FLAVORS INN ICE CREAM PARLOR

BUSINESS PLAN

ASSIGNMENT TOPIC: - BUSINESS PLAN

Course Title: Introduction to Business
Submitted To,
RAJIDUL HOQUE
Assistant Professor & Head of the Department
Faculty of Business Administration
Cox’s Bazar International University.
Submitted By,
GROUP NAME: GOAL ORIENTED
SL No Name ID NO
01. MAMUNUR RASHID 20171010006
02. KABIR CHOWDHURY 20171010028
03. AFROJA SULTANA 20162010030
04. URME HAYET 20171010012
05. BINNAMIN TOMAL BISWAS 20171010024
06. ZANNATUL BAKEYA 20171010027
07. SAUMAN DAS 20171010018
Acknowledgement

At the beginning we would like to convey our sincere appreciation to the

almighty for giving us the strength & the ability to prepare the
assignment proposal within the planned time. This assignment project
will be an accumulation of many people’s endeavor. So we would like to
expressly sincere gratitude to everyone who contributed towards
preparing & making this successfully.

First of all, we would like to express our Sincere & Immense gratitude to
our course teacher Rajidul Hoque, Assistant Professor & Head of the,
Faculty of Business Administration, Cox’s Bazar International
University. We are deeply indebted to him for whole hearted supporting
guidelines toward us during the planning period of this assignment. His
valuable information & supports helped us a lot to prepare the proposal
in a well-organized manner.

Goal Oriented
Faculty of Business Administration
Cox’s Bazar International University.
 FLAVORS INN ICE CREAM PARLOR
INTRODUCTION:
Flavors inn ice cream parlor one stop ice cream shop in Cox’s Bazar.
Where you find flavor of your choice in any season. We provide ice
cream by maintaining high standards of quality in a joyful environment.
Ownership : Partnership.
Name : Flavors Inn Ice Cream Parlor
Slogan : Good for you & your Family.
Type of business : ice cream manufacturing and retail shop.
COMMUNITY NEEDS:
Many community organizations focus on the needs or deficits of the
community. Every community has needs and deficits that ought to be
attended to.
But it is also possible to focus on assets and strengths emphasizing what
the community does have, not what it doesn't. Those assets and strengths
can be used to meet those same community needs; they can improve
community life.
COMMUNITY RESOURCE:
Economic Development:
Flavors Inn Ice Cream Parlor is dedicated to supporting the economic
growth and development throughout the greater Cox’s Bazar City.
Whether you are earn a lot of profit.
Health & Human Services:
We are providing healthy ice cream to all age group especially to
teenagers and college students in lots of flavors.
LOCAL COMPETITION:

The primary competitors of The Flavors inn Ice Cream Parlor of with
cafe 24, Kotombari, Heritage Restaurant, Cox Ice Cream Shop.
Cafe 24:-
Cafe 24 does not serve real ice cream at all. They serve only one flavor.
They make cones, cups, sundaes and shakes.
Kotombari,
Located in the nearest. This is a small shop with extremely limited
visibility. It is not located in The Outdo rum but is on the outskirts of the
 heavy traffic area of the Plaza. Kotombari are the Shoppe's main
competition. With us
Heritage Restaurant,
Polar Ice cream agent
Bloop ice cream agent.
FUNDING POSSIBILITIES (PRIVATE AND COMMERCIAL):
Financial plan
Financial objectives…
The following objective is for the first 2 year of flavors inn ice cream
parlor.
 Total capital investment of 1, 00, and 00000
 Owner of the business investment (private) 80% of the total capital.
 And the 20% of the total capital collect from any commercial bank as
lone.
Allocation of fund:
 Management plan…..15%
 Production plan………..50%
 Marketing plan ………..25%
 Legal plan ………………5%
 Others plan………….5%
Sources of Finance:
Private funds:
The owner will invest 80% in business.
Loan Proceeds:

The mode for this kind of financing is running finance and initial
amount 20%.
TYPES OF BUSINESS
 Partnership
Our business is a partnership business:
Partnership is the relation between person who has agreed to share the
profit of a business carried on by all or any of them acting for all.
Partnership means a lawful business owned by two or more person. The
profit of the business shared by the partners in agreed ratio.
Our Business Also Following These Features
 Legal entity
 Profit and loss distribution
 Unlimited liability
 Transfer of rights
 Management
 Numbers of partners
A partnership is an arrangement where parties, known as partners, agree
to cooperate to advance their mutual interests. The partners in a
partnership may be individuals, businesses, interest
based organizations, schools, governments or
combinations. Organizations may partner to increase the likelihood of
each achieving their mission and to amplify their reach. A partnership
may result in issuing and holding equity or may be only governed by a
contract.
 NUMBER OF PARTNER
 MAMUNUR RASHID.
o Address: Tarabnia Chara, Cox’s Bazar, Sadar Cox’s Bazar.
o E-mail:-
 AFROJA SULTANA
o Address
o E-mail:-
 BINNAMIN TOMAL BIWSAS
o Address
o E-mail:-
 KABIR CHOWDHURY
o Address
o E-mail:-
 ZANNATUL BAYEA
o Address
o E-mail:-
 BAMIT DAS
o Address
o E-mail:-
 UMME HAYEAT.
o Address
o E-mail:-
FLAVORS INN ICE CREAM PARLOR HAS SOME GOAL AND
OBJECTIVES:

Goals:
Goals are major accomplishments that the company wants to achieve
over a long period (say, five years).
Objectives:
Objective is shorter term performance targets that direct the activities of
the organization toward the attainment of a goal. An organization will
have a number of goals and related objectives.
 Goals and objective:
 Gain 50% of market share in the first year of business in those particular
areas
 At last 50%inatial investment must recover in first six month business
 Make long term relationship and profitable with customer.
 Provided healthy ice cream.
 Provided splendid environment
 Make courteous, loyal, sincere and environmental friendly environment
image in customers mind
DESCRIPTION OF THE BUSINESS

What It Does
We are providing healthy ice cram to all age groups especially to
teenagers and college students in lots of flavors. Specifically we are
targeting middle class and upper class we are advertising mostly through
print ad campaign and sometimes through radio to capture large
audience in lowest cost.
LOCATION:

The Flavors Inn provides the best quality ice cream with a prime
location in the Kolatoli Circle. We will be positioned between the Cox’s
Bazar International University and the most classical hotels like
Sayeman Beach Resort, Ocean Paradise Hotel & Resort, and Long
Beach Hotel & Resort. Our location is only 4 blocks from the CBIU
campus and Ocean Paradise Hotel & Resort, 5 blocks from the Sayeman
Beach Resort, 7 blocks from the Long Beach Hotel & Resort, 3 blocks
from the Shugandha Dairy and K’s Ice Pot.
It situated in kalatoli circle. It is one of the biggest commercial are in
Cox’s Bazar.
 Optimum size: 800 1,000 square feet.
 Traffic Count: 15, 00 daily vehicle counts are preferred.
 Demographics: Typically 2,000 people in a three (3) mile radius.
 Must be able to be approved for walk-up window service.
Legal status
Flavors in Ice Cream Parlor will follow the legal obligations of
Partnership. Initially, the chain will begin operation in Cox’s Bazar City.
Run by according to section 4 of Partnership 1932.
Right of Existence
Right of inspection
Right Salary
Right to use the property
 Permits
 Collected Trade line
 Bangla Business Name
 Nature of Business
 Regulation
The Flavors Ice Cream Polar family stands strong to satisfy customers,
consumers and other stakeholders with high quality ice creams and
superior services.
Compliant and conduct
we always comply with statutory and regulatory requirements and
conduct our business upholding ethical standards expected of a good
corporate citizen.
Innovate to remain preferred
continuously innovating products, processes and services to stay modern
and preferred.
Accountable and responsive
At Flavors Ice Cream Polar, we are accountable for our actions and we
respond quickly to our customers and colleagues alike. This is our way
of building a winning team.
Wholesome and positive minded
The Flavors Ice Cream Polar family has a healthy, sensible and positive
minded approach to everything we do.
Our business runs by flowing all role and regulation of partnership
business act-1932.
Our also follows section 123 and 13 partnership act-1932.
Our also follows section 39 partnership act-1932.
Our also follows section 39 partnership act-1932.
Equipment Schedule
Item# Description
1 16 Can Illuminated Dipping Cabinet
8 Can Illuminated Dipping Cabinet - 2
2
units
3 Dipper Well - 4 units
4 Upright Pie & Freezer Display Case
5 Refrigerated Pastry Display Case
6 27" Fountainette Cabinet
7 Drop-in Ice Cream Bar Freezer
8 Single Door Reach-in Freezer
9 Single Door Reach-in Flash Freezer
10 Single Door Reach-in Refrigerator
11 6 × 8 ft. - 15 degree Walk-in Freezer
Medium Capacity (1 phase-air cooled)
12
Ice Machine
Soft-serve (3 Phase-AC) Machine
13
w/Faucet - 2 units
Dispensing & Topping Units
14 Dip-Coat Warmer - 2 units
Butterscotch & Fudge Warmed with
15
Pump - 3 units
16 Milk Shake Machine
17 5-quart Mixer
18 Spoon Dispenser - 4 units
Sink Units
19 2-Compartment Sink
20 Counter MTD 2-Comp Hand Sink
21 Wall Mounted Hand Sink
Beverage Dispensing Equipment
Soft Drink Dispenser with Ice Bin
22
(supplied by Coca-Cola at no charge)
Carbonator with Double Check Valve
23
(supplied by Coca-Cola at no charge)
Wall Mounted Syrup Pumps (supplied
24
by Coca-Cola at no charge)

