarding on renting vans for
short periods of time, generally ranging from few hours to a few weeks.
Mobility – the ability to move between different levels in society or employment.
Liquidity - is a business enterprise’s ability to satisfy maturing short-term debt.
Solvency - is the business enterprise’s ability to satisfy long-term debt as it
becomes due.
Profitability – a business enterprise’s ability to earn good profit and return on
15
Santa Rosa Campus
investment as indicator or its financial well-being and the efficiency with
which it is managed.
16
Santa Rosa Campus
CHAPTER II
PROJECT SUMMARY
Name of the Firm
Starting up a business requires critical considerations of different factors that will
ensure its long-term existence. One of these is the creation of the company name which
shall be created in such a way that it establishes a good impression not just to the
company but also to the market- both existing and potential. An ideal business name is
one that is unique to the firm and is easily recognizable. Likewise, it shall reflect the
organization’s philosophy towards rendering its service to the customers.
Taking into account of the above pointers, the proponents come up with company
name from two simple words. Firstly, “Wheel”, which refers to the vehicle itself. Though it
is a van for rent business, the proponents choose the term “wheel” because of the
possibility for expanding other services aside from van renting but in line with travelling
and transportation. Secondly, “Go” derives from the idea of “always on the go” which
denotes that the organization is always ready to serve the customers. Hearing those as
combined words, it may be perceived as “We’ll go”, which is the message “Wheel Go”
really wanted to imply to its customers. As the company’s tagline says “Drive your
experience with us”, the “Wheel Go” will go with customers in making their memorable
experiences.
17
Santa Rosa Campus
Location of the Firm
Several conditions are taken into consideration in selecting the proposed location
of the firm. These conditions include the space, strategic advantage and accessibility.
The firm needed large space for the parking and maintenance needs of the vans. This
consideration is needed to ensure that the conditions of the vans are maintained at
optimum.
Positioning is also considered, it should be strategically positioned into a location
wherein the target consumer can easily locate the firm and stabilized awareness for
marketing advantage. It should also be positioned so that the major sources of supply
can be easily accessed to ensure the smooth flow of operations of the firm.
Lastly, it should be located near major transit routes to easily access every location
in the area.
Considering these factors, the prospectors of this study determined the location of
the proposed firm to be situated at New Sinai hospital, Old National Highway, Tagapo,
Santa Rosa City.
18
Santa Rosa Campus
Service Description
Transportation is an essential element of the modern world. People are eager to
find the best mode of transportation available at lower cost. Congestion of population in
rural areas makes it harder to find the comfort, security and experience that a commuter
wishes. Due to these problems that a normal commuter encounters, the researchers
determined to take the van rental services.
The proposed firm offers experience to the consumers. The firm will not only lend
vans but will also include all full supporting and other services that will help to better enrich
the experience that the customer can indulge. The vans offered by the firm are carefully
selected based on the studies and surveys to ensure that the customers will likely get
what they have expected. The maintenance for these vans will also be a priority of the
firm to ensure the safety of the customer and minimize the frustrations cause by engine
failures. Personnel, chauffeurs and support staffs will also be trained to ensure that the
customer will be treated well throughout the whole experience. Aside from the main
operations, the firm is will also provide inroad support to the customers. This includes
emergency hotlines, travel tips, travel support and newsletters.
19
Santa Rosa Campus
Feasibility Criteria
As the number of people is hooked to the exchange of information through the
internet, opportunities for a radical yet ingenious business like rentals emerges. As more
information is being absorbed by the masses, consumers are now exploring different
ways of handling situation, and this hype caused by the information super highway lead
to the road of awareness and demand for van rentals. It is expected that demand for
transportation medium rentals will grow in 2015 onwards as a support to the ongoing
tourism explosion in the Philippines (DTI, 2015). “It can be generally said that the VHIRE
commuter service continues to exist because this type of operation is profitable and there
is a demand for a mode offering lower travel time that is not currently met by the bus
services even if it has higher travel costs” (Cal Ph. D. 2005). Studies have also anticipated
the continued existence of the demand for the business.
These continued increases with the demand for this service will ensure the
marketability of the service. It is expected that in the coming years, a good return of
investment will be incurred. The criteria for the feasibility of the project are to ensure
stability of the firm and to create flexible mechanisms to address changes in the market
trends.
Other criteria include defining and maintaining competitive leverage amongst
competitors and to ensure distinction against substitutes. Within the attainment of the
foregoing criteria for this study, it can be concluded as feasible and viable.
20
Santa Rosa Campus
Mode of Financing the Project
The proposed firm is expected to have a high starting capital, thus, an assumption
has been made that this firm should be financed by a partnership to gain access to larger
capital. With vans as fixed assets which are high value, the prospect of loaning is an ideal
option as more flexible deals are being created to decrease the financial burden to the
creditors. It is also given that growth and expansion for this type of firm requires large
amount of financing thus loaning is a viable option.
Cost of Investment
Because the firm operations rely on fixed operational assets, the firm needs a large
initial investment costing PHP 13,000,000,000. This amount will be financed by the 4
proprietor of the company investing PHP 2,500,000 each proprietor. The reset of the
financing needed to put up the business will be loaned in banks.
Major Assumptions and summary of Findings and Conclusions
This study is running based on the major assumptions that:
 The planning horizon for the proposed business is projected to 5 years
 The average rental hours availed by the customer is 10 hours
21
Santa Rosa Campus
 Upon market entry, the assumption is every month of operations; each van will be
rented twice with the inclusion of a chauffeur and will be rented once for drop off
services
 Every 2 years, the frequency of car rents will be doubled; base will be the first year
of operation
 Payment for availing the service, except for drop off services, shall be at 140% of
sales price; the excess shall be made for security purposes and will be refunded
to the customers upon the return of vans
 Average overtime in rentals are 2 hours
 On-call chauffeurs will have average of 10 hours of service per week and will have
5 times increase during peak seasons
 The peak months are expected to occur at the months of January, March and
December
 Estimated useful life of vans is 15 years with 15% disposal value
 Furniture and equipment have 10 years of useful life with no disposal value
 Building has an estimated useful life of 30 years with 10% disposal value
 Straight line method shall be used as means of depreciating the fixed assets
 Office supplies is maintained at 100% of the next quarter
 During expected seasonal demand, revenues will have 3 times increase
 Employees’ Salary Deductions (SSS, Philhealth, PAG-IBIG) and ER (Employer’s
Share) are computed based on applicable tables. Quarterly remittance of amounts
withheld or deducted shall be made on the next month after the quarter
22
Santa Rosa Campus
 Projected sales and/or purchases are inclusive of 3% Common Carrier Tax
 Partnership income is subject to corporate tax of 30%
 Salaries of managing partners are considered as distribution of partnership profit
closed to equity, not part of operating expense
 Regular employee salaries are paid every 15th day and end of the month
 Employee’s 13th month pay is equivalent to monthly net salary
 Wages of On-call chauffeurs are computed on hourly basis; payment shall be
made right after rendering the service
 Security agency services will be rendered
 Payment for monthly utility bill is made on the following month
 Insurance premium payment is good for two years upon the initial capitalization
 Petty cash shall be established for small amount and miscellaneous expenses
Market Feasibility
To determine the market feasibility of the study, the researchers have utilized
survey, questionnaire and interviews as the primary source of information about the
demand. Writings, studies journals and publications alike have been consulted as
references to support the claims cited in the study.
The market feasibility of the proposed project is also dependent at maintaining
competitive advantages against competitors and substitutes, thus distinguishing factors
should be taken into consideration. Effective market targeting and positioning should also
23
Santa Rosa Campus
be tackled with great importance, to give the consumers the experience they want,
specifications should be based on the demand. Marketing strategies and promotional
activities should also be contemplated to ensure that year-round marketability will be
achieved.
Technical Feasibility
The technical aspects that are taken into the consideration to determine the
feasibility of the projects are the location and the working layout of the firm, the necessary
maintenance processes, the most efficient number of sustainable vans necessary for
operation, the necessary expenditures needed for daily operations, the operating
guidelines, determining the basic work definitions and other necessary requirements of
the operations. The feasibility of the technical aspects relies heavily in the definition of all
processes needed in the daily operations of the firm.
Management Feasibility
Management of the proposed firm should be well defined to ensure internal stability
and smooth chain of command. Definition of the firm’s mission, vision and goals are
essential to provide guiding principles for strategic decision making. Selection of the most
effective organizational structure is essential for the survival of the firm. The organization
devised should be flexible and reactive to any change in market conditions.
24
Santa Rosa Campus
Job description should also be well defined to determine the work responsibility of
every personnel. Adequate motivational factors and sanctions for the personnel should
also be considered to ensure that every worker will work efficiently and perform every
task assigned.
Other managerial aspect is the insurance, monitoring and security of the assets of
the firm. This aspect should be considered because the industry pursued has a high risk
of failure due to assets lost during renting.
Financial Feasibility
Success indicator of a business operation is best shown if it is quantifiable in
nature. Thus, it is said to be a worthy venture to invest in if it can prove that the result of
different business function efforts is financially sound.
Financial considerations to be taken into account includes the identification of the
firm’s initial capital requirements and its performance results in terms of return on invested
capital, the financial position of the business, maintaining of sufficient cash balance to
sustain operation, cost-benefit analysis, meeting of financial assets with financial
obligation and break-even analysis.
25
Santa Rosa Campus
Socio-economic Feasibility
Any business entity exists not only to generate profit for private purposes of certain
individuals but at the same time has a responsibility in the society where it operates and
in the economy as a whole.
The firm must have a significant impact to the society by changing or adding value
to their normal way of living. Moreover, it contributes to creation of job opportunities which
