DIFINETION OF VALEUS

Values are a person's or society’s beliefs about good behavior and

what things are important. Some common business values are fairness,
innovations and community involvement.
According to M. Haralambos, “A value is a belief that something is
good and desirable”.

According to R.K. Mukherjee, “Values are socially approved desires

and goals that are internalized through the process of conditioning,
learning or socialization and that become subjective preferences,
standards, and aspirations”.

According to Zaleznik and David, “Values are the ideas in the mind
of men compared to norms in that they specify how people should
behave. Values also attach degrees of goodness to activities and
relationships”

According to T. W. Hippie, “Values are conscious or unconscious

motivators and justifiers of the actions and judgment”

Sometimes, it has been interpreted to mean “such standards by means

of which the ends of action are selected”.

Thus, values are collective conceptions of what is considered good,

desirable, and proper or bad, undesirable, and improper in a culture.

Familiar examples of values are wealth, loyalty, independence,

equality, justice, fraternity and friendliness.

Familiar examples of values are wealth, loyalty, independence,

equality, justice, fraternity and friendliness. These are generalized ends
consciously pursued by or held up to individuals as being worthwhile in
them.
 It is not easy to clarify the fundamental values of a given society
because of their sheer breadth.

Characteristics of Value
Values are different for each person.These can be defined as ideas or
beliefs that a person holds desirable or undesirable.The variability in that
statement is, first, what a person could value, and second, the degree to
which they value it.Values may be specific, such as honoring one’s
parents or owning a home or they may be more general, such as health,
love, and democracy. ‘Truth prevails”, “love thy neighbor as yourself,
“learning is good as ends itself are a few examples of general values.

TYPE OF VALUE
The values that are important to people tend to affect the types of
decisions they make, how they perceive their environment, and their
actual behaviors.
There are two types of values;

1. Terminal Values.

2. Instrumental Values.
CORE VALUES
Core values are the fundamental beliefs of a person or organization.
These guiding principles dictate behavior and can help people
understand the difference between right and wrong.

The core values of an organization are those values we hold which

form the foundation on which we perform work and conduct
ourselves. We have an entire universe of values, but some of them are
so primary, so important to us that through out the changes in society,
government, politics, and technology they are STILL the core values we
will abide by. In an ever-changing world, core values are
constant. Core values are not descriptions of the work we do or the
strategies we employ to accomplish our mission. The values underlie
our work, how interact with each other, and which strategies we employ
to fulfill our mission. The core values are the basic elements of how we
go about our work. They are the practices we use (or should be using)
every day in everything we do.

CORE VALUES: CORE VALUES ARE NOT:

Govern personal Operating practices

relationships Business strategies
Guide business processes Cultural norms
Clarify who we are Competencies
Articulate what we stand Changed in response to market/
for administration changes
Help explain why we do Used individually
business the way we do
Guide us on how to teach
Inform us on how to
reward
Guide us in making
decisions
 Underpin the whole
organization
Require no external
justification
Essential tenets