Ebay Shopify Guide PDF

A high-impact guide written for entrepreneurs by entrepreneurs.
Contents
Chapter 1
Start Selling on eBay 1
Chapter 2
Understanding the eBay Opportunity 3
Chapter 3
Connecting eBay to Your Shopify Account 6
Chapter 4
Key Strategies for eBay Success 14
Chapter 5
Differentiating Your Brand on eBay 20
Chapter 6
What Not to Do on eBay 26
About the Author

Aron Hsiao 30
i
Chapter 1 Start Selling on eBay
Chapter 1
Start Selling on eBay

Your Shopify Store is your business. Your brand. It’s also a key source of
income, so it’s important that it succeeds. For this to happen, your inventory
needs to reach new shoppers and turn them into buyers. Of course, that’s
easier said than done.
Luckily, you have the opportunity to get your inventory in front of a global
audience of over 100 million active buyers on eBay.
Why eBay Makes Sense for You

As a Shopify merchant, you have access to a powerful integration that can
publish your Shopify products to eBay and help you to make and manage
1
Chapter 1 Start Selling on eBay
eBay sales—all from within your Shopify account. Why should you add eBay
as a sales channel? Here are a few reasons:
• Reach over 171* million active eBay shoppers

• Appear in one of the world’s top product search engines
• Do all of this without having to leave your Shopify account
If you’re not an active eBay user, you may be wondering what eBay is like—
or recalling what you’ve heard about eBay. Here are the facts:*
• No required wait to start selling
• No minimum business size to sell
• 88% of items listed on eBay are fixed-price listings, not auction listings
• 81% of items listed on eBay are brand new products
• Over 65% of items are delivered in three days or less
• $88 billion dollars in GMV were reported in 2017
What You’ll Find in This Guide

This guide is designed to help you start selling on eBay quickly.
To start, we’ll discuss the benefits of marketplace selling, and basic strategies
to get you started selling. Then, we’ll list your inventory and make sure your
listings are optimized. We’ll talk about how to enhance conversion rates and
drive buyer loyalty. Finally, we’ll cover some things to avoid when selling on
eBay, and share more resources to propel your growth.
You can either read the chapters in this guide in order or jump around to
find what you need, when you need it. Good luck!
* Based on eBay Q1 2018 “Fast Facts”
2
Chapter 2 Understanding the eBay Opportunity
Chapter 2
Understanding the
eBay Opportunity
eBay is an ecommerce marketplace. When you choose to sell on eBay,
you’re putting your merchandise in front of millions of active buyers—in one
place, from one product catalog.
Beyond gaining access to an extensive marketplace, you’ll also gain a

knowledgeable selling partner. You’ll be supported in listing your inventory
worldwide and learn about new tools that encourage your buyers to find
your products easily.
3
Reach a Global Shopping Audience

In 2017, over one hundred million active shoppers around the world found
the products they were searching for on eBay. When you start to sell on
eBay, you’ll reach a global audience of buyers looking for inventory like
yours. On eBay your buyers don’t need to find your unique store to buy your
products—they just need to find your listings.
Not only will you gain visibility in new markets, but you’ll reach buyers who
don’t shop anywhere else online. In 2017, Forrester Research found that
half of all online sales occur through just a handful of marketplaces and an
increasing share of today’s online shoppers are “one stop shoppers.” These
marketplace-specific buyers turn to marketplaces for all their ecommerce
needs, so they won’t cannibalize your existing Shopify sales.
Sell With Confidence

When you sell on eBay, you’re backed by professional policies, transaction
monitoring, and a dedicated seller protection team. It’s all in place to support
you, increase your conversion rates, and reduce customer service costs. eBay
relies on an automated detection system to monitor transactions for you, so
that you can stay focused on selling.
Build Credibility for Your Brand and Products

Nintendo, Acer, Calvin Klein, Mattel, and dozens of other top brands sell
on eBay. By listing on eBay, you’re joining a group of established, successful
sellers who know how to compete online. Show your shoppers that you
are serious about your business and are ready to provide value to them no
matter where they reach you online.
Putting It All Together