at least lessen the unemployment rate. Likewise, it will formalize, innovate and
industrialize the currently existing mediocre van rental services.
26
Santa Rosa Campus
CHAPTER III
MARKETING ASPECT
Marketing is essential to the feasibility of any firm. Realizing the demand and
properly exploiting the demand present is crucial in any firm’s survival. Through marketing
the will of the customers are realized, analyzed and should be utilized. The concept of
marketing recognizes that the organizational goals are to be achieved the demand of the
market is integrated with the marketing schemes implemented in the firm. The
understanding of all the factors that constituents the market mechanism can make full
use of the leverage that marketing can provide. The marketing aspect analyzes market
condition, demand trends, economic factors, competition, substitutes in able to come up
with the most ideal way of extracting revenues from the demand opportunity.
This art of the research deals with the definition of the demand and
analyzing what is crucial to the feasibility of Wheel Go, a van rental service provider in
Sta. Rosa Laguna. This part also discusses the different strategies that will be utilized by
the proposed firm to acquire the leverage needed to effectively compete with the
competitors and maintain financial stability within the firm.
Market Description
Van renting industry is not particularly new concept in the market, but most of the
rentals are in a form of a backyard industry wherein it is a small capitalized business entity
27
Santa Rosa Campus
that operate informally and most of the time it is outside the government public transport
regulations. Although most van for hire industry operates in secrecy, they still have
sustainable demand.
Some newly emerging vans and cars for rent is emerging in the market as the
foreign tourism grows within the company. More and more investors are realizing the
opportunity in this industry, even established foreign vans for hire are starting to invest in
the country. This trend in the market is expected to grow in the successive years to come.
Reasons for Choosing the Industry
Transportation is slowly becoming an essential commodity. As more people are
hooked to the fast paced life of the modern world, the search for more mobility has started.
The transportation industries have been steadily growing, with demand at all time high;
competition has been rigorous. Public transportation is the most commonly preferred
mode of transportation, but because of the frustration the commuting offers, more people
are switching to more conventional ways. One of this ways is rentals.
Nowadays, more people are realizing the advantages of renting. With the rise of
the age of information superhighway, information about this type of industry has been
disseminated to more people and this awareness spearheaded the demand. The demand
has been steadily rising in the previous years and is expected to show this trend to the
years to come.
28
Santa Rosa Campus
Operating Assets
The operation of the proposed firm is highly dependent to its fixed operating
assets. Since the firm is targeting the demand for transportation, the procurer of the study
has assessed that the main type of vehicle to be focused on is vans for its functionality.
Vans are known to have large seating capacity, long mileage, durability and
comfort that it offers. Due to these admirable characteristics that is possess it is
determined that it is the perfect choice for starting a vehicle rental service.
Demand
The demand for transportations is never ending. It is a known fact that the search
for better ways of moving from one place to the other in continuing, and this trend in the
demand is what the researchers have been targeting. Public transportation is the
preferred mode of transportation, but it posed lot of dissatisfaction to the side of the
commuters and started to find new ways of transportation. And because of this, the
introduction of the rental industry to a much wider audience can prove to be rewarding.
And because of that, the researchers determined to exploit that trend in the demand and
prove the feasibility of Wheel Go; a van rental service provider in Sta. Rosa Laguna.
29
Santa Rosa Campus
Demand Analysis
After the researchers have conducted surveys among the target market, the
gathered significant data are then tabulated and interpreted.
The proponents utilized stratified random sampling technique to ensure the well
representation of the population to make sure that findings will be reliable.
Population Sample Size
To have a reasonable and realistic prospective of the acceptability of establishing
a van renting business, it is important that the researchers determine the sample size. A
sample size is a portion of the total size of the population that represents the potential
market of the project. To determine the sample size, the following formula is needed:
n = N
1 + Ne2
where:
n = sample size
N = size of the population
e = margin of error
30
Santa Rosa Campus
COMPUTATIONS
For families/friends:
n = N
1 + Ne2
n = 284,670
1 + 284,670(0.05)2
n = 399.44 or 399
For schools:
n = N
1 + Ne2
n = 60
1 + 60(0.05)2
n = 52.17 or 52
31
Santa Rosa Campus
For companies:
n = N
1 + Ne2
n = 107
1 + 107(0.05)2
n = 84.42 or 84
32
Santa Rosa Campus
1. FAMILIES/FRIENDS
A 1 2 3 4 5
Q1 6 45 121 137 91
Q2 6 76 135 116 67
Q3 7 34 129 135 95
Q4 6 60 131 124 79
Q5 4 34 101 123 138
Table 1.1
Timing of availing the service
33
Santa Rosa Campus
I frequently get along with my family for an outing, out of town trips or vacation.
160
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 1
Figure 1 shows that 137 or 34.25% of the 400 respondents are agree that they
frequently get along with their families for an outing, out of town trips or vacation, 121 or
30.25% are moderately agree, 91 or 22.75% are strongly agree, 45 or 11.25% are
disagree, and only 6 or 1.5% are strongly disagree.
34
Santa Rosa Campus
I frequently get along with my family for an outing, out of town trips or vacation.
160
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 2
Figure 2 shows that 135 or 33.75% of the 400 respondents are moderately agree
that they frequently get along with their friends for an outing, out of town trips or vacation,
116 or 29% are agree, 76 or 19% are disagree, 67 or 16.75 are strongly agree, and only
6 or 1.5% are strongly disagree.
35
Santa Rosa Campus
I usually go for an outing, out of town trips or vacation during special occasions.
160
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 3
usually go for an outing, out of town trips or vacation during special occasions, 129 or
32.25% are moderately agree, 95 or 2.75% are strongly agree, 76 or 19% are disagree,
and only 7 or 1.75% are strongly disagree
36
Santa Rosa Campus
I usually go for an outing, out of town trips or vacation during special occasions.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 4
that they usually go for an outing, out of town trips or vacation during special occasions,
124 or 31% are agree, 79 or 19.75% are strongly agree, 60 or 15% are disagree, and
only 6 or 1.5% are strongly disagree
37
Santa Rosa Campus
I usually go for an outing, out of town trips during vacation.
160
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 5
Figure 5 shows that 138 or 34.5% of the 400 respondents are strongly agree that
they usually go for an outing, out of town trips during vacation, 123 or 30.75 are agree,
101 or 25.25% are moderately agree, 34 or 8.5% are disagree, and only 4 or 1% are
strongly disagree
38
Santa Rosa Campus
B 1 2 3 4 5
Q1 16 70 161 101 52
Q2 18 22 109 162 89
Q3 69 120 98 77 36
Q4 16 40 117 86 101
Q5 70 131 106 53 40
Table 1.2
Destination/Modes of transportation
39
Santa Rosa Campus
I usually get along with my family/friends for outings, out of town trips or vacation within
the city.
180
160
140
120
100
80 Series1
60
40
20
0
1 2 3 4 5
Figure 6
Figure 6 shows that 161 or 40.25% are moderately agree that they usually get
along with my family/friends for outings, out of town trips or vacation within the city, 101
or 25.25% are agree, 70 or 17.5% are disagree, 52 or 13% are strongly agree, and only
16 or 4% are strongly disagree
40
Santa Rosa Campus
I usually get along with my family/friends for outings, out of town trips or vacation within
the city.
180
160
140
120
100
80 Series1
60
40
20
0
1 2 3 4 5
Figure 7
Figure 7 shows that 162 or 40.5% of the 400 respondents are agree usually get
along with my family/friends for outings, out of town trips or vacation within the city, 109
or 27.25% are moderately agree, 89 or 22.25% are strongly agree, 22 or 5.5% are
disagree, and only 18 or 4.5% are strongly agree
41
Santa Rosa Campus
I usually use personal vehicle when going to an outing, out of town tips or vacation.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 8
Figure 8 shows that 120 or 30% of the 400 respondents are disagree that they
usually use personal vehicle when going to an outing, out of town tips or vacation, 98 or
24.5% are moderately agree, 77 or 19.25% are agree, 69 or 17.25% are strongly
disagree, and only 36 or 9% are strongly agree
42
Santa Rosa Campus
I usually hire/rent a vehicle when going to an outing, out of town tips or vacation.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 9
that they usually hire/rent a vehicle when going to an outing, out of town tips or vacation,
101 or 25.25% are strongly agree, 86 or 21.5% are agree, 40 or 10% are disagree, and
only 16 or 4% are strongly disagree
43
Santa Rosa Campus
I usually commute when going to an outing, out of town trips or vacation.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 10
Figure 10 shows that 131 or 32.75% of the 400 respondents are disagree that they
usually commute when going to an outing, out of town trips or vacation, 106 or 26.5% are
moderately agree, 70 or 17.5% are strongly disagree, 53 or 13.25% are agree, and only
40 or 10% are strongly agree
44
Santa Rosa Campus
C 1 2 3 4 5
Q1 16 42 112 129 101
Q2 7 19 98 124 152
Q3 3 29 99 147 122
Q4 43 102 127 77 51
Q5 6 48 99 136 111
Table 1.3
Considerations for existing/potential availing of service
45
Santa Rosa Campus
I am aware of van for hire/rent businesses.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 11
Figure 11 shows that 129 or 32.24% are agree that they are aware of van for
hire/rent businesses, 112 or 28% are moderately agree, 101 or 25.25% are strongly
agree, 42 or 10.5% are disagree, and only 16 or 4% are strongly disagree
46
Santa Rosa Campus
I am willing to rent a van when going to an outing, out of town trips or vacation.
160
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 12
Figure 12 shows that 152 or 38% of the 400 respondents are strongly agree that
they are willing to rent a van when going to an outing, out of town trips or vacation, 124
or 31% are agree, 98 or 2.5% are moderately agree, 19 or 4.75% are disagree, ad only
7 or 1.75% are strongly disagree
47
Santa Rosa Campus
I am willing to spend money for special occasions.
160
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 13
Figure 13 shows that 147 or 36.75% are agree that they are willing to spend money
for special occasions, 122 or 30.5% are strongly agree, 99 or 24.75% are moderately
agree, 29 or 7.25% are disagree, and only 0.75% are strongly disagree
48
Santa Rosa Campus
I prefer to get along with my family/friends in a group of 12 or less.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 14
that they prefer to get along with my family/friends in a group of 12 or less, 102 or 25.5%
are disagree, 77 or 19.25% are agree, 51 or 12.75% are strongly agree, and only 43 or
10.75% are strongly disagree
49
Santa Rosa Campus
I prefer to get along with my family/friends in a group of more than 12.
160
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 15
Figure 15 shows that 136 or 34% of the 400 respondents are agree that they prefer
to get along with my family/friends in a group of more than 12, 111 or 27.75% are strongly
agree, 99 or 24.75% are moderately agree, 48 or 12% are disagree, and on 6 or 1.5%
are strongly disagree
50
Santa Rosa Campus
D 1 2 3 4 5
Q1 110 105 83 70 32
Q2 65 133 104 66 32
Q3 3 21 85 111 180
Q4 102 126 75 60 37
Q5 114 117 77 74 38
Q6 6 10 65 142 178
Table 1.4
Factors to consider in choosing a van to rent
51
Santa Rosa Campus
I consider the design when choosing a van to rent.
120
100
80
60
Series1
40
20
0
1 2 3 4 5
Figure 16
Figure 16 shows that 110 or 27.5% of the 400 respondents are strongly disagree
that they consider the design when choosing a van to rent, 105 or 26.25% are disagree,