Ite
Description
m#
25 CO-2 Tanks (supplied by Coca-Cola at no charge
26 Automatic Coffee Maker
27 Coffee Grinder
28 Cup Dispensers - 10 units required
29 Lid Organizer
Storage Equipment Units
30 6 × 8 Freezer Storage Shelving Set
31 18" × 36" Storage Shelf Unit - 4 units required
32 18" × 38" Storage Shelf Unit - 4 units required
33 42" Over shelves - 2 units required
Ite
Description
m#
34 Electric Can Opener
Sales & Display Equipment
35 Cash Register - 2 units required
36 Menu Board - 1 8-panel unit and 1 4-panel unit required
37 Quality Statement Panel
36" × 33" Topping Unit (Cabinet work by gen. contr.-
38
include. in his quote)
39 Dry Topping Bowls with covers - 8 units required
40 l/9th S/S Insert Pan - 4 units required
41 36" Sneeze Guard Assembly
Miscellaneous Equipment
42
Work Table
43 File Cabinet
44 7-Person Locker
45 Safe
46 Tack board
47 Mop & Broom Holder
Acrylic Cone/Bowl Holders - 18 units required various
48
sizes
Ite
Description
m#
49 Personal Computer, Printer and Software
50 2 Haagen-Dazs Logo Neon Signs (Incl. freight)
Translates (pictures/ads) for Menu Boards - 12 units incl.
51
freight
52 Freight and Sales Tax for Major Equipment Purchased
MARKETING

Market Analysis Summary

The market we will engage in is the metropolitan area. The specific
market we will serve consists of a 25 square block radius around our ice
 cream parlor and includes the university student population and those
primarily within walking distance of the shop in cox’s bazar. The overall
age demographics of the population break down as follows:
 13% over 65
 25% between 45 and 64
 28% between 25 and 44
 12% between 18 and 24
 23% of the population is under 18
The total population of the Cox’s Bazar area is 316,000 people, of which
157,000 are female and 159,000 are male. Married couple families
make up close to 50% of the population, while people living alone make
up an additional 33%.
Our local market has a mixed educational background - about half have
a college degree or higher. While most people (72%) drive to work, the
high concentration of downtown business and parking garages ensures
steady foot traffic past our location. Median annual household income
(including town single people) is roughly 63% of the population lives in
single unit structures (houses). These numbers tell us that we are
situated in a relatively educated, affluent area of the state, in a
destination area of.
The potential customer groups for flavors inn ice cream parlor are:
18-24 Year Olds
Our market research indicates about 38,000 potential customers in the
Cox’s Bazar area who are within this age range. The target customer is
going to be a part of the "town and gown" niche: half college students
and half local residents. They have a tendency to spend more than they
can afford on prestige products.
First Families
These are the grown children of the baby boomer population having
children of their own. Most of their children are not yet teens. By
targeting this group, we can not only generate a large volume of
immediate business, but also create long term customers in the children.
We also have found that families are eating out at ice cream and Flavors
inn ice cream parlor more, because such places are often cheaper than
other restaurants, allowing a parent to feed the family for fewer than 5.
Target Market Segment Strategy
The 18-24 year olds go out for ice cream more than any other age
group. Within the 18-24 year old group, the "town and gown" niche is
very important, because they heavily populate the area surrounding the
store's location. They are reachable through music, specifically R&B,
and they prefer prestige products, which matches our choice of product
offering.
 The "first families" were chosen because they are a growing population,
both numerically and in their choice to go out for ice cream more often.
They are an easy group to market to because their lifestyle is very
specific. They all have young children, so tactics that are geared
towards markets that relate to children or to the children they may prove
highly effective in generating trial and sales.
Competitors
Flavors inn ice cream parlor approximately 5 competitors in the Cox’s
Bazar. The competition comes from several local chain stores that have
years of experience and significant brand recognition as well as several
locally based competitors. In spite of all the competition, each of these
shops remains profitable and open year-round.
Competitors in the Local Market
 Cafe 24.
 Kotombari.
 Dairy Queen.
 Heritage Restaurant.
 Polar Ice Cream Agent.
STARTUP AN NORMAL OPERATING COST
 1. Renovation of parlor flooring, ceilings, paints etc.
 2. Air conditioner
 3. Others
 4. Computer system with CD RAW, printer, Microsoft office, quake
book pro and POS softer
 5. POS terminal/cash register
 6. Back office desk and chair.
 7. Front of store counter
 8. Shelving racks
 9. Display racks
 10. Chairs and mirrors
 11. assorted halogen track lighting
A CALENDAR PROJECTING THE PHASES OF
IMPLEMENTING MY BUSINESS
Year 1 Year 2 Year 3
Sales 66,840 97,760 113,402
Direct Cost of Sales 17,378 25,418 28,350
Other Costs of Goods 0 0 0
Total Cost of Sales 17,378 25,418 28,350
Gross Margin 49,462 72,342 85,051
Gross Margin % 74.00% 74.00% 75.00%
Expenses
Payroll 20,094 23,837 $30,784
Sales and Marketing and
8,150 4,800 4,800
Other Expenses
Depreciation 4,668 4,668 4,668
Rent 12,660 12,913 13,171
Utilities 12,400 12,400 12,400
Insurance 1,692 1,692 1,692
Payroll Taxes 0 0 0
Other 0 0 0
Total Operating Expenses 59,664 60,311 67,516
Profit Before Interest and
(10,202) 12,032 17,535
Taxes
EBITDA (5,534) 16,700 22,203
Interest Expense 3,536 3,689 3,780
Taxes Incurred 0 2,503 4,127
Net Profit (13,739) 5,840 9,629
Net Profit/Sales -20.55% 5.97% 8.49%
Projections of Net income and profit
Over the first year we expect to incur an income of 26,7530TK. This
will largely be due to the losses during the startup months and recurring
payroll and other expenses. Over the next year we expect to see a more
stable and sustainable profit level of 63,337TK, and in the third year we
expect our profits to grow to 86,396. This is based on our estimation
that sales will grow by 46% over the second year. This occurs because
of the increase in brand awareness of the company, our continuous
advertising campaign, and 8% annual industry growth over all.
MANAGE MENT FUNCTION

