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Chocolate Shop – Business Plan

Heza –Chocolita

Shop Owner:
Report Prepared By:
BUSINESS PLAN HEZA-CHOCOLITA

Table of Contents

1. Prokect Summary............................................................................................. 3
2. Executive Summary ......................................................................................... 4

3. Business Model ................................................................................................ 5

4. Business Risks .................................................................................................. 9

5. Competition .....................................................................................................9

6. Finance Plan ................................................................................................... 10

7. Conclusion ...................................................................................................... 10

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BUSINESS PLAN HEZA-CHOCOLITA

1. Project Summary

Name of the Shop : Heza-Chocolita

Constitution of the shop : Sole Proprietorship

Location :

Line of Activity of the project : Retail sale of imported Chocolates

Capital investment : INR 20 Lakhs

Shop Space : 800 Sq.ft

Proprietor :

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2. Executive Summary

1. Statement of Purpose

This business plan has been developed to obtain a startup capital for the operations of
Imported Chocolate Trading Company. It also serves as an operational outline and
plan for the first five years. The founding entrepreneurs intend to raise a startup
capital of INR 20 lakhs The founding entrepreneur is able and willing to contribute
15lakhs and other fund shall be raised through an investment loan from the bank.

2. Mission and Objective

The Chocolate Shop will become the foremost imported Chocolate Shop in the area. We
will serve a perfect product at a very reasonable price. We will also be a meeting place
for artists and writers and a place for them to show off their work. We will create an
atmosphere conducive to creative expression and promote the creative process

3. Opportunity and Scope

As development is Cochin is booming, trends and requirements of kids, teenagers and


others are also searching for the brands and qualities. Nowadays yummy premium
brand chocolates are the trends all over the town. Chocolates would continue to gain
further popularity mainly because of the growing trend of gifting chocolate during
festivals and on special occasions, increasing acceptance of chocolate as a dessert and
also decreasing preference for Indian sweets. In addition, the gradual emergence of
chocolates as popular snack options, especially amongst adults, will continue to drive
chocolates growth over the forecast period. Since there is no exclusive showroom for
the branded chocolates in Cochin, our shop will be the key player in the industry.
Customers are ready to pay for quality products and services. More over world
famous brands like lindt ,Godviya etc are not readily available in the Cochin city, that
means the place are vacant for the quality sellers.

4. Location and Facilities

The Chocolate Shop is located in the Panampilly nagar Cochin. We currently took a
building on a rental basis and renovated on an artistics way saw that it will attract the
customers towards The Chocolate Shop. In the first stage we are planning to start with
a retail shop and later will expand the business according to the requirements.
Panampilly nagar is the main business hub in Cochin, it is developing day by day. By

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the end of 2016 Cochin will have metro train services that will attract more people to
the town. Our shop will have adequate valet parking area.

3. The Business Model

A. Product

Heza-Chocolita will sell imported chocolates from the various contries. The Chocolates
shall be of more than 20 Brands. Chocolate Trading will sell any chocolates all the
brands which are available in the local market but especially the 10 brands which we
are directly importing from various foreign countries.

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Purchasing Cost of the product is as follows

Key factor
Particulars Space allocated Remarks
Office Space 800sq.ft
Allocate 20kg for
5 nos With 3 1 rack ie. Total
Rack for chocolate layer 100kg
Total
Each rack 30 sqft 5*30=150.sqft
Total
Gap between rack 20 sqft 5*20=100.sqft
Total space
required 250sqft

Price per 100kg


Slno Brand 100gm allocated Price
1 Becarte 250.00 2 5,000.00
Duke
2 250.00 2 5,000.00
mandarine
3 Merci 130.00 8 10,400.00
4 Hazelnuts 150.00 2 3,000.00
Lindt-Les
5 190.00 8 15,200.00
grandes
6 Lindt-Lindor 190.00 3 5,700.00
7 Toblerone 130.00 3 3,900.00
8 Cavalier 300.00 5 15,000.00
9 Guylian 370.00 8 29,600.00
dark orange-
10 190.00 2 3,800.00
frey
11 Belgian 260.00 2 5,200.00
12 kisses-hershys 120.00 7 8,400.00
13 Nuggets 125.00 2 2,500.00
14 Whittakers 150.00 2 3,000.00
15 Dark-valor 195.00 2 3,900.00
16 Snickers 70.00 5 3,500.00
17 mars 40.00 3 1,200.00
18 Dairymilk 100.00 5 5,000.00
19 Bounty 80.00 5 4,000.00
20 Godvia 5,000.00 3 150,000.00
21 Patchi 790.00 5 39,500.00
22 Gardena 190.00 4 7,600.00

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23 Ferraro 200.00 4 8,000.00