83 or 20.27% are moderately agree, 70 or 17.5% are agree, and only 32 or 8% are
strongly agree.
52
Santa Rosa Campus
I consider the color when choosing a van to rent.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 17
consider the color when choosing a van to rent, 104 or 26% are moderately agree, 66 or
16.5% are agree, 65 or 16.25% are strongly disagree, and only 32 or 8% are strongly
agree.
53
Santa Rosa Campus
I consider comfort when choosing a van to rent.
200
180
160
140
120
100
Series1
80
60
40
20
0
1 2 3 4 5
Figure 18
Figure 18 shows that 180 or 45% of the 400 respondents are strongly agree that
they consider comfort when choosing a van to rent, 111 or 27.75% are agree, 85 or
21.25% are moderately agree, 21 or 5.25% are disagree, and only 3 or 0.75% are strongly
disagree
54
Santa Rosa Campus
I consider luxury when choosing a van to rent.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 19
consider luxury when choosing a van to rent, 102 or 25.5% are strongly disagree, 75 or
18.75% are moderately agree, 60 or 15% are agree, and only 37 or 9.25% are strongly
agree.
55
Santa Rosa Campus
I consider the brand when choosing a van to rent.
140
120
100
80
Series1
60
40
20
0
1 2 3 4 5
Figure 20
Figure 20 shows 117 or 29.25% of the 400 respondents are disagree that they
consider the brand when choosing a van to rent, 114 or 28.5% are strongly disagree, 77
or 19.25% are moderately agree, 54 or 13.5% are agree, and only 38 or 9.5% are strongly
agree
56
Santa Rosa Campus
I consider rental rate when choosing a van to rent.
200
180
160
140
120
100
Series1
80
60
40
20
0
1 2 3 4 5
Figure 21
they consider rental rate when choosing a van to rent, 142 or 35.5% are disagree, 65 or
16.25% are moderately agree, 10 or 2.5% are agree, and only 6 or 1.5% are strongly
disagree
57
Santa Rosa Campus
2. SCHOOLS
A 1 2 3 4 5
Q1 3 4 10 26 9
Q2 1 3 8 28 12
Q3 1 2 15 24 10
Q4 0 3 5 12 32
Q5 0 0 12 16 24
Table 2.1
58
Santa Rosa Campus
We frequently spend time for outings or out of town trips.
30
25
20
15
Series1
10
0
1 2 3 4 5
Figure 22
Figure 22 shows that 26 or 50% of the 52 respondents agree that they are
frequently spend time for outings or out of town trips, 10 or 19.23% are moderately agree,
9 or 17.31% are strongly agree, 4 or 7.69% are disagree, and only 5.77% are strongly
disagree
59
Santa Rosa Campus
We frequently spend time for off campus activities and events.
30
25
20
15
Series1
10
0
1 2 3 4 5
Figure 23
frequently spend time for off campus activities and events, 12 or 23.08% are strongly
agree, 8 or 15.38% are moderately agree, 3 or 5.77% are disagree, and only 1 or 1.92%
60
Santa Rosa Campus
We usually have outings, out of town trips, and/or off campus activities and events during
special occasions.
30
25
20
15
Series1
10
0
1 2 3 4 5
Figure 24
usually have outings, out of town trips, and/or off campus activities and events during
special occasions,15 or 28.85% are moderately agree, 10 or 19.23% are strongly agree,
2 or 3.85% are disagree, and only 1 or 3.85% are strongly disagree
61
Santa Rosa Campus
We usually have outings, out of town trips, and/or off campus activities and events for
teambuilding or seminar purposes.
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 25
they usually have outings, out of town trips, and/or off campus activities and events for
teambuilding or seminar purposes, 12 or 23.08% are agree, 5 or 9.62% are moderately
agree, 3 or 5.78% are disagree, and 0 or 0% are strongly disagree
62
Santa Rosa Campus
We usually join intercampus academic and/or non-academic competitions.
30
25
20
15
Series1
10
0
1 2 3 4 5
Figure 26
Figure 26 shows that 24 or 46.15% of the 52 respondents are usually join
intercampus academic and/or non-academic competitions, 16 or 30.77% are agree, 12
or 23.08% are moderately agree, and 0 or 0% for disagree and strongly disagree
63
Santa Rosa Campus
B 1 2 3 4 5
Q1 12 20 10 6 4
Q2 0 4 16 20 12
Q3 14 20 10 8 0
Q4 16 24 4 8 0
Q5 0 0 8 28 16
Q6 21 16 10 5 0
Table 2.2
64
Santa Rosa Campus
We usually spend time for outings, out of town trips, and off campus activities and events
within the city.
25
20
15
Series1
10
0
1 2 3 4 5
Figure 27
usually spend time for outings, out of town trips, and off campus activities and events
within the city, 12 or 23.08% of the 52 respondents are strongly disagree, 10 or 19.23%
are moderately agree, 6 or 11.54% are agree, and only 4 or 7.69% are strongly agree
65
Santa Rosa Campus
We usually spend time for outings, out of town trips, and off campus activities and events
within the countryside.
25
20
15
Series1
10
0
1 2 3 4 5
Figure 28
usually spend time for outings, out of town trips, and off campus activities and events
within the countryside, 16 or 30.77% are moderately agree, 12 or 23.08% are strongly
agree, 4 or 7.69% are disagree, and 0 or 0% are strongly disagree
66
Santa Rosa Campus
We usually use personal vehicle when going to an outing, out of town trips, and off
campus activities and events.
25
20
15
Series1
10
0
1 2 3 4 5
Figure 29
usually use personal vehicle when going to an outing, out of town trips, and off campus
activities and events, 14 or 26.92% are strongly disagree, 10 or 19.23% are moderately
agree, 8 or 15.38% are agree, and 0 or 0% are strongly agree
67
Santa Rosa Campus
We usually use school service vehicle when going to an outing, out of town trips, and off
campus activities and events.
30
25
20
15
Series1
10
0
1 2 3 4 5
Figure 30
usually use school service vehicle when going to an outing, out of town trips, and off
campus activities and events, 16 or 30.77% are strongly agree, 8 or 15.38% are agree, 4
or7.69% are moderately agree, and 0 or 0% are strongly agree
68
Santa Rosa Campus
We usually hire/rent vehicle when going to an outing, out of town trips, and off campus
activities and events.
30
25
20
15
Series1
10
0
1 2 3 4 5
Figure 31
usually hire/rent vehicle when going to an outing, out of town trips, and off campus
activities and events, 16 or 30.77% are strongly agree, 8 or 15.38% are moderately agree,
and 0 or 0% are both disagree and strongly disagree
69
Santa Rosa Campus
We usually commute when going to an outing, out of town trips, and off campus activities
and events.
25
20
15
Series1
10
0
1 2 3 4 5
Figure 32
that they usually commute when going to an outing, out of town trips, and off campus
activities and events, 16 or 30.77% are disagree, 10 or 19.23% are moderately agree, 5
or 9.62% are agree, and 0 or 0% are strongly agree
70
Santa Rosa Campus
C 1 2 3 4 5
Q1 0 0 0 4 48
Q2 0 0 4 12 36
Q3 0 0 14 16 22
Q4 5 18 11 10 8
Q5 0 0 12 28 22
Table 2.3
71
Santa Rosa Campus
We are aware of van for hire/rent businesses.
60
50
40
30
Series1
20
10
0
1 2 3 4 5
Figure 33
they are aware of van for hire/rent businesses, 4 or 7.69% are agree, and 0 or 0% for
moderately agree, disagree and strongly disagree
72
Santa Rosa Campus
We are willing to rent a van when going to an outing, out of town trips, and off campus
activities and events.
40
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 34
they are willing to rent a van when going to an outing, out of town trips, and off campus
activities and events, 12 or 23.08% are agree, 4 or 7.69% are moderately agree, and 0
or 0% for disagree and strongly agree
73
Santa Rosa Campus
We are willing to spend money for special occasions.
25
20
15
Series1
10
0
1 2 3 4 5
Figure 35
Figure 55 shows that 22 or 42.31% of the respondents are strongly agree that they
are willing to spend money for special occasions, 16 or 30.77% are agree, 14 or 26.92%
are moderately agree, and 0 or 0% for disagree and strongly disagree
74
Santa Rosa Campus
We prefer renting a vehicle with 12 or lesser seating capacity.
20
18
16
14
12
10
Series1
8
6
4
2
0
1 2 3 4 5
Figure 36
prefer renting a vehicle with 12 or lesser seating capacity, 11 or 21.15% are moderately
agree, 10 or 19.23 are agree, 8 or 15.38% are strongly agree, and only 5 or 9.62% are
strongly disagree
75
Santa Rosa Campus
We prefer renting a vehicle with more than 12 seating capacity.
25
20
15
Series1
10
0
1 2 3 4 5
Figure 37
they prefer renting a vehicle with more than 12 seating capacity, 18 or 34.62% are agree,
12 or 23.08% are moderately agree, and 0 or 0% for disagree and strongly disagree
76
Santa Rosa Campus
D 1 2 3 4 5
1 19 16 8 5 4
2 10 24 8 6 4
3 0 0 4 6 42
4 14 20 10 5 3
5 0 8 24 16 4
6 0 0 4 16 32
Table 2.4
77
Santa Rosa Campus
We consider the design when choosing a van to rent.
20
18
16
14
12
10
Series1
8
6
4
2
0
1 2 3 4 5
Figure 38
that they consider the design when choosing a van to rent, 16 or 30.77% are disagree, 8
or 15.38% are moderately agree, 5 or 9.62% are agree, and 4 or 7.69 are strongly agree
78
Santa Rosa Campus
We consider the color when choosing a van to rent.
30
25
20
15
Series1
10
0
1 2 3 4 5
Figure 39
consider the color when choosing a van to rent, 10 or 19.23% are strongly disagree, 8 or
15.38% are moderately agree, 6 or 11.54% are agree, and only 4 or 7.69% are strongly
agree
79
Santa Rosa Campus
We consider comfort when choosing a van to rent.
45
40
35
30
25
20 Series1
15
10
0
1 2 3 4 5
Figure 40
they consider comfort when choosing a van to rent, 6 or 11.54% are agree, 4 or 7.69%
are moderately agree, and 0 or 0% for disagree and disagree
80
Santa Rosa Campus
We consider luxury when choosing a van to rent.
25
20
15
Series1
10
0
1 2 3 4 5
Figure 41
consider luxury when choosing a van to rent, 14 or 26.92% are strongly disagree, 10 or
19.23% are moderately agree, 5 or 9.62% are agree, and 3 or 5.77 are strongly agree
81
Santa Rosa Campus
We consider the brand when choosing a van to rent.
30
25
20
15
Series1
10
0
1 2 3 4 5
Figure 42
Figure 42 shows that 24 or 46.15% are moderately agree that they consider the
brand when choosing a van to rent, 16 or 30.77% are agree, 8 or 15.38% are disagree,
4 or 7.69% are strongly agree, and 0 or 0% are strongly disagree
82
Santa Rosa Campus
We consider rental rate when choosing a van to rent.
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 43
Figure 43 shows that 32 or 61.54% are strongly agree that they consider rental
rate when choosing a van to rent, 16 or 30.77% are agree, 4 or 7.69% are moderately
agree, and 0 or 0% for disagree and strongly disagree
83
Santa Rosa Campus
3. COMPANIES
A 1 2 3 4 5
Q1 3 5 15 28 33
Q2 4 12 28 32 8
Q3 2 8 27 32 15
Q4 8 26 30 20 0
Q5 4 10 24 32 14
Table 3.1
84
Santa Rosa Campus
We frequently spend time for outings or out of town trips.
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 44
they frequently spend time for outings or out of town trips, 28 or 33.33% are agree, 15 or
17.86% are moderately agree, 5 or 5.95% are disagree, and 3 or 3.57% are strongly
disagree
85
Santa Rosa Campus
We frequently spend time for company events and activities.
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 45
frequently spend time for company events and activities, 28 or 33.33% are moderately
agree, 12 or 14.29% are disagree, 8 or 9.52% are strongly agree, and 4 or 4.76% are
strongly disagree
86
Santa Rosa Campus
We usually have outings, out of town trips, and company events and activities during
special occasions.
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 46
Figure 46 shows that 32 or 38.1% of the 84 respondents are agree that they usually
have outings, out of town trips, and company events and activities during special
occasions, 27 or 32.14% are moderately agree, 15 or 17.86% are strongly agree, 8 or
9.52% are disagree, and 2 or 2.38% are strongly disagree
87
Santa Rosa Campus
We usually have outings, out of town trips, and company events and activities during
company holidays.
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 47
that they usually have outings, out of town trips, and company events and activities during
company holidays, 26 or 30.95% are disagree, 20 or 23.81% are agree, 8 or9.52% are
strongly disagree, and 0 or 0% are strongly agree
88
Santa Rosa Campus
We usually have outings, out of town trips, and company events and activities for
teambuilding or seminars.
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 48
Figure 48 shows that 32 or 38.1% of the 84 respondents are agree that they usually
have outings, out of town trips, and company events and activities for teambuilding or
seminars, 24 or 28.57% are moderately agree, 14 or 16.67% are strongly agree, 10 or
11.90% are disagree, and 4 or 4.76% are strongly disagree
89
Santa Rosa Campus
B 1 2 3 4 5
Q1 0 52 24 6 2
Q2 0 8 18 22 36
Q3 0 40 24 12 8
Q4 4 44 10 8 18
Q5 4 0 24 20 36
Q6 14 56 10 0 4
Table 3.2
90
Santa Rosa Campus
We usually spend time for outings, out of town trips, and company events and activities