This chapter covered several reasons to start selling on eBay. Here’s a
quick review:
• You’ll reach a global shopping audience
4
• You’ll reach new shoppers who only buy from marketplaces

• You’ll enhance your brand’s credibility
With the eBay integration that’s already in your Shopify account, all of this
is easy to accomplish. In the next chapter, we’ll link your eBay account to
Shopify and get you up and selling on eBay.
5
Chapter 3 Connecting eBay to Your Shopify Account
Chapter 3
Connecting eBay
to Your Shopify
Account
We’ve covered how selling on eBay can benefit your business.
Now it’s time to start selling by setting up the eBay integration in your
Shopify account. If you don’t already have an eBay account, you’ll be
prompted to create one when you add eBay as a sales channel in Shopify.
If you already have an eBay account, you’ll be prompted to connect it and
grant it permission to publish listings for you.
6
1. Add eBay as a Sales Channel

Log into your Shopify account. Locate the “Sales Channels” list at the
bottom‑right of the page. Click on the plus (+) to the right of “Sales Channels.”
In the pop-up list that appears, locate the option for “eBay” and click the
“Plus” button to its right. You’ve now added eBay as a sales channel in your
Shopify account.
You’ll then be shown the permissions you are granting to eBay. These
include the ability to manage products, orders, customers, and other related
data for your online store. These permissions are necessary for eBay to send
and receive orders; eBay will not modify your online store in any other way.
2. Link Your eBay Account to Shopify

Click “Connect” to begin linking eBay to your Shopify account.
7
After clicking, you’ll be prompted to give eBay access to your Shopify

account. This will enable eBay to provide data about sales, messages, and
customers to Shopify. Click “Add sales channel” to continue.
Next, a pop-up window that shows eBay’s login dialog will appear. (If no
pop-up window appears, it’s likely that your browser blocked it. Take the
necessary steps to enable pop-ups, then click “Connect” again.)
If you have an existing eBay account, enter your eBay ID and eBay password
to log in to eBay. If this is your first time selling on eBay, click on the
“Register” tab and follow the prompts to set up a new eBay account.
Whether you’re registering for a new account or linking an old one, you may
be asked to provide additional information about your business, including
contact information, inventory details, or ownership details. These questions
may be used later to validate the legitimacy of your business. Businesses
that cannot be verified may be excluded from some marketing initiatives, so
answer honestly and accurately.
8
After you connect or create your account, you’ll be prompted to grant

Shopify access to your eBay account. Click “I agree” to continue.
This step enables Shopify to create and manage new eBay listings and
inventory levels. It also connects your accounts so that you can send
messages and responses from within Shopify to your eBay shoppers.
3. Configure Your eBay Policies

Next you’ll be asked to configure a number of policies for the eBay listings
that you create using Shopify. Follow along through the steps offered to
provide details about your location, sales terms, and fulfillment practices.
In some cases, eBay best practices may be suggested as default policies. You
should accommodate these suggestions if possible, as they represent the
best path to success on eBay. If you are unable to accommodate some of the
suggested policies, customize them to suit your needs.
9
After each page, click “Continue” to move to the next page of policies. There
are four pages in total. When you’re done, you’ll be returned to the eBay
channel overview in your Shopify account.
4. Select Products to Publish as eBay Listings

Great job! Your eBay account is now connected to your Shopify account, but
you have not yet offered any products for sale on eBay. It’s time to publish
some of your Shopify products to eBay. Products published that you publish
on eBay are referred to as “listings.”
To publish all of your Shopify products at once, click “Review and publish
all products” now. To publish only some of your Shopify products, click
“choose individual products.”. No matter which option you select, you’ll have
a chance to fine-tune your listings before shoppers on eBay see them.
If you opted to select individual products to publish, rather than to publish

all of them at once, you’ll be asked to select which products you’d like to
publish. After making your selection, click “Save and publish” to continue.
10
Now that you’ve selected the products you’d like to publish, it’s time to refine
them before making them into live eBay listings that shoppers can use to
make purchases.
5. Customize and Publish Selected Products