24 Ghirardelli 4,200.00 4 168,000.00
25 Galaxy 90.00 4 3,600.00
Total 100 510,000.00

B. Target Markets and Customers

 Premium chocolate brands such as lindit and godviya gained further popularity
due to increased availability in modern retail stores and changing consumer
preferences. Adult consumers started looking for premium and international chocolate
brands, such as Mars,Snickers,Etc….. Such preferences attracted many international
manufacturers such as ChocoladefabrikenLindt&Sprüngli, to expand their presence in
retail stores. Consumers continued to buy premium chocolate assortments and single
packs for gifting purposes.
 People from in and around Cochin are ready to spend for the brands and quality
products.
 Now a day’s Cochin is also considered as a great place to raise family, and the
offices, schools are more in these areas. There is a sizable portion of population are
school, college Students and young employees.
 Per capita income of people in our country is increasing gradually which is
indicator of increasing spending power.
 Cochin is a leisure place which increases the potentiality of an Imported Chocolate
Shop.

C. Key Success Factors

➢ Product

Perhaps the biggest factor for success in the chocolate business is being able to make a
reasonable claim that your imported chocolate service is better than the competition.
You might have a special proprietary blend, or the best on-site roasters, or baristas who
can make even professed chocolate-haters fall in love with their lattes. Hopefully you
have all three. But giving your customers a great slice of their favorite slice is essential
to success.

➢ Employees

Like in any other business, your frontline employees are your business’s prime
connection to the customer. They not only do the supplying, they have a huge role in
determining the culture of your business. The person appointed for this position should
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have adequate knowledge about the popular brands and he should educate the
customers about the taste and quality of the Heza’s product. They should be well
trained for good quality of services.

➢ Marketing
You can serve the best chocolates in the world, but it won’t do your business any good
if nobody knows you’re there. Loyalty cards and social media marketing can draw in
individual customers, while sales pitch demonstrating the positive impacts on
employee morale for the comparatively low cost of providing quality service can be a
hit with large offices. Advertising lets everyone know about your services of the
imported chocolates and gets them in the door. Once there, it's up to the chocolate itself
to do the rest. Following Marketing ideas are planning to implement.

➢ Online Advertising
➢ Radio & News Paper Advertise
➢ Posters
➢ Yellow Pages
➢ Affiliation.
Heza provides following facilities to the customers at the shop.

 Wi-Fi
 Small Library
 Attractive gift wrapping
 Music

D. Core Competence
The founding entrepreneur is a business oriented and shall all possess experience in the
importing and Export field therefore funding of the business plan will not be a problem.
Furthermore the founding entrepreneurs have a broad network and developed a well-
known chocolate manufacturing business in Dubai.

E. Management & Employees Team

The Management shall be handled by Beacon shine Business solution. Heza-Chocolita


shall also have marketing/sales staff and a driver. Such a team will be very useful when

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the company starts to witness growing pains, because it shall be easily handled leading
to future growth of the business venture.

4. Business Risks

o Lack of Ambiance
o The shop is new and not establishes
o Loan Burden
o We have limited Owners capital funds
o Space for Low Profit Margin
o Competition
o Fluctuating Market
o Targeted Customers

5. Competition

As of now there is no direct completion for the business but shopping malls like lulu,Oberon
are selling the products. In kochi there are so many chocolate shop but the main advantages of
Heza is they are given more important for home made chocolates. But the firm should plan the
business strategy to keep the place in the market when the competitors are attacking the market.

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6. Finance Plan

Six Years Financial Plan outlines that Heza-chocolita will gain a steady growth during the
period of time. All the expecting key ratios are in positive side. Mentioned below are the major
ratios which we have to look towards.

Calculation of Key Ratios


SL. YEAR ENDING ON 31st MARCH
No. Particulars 2016 2017 2018 2019 2020 2021
RATIOS :

1 Current Ratio 9.94 3.47 3.60 3.69 3.98 4.37


2 Gross Profit Ratio (%) (24.58%) 48.19% 45.78% 46.40% 47.09% 48.00%
3 Net Profit Ratio (%) (24.27%) 4.48% 5.47% 6.73% 8.04% 8.81%
4 Return on Investment (%) (38.30%) 15.19% 18.28% 21.22% 23.68% 22.19%

5 Fixed assets Turnover Ratio 14.80 31.60 41.65 53.17 66.56 82.24

6 Working Capital Turnover Ratio 1.77 3.80 3.63 3.35 3.08 2.60

7 Inventory Turnover Ratio 22.82 10.00 6.00 4.76 4.07 3.64

8 Debtors Turnover Ratio 228.20 266.67 225.00 200.00 183.33 17.14

Attachments: All Additional Attachments attached in the annexure

7. Conclusion

This Business Plan outlines Chocolotae Shop Business strategy for the investment in
India. Overall the plan outlines that the entity will maximize their profit and will
generate enough contribution to the business. Further we will generate employment
opportunity for the local residents in near future. As industry is booming Management
is pretty confident for the investment.

In Conclusion, Cochin considered suitable for the proposals contained in the business
plan. Accordingly the Authorities favorable consideration is sought to full fill the
proposed business plan

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