within the city.
60
50
40
30
Series1
20
10
0
1 2 3 4 5
Figure 49
Figure 4 shows that 52 or 61.90% are disagree that they usually spend time for
outings, out of town trips, and company events and activities within the city, 24 or 28.57%
are moderately agree, 6 or 7.14% are agree, 2 or 2.38% are strongly agree, and 0 or 0%
91
Santa Rosa Campus
We usually spend time for outings, out of town trips, and company events and activities
within the countryside.
40
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 50
they usually spend time for outings, out of town trips, and company events and activities
within the countryside, 22 or 26.19% are agree, 18 or 21.43% are moderately agree, 8 or
9.52% are disagree, and 0 or 0% are strongly disagree
92
Santa Rosa Campus
We usually use personal vehicle when going to an outing, out of town trips, and company
events and activities.
45
40
35
30
25
20 Series1
15
10
0
1 2 3 4 5
Figure 51
Figure 51 shows that 47.62% of the 84 respondents are disagree that they usually
use personal vehicle when going to an outing, out of town trips, and company events and
activities, 24 or 28.57% are moderately agree, 12 or 14.29% are agree, 8 or 9.52% are
strongly agree, and 0 or 0% are strongly disagree
93
Santa Rosa Campus
We usually use company vehicle when going to an outing, out of town trips, and company
50
45
40
35
30
25
Series1
20
15
10
5
0
1 2 3 4 5
Figure 52
usually use company vehicle when going to an outing, out of town trips, and company
events and activities, 18 or 21.43% are strongly agree, 10 or 11.9% are moderately agree,
8 or 9.52% are agree, and 4 or 4.76% are strongly disagree
94
Santa Rosa Campus
We usually hire/rent vehicle when going to an outing, out of town trips, and company
40
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 53
they usually hire/rent vehicle when going to an outing, out of town trips, and company
events and activities, 24 or 28.57% are moderately agree, 20 or 23.81% are agree, 4 or
4.76% are strongly disagree, and 0 or 0% are disagree
95
Santa Rosa Campus
We usually commute when going to an outing, out of town trips, and company events and
activities.
60
50
40
30
Series1
20
10
0
1 2 3 4 5
Figure 54
usually commute when going to an outing, out of town trips, and company events and
activities, 14 or 16.67% are strongly disagree, 10 or 11.9% are moderately agree, 4 or
4.76% are strongly agree, and 0 or 0% are agree
96
Santa Rosa Campus
C 1 2 3 4 5
Q1 0 0 12 8 64
Q2 0 0 12 28 44
Q3 0 4 14 6 60
Q4 22 52 6 4 0
Q5 4 0 8 12 60
Table 3.3
97
Santa Rosa Campus
We are aware of van for hire/rent businesses.
70
60
50
40
Series1
30
20
10
0
1 2 3 4 5
Figure 55
they are aware of van for hire/rent businesses, 12 or 14.29% are moderately agree, 8 or
9.52% are agree, and 0 or 0% for disagree and strongly disagree
98
Santa Rosa Campus
We are willing to rent a van when going to an outing, out of town trips, and company
50
45
40
35
30
25
Series1
20
15
10
5
0
1 2 3 4 5
Figure 56
they are willing to rent a van when going to an outing, out of town trips, and company
events and activities, 28 or 33.33% are agree, 12 or 14.29% are moderately agree, and
0 or 0% for disagree and strongly disagree
99
Santa Rosa Campus
We are willing to spend money for special occasions.
70
60
50
40
Series1
30
20
10
0
1 2 3 4 5
Figure 57
they are willing to spend money for special occasions, 14 or 16.67% are moderately
agree, 6 r 7.14% are agree, 4 or 4.76% are disagree, and 0 or 0% are strongly disagree
100
Santa Rosa Campus
We prefer renting a vehicle with 12 or lesser seating capacity.
60
50
40
30
Series1
20
10
0
1 2 3 4 5
Figure 58
Figure 58 shows that 61.9% of the 84 respondents are disagree that they prefer
renting a vehicle with 12 or lesser seating capacity, 22 or 26.19% are strongly disagree,
6 or 7.14% are moderately agree, 4 or 4.76% are agree, and 0 or 0% are strongly agree
101
Santa Rosa Campus
We prefer renting a vehicle with more than 12 seating capacity.
70
60
50
40
Series1
30
20
10
0
1 2 3 4 5
Figure 59
Figure 59 shows that 60 or 71.43% are strongly agree that they prefer renting a
vehicle with more than 12 seating capacity, 12 or 14.29% are agree, 8 or 9.52% are
moderately agree, 4 or 4.76% are strongly disagree, and 0 or 0% are disagree
102
Santa Rosa Campus
D 1 2 3 4 5
Q1 20 36 13 10 5
Q2 4 52 16 12 0
Q3 0 2 6 8 68
Q4 4 44 24 12 0
Q5 0 28 44 8 4
Q6 0 0 0 16 68
Table 3.4
103
Santa Rosa Campus
We consider the design when choosing a van to rent.
40
35
30
25
20
Series1
15
10
0
1 2 3 4 5
Figure 60
consider the design when choosing a van to rent, 20 or 23.81% are strongly disagree, 13
or 15.48% are moderately agree, 10 or 11.9% are agree, and 5 or 5.95% are strongly
agree
104
Santa Rosa Campus
We consider the color when choosing a van to rent.
60
50
40
30
Series1
20
10
0
1 2 3 4 5
Figure 61
consider the color when choosing a van to rent, 16 or 19.05% are moderately agree, 12
or 14.29% are agree, 4 or 4.76% are strongly disagree, and 0 or 0% are strongly agree
105
Santa Rosa Campus
We consider comfort when choosing a van to rent.
80
70
60
50
40
Series1
30
20
10
0
1 2 3 4 5
Figure 62
they consider comfort when choosing a van to rent, 8 or 9.52% are agree, 6 or 7.14% are
moderately agree, 2 or 2.38% are disagree, and 0 or 0% are strongly disagree
106
Santa Rosa Campus
We consider luxury when choosing a van to rent.
50
45
40
35
30
25
Series1
20
15
10
5
0
1 2 3 4 5
Figure 63
consider luxury when choosing a van to rent, 24 are moderately agree, 12 or 14.29% are
agree, 4 or 4.76% are strongly disagree, and 0 or 0% are strongly agree
107
Santa Rosa Campus
We consider the brand when choosing a van to rent.
50
45
40
35
30
25
Series1
20
15
10
5
0
1 2 3 4 5
Figure 64
that they consider the brand when choosing a van to rent, 28 or 33.33% are disagree, 8
or 9.52% are agree, 4 or 4.76% are strongly agree, and 0 or 0% are strongly disagree
108
Santa Rosa Campus
We consider rental rate when choosing a van to rent.
80
70
60
50
40
Series1
30
20
10
0
1 2 3 4 5
Figure 65
they consider rental rate when choosing a van to rent, 16 or 19.05% are agree, and 0 or
0% for moderately agree, disagree, and strongly disagree
109
Santa Rosa Campus
Factors Affecting the Market
There are numerous factors that can affect the market, but the researchers
determined that the Porter’s 5 Forces model is the significant factors that can affect
business firm.
 The intensity of rivalry among established companies- although most of the
van rentals are informal and outside the government regulations. There are
few established firms that are already known and have access to more
capitalization. Competition against these firms will be hard and failing to
compete will be disastrous
 Bargaining power of Buyers- Because of the firms are competing against
few potential customers, the competition can lead to competitors lowering
down prices into certain extent that the prices are too low to sustain the
financing for the business activity.
 Bargaining power of Suppliers- the firm is dependent to the fixed operational
asset which is the vans, and because of this, expansion of the firm rely on
huge capitalization, therefore changes made by the suppliers of the vans
can greatly affect the expansion of the firm.
 Threat of Substitutes- public transport is the greatest competition in this firm,
mainly because it is preferred by more due to its availability and cheapness.
Differencing the advantages of renting than commuting is a must in able to
compete with the substitute.
110
Santa Rosa Campus
Marketing Strategy
One of the major obstacles that the firm can encounter upon initial put up is that
the awareness of the general public is very limited and oftentimes has the misconception
about the advantages of renting. This is the problem that the marketing would try to
address.
Aside from the usual advertising using tarpaulins, flyers, leaflets and the whole
commercial space itself. Internet info materials such as blogs, social networking pages,
sites, databases, catalogues and other form of advertisement in the internet should be
fully utilized because it is the fastest way of disseminating information and is naturally
persuasive. The advertisement should focus first on the advantage of renting vans to raise
curiosity of the readers, this is essential to the marketing strategy because the main
competition of the business is not really the other firm offering rentals, but it’s the lack of
information about the subject.
Next is buffer of information, once the curiosity of the consumer is raised, it should
be fed. The sales representative should have active exchange of information with the
curious customers and make then decide to avail the service. This exchange should be
done in any medium of communication possible.
But the core strategy is with the service itself, people that availed the services
should have the best experience that the firm can provide, supporting, discounts and all
other experience enhancing activity. Thus is crucial because the strategy want to utilize
the power of word of mouth. People nowadays don’t trust the advertisements, and word
111
Santa Rosa Campus
of mouth is most probably the most persuasive advertising there is, aside from it can cut
down cost, the most important thing of utilizing word of mouth is that it has a larger
economical benefits.
112
Santa Rosa Campus
CHAPTER IV
MANAGEMENT ASPECT
Every business entity needs corporate governance to ensure that the employees
of the firm are pursuing the interest of the internal stake holders. To establish these
corporate values, the entity should employ effective organizational management that is
reactive to every condition the firm is experiencing. The organization should be designed
to provide goods or services, or both, to the consumers, to the businesses and
government entities. This should be ensured for an economic entity to fulfill its essence.
Management deals not only the personnel but all of the activities that the firm is
undertaking. These activities should be made in accordance to the policies and guiding
principles of the establishment.
With these bearing, it is important to carefully structure the management and the
organization that will be laid out as the foundation of every business activity that the firm
will do.
113
Santa Rosa Campus
Wheel Go Profile
 Logo
 The Mission
To provide affordable, convenient and secured transportation services
which satisfy the customers through the best van renting experience.
 The Vision
To be the leading mobility solutions provider by defining service excellence
and building unmatched customer loyalty while achieving the company’s growth
and profitability commitments.
114
Santa Rosa Campus
 Values
Q-uality
o Producing outstanding results through excellent performance.
U-nique
o Satisfying customers through exceptional travel experience by providing
low-cost but gallant van for hire.
A-ccountability
o Committing to understand environmental impact and adopting measures
to reduce it, while also positioning our company as a responsible
corporate citizen as we practice respectful and responsible stewards of
our resources.
L-oyalty
o Putting the customers’ needs first to establish lifelong relationships with
those customers.
I-ntegrity
o Embracing and displaying commitments to our customers and
employees in conducting business with undeviating high standards of
honesty, trust, professionalism and ethical behavior.
115
Santa Rosa Campus
T-eamwork
o Making great things happen by working cohesively, and maintaining a
caring and supportive work environment that fosters a sharing of ideas,
skills and resources to empower people to successfully accomplish
goals.
Y-ielding
o Recognizing excellent performance in delivering value in all we do to
assure consistent high returns to accelerate profitable growth.
Business Organization
An effective organization is said to be the foundation of managerial success. It is
the backbone of the management which directs the company’s operation and professional
relationship among the persons involved in the company. Thus, deciding on what type of
organization the proposed business will be is of great importance.
Considering the above facts, the proponents of this study choose partnership as
the form of business organization because it offers better opportunity in obtaining high
amount of capitalization which is required in this type of business. Moreover,
116
Santa Rosa Campus
Organizational Chart
Manager
Accountant
Sales
Operations Head
Representative
On-call Driver
Assistant Sales Driver/Maintenance
Representive Worker
Driver/Maintenance On-call Driver