There are four functions of management that span across all industries.
They include: planning, organizing, leading, and controlling.
Planning
The first of the managerial functions is planning. In this step, the
manager will create a detailed action plan aimed at some organizational
goal. Planning is the primary function of management. Planning is the
starting point of management process and all other functions of
management are related to and dependent on planning function.
Planning is the key to success, stability and prosperity in business.
Planning plays a pivotal role in business management. It helps to
visualize the future problems and keeps management ready with possible
solutions.
Organizing:
Organizing is next to planning. It means to bring the resources men,
materials; machines etc. together and use them properly for achieving
the objectives. Organizing is a process as well as it is a structure.
Organizing means arranging ways and means for the execution of
business plan.
The second of the managerial functions is organizing. This step requires
Melissa to determine how she will distribute resources and organize her
employees according to the plan. Melissa will need to identify different
roles and ensure that she assigns the right amount of employees to carry
out her plan. She will also need to delegate authority, assign work, and
provide direction so that her team of sales representatives can work
towards higher sales numbers without having barriers in their way.
Directing (Leading):
Directing as a managerial functions, deals with guiding and instructing
people to do the work in the right manner. Directing/leading is the
responsibility of managers at all levels. They have to work as leaders of
their subordinates. Clear plans and sound organizing set the stage but it
requires a manager to direct and lead his men for achieving the
objectives. It also involves communicating, leading and motivating.
Leadership is essential on the part of managers for achieving
organizational objectives.
Controlling
Controlling is one of the managerial functions
like planning, organizing, staffing and directing. It is an important
function because it helps to check the errors and to take the corrective
action so that deviation from standards are minimized and stated goals of
the organization are achieved in a desired manner.
DESCRIPTION PERSONNELWHO WILL NEED TO HIRE

Six to eight high school and or college students will be hired to work at
the Shoppe on a part-time basis. There will be no full-time employees of
the Shoppe other than management.
The principals are developing a program of orientation and training
which all Shoppe employees must complete prior to starting work. A
written policies and procedures manual will be the foundation for that
that training. All Shoppe employees will be trained to perform all
customer service, quality control, and cleanliness and sanitation
procedures utilized by the Shoppe, and will know exactly what is
expected of them as a Fran's Ice Shoppe employee.
The principals have worked for many different supervisors in their 37
years of combined work experience, and have seen many different
management techniques and styles. Flavors inn ice cream parlor has
extensive management experience in both retail and wholesale sales and
customer service.
ADVERTISEMENT
Advertising is a means of communication with the users of a product or
service. Advertisements are messages paid for by those who send them
and are intended to inform or influence people who receive them, as
defined by the Advertising Association of the UK.

Advertising is always present, though people may not be aware of it. In

today's world, advertising uses every possible media to get its message
through. It does this via television, print (newspapers, magazines,
journals etc. radio, press, internet, direct selling, hoardings, mailers,
contests, sponsorships, posters, clothes, events, colors, sounds, visuals
and even people (endorsements).
Conclusion
Our Ice cream parlor is one of the Ice cream manufacturing and retail
shop in cox’s bazar. We are providing healthy ice cream to all age
groups especially to teenagers and college students in lots of flavors.