Next you’ll see a table listing the products you’ve chosen to publish to eBay.
Rows in the table represent products; columns represent parts of the eBay
listing that will be created for each product. You can make changes to many
of aspects of each listing by clicking in particular cells in this list.
Focus in particular on adding keywords to listing titles and on ensuring

that your descriptions are clear, informative, and appealing. You may find
it useful to refer to some of the tips in Chapter 4, “Key Strategies for eBay
Success,” before completing this step.
11
For best results, spend time on this process. The changes that you make
in this table will determine the content of the eBay listings you’re about to
create—and the number of sales that you make.
When you’re done, click “Save and publish all products” to create your eBay
listings, one for each row in the table.
If you have made any omissions or there are additional requirements before
publishing any of the products in the list, an error message will appear above
the affected product. This message will describe any changes that must be
made before a listing can be created for the product.
Once a listing has been created for each product you chose to sell on eBay,
you’ll be returned to the eBay channel overview in your Shopify account.
Congratulations!
You’re now an eBay seller! Now that your listings are live on eBay, it’s critical
that you do the following every day in your Shopify account:
• Visit the eBay channel overview
• Ship any orders—they’ll appear alongside your Shopify sales in

your dashboard
• Check the eBay messages area and respond to any customer queries
• Manage inventory levels and list new products as necessary
Remember—you’re now a multichannel business, selling on both Shopify

and eBay. You have real customers, payments, and expectations. eBay is now
a regular part of your workday.
12
Keep in Mind
There are two other key caveats that you should keep in mind as you sell on
eBay from within Shopify:
• You must manually publish new product listings from Shopify

to eBay. As you expand your inventory, eBay listings will not
automatically be created for you. If you would like to sell a new product
on eBay, you must publish its Shopify listing to eBay in each case.
• You must manage eBay listings created using Shopify from within
Shopify. eBay listings created using the Shopify integration must be
edited using Shopify. If you make changes to them from eBay, they
will no longer be updated by Shopify—and your listing content or
inventory levels may be inaccurate as a result.

Your eBay account is now linked to Shopify, and you have live eBay listings
that shoppers are able to purchase. In this chapter, you:
• Added eBay as a sales channel in your Shopify account

• Set key policies for your eBay listings
• Published products from Shopify to eBay
• Customized your eBay listings
From now on, you must:
• Remember to visit your eBay channel in Shopify everyday
• Fulfill any eBay orders and reply to any eBay messages promptly
• Publish new products to eBay, since Shopify will not automatically

do this for you
• Ensure that you make changes to your eBay listings from

within Shopify
In the next chapter, we’ll work to optimize your eBay listings using eBay best
practices, to ensure that they generate as many sales as possible.
13
Chapter 4 Key Strategies for eBay Success
Chapter 4
Key Strategies for

eBay Success
Your listings are a shopper’s first experience with your products—so it’s
important to make a good impression. In this chapter, we’ll cover some key
best practices that are proven to increase success on eBay. Let’s get started!
Optimize Your Listings

On eBay, shoppers search for products using keywords. eBay’s experience
encourages buyers to find merchandise that meets their search criteria, so
they can quickly decide which products they want to purchase.
14
Including relevant keywords and product identifiers in your listings ensures

that they will appear whenever shoppers search for products that you sell.
When updating your eBay listings from within Shopify, you’re able to edit
the title and description for each listing. Do this carefully, knowing that
searches like these are common on eBay:*
• “men’s nike air yeezy solar red shoes”

• “32gb apple iphone 7s unlocked”
• “red taekwondo rebreakable practice board for kids”
• “large brown macrame flower pot hangers”
To ensure that your listings appear as results in relevant shopper searches,

include the following kinds of keywords in your listing titles, then set them
as eBay identifiers in the “Publish” view:
• Brand (“Nike”, “Apple”)

• Model (“Air Yeezy”, “iPhone”)
• What the product is (“Shoes”, “Rebreakable Practice Board”)
• Color (“Red”, “Rainbow”, “Holographic”)
• Size (“Women’s size 10”, “extra wide”, “35” inseam”)
15
Add additional information about your products to the descriptions in your

listings. Anticipate the things that shoppers need to know:
• What are the dimensions or measurements of this product?

• What size should I buy?
• What accessories are included?
• Is it a joy to use or wear?
• Is it a prestige product?
• What are its most relevant specifications?
The more you answer questions like these proactively, the less shoppers will
hesitate. Remember to use proper capitalization and punctuation. Bullet
any list information rather than presenting it in paragraphs. Make product
information easy—not difficult—to digest.
Your goal is to ensure that your products appear in search results whenever
they are relevant to shopper searches, and that any shoppers that click on
and view your listings find enough persuasive product information inside
them to purchase from you.
* eBay’s shopping experience is evolving to become catalog- or product-focused.

Electronic product identifiers (EPIDs) such as UPC or ISBN numbers are used more
and more frequently along with keywords to surface and sort your items. Whenever
possible, be sure to include an EPID in your listings in addition to relevant keywords,
to set yourself up for future success.
16
Position Yourself Competitively on Price

and Service
As you begin to expand your eBay product line, take a close look at whether
you are offering competitive:
• Prices. eBay’s marketplace is vast, with sellers offering the same

product across a range of prices. Buyers make purchase decisions
based on a variety of factors—they may consider selection, shipping
costs, and sale terms in addition to price—but you do need to be sure
that your prices don’t make you uncompetitive.
• Shipping costs and speed. Today’s buyers expect free shipping.

Consider incorporating the cost of shipping into the price of your
products, to appeal to more buyers. Drive even more sales by offering
expedited shipping options.
• Return and exchange policies. Offering 30-day returns is a standard

eBay best practice. Though other options are available, this policy is
the most consistent with buyer expectations on eBay. Offering free
returns can further reassure buyers about the shopping experience
that you offer, leading to even more sales.
All of this information is presented prominently to eBay shoppers—there

is no “fine print”—so work hard to align your listings to eBay shopper
expectations in order to be competitive.
17
Create Mobile-friendly Listings

According to eMarketer, Inc., nearly 40 percent of all online sales take place
through mobile devices. On eBay, this figure is even larger: 61 percent
of gross eBay sales volume involves a mobile device at some point in the
transaction process.
Make life easy for mobile shoppers so that they’ll buy from you, not
someone else. Create concise, clear item descriptions that are easy to read on
mobile screens. Keep your language and formatting simple, straightforward,
and complete. Avoid using fonts or colors that are hard to read. Avoid the
kids of content or HTML code that lead to slow load times.
Be Friendly, Responsive, and Professional

at All Times
On eBay, shoppers that buy from you are invited to rate their experience
with your business with what eBay calls “feedback.” Ensure that you receive
positive feedback for every transaction by:
• Making sure that your products meet the expectations you have set
• Responding quickly and professionally to buyer questions or concerns
• Shipping purchases quickly and efficiently
• Setting fair shipping and handling prices
An accumulation of positive feedback can drive sales and build shopper

trust; repeated instances of negative buyer feedback damage your reputation
and may lead to reduced selling limits or undesirable repercussions from
eBay. Sellers with lots of negative feedback also appear less frequently in
search results.
Always provide great a positive shopper experience, great customer service,

and give your buyers support if needed. Respond promptly to eBay messages
18
that you receive in your Shopify account. Over time, your hard work will pay
off with more sales.

Let’s review. In this chapter, you learned to optimize your eBay listings and
selling practices with using strategies:
• Optimizing your listings for a search-driven marketplace
• Offering competitive prices, shipping, and returns policies
• Creating mobile-friendly descriptions
• Selling with professionalism and a customer-centric attitude
Next we’ll examine some of the ways to differentiate your eBay shopping
experience and listings from those offered by other sellers.
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Chapter 5 Differentiating Your Brand on eBay
Chapter 5
Differentiating Your
Brand on eBay
You’re an eBay seller now—you’ve published your inventory on eBay,
optimized your listings, and shoppers are buying from you. What more
can you do to boost sales? There are four more strategies you can employ:
• Open an eBay store
• Use the Promoted Listings and Promotions Manager tools
• Improve your fulfillment experience with the Guaranteed

Delivery program
20
• Establish a global presence
Open and Customize an eBay Store

eBay Store subscribers have access to a number of useful tools to help
distinguish their products on eBay. Personalizing your eBay profile and seller
ID are small, easy ways to elevate your brand in a professional way. eBay
Store subscribers enjoy:
• Lower selling fees

• Increased visibility in search results
• Discounts on eBay-branded shipping supplies
• Control over their own branded or unbranded store pages
An eBay store is an obvious choice if you’re interested in expanding

your branded eBay presence. We recommend establishing a look
and feel that remains consistent between your eBay store and your
individual product listings.
Learn more about customizing and operating your eBay Store here.
21
Deliver a Branded Shipping Experience

This guide has focused entirely on what you can do to boost your appearance
in search results and ability to turn clicks on search results into sales.
By professionally branding your fulfillment experience, you can build trust

with shoppers after they purchase from you and encourage repeat business.
Keep these best practices in mind to become the “seller of choice” for
shoppers that buy from you:
• Deliver purchases promptly to your buyers
• Avoid canceling orders whenever possible
• Consider investing in branded shipping supplies to give your order a

professional look
• Deliver a clean, orderly, impressive fulfillment experience
• Request honest feedback from your buyers afterward
You’ll be rewarded for these practices with shoppers that look to your
listings first in their search results or even bookmark your eBay store and
come directly to you for future purchases.
Use Promoted Listings and

Promotions Manager
Promoted Listings is a simple tool used by eBay sellers to get their listings
noticed by more buyers. It improves your placement in search to reach more
buyers and drive more clicks, with many sellers seeing a 30 percent increase
in visibility.1 All store subscribers on eBay are eligible for Promoted Listings.
Even better, when using Promoted Listings, sellers only pay for the service
when an item sells. Promoted Listings users also enjoy access to additional
tracking tools and services, to help adjust and maximize campaigns and sales.
22
Promotions Manager helps you to create even more unique offers that move
inventory and encourage buyers to shop. Through Promotions Manager you
can provide:
• Discounts based on order size

• Buy-one, get-one-free offers
• Sale events
• Shipping discounts
• Codeless coupons
Sellers using Promotions Manager have found sales to increase by as much

as 11 percent.2
eBay Guaranteed Delivery

eBay Guaranteed Delivery (EGD) is a program that offers shoppers
guaranteed rapid delivery times without impacting participating sellers at all.
For listings to appear in the EGD program, sellers must offer same-day or
one-day handling times. For these listings, eBay calculates the delivery date,
then provides an eBay-backed guarantee to shoppers that delivery will be
23
completed on time. Research shows that shoppers buy first from merchants
who deliver their orders in the three days or less promised by EGD.
To qualify for EGD inclusion, Sellers must complete a minimum of 100

transactions per year, and have a late shipment rate of less than five percent.
Participating sellers are required to provide accurate handling times and to
upload on-time tracking information for their buyers.
The boost in visibility and sales offered by EGD is easily sufficient to offset
the minor additional work and promptness requirements for sellers.
Global Shipping Program

eBay’s Global Shipping Program (GSP) is an easy way to put your products
in front of eBay shoppers around the world. When using GSP, you don’t have
to worry about any of the logistical details involved in shipping globally.
Instead, when an eligible item of yours sells abroad, you simply ship the
parcel to eBay’s global shipping center, located in Kentucky, and eBay’s
professionals there do the rest, forwarding your delivery to its international
destination and completing all required paperwork.
Shoppers love this option, not only because there are no surprise delivery
fees, but because clear end-to-end tracking details are provided for all
shipments—so that they can keep an eye on their order even when it was
placed overseas.
You can opt individual listings into the Global Shipping Program in the
shipping details area or include it in your default shipping policy to ensure
that all of your listings are available to international shoppers.

Now you’re using eBay strategies that reflect your intention to act as a
coherent, branded business. As you operate day-to-day, consider:
• Opening an eBay Store

• Using Promoted Listings and Promotions Manager
• Qualifying for eBay Guaranteed Delivery
24
• Opting your listings in to the Global Shipping Program
In large part, that’s all there is to it—you’re not just an eBay seller, you’re
an eBay pro at this point, and you’re doing nearly all of it using the eBay
integration from within your Shopify account.
In the next chapter, we’ll cover our bases by going over a handful of things
that you should avoid doing on eBay if you plan to be successful long-term.
1 Average based on a comparison of item page views before and after activating promoted
listings in 2017.
2 Claims are based on gross merchandise volume (GMV) data generated by a defined set of
items on eBay during 2016-07-04 and 2016-12-31 which were promoted in a variety of formats
(example order size discounts, free shipping offers, sales events, and related item discounts) by
their sellers’ use of the promotions management tool on eBay for the first time. The GMV from
the sale of these items was measured before and during these promotions. The increase is the
difference between the GMV measured before and after compared to it during the promotions.
Your actual results from use of the promotions management tool on eBay may vary and eBay
makes no guarantee that you will see similar results.
25
Chapter 6 What Not to Do on eBay
Chapter 6
What Not to Do
on eBay
So far, this guide has covered what you should do to be successful on
eBay, but there are a few things that you should not do as well. Many
of these actions are attached to selling penalties, and may create bad
experiences for eBay shoppers, so avoid them whenever possible. eBay
works hard to attract buyers onto the eBay platform, ensuring they’re able
to find what they’re looking for and purchase the item easily. These rules are
designed specifically to ensure the customer experience is top-notch while
the selling experience for merchants is fair.
26
Don’t Include Contact Information or External

Links in Listings
Avoid providing details that can be used to contact you outside of eBay.
eBay buyers and sellers can only be protected when they transact through
eBay, so eBay disallows the following:
• Including your phone number in listings or eBay messages

• Including your email address in listings or eBay messages
• Including your business address in listings or eBay messages
• Encouraging shoppers to contact you outside of eBay messages
• Including any of these things anywhere else on eBay or in listing images
• Using your phone number, website, or email address as your eBay ID
In most cases, you should think of your entire eBay presence, including your
item descriptions, as an eBay-only zone. Listings containing links to external
websites or addresses may automatically be removed and your selling
privileges may be suspended.
Don’t Create Misleading Listings or

Listing Titles
Be transparent, honest, and accurate about the products that you sell.
In your listing titles, include appropriate keywords that apply to your

products. Avoid using irrelevant keywords in an attempt to appear more
frequently in eBay search. Shoppers don’t click on listings for products that
they didn’t intend to search for, and engaging in this practice—often called
“keyword spamming”—can reduce your eBay search visibility over time.
In your descriptions and images, represent your products accurately and

completely—both good points, including any caveats or negatives that apply.
Provide your buyer with the data they need to make an informed purchase.
Leave them satisfied and happy to provide positive rather than negative
feedback about their experience.
27
Don’t Neglect Customer Service Requests

Respond promptly to buyer questions and return or exchange requests.
Respond promptly to buyer refund and returns requests. Putting off a

request (or ignoring one) can be detrimental to your business—your
visibility may suffer or you may experience selling restrictions.
It can be frustrating when shoppers request a refund or open a case with

eBay, but by addressing requests promptly and professionally, you ensure
high levels of buyer satisfaction and long-term success.
Don’t Regularly Cancel Orders

Make it your policy to fulfill every order. When you can’t, refund immediately.
From time to time you may experience inventory problems and have to
cancel orders. You should not allow this to become a regular practice. In
cases when can’t fulfill an order promptly for some reason, contact your
buyer immediately to ask how they want to proceed. Let them know that you
can cancel and refund their order.
Sellers who consistently cancel their orders will have their selling abilities
limited, and may be banned from eBay indefinitely. While mistakes
happen, eBay needs to make sure that its customers walk away with the best
28
experience possible, every time. The more positive experiences shoppers

have, the more buyers there will be to purchase eBay items—including yours.

Congratulations! You’ve completed this entire guide—and you’ve become an
eBay seller in the process. To recap, you’ve:
• Learned about the unique eBay marketplace opportunity

• Connected eBay to your Shopify account
• Made your products available for sale on eBay
• Optimized your eBay listings to maximize your sales
• Discovered tools to differentiate your listings and drive more sales
• Made note of things you should avoid doing as an eBay seller
Now it’s time to run your business, manage your-day-to-day operations, and
strive for eBay success with dedication and a customer-centric outlook.
Good luck!
29
ABOUT THE AUTHOR
Aron Hsiao
Aron Hsiao, Ph.D., is a longtime expert in
e-commerce and internet culture. Aron is the author
of multiple books and thousands of articles on eBay,
Linux, and open source software, as well as the former
managing editor of The International Journal of
Politics, Culture, and Society. A graduate and fellow of
The New School for Social Research, Aron has taught
thousands of students in media, communication, and
technology at New York University, the City University of New York, The
New School for Public Engagement, and the Parsons School of Design. He is
currently head of communications at Terapeak, an eBay company, where he
has been helping online sellers to succeed since 2013.
Disclaimer: Any of the logos, design rights, trade, service or collective marks that are
mentioned, used or cited in this book are the property of their respective owners.
Their use in this book does not imply that you may use them for any purpose other
than for a similar informational use.
30

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A high-impact guide written for entrepreneurs by entrepreneurs.

About the Author

Start Selling on eBay

Why eBay Makes Sense for You

• Reach over 171* million active eBay shoppers

• No required wait to start selling

• No minimum business size to sell

• 81% of items listed on eBay are brand new products

• Over 65% of items are delivered in three days or less

• $88 billion dollars in GMV were reported in 2017

What You’ll Find in This Guide

* Based on eBay Q1 2018 “Fast Facts”

Beyond gaining access to an extensive marketplace, you’ll also gain a

Reach a Global Shopping Audience

Sell With Confidence

Build Credibility for Your Brand and Products

Putting It All Together

• You’ll reach a global shopping audience

• You’ll reach new shoppers who only buy from marketplaces

1. Add eBay as a Sales Channel

2. Link Your eBay Account to Shopify

After clicking, you’ll be prompted to give eBay access to your Shopify

After you connect or create your account, you’ll be prompted to grant

3. Configure Your eBay Policies

4. Select Products to Publish as eBay Listings

If you opted to select individual products to publish, rather than to publish

5. Customize and Publish Selected Products

Focus in particular on adding keywords to listing titles and on ensuring

• Visit the eBay channel overview

• Ship any orders—they’ll appear alongside your Shopify sales in

• Manage inventory levels and list new products as necessary

Remember—you’re now a multichannel business, selling on both Shopify

• You must manually publish new product listings from Shopify

Putting It All Together

• Added eBay as a sales channel in your Shopify account

From now on, you must:

• Remember to visit your eBay channel in Shopify everyday

• Publish new products to eBay, since Shopify will not automatically

• Ensure that you make changes to your eBay listings from

Key Strategies for

Optimize Your Listings

Including relevant keywords and product identifiers in your listings ensures

• “men’s nike air yeezy solar red shoes”

To ensure that your listings appear as results in relevant shopper searches,

• Brand (“Nike”, “Apple”)

Add additional information about your products to the descriptions in your

• What are the dimensions or measurements of this product?

* eBay’s shopping experience is evolving to become catalog- or product-focused.

Position Yourself Competitively on Price

• Prices. eBay’s marketplace is vast, with sellers offering the same

• Shipping costs and speed. Today’s buyers expect free shipping.

• Return and exchange policies. Offering 30-day returns is a standard

All of this information is presented prominently to eBay shoppers—there

Create Mobile-friendly Listings

Be Friendly, Responsive, and Professional

An accumulation of positive feedback can drive sales and build shopper

Always provide great a positive shopper experience, great customer service,

Putting It All Together

• Open an eBay store

• Use the Promoted Listings and Promotions Manager tools

• Improve your fulfillment experience with the Guaranteed

• Establish a global presence

Open and Customize an eBay Store