Worker
Figure 66
Duties and Responsibilities
1. Manager
 Primary decision maker of operations
 Manages and monitor daily transactions and processes
 Plans and define organizational objectives
117
Santa Rosa Campus
 Organize the gathering and coordinating the allocation of resources and the
work of the organization
 Defines how the authority is structured, how the communication flows and
how tasks are accomplished
 Redirecting human behavior to achieve objectives
 Motivates the organization
 Keep things on tract
 Steer performance toward desired goal
 Ensure that everything works perfectly
 Reports to the co-proprietors of the firm
2. Accountant
 Keep track of all financial transactions of the firm
 Record significant financial data to generate information
 Prepare annual reports needed by external parties and ensure that these
are in compliance with the existing financial reporting standards
 Provide special and any necessary internal reports requested by the
management for decision making
118
Santa Rosa Campus
 Responsible for handling petty cash fund disbursements and all necessary
cash outlays
 Communicate financial information to the management and provide basis
for decision making
3. Sales Representative
 Coordinate the work of the sales representatives
 Monitors the work of the sales representative and creates work appraisals
 Supervise operations on the promotion and transactions with the customers
 Disseminates information from the manager
 Accomplish the tasks given by the manager
 Handles all publicity and advertisement
 Monitors the physical arrangement and condition of the reception area
 Address issues concerning customer relations
 Communicate to the Operations Head and coordinates operations
 Manages reservations and scheduling for the vans
119
Santa Rosa Campus
4. Operations Head
 Coordinate all operations of the vans and maintenance
 Coordinate the work of the Driver/Maintenance
 Schedules the maintenance
 Keep track of the deployed vans
 Coordinates with the Sales Head for the schedule of van deployment
 Schedule the work of the regular drivers and the on-call drivers
 Monitors the performance of the drivers and create work appraisals
 Monitors the condition of the garage and maintenance area
 Accomplish the jobs assigned by the manager
 Disseminate information from the manager
 Leads training and development program for the Sales Representatives
5. Assistant Sales Representative
 Accomplish task given by the Manager and Sales Head
 Assists guest clients and lead them in every transaction process
 Handles the phone calls, call appointments and address customer service
line
120
Santa Rosa Campus
 Create good relations with the customer
 Assigned in the e-mail newsletter
 Maintain cleanliness in the reception area
 Leads training and development programs for the Drivers/Maintenance
6. Driver/ Maintenance Worker
 Accomplish task given by the Manager and Operations Head
 Maintain the van condition at optimum at any given time
 Provide finest chauffeur service as possible and maintain good relation with
the customer
 Maintain cleanliness of the parking and maintenance area
Organizational Policies
 The store will operate from 9:00 am to 6:00 pm, Monday to Saturday
 The company drivers shall receive a fixed monthly salary regardless of the
number of hours worked. They shall also be working for the whole week,
but they are allowed to be off-duty during days of no rentals.
121
Santa Rosa Campus
 Assistant sales representative shall receive a fixed monthly salary base on
an eight-hour work a day, not including holidays and day off, plus additional
salary for overtime worked.
 There shall be two sets of log book- one is to be filled up by the employee
themselves and the other one is to be filled up by the company guard. All
in(s) and out(s) in the company must be recorded by the guard.
 Employees should always wear their company uniforms.
 Employees shall notify the operations headed any changes u their
schedules. Permissions to be off-duty should be done in advance.
 Personal consumption of the office supplies is prohibited, unless approved
by the operations head.
 Telephone calls that are not on account of business work are strictly
prohibited, except those conducted for emergency purposes.
 Personal use of vans by drivers and/or other employees, whether near or
far distance, are strictly prohibited.
 Employee should make full reporting, in case of accident while on work. The
time, place, and nature of accident, the names and addresses of all persons
involved, and the apparent extent of injury and damages incurred must all
be reported.
122
Santa Rosa Campus
 All forms of gambling and card games are prohibited inside the company,
especially during business hours.
 Offenses and corresponding penalties:
CLASS A: MINOR OFFENSES
1. Having non-business related discussions during office hours.
2. Failure to report on time.
3. Doing personal works inside the company.
4. Failure to notify the operations head of any changes to their schedule.
5. Not wearing company uniforms.
6. Comparing one's salary with the others.
CLASS B: SERIOUS OFFENSES
1. Unauthorized leave of absences or AWOL for one or two days.
2. Failure to comply with SOP's.
3. Tardiness in excess of four (4) times or total of one (1) hour, whichever is higher,
within one month.
4. Utter disregard or refusal to security personnel in the conduct of their business.
5. Personal use of the company's time, office supplies, computers, telephones and vans.
6. Use of internet for personal matters.
7. Smoking within the Wheel Go premises.
123
Santa Rosa Campus
CLASS C: VERY SERIOUS OFFENSES
1. Drunkenness or drinking alcoholic beverages using working hours
or reporting to work under the influence of liquor.
2. Distributing written or printed matters of descriptions in Wheel Go
premises without permission.
3. Unauthorized saving, copying, or removing of company records.
4. Taking part in promoting any gambling or illegal lottery in Wheel Go
premises.
5. Having communicable disease which may endanger the health of co-
employees, knowing about it and not having it reported the
management.
6. Promoting or engaging in money lending of usurious nature during
working hours and within the Wheel Go premises.
7. Spreading rumors.
8. Using a fictitious name or involving other persons to evade
responsibilities.
9. Dishonest representation of oneself as an officer, agent, or
representative of Wheel Go.
10. Unauthorized use of garage for vehicles other than the Wheel Go
vans and those used by employees as their personal daily service.
11. Unauthorized driving of Wheel Go vans.
12. Violation of safety and security instructions, procedures, and
124
Santa Rosa Campus
practices.
13. Unauthorized leave of absences or AWOL for three to five (3-5)
consecutive days.
14. On the part of the superior, deliberately condoning, tolerating, or
participating in an offense committed by a subordinate.
15. Showing, exhibiting, or watching pornographic materials within the
company premises.
16. Failure to conform with established procedures, negligence, and
other actions.
17. Unauthorized entry/exit through restricted areas.
18. Installation of unlicensed software in Wheel Go computers.
19. Sleeping while on duty.
20. Unauthorized money collections, distributions, or expenses using the
company funds.
CLASS D: EXTREMELY SERIOUS OFFENSES
1. Threatening, intimidating, coercing, or harassing other employees or
anybody within the Wheel Go premises.
2. Stealing in any form and matter.
3. An attempt or actual damage of the company or the co-employee
property.
4. Malversation of the Wheel Go funds.
5. Conviction by court of a crime where the penalty is imprisonment.
125
Santa Rosa Campus
6. Bringing deadly weapons, explosive tools, and firearms in the
company.
7. Falsifying any official records.
8. Offering or accepting anything of value in exchange for a job, work
assignment, work location, or favorable condition of employment.
9. Favoring customers in consideration of kickbacks or personal
rebates.
10. Conflict of interests with the company.
11. Making false statements in any investigation or inquiry conducted in
relation to occurrences within Wheel Go's internet.
12. Incompliant and gross discourtesy towards superior.
13. An attempt or actual bringing of habit-forming illegal within the
premises.
14. Proven drug addiction or utilization of dangerous drugs.
15. Contemptuous or discreditable way of keeping customers.
16. Deliberate slowing down of works and/or convincing fellow
employees to do so.
17. Absence without leave which extends for six (6) consecutive days or
more without valid and acceptable reasons.
18. Divulging classified Wheel Go information to outsiders or
unauthorized parties.
19. Having participation, direct or indirect, in any transaction involving
126
Santa Rosa Campus
any person, firm, or business enterprise which the Wheel Go has
commercial relationship.
20. Swiping another employee Time Card or requesting other employee
to swipe one's time card to gain personal benefit or in context of
cheating.
21. Receiving two consecutive "Need Improvement" rating in the
Employee Performance Review.
22. Drunkenness that causes destruction of company/employee
property, and harassment or injury to others within Wheel Go
premises.
23. Engaging in any immoral or unethical acts in violation of common
decency and morality with co-employees, superiors, and customers.
24. Disrespect, rudeness, verbal abuse, use of profane language,
arrogance, or showing in any form of unbecoming behavior.
25. Gross negligence, dishonesty, or damaging Wheel Go property
involving huge amount of money.
26. Abuse of position for personal gain.
27. Malingering illness to avoid doing job.
28. Commission of any four (4) offenses within a year from the date of
the first offense committed.
29. Committing acts of sabotage.
30. Dishonesty in any form.
127
Santa Rosa Campus
31. Other provisions provided for in the labor code as grounds for
termination.
Location Requirements
Requirements are taken into account in selecting the proposed location of the firm.
The requirements are sufficient space, strategic marketing advantage and accessibility to
the major roads. The firm needed large space for the parking and maintenance needs of
the vans. This consideration is needed to ensure that the conditions of the vans are
maintained at optimum. There should be adequate space to avoid collisions and avoid
traffic in the parking area. The area should also have protection against weathering that
can potentially damage the vans.
Strategic positioning is also considered, it should be strategically positioned into a
location wherein the target consumer can easily recognize the firm and induce awareness
for marketing advantage. It should also be located in such place that the major sources
of supply can be easily accessed to ensure the smooth flow of operations of the firm.
Lastly, it should be located near major transit routes to easily access every location
in the area. This can greatly help the firm so that they can access the whole vicinity with
ease.
128
Santa Rosa Campus
Legal and Non-Legal Requirements
Putting up a business means compliance to imposed paper documents for good
stakeholder’s relationship of the owner and smooth operation of the business. At the
same time, there are also non-legal matters that the company must be meets up for
establishing long term customer relationship and convenience of rendering the service.
Specifically, these requirements are as follows:
 Business Permits and Licenses
 SEC Certificate of Registration
 Mayor’s permit
 Fire Department Permit
 BIR Certificate of Registration
 Barangay Business Clearance
 SSS, PhilHealth, HDMF Registration
 LTFRB Registration
 Building Permit
129
Santa Rosa Campus
 Others:
 Third Party Liability (Insurance)
 Utilities (MERALCO, PLDT, Laguna Water)
Equipment and Supplies Requirements
To carry out the day-to-day life of the firm, physical assets other than financial
instruments are of great significance in supporting the operation of the business. These
physical assets include the equipment and supplies of the entity.
Being a service-provider, the company needs to acquire comfortable chairs and
tables, and telecommunication media where the salespersons will have personal contact
with the market. The reception area’s ambiance must be appealing and conducive for
customers. Therefore, choice of furniture and fixtures like the wall clock, water dispenser
and coffee maker must still take into account. Moreover, purchase of security cameras
shall be made to protect the interest of the firm as well as the welfare of its customers.
Aside from the customers, administrative functions personnel must also be
provided with tables and chairs, as well as computers, printers, fax and Xerox machines,
filing cabinets and alike to carry out their task effectively and efficiently. Storage cabinets
must also be provided for orderliness, handling and maintenance of the office supplies,
utility materials and repair and maintenance tools.
130
Santa Rosa Campus
Manpower Requirements
 Manager
1. Male/Female
2. 18-30 years
3. College graduate, preferably management courses
4. With management experiences
5. Job dedicated
6. Computer literate
7. Interpersonal skills
 Accountant
1. Male/Female
2. 18-30 years old
3. College graduate, preferably accounting related courses
5. Good skills in accounting works, CPA is advantage
131
Santa Rosa Campus
 Operations Head
1. Male
2. 18-30 years old
3. College graduate
4. With good skills in maintenance of vans, know how to drive is
advantage
5. With experiences in managing day to day operations
 Sales Representative
1. Male or female
2. 18-30 years old
3. College graduate, preferably marketing related courses
4. With pleasing personality
5. Good in communication skills, written or manual
7. With sales/marketing experiences and knows how to drive is
advantage
132
Santa Rosa Campus
 Assistant Sales Representative
1. Male or female
2. 18-30years old
3. College graduate, preferably business related courses
4. With pleasing personality
5. Can work independently with minimal supervision
 Professional driver
1. Male
2. 18-40 years old
3. With 3years driving experience
4. Must be familiar to different locations
5. With professional driver's license
6. Must submit NBI, police clearance, barangay clearance, and drug
test results
133
Santa Rosa Campus
CHAPTER V
TECHNICAL ASPECT
The feasibility of this study is to determine the sustainability of daily operations and
the particular that will be needed to sustain operations. The considerations needed are
the sourcing of material, equipment and operations, maintenance and other factors that
would affect the operations.
It is also considered the cost of initial investment on the equipment, assets, and
other considerations that would apply to the cost of start-up. It is also determined the
capacity of the firm to provide services that is needed to satisfy the customer and
accomplish the organizational objectives. It can also determine the investment
opportunity of the firm with regards to expansion.
The study is crucial in sustaining the feasibility of operations so that minimum
tolerance to error shall be exercised.
Services
The Wheel Go offers experience. The firm offers quality vans for rent at affordable
and manageable rates. Aside from the car themselves, it is a personal advocacy of the
firms to provide full experience package complete with on road assistance, hotlines and
other services that we may offer to provide travelling experience like no other. There are
couple of types of services that are offered. To give the customers the best experience,
134
Santa Rosa Campus
great considerations have been made in selecting the vans. The most suitable vans were
the following:
Figure 67
Hyundai Starex
(10 Seating Capacity)
135
Santa Rosa Campus
Figure 68
Toyota HiAce Grandia
136
Santa Rosa Campus
Figure 69
Foton View Traveller
137
Santa Rosa Campus
Figure 70
Ford E150
138
Santa Rosa Campus
 Self-Drive- offered to those who have licenses but wants to rent a van for whatever
purpose he/she may need. The renter has full jurisdiction and responsibility for the
car.
o Long term rent- a renting condition where the renter can rent the van for as
long as a whole month.
5 hours 10 hours 24 hours Weekly Monthly Penalty/hr.
Starex 1,800 2,500 3,500 24,000 65,000 400
Hi-Ace Grandia 1,800 2,500 3,500 24,000 65,000 400
View Traveler 1,900 2,700 3,700 25,000 65,000 450
Ford E-150 2,200 4,200 5,500 35,000 90,000 600
 Chauffeur Drive- offered to families of groups that wants to have a private

transport vehicle but doesn’t k know how to drive. The package includes the van
and a well-trained chauffeur that will assist the group throughout the trip.
5 hours 10 hours 24 hours Penalty/hr.
Starex 2,300 3,000 4,000 500
Hi-Ace Grandia 2,300 3,000 4,000 500
View Traveler 2,400 3,200 4,200 550
Ford E-150 2,700 4,700 6,000 700
139
Santa Rosa Campus
 One-Way Rental Pick Up or Drop Off- pick-up and leave the car anywhere as you
command. An ideal way to travel before going to an extended trip via plane or
ferry.
Fixed Charge
Starex 3,000
Hi-Ace Grandia 3,000
View Traveler 3,200
Ford E-150 4,000
140
Santa Rosa Campus
Service flow chart
Assisting the quest

Greeting and Disscuss about the
to the reception
welcoming the quest needs of the guest
area
Start the
transanction once Scheduling of the
Contract signing
the need is matched service
with the services
Payment of the Delivery of the vans Assisst th guest until

service and on the given time the whole service is
collateral and location completed
Rretrieve the van Return the collateral Say goodbye!
Routine check-up of Maintenance work

the van rented on the van rented
Figure 71
141
Santa Rosa Campus
Operation schedule
It is assumed that the business transactions will be made during 354 days, except
non-working holidays where there will be no transaction, but a scheduled service shall be
performed. The store will operate will from 9:00 AM to 6:00 PM from Mondays to
Saturdays.
Store location
The proposed firm is located at New Sinai hospital, Old National Highway, Tagapo,
Santa Rosa City. It has 192 square meter of building space with the inclusion of 120
square meters of van parking space that is ideal for the future expansion of the firm
operations. The whole facility will be loaned to the bank. The location is chosen for the
following considerations:
 It is located at a major transportation artery that has strategic
promotional and logistical value
 It is located near the vicinity of major landmarks like Robinson’s
Markey, S.M. Santa Rosa, New Sinai Hospital and Mariposa Motel
 It is located near the suppliers of maintenance needs, gasoline,
lubricants and parts. The gasoline station is in the front of the
142
Santa Rosa Campus
establishment and is located beside a known car parts and dealer
center
 It is in the center of leisure and relaxation of Santa Rosa city where
demand for such services may be required
Store layout
The physical arrangement of all equipment, fixtures and supplies, workspace
location and rooms necessary for the smooth flow of work.
Exterior area
 The store must have a huge Signage of the logo and business name
outside facing the Old National Highway, which will be lighted for the
whole night
 The exterior area should be made out of very strong transparent
glass composite panels overseeing the interior
 The exterior shall be well lighted
143
Santa Rosa Campus
Interior area
Figure 72
Customer’s area
 The customer area should be spacious enough to accommodate all
guest
 There must be sufficient natural lighting in the area
 Coffee machines and water dispensers are accessible
 Coffee tables for transactions are present
 Long couches for waiting guest
 A relaxing ambiance should be achieved and maintained

144
Santa Rosa Campus
Project scheduling
Scheduling refers to the definition and analysis of the schedule for operations. Operations
include the start-up and sustaining processes of the firm. It should help in determining the
following:
 Targeting of specific dates for completion of the project and planning
of activities
 Determine the intensity of work needed for a certain requirement to
achieve the deadlines
 To help solve the logistical problems and have smooth flow of work
145
Santa Rosa Campus
Gantt chart
Week Week Week Week Week Week
1 2 3 4 5 6
Processing of Legal
Requirements
Building Renovation
Purchases of Vans
Hiring
Processing of transportation
permits
Installation of Utilities
Purchases of Supplies
Purchase of Equipment
Orientation
Start of Operations
Figure 73
146
Santa Rosa Campus
Maintenance
One key operation of the firm is the maintenance of the fixed operational assets.
Because all of the operations are dependent to these assets, careful maintenance should
be exercised by all the employees. The facilities shall be maintained clean and in order,
especially the lobby and reception area. Repairs shall be made as soon as possible once
a damage is observed.
The vans should be maintained at optimum level every time. To ensure this, once
every two weeks, the vans should have a full inspection and check-up and maintenance.
And to ensure the quality of experience, every time a contract expires and the vans are
retrieved, 30 minutes and inspection shall be made. All of the maintenance, inspections
and basic repairs shall be addressed by the trained drivers, but in the occasion that major
damage or problem have been observes, the firm shall render third party services.
Contracts
Contracts should be signed both by the firm and the customer to ensure the terms
and agreements and responsibilities of both parties. The parties should have a common
consensus that both will oblige to conditions stated in the contract. This should be made
in every transaction. A photo of the customer shall be taken for documentation purposes.
This measure shall be made to ensure the asset being lend.
147
Santa Rosa Campus
Monitoring
Because the assets are being rented, constant monitoring should be exercised.
This can be achieved by installation of G.P.S. trackers in every vehicle to monitor the
location of the vans and avoid being stolen. Secured black boxes with camera should
also be installed for a case of major accidents and to monitor behavior of the chauffeurs.
Utilities
Source of electricity, communication lines and internet connection, and
water supply should be determined as these factors are necessary for the success
of business operation. The said suppliers of utility service provider are the Meralco,
PLDT and Laguna Water. Monthly cost for utilities is projected to be P 7,500.00 as
detailed below:
Electricity P 5,000.00
Telecommunication/ internet 2,000.00
Water 500.00
TOTAL P 7,500.00
148
Santa Rosa Campus
Estimated total cost
Pre-operating cost
Purchase of firm’s location plus renovation cost P 4 500,000.00
Purchase of Vans 7,817,000.00
Business Permits and Licenses 16,350.00
Advances in Insurance 24,000.00
Promotional Campaign 5,000.00
TOTAL P12,362,350.00
Store and Office Equipment
PARTICULARS QUANTITY PRICE TOTAL AMOUNT

Air conditioner 1 P 15,000.00 P 15,000.00
Exhaust Fans 2 800.00 1,600.00
Printer/Fax
1 7,800.00 7,800.00
machine/ scanner
Vault 1 2,000.00 2,000.00
Computer set 3 20,000.00 60,000.00
GPS Tracking
4 3,000.00 12,000.00
Device
TOTAL P 98,400.00
149
Santa Rosa Campus
Furniture and Fixtures
TOTAL
PARTICULARS QUANTITY PRICE
AMOUNT
Cabinet- Admin 1 P 25,000.00 P 25,000.00
Cabinet- Stock room 1 7500.00 7,500.00

Set of Pantry table
1 13,000.00 13,000.00
and 4 chairs
Reception desk 1 60,000.00 60,000.00
Sofa 1 30,000.00 30,000.00
Table- Admin 2 12,000.00 24,000.00
High Back Chairs 2 6000.00 12,000.00
Fire Extinguisher 1 1600.00 1,600.00
Wall Clock 2 300.00 600.00
Light Bulbs 6 200.00 1,200.00
Water Dispenser 1 4,500.00 4,500.00
Coffee Maker 1 2,500.00 2,500.00
CCTV Cameras 5 800.00 4,000.00
TOTAL P 185,900.00
150
Santa Rosa Campus
Supplies
TOTAL
PARTICULARS QUANTITY PRICE
AMOUNT
Utility Materials (Yearly)
Mop 1 600.00 600.00
Dust pan 1 100.00 100.00
Broom 1 150.00 150.00
Trash Bin 3 200.00 600.00
TOTAL P 1,450.00
Office Supplies (Monthly)
Bond papers 6 150.00 900.00
50 3.00 150.00
Folders
50 4.00 200.00
Ball pens 15 20.00 300.00
Tapes and Glue 5 28.00 140.00
Ink (Set) 1 700.00 700.00
Receipts 2 75.00 150.00
Book of accounts 4 25.00 100.00
TOTAL P 2,640.00
Repair & Maintenance Tools
Wrenches (set)
1 600.00 600.00
Diagnostic Code 600.00 600.00
1
Reader
Jack Stand 2 1,800.00 3,600.00
Spark Plug 600.00

2 300.00
Spanner
Air Pressure
1200.00 1200
Gauge 1
Compact Air
5,000.00 5,000.00
Compressor 1
TOTAL P 11,600.00
151
Santa Rosa Campus
Miscellaneous (Monthly)
Fare Allowance P 300.00
Cleaning Materials 100.00
Coffee 300.00
Drinking Water 200.00
TOTAL P 900.00
152
Santa Rosa Campus
Figure 74
Office Equipment
Computer Set
Printer/Fax machine/Scanner
Exhaust fan
Vault
Air conditioner
153
Santa Rosa Campus
Figure 75
Reception Desk
Cabinet-Admin
Sofa
Cabinet-Stock room
Pantry table set with 4 chairs Table-Admin
154
Santa Rosa Campus
Figure 76
Light Bulb
Coffee Maker
High Back Chair
Round fluorescent light
Fire Extinguisher
CCTV Camera
Water Dispenser
Wall clock
155
Santa Rosa Campus
Figure 77
Utility Materials
Trash bin
Mop
Broom
Dust pan
156
Santa Rosa Campus
Figure 78
Office Supplies
Ballpens
Ink
Record book
Bond Papers
Tapes Receipts
Folders Glue
Books of accounts
157
Santa Rosa Campus
Figure 79
Repair and Maintenance Tools
Wrenches
Spark Plug Spanner
Diagnostic Code Reader Air Pressure Gauge
Compact Air Compressor
Jack Stand
158
Santa Rosa Campus
CHAPTER VI
FINANCIAL ASPECT
Results of the company’s over-all effort can be best manifested when it is
quantifiably expressible. This section of the proposed project intends to communicate the
financial information relevant to decision-making of interested parties, existing and
potential users. This will also provide reasonable basis in assessing the effectiveness and
efficiency of the responsible persons towards achieving the organization’s financial goals.
This aspect aims to estimate the firm’s projected revenues, expenses and other
cost related to determining the firm’s liquidity, solvency, profitability and its operating and
financial flexibility. This section summarizes the financial viability of the project through
the presentation of different financial reports therein. Likewise, this aspect shows the
information and reasonable assumptions which serve as foundation for estimating the
money matters in determining the feasibility of the project.
This section is broken down into the following:
 Initial working capital requirements
 Sources of financing
 Total project cost
 Proposed project’s financial assumptions
 Pro-forma financial statements
 Financial analysis
159
Santa Rosa Campus
Initial Working Capital Requirements and Sources of Financing
For Wheel Go to start its operation and considering the type of service it will
provide, the required capital investment is approximately P 13,000,000.00 and shall be
financed by an equal capital investment by the partners at a total of P 10,000,000.00 plus
the bank loan. The sum of said amounts are justifiably sufficient for a smooth operation
of the business.
Proposed Project’s Financial Assumptions
 The planning horizon for the proposed business is projected to 5 years
 The average rental hours availed by the customer is 10 hours on Ford E150 (20
seating capacity); 20 hours on Toyota HiAce Grandia (12 seating capacity), Foton
View Traveller (15 seating capacity); 10 hours on Hyundai Starex (10 seating
capacity)
 Upon market entry, the assumption is every week of operations; each van will be
rented twice in each type of service except on Ford E150 with the inclusion of a
chauffeur
 Every 2 years, the frequency of car rents will be doubled but limited to maximum
increase of 3 times; base will be the first year of operation.
 Average overtime in rentals are 2 hours
 On-call chauffeurs will have average of 10 hours of service per week and will have
5 times increase during peak seasons, hourly rate is P50.
160
Santa Rosa Campus
 The peak months are expected to occur at the months of January, March and
December
 Estimated useful life of vans is 15 years with 15% disposal value
 Furniture and equipment have 10 years of useful life with 5% disposal value
 Building has an estimated useful life of 25 years with 10% disposal value
 Straight line method shall be used as means of depreciating the fixed assets
 Repair and maintenance tools are treated as other assets, estimated to have a
useful life of 6 years, no salvage value
 10% of Annual Purchase of Office supplies is consumed next month
 During expected seasonal demand, revenues will have 3 times increase
 Employees’ Salary Deductions (SSS, Philhealth, PAG-IBIG) and ER (Employer’s
Share) are computed based on applicable tables. Quarterly remittance of amounts
withheld or deducted shall be made on the next month after the quarter
 Projected sales and purchases are exclusive of 12% Value Added Tax
 Partnership income is subject to corporate tax of 30%
 Regular employees’ benefits include 13 Month pay, Uniform Allowance and
Christmas Bonus
 On-call drivers are entitled to benefits of Uniform Allowance and Christmas Bonus
 Christmas bonus to employees is computed as percentage of average monthly
revenue, 2%
161
Santa Rosa Campus
 Partners have monthly salary of 20,000 each. The manager is entitled to 10%
bonus based on profit after bonus but before deducting income tax. The remaining
profit is distributed equally among the partners.
 Salaries of managing partners are considered as distribution of partnership profit
closed to equity, not part of operating expense
 Regular employee salaries are paid every 15th day and end of the month
 Employee’s 13th month pay is equivalent to monthly net salary
 Wages of On-call chauffeurs are computed on hourly basis; payment shall be
made right after rendering the service
 Security agency services will be rendered at P16,000 monthly remittance
 Payment for monthly utility bill is made on the following month
 Insurance premium payment is good for one year upon the initial capitalization
 Petty cash shall be established for small amount and miscellaneous expenses
 Each partner will withdraw annually at an average amount of P60,000 on the first
year of operation; increase to 20% on the succeeding years based on the amount
drawn on previous year
 Payment of interest on bank shall be made on the first month of the following year
except for the fifth year when interest shall be paid at the end of same year
 Payment for tax liability shall be made a next month after filing
 Bank loan of P3M, 5% annual interest for the firm’s location is payable at the end
of 5th year
162
Santa Rosa Campus
Total Project Cost
Pre- operating Cost

Purchase of location plus renovation
cost P4,500,000.00
Purchase of Vans 7,817,000.00
Business Permits and Licenses 19,200.00
Advances in Insurance 24,000.00
Promotional Campaign 5,000.00
P12,365,200.00
Capital Outlay/ Working capital
Gasoline P50,000.00
Salary/Wages 43,000.00
Office Equipment 98,400.00
Furniture and Fixtures 185,900.00
Supplies 15,690.00
Utilities 15,000.00
Miscellaneous 1,800.00
P409,790.00
Total P12,774,990.00
Exhibit 1
Total Project Cost
163
Santa Rosa Campus
Business Permits and Licenses
SEC Certificate of Registration P 500.00
Mayor’s permit 8,000.00
Fire Department Permit 300.00
BIR Certificate of Registration 500.00
Barangay Business Clearance 200.00
LTO Registration 8,000.00
Building Permit 1,200.00
Accreditation License 500.00
TOTAL P 19, 200.00
Exhibit 2
Business Permits and Licenses
164
Santa Rosa Campus
Exhibit 3
Statement of Comprehensive Income
165
Santa Rosa Campus
Exhibit 4
Distribution of Partnership’s Profit
166
Santa Rosa Campus
Exhibit 5
Statement of Changes in Partner’s Equity
167
Santa Rosa Campus
Exhibit 6
Statement of Financial Position
168
Santa Rosa Campus
Exhibit 7
Statement of Cash Flows
169
Santa Rosa Campus
Exhibit 8
Projected Service Revenue
170
Santa Rosa Campus
Exhibit 9
Liquidity Ratios
171
Santa Rosa Campus
Exhibit 10
Solvency Ratios
172
Santa Rosa Campus
Exhibit 11
Profitability Ratios
173
Santa Rosa Campus
Deductions
Position Gross Pay Net Pay
SSS Philhealth Pag-ibig
Assistant Sales
P 13,000.00 472.30 162.50 100.00 12,265.20
Representative
Chauffeur P 13,000.00 472.30 162.50 100.00 12,265.20
Chauffeur P 13,000.00 472.30 162.50 100.00 12,265.20
Exhibit 12
Employee’s Payroll
ER
Position Gross Pay Net Pay
SSS Philhealth Pag-ibig
Assistant Sales
P 13,000.00 967.70 162.50 100.00 11,769.80
Representative
Chauffeur P 13,000.00 967.70 162.50 100.00 11,769.80
Chauffeur P 13,000.00 967.70 162.50 100.00 11,769.80
Exhibit 13
Employer’s share in SSS, PhilHealth, HDMF
174
Santa Rosa Campus
Exhibit 13
Annual Depreciation
Exhibit 14
Non-current Assets Carrying Value
175
Santa Rosa Campus
Exhibit 15
Employee Benefits
Exhibit 16
Weekly Gasoline Consumption
176
Santa Rosa Campus
CHAPTER VII
SOCIOECONOMIC ASPECT
In establishing a business, generation of profit should not only be the
consideration. Any person who wants to put up a business should not only think of what
is beneficial for his own good but rather what can satisfy the country or society and
economy as a whole.
Employment
Opening of the business will create job opportunities for managers, accountants,
sales personnel, and drivers which lessens unemployment rate. The entity ensures to
render fair wages and give benefits and additional incentives to its employees that may
improve their present way of living.
Government
The main contribution of the project to the country is providing more convenient
transportation services. This project will partly help to the government’s problem in public
transportation services by reducing the number of commuters. The project also will start
the formalization of existing informal van rental business that is need of compliance with
the government’s policies, which will contribute revenue to the government.
177
Santa Rosa Campus
Customers
The business will provide its customers an affordable but high quality van rental
services. The entity will make sure to put customers’ needs first to meet customers’
expectations and to establish lifelong relationship with its customers. This project will
change customers’ lifestyle that will improve their present way of living.
Summary
The project van rental business will definitely make changes in the society and
economy by providing high quality transportation services. This project will not only create
wealth to the owners but also to its employees, customers, and society at large. The
project will provide job opportunities that will improve the livelihood of its employees. It
will contribute revenue to the government by complying with its requirements and policies,
and paying taxes and other fees.
178

Drive Your Experience - Group2-Feasibility Study (Chapters I-VI) Final

Diunggah oleh

Informasi Dokumen

Judul Asli

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Drive Your Experience - Group2-Feasibility Study (Chapters I-VI) Final

Diunggah oleh

Hak Cipta:

Format Tersedia

Polytechnic University of the Philippines

Santa Rosa Campus

BACHELOR OF SCIENCE IN ACCOUNTANCY

Background of the Study

advancement. This mobility has been achieved by efficient means of transportation. In a

significant leverage on the daily processes that is encountered by an individual or

air. However, getting access to these valuable resources requires capitalization.

Transportation is not only used in logistics of resources but also in private

ownership of transport vehicles. However, utilization of public transportation possesses

BACHELOR OF SCIENCE IN ACCOUNTANCY

lastly, travelling by groups proved to be a very difficult exercise, determining the

a new business, renting.

effectively exploit these demands.

BACHELOR OF SCIENCE IN ACCOUNTANCY

advantages of these kind of services.

BACHELOR OF SCIENCE IN ACCOUNTANCY

Statement of the Problem

completely define the whole business specifics.

 The demand and present condition of the market

 The start-up capitalization expense

 Projected profitability of the business

 The business running specifics

 The company goals

 Rate of return of investment

BACHELOR OF SCIENCE IN ACCOUNTANCY

at the following specific objectives:

 Determine the demand and customer preferences for the business

 Evaluation of the markets that can be exploited by the business

 Evaluation of the Porter’s 5 sources of threat

 Constructing marketing strategies to maximize market shares

 Develop proper market positioning and targeting based on the

determined demand and customer preferences

 Determine the most effective medium of advertisement

 Create feasible promos and packages

BACHELOR OF SCIENCE IN ACCOUNTANCY

 Defining management goals

 Construct the corporate mission and vision

 Standardizing management values towards decision making

 Determine the most appropriate organizational structure that will be

utilized by the proposed business

 Defining the most efficient organizational chart

 State the different job positions

 State the job qualifications

 State each job’s duties and responsibilities

 Determine the job appraisal and sanctions guidelines

 Employee Training and Development

 Estimating employee compensation, salaries, wages and other

 Establishing mode of conduct and policies

 Van tracking and burglar protection

BACHELOR OF SCIENCE IN ACCOUNTANCY

 Creation of Renting Contracts

 Identifying the legal requirements to be complied upon

and its respective layout and physical arrangements

 Determine the most sustainable number of vans and its

 Project costing for variable and fixed cost

 Determine guidelines for the following:

o Reservations and issuance of rented vans

o Tracking and monitoring of vans

o Delivery, Drop-off and retrieval of issued vans

o Repairs and maintenance

 Creation of the basic work flow charts

BACHELOR OF SCIENCE IN ACCOUNTANCY

 Determining labor